A MURDER mystery has been solved…we finally know what’s killing “old school” network marketing…
The Internet did it!
The scene of this murder???
Your Facebook News Feed!
DUN DUN DUUUUUNNNN!
LOL… Obviously, I’m having a little fun here.
It’s true, though: armed with the “Facebook dagger,” the Internet—over the past 10 years—has slowly been pressing its sharp social blade into the heart of “old school” network marketing, which is now certifiably on its death bed!
But here’s what’s not so funny, and I say this with all due respect to the legends of this profession…
Ignorance and fear are currently running amok among network marketing leaders
In fact, I’m going to share an actual Facebook comment from an old school leader, which demonstrates ignorance on how online marketing, and social media work and its impact on network marketing today.
The times, they are a-changin’.
It’s no secret that Blockbuster Video used to be massively successful until they weren’t.
Now Netflix has taken over.
Taxi cabs used to be dominant, until they weren’t.
Now, ride-sharing (Uber/Lyft) has taken over.
Kodak, Dell, Motorola, Sears, Yahoo, Sony, Xerox, Blackberry… once dominant… no more.
What Getting Left Behind Looks Like…
Now, as I mentioned before, I’m going to show you a comment that created quite an uproar in our community.
And no, I won’t tell you the identity of this person; my goal is not to embarrass this individual.
The real lesson here is regarding WHAT he said and WHY it presents an issue for his business…and a lot of other people who are trying to keep it “old school” in a new school world.
The context is that one of our members was using the Promoted Post feature on Facebook – a feature where you can pay a little money to Facebook to have targeted audiences see your business posts, resulting in lots of interested prospects reaching out when done right.
This post by one of our members showed up in this network marketing leader’s News Feed.
And he had no idea HOW this post was displaying there.
This was his comment…
“Not sure how this showed up on my Feed, but please take me off this. It gives my team the wrong info of what I teach them to be successful. And I know how to build solid teams. And it’s not by never meeting them, or never showing them that I care about their business. You will never replace person-to-person contact, and the people that get frustrated by that, are the ones not willing to serve their teams.”
Now, that is a pretty interesting comment.
We posted it in our community and those of us who are in the online space, and are building our businesses this way, had a little bit of fun “joshing” about it, but the whole point was to pinpoint a real problem…
Traditional network marketing is plagued by ignorance!
Now, don’t get me wrong, this person is not a bad person and traditional networkers aren’t either.
A lot of great & smart people make mistakes or have opinions borne out of ignorance and this comment is an example of that.
So, to make sure we are “hip” to the times, I want to share with you, first and foremost, how Facebook works.
Facebook 101: Why Facebook isn’t (just) a social network
A lot of people in the network marketing space don’t understand what Facebook actually is because Facebook is not just a social network.
In fact, the social aspect is second to what it actually IS, because Facebook doesn’t make money by being a social network, in and of itself.
Facebook is an advertising platform and that’s its primary product.
The ONLY way Facebook makes money is through advertising.
They refer to ad space as “inventory.” And what’s the inventory they’re talking about?
They’re talking about you and me — our news feeds to be more exact.
Their valuation is based on how many users they have, and their inventory is how many spots in our News Feeds & Sidebar they have to show ads in, (i.e. Promoted Posts).
Now, Facebook has a cool philosophy regarding their advertising and what they allow and don’t allow, because they don’t want to ruin our experience.
But at the same time…
Facebook is a business
…and the ONLY product that they sell is advertising space.
And Facebook allows advertisers like me (and our members whom we teach this to) to target people (like you) on Facebook. It’s actually quite easy!
We are allowed to target just about anyone, according to your interests, the personal profile information you willingly provided, who you follow, sites you’ve visited, etc.
In fact, in the Terms of Service, you gave up your rights to online privacy.
Thus, Facebook can track your behavior:
- What you click on
- What you buy
- Who you like
- What you watch
All that information is being tracked and can then be utilized by network marketers just like you, to target people, based on that data.
You can target people based on their precise interests
So, as opposed to prospecting random people in public and hoping they’re interested in your opportunity, juice, or vitamins, or weight loss product…
You can specifically target people who are already interested in those things.
You can avoid the whole rejection BS all-together.
That also means Facebook allows you (and me) to target your downline, and in fact, target your entire company with training articles like what you’re reading right now.
(DUN DUN DUUUNNNN!!! …LOL!)
And you may have noticed, if you’re in a traditional company, there’s likely attrition and people seem to be constantly shifting and moving to other companies.
Maybe, even their disloyalty might piss you off!
However, it’s perhaps no surprise to leaders who are more business-minded, that a few of the reasons people are moving to other companies might be because those other companies just might…
- Be more progressive with regards to allowing distributors to use Internet strategies,
- Have better systems for leveraging the Internet, and
- Have better training on how to utilize the Internet to build.
Because here’s the thing about this “new frontier” of online network marketing…
It’s happening, whether you, your upline or your company like it or not
Everything I’ve shared above are basic facts about Facebook.
So if this leader, (who posted that comment and didn’t like seeing an ad in his News Feed) and has a “beef” with this…it’s frankly not with me… it’s with Facebook.
Because we are using what Facebook was specifically created for to our advantage – in order to build our businesses, whether it’s network marketing, direct sales, coaching, juice, vitamins, weight loss or whatever.
So if you want to shield your organization from any outside information, the ONLY option you have is to completely BAN the use of Facebook within your team and organization.
That is the ONLY option if you don’t want your team members discovering this new age of network marketing we teach here at Elite Marketing Pro.
Seriously, if you don’t want this information, which may contradict how you think businesses should be built, to reach your downline, then you need to require your organization to shut down their Facebook accounts forever.
That is the only option…and it’s not a great option.
Your only viable option is to adapt
The smart thing here would be to instead ask, “How does this happen?”
This guy should’ve asked…
“How does this show up in my News Feed?”
The next questions he should’ve asked are…
- How can I use this new technology in my business?
- How can I take advantage of this?
- How can I use this opportunity to grow my business?
- What can I do?
- Who can I learn from?
Network marketing seems to be the only industry which ignores innovation and tries to pretend that it isn’t happening.
And, if you’re trying to do that as a leader, how did that work out for Blockbuster Video?
Companies go extinct when they don’t serve the needs of the modern era.
That is what’s happening in the world right now, and you have to be hip to it.
It’s about time leaders in this industry wake up
And ask themselves some serious and honest questions.
Again, good people are fighting these trends, just like the gentleman who wrote the above comment.
There are very smart, talented networkers, who are choosing to make the wrong decision by ignoring what’s happening with technology today.
And networkers who are building online are crushing it, and they’re beginning to take over the industry because they offer a better product and that better product is not the opportunity or the juice, vitamins, weight loss plan, etc.
The REAL PRODUCTS are the methods leaders in that company are using to build the business online and their ability to train others in those methods and help them produce results.
Now I want to quickly break down that post, line-by-line, and make a few points.
I already talked about how it showed up in his News Feed and explained how Facebook works.
Okay, so first he asks…
Please take me off.
Well, we can’t take you off Facebook, only Facebook can do that.
Then he goes on to say…
It gives my team the wrong info in what I teach them to be successful.
That’s implying that we’re teaching people crap and that we’re giving people wrong info that’s not going to help them.
Nothing could be further from the truth
He also goes on to say…
And, I know how to build solid teams…
True, he probably does, even if it is painfully old school.
And it’s not by never meeting them, or never showing that I care about their business.
Once, again, implying that we’re teaching people to not to care about other people, and clearly not understanding the value we give to others on a daily basis.
He follows up by saying…
You will never replace person-to-person contact.
That’s not true.
On our “Daily Dose of Awesome” Facebook Live videos, we’ll reach thousands of people everyday watching, listening, and responding in a positive way about what we’re doing here.
In fact, I recently met a few of them at a live event we hosted.
I’m not opposed to meeting people face to face, but they were already part of our community and our training system, long before we even met.
In fact, a lot of people join network marketing organizations with leaders they’ve never met in person.
Instead, they ‘met’ them online, through a Facebook group, or some sort of funnel, or some process that was entirely digital, where they said, “Yes, this is the place I need to be.”
They can have phone conversations, a video chat, whatever.
Or maybe, in some cases, they don’t have any personal contact at all, the prospect just says, “I want to work with this person. Let’s make it happen.”
Saying this business requires face-to-face contact is simply not true
The facts are in; they’re being proven every single day.
Look at top earners like Angel and Ryan Fletcher, or Nadya and John Melton who frankly out-earn most of the old school “big names” of network marketing you see on stages and they’ve done it almost 100% online.
There are endless examples of people that have built large businesses online – digitally – without ever actually meeting people face-to-face.
But don’t confuse what these leaders did with spamming your newsfeed with crap about your company and causing your friends to unfriend you. How do you know the difference? If it’s not working for you and people are blocking/unfriending you, you’re doing it WRONG.
That being said, this business ultimately does require a personal touch, but it could be on the phone, it could be on video chat, it could be on Messenger.
Finally, the last part is…
“The people that get frustrated by that are the ones not willing to serve their teams.”
Again, the implication is we are not here to help people serve their teams.
Quite the opposite is true and people have figured that out.
Many successful network marketers today are serving their teams online
They’re doing Facebook Lives.
They started Facebook Groups to provide information to their teams.
Clearly, they’re interested in serving their teams, and they’re in constant communication with their teams.
The idea that somebody going online to build doesn’t care about anyone but themselves is bullshit.
Finally, I want to close with some comments from a leader named Tim, a six-figure earner, that’s part of our community.
He made this point regarding the comment we’ve been discussing.
I’ll be the first to admit that I used to think like this guy. I was all driven by fear and ignorance. Like someone said above, you don’t know what you don’t know. This guy clearly doesn’t know. Again, doesn’t mean he’s a bad guy, he just doesn’t know. The idea that nothing replaces person-to-person is an old school, outdated mentality. What most of the ‘old schoolers’ won’t admit is how many people say “no” to this industry, and how many people quit, because it’s perceived as person-to-person. People are busy. Either you adapt and provide your team with the know-how to build online, or they will find it elsewhere, possibly, on a new team, or a new company.
That is wisdom from a true leader in the network marketing space.
Everything people hate about network marketing is a symptom of the real problem
For the first time, the Internet is providing us the opportunity to conduct ourselves in a professional way, protect our relationships, and do what REAL businesses do.
And what do real businesses do?
They advertise and create systems so that the business can grow on its own.
That’s the main point I’m driving at here…
For the first time, we have an opportunity, thanks to social media and thanks to the Internet, to conduct ourselves as professionals and avoid all the painful family issues, the rejection issues, people blocking you, ignoring you, or insulting you.
And in the process, we are IMPROVING the public’s heavily damaged view of network marketing.
Building Online is a Better Way and It’s Saving Your Relationships & Network Marketing at the Same Time
Up until recently, people in network marketing just accepted that broken relationships and painful experiences with family and strangers were just part of being successful.
I say that’s BS!
Challenges will always be a part of business, but we don’t need to unnecessarily create more problems for ourselves and that’s what traditional/old school network marketing has done.