Stop Repelling, Start Attracting Quality Leads With The Reverse Invite Method

What is better than trying to convince family and friends to look at your business? AGAIN!?

Attracting folks who want to look at your business. Right?

Stop repelling people. Start attracting them to your business with the Reverse Invite method!

Whit and Cari Higham had a discouraging start to building their business. Then they discovered a way to attract somewhere between 15 and 20 people a week.

You heard right. Folks were asking them for “more info” about what they were doing.

People were inviting themselves to take a look at Whit and Cari’s business.

And we can do the same.

It all starts with creating curiosity.

Instead of being an infomercial for our company we must showcase ourselves. Yes. Showcase ourselves.

Because we are unique.

And it is our uniqueness that will attract people.

So, embrace andshowcase your unique qualities, traits, personality.

As you do that, you make people want to reach out to YOU.

The neat thing is that Whit and Care are unique and attract lots of folks to them. But they won’t attract the people that you will attract because you are unique – you are different from Whit and Cari.

Now a days, Facebook is the best platform for showcasing our uniqueness.

Facebook advertising will make the process go faster but you can also use a lot of organic, non-paid stuff.

Andthis method works for your personal profile, your business or fan page and ingroups.

Wherever you use it, TheReverse Invite principles are always the same!

Startwith a post to create curiosity.

There are two types ofcuriosity posts that work best:

  1. Basic,text-based with picture
  2. FacebookLive

You can start doing unpaid, organic, free exposure in the NewsFeed if money is tight.

But when you invest your money to boost a post you get it accessto a global audience. That is when you can begin to scale and create leverage.

Sohow do you create a post that generates enough curiosity for people to reachout to you?

For many who have mastered the Reverse Invite, Facebook Lives are a “go to” strategy.

But I have also seen effective posts with written copy and an intriguing picture.

Whether you’re using a basic post or a Facebook Live, Whit and Cari say just ask yourself:

“What do people need to know about what I’m promoting to get them to enroll, or to move forward?”

“The answer to that question will be different for everybody. It might be one, two, even three things that people need to know. What’s holding them back or keeping them stuck?What critical information are they missing to solve their issue?What revelation or realization do they need to move forward? Find those things. Dig deep into whatever PAIN or PROBLEM they’re going through right now.”

Then…

You need to tell them what actionthey should take to learn more.

  • You could ask them to comment “more info” or
  • You could ask them to follow a link to get more information or
  • You might tell them to message you.

And thatis how you reverse the invite.

You havegiven them information.

You havelead them to the point where they think, “This is what I need to solve my problemand end my pain.”

And theywill invite themselves.

So, let’stalk about a frequent question.

Should you share your product on yourFacebook Lives?

And the answer is: absolutely, positively, NO!

Of course, that is not what our company tells us, but think about this.

It’s NOT your product or service that makes you unique.

You are, and should be, excited about your product or service.

But people who see your posts aren’t. They don’t care about your products because they don’t know enough about your products – yet.

First, they must know you and what makes you unique.

You need foryour posts to introduce yourself to them.

Explain how your product or service helps reduce or eliminate the pain they’re experiencing.

For instance, let’s talk about weightloss.

People are NOT interested in learninghow to lose weight.

They already KNOW how to lose weight.

They want to know how your product is DIFFERENT from any other product they have seen.

They are interested in your UNIQUEposition about your products.

When that happens, you can walk themthrough YOUR process and they will say, “Yes, I need to talk to YOU about this.”

This is a pivotal moment. Once they say that first “Yes” then you can have the conversation about why they need what you have. Make sense?

Gettingpeople to the first “Yes” is the most important part.

In your conversation with them, you will talk about the problems they’re having. You’ll show you understand and can relate to those problem. And then you’ll tell them there’s a solution—WITHOUT giving it away.

You’ll ask them to DO SOMETHING to get the information theywant.

In otherwords, you’ll set it up so that they have to take action and reach out to youto get the info they want.

It’s all about creating the curiosity.

And people are fascinated by stories.

You may have heard that “facts tell, stories sell.”

People in network marketing hear that all the time. Yet few people understand how this really works.

But your compelling story will make people want to get on board.

Don’t make the mistake many networkers make. They think that a compelling story needs to include a lavish lifestyle. They think they need to prove their amazing success in network marketing.

Even if it is the gospel truth, don’t use it. It annoys your family and friends. It annoys strangers.

You can end up repelling with that kind of compelling story.

For example, one couple to make it to the top rank in my company showed picture after picture of their affluence.

I was not only annoyed but offended by the seeming decadence.

I knew they had worked long hours for years. They made personal sacrifices to get where they were and it was their money to spend. Still their “compelling story” troubled me. It didn’t inspire to duplicate it.

So how do you keep from annoying people?

How can you attract people instead of repelling them?

Well, here’s another simple truth…

Your company, whatever system you’re using, did not get you where you are.

Your company or product may be the vehicle, but YOU did it

Instead of focusing on your product, service or company, focus on yourself. Focus on you as a unique individual with a unique story.

Focus on making YOU that unique selling point so that people reach out to you.

It doesn’t matter what company you’re with.

It doesn’t matter what product you promote.

Part of my compelling story includes my mom. As her caregiver, there are tons of people who can relate to my story and me.

As Cari and Whit tell us:

YOU create a bond and develop rapport with people through your story, through your posts, through your Facebook Lives, so your prospects will say…

“I like Whit and Cari. I want to work with these people.” The bond YOU create with people is going to take you much further with them than your product ever will. Think about it this way… When we first started, people used to come up to us and say… “Hey, you’ve been with this company for a little while – how’s everything going?”

I remember answering with a lie. I’d lie right to their face and say… “Oh, you know, our whole lives have changed. It’s going great!” The truth was that I was thinking…

“Oh my God – this freaking sucks! I not only haven’t made any money, I’m LOSING money since I started!”

Like the true professionals they are Whit and Cari turned things around.

They started telling the TRUE story about what they were going through!

When they started telling the truth people were disarmed.

People began to connect with them.

Their presence started to shift. They had posture that had eluded them before.

People found what they were experiencing valuable.

Ultimately, the “big secret” is to come from a place of SERVICE.

When they told people their life was “amazing,” they knew they were BS’ing.

They saw right through it.

“Yeah, that’s funny because you still live in your mother-in-law’s basement and your car looks like it hit a million animals, so obviously your life isn’t that amazing.”

People saw right through them.

It came through in their energy… body language… “presence.”

When they changed their focus to service, to asking…

“How can we serve the people we’re trying to attract? How can we bring value to their lives?”

Suddenly their circumstances shifted—quickly!

The more authentic you are, the more you focus on bringing service and providing value, you become that servant-leader, and that’s when people come and want to join you.

All you need is to share the truth about your story.

Don’t say…

“Yeah we’re making a ton of money. We’re doing this and buying that. Here are all our credentials about what we’ve done.”

Just tell the truth.

“Hey, here’s where we are. This is what we’re doing now, and this is what’s happening now. These are the results we’ve had. This is what’s working for us. You can make it work, too. Let us show you how to do that.”

It’s that simple.

This is what’s called “Attraction Marketing”

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