What is better than trying to convince family and friends to look at your business? AGAIN!?
Attracting folks who want to look at your business. Right?
Stop repelling people. Start attracting them to your business with the Reverse Invite method!
Whit and Cari Higham had a discouraging start to building their business. Then they discovered a way to attract somewhere between 15 and 20 people a week.
You heard right. Folks were asking them for “more info” about what they were doing.
People were inviting themselves to take a look at Whit and Cari’s business.
And we can do the same.
It all starts with creating curiosity.
Instead of being an infomercial for our company we must showcase ourselves. Yes. Showcase ourselves.
Because we are unique.
And it is our uniqueness that will attract people.
So, embrace andshowcase your unique qualities, traits, personality.
As you do that, you make people want to reach out to YOU.
The neat thing is that Whit and Care are unique and attract lots of folks to them. But they won’t attract the people that you will attract because you are unique – you are different from Whit and Cari.
Now a days, Facebook is the best platform for showcasing our uniqueness.
Facebook advertising will make the process go faster but you can also use a lot of organic, non-paid stuff.
Andthis method works for your personal profile, your business or fan page and ingroups.
Wherever you use it, TheReverse Invite principles are always the same!
Startwith a post to create curiosity.
There are two types ofcuriosity posts that work best:
Basic,text-based with picture
FacebookLive
You can start doing unpaid, organic, free exposure in the NewsFeed if money is tight.
But when you invest your money to boost a post you get it accessto a global audience. That is when you can begin to scale and create leverage.
Sohow do you create a post that generates enough curiosity for people to reachout to you?
For many who have mastered the Reverse Invite, Facebook Lives are a “go to” strategy.
But I have also seen effective posts with written copy and an intriguing picture.
Whether you’re using a basic post or a Facebook Live, Whit and Cari say just ask yourself:
“What do people need to know about what I’m promoting to get them to enroll, or to move forward?”
“The answer to that question will be different for everybody.It might be one, two, even three things that people need to know.What’s holding them back or keeping them stuck?What critical information are they missing to solve their issue?What revelation or realization do they need to move forward?Find those things.Dig deep into whatever PAIN or PROBLEM they’re going through right now.”
Then…
You need to tell them what actionthey should take to learn more.
You could ask them to comment “more info” or
You could ask them to follow a link to get more information or
You might tell them to message you.
And thatis how you reverse the invite.
You havegiven them information.
You havelead them to the point where they think, “This is what I need to solve my problemand end my pain.”
And theywill invite themselves.
So, let’stalk about a frequent question.
Should you share your product on yourFacebook Lives?
And the answer is: absolutely, positively, NO!
Of course, that is not what our company tells us, but think about this.
It’s NOT your product or service that makes you unique.
You are, and should be, excited about your product or service.
But people who see your posts aren’t. They don’t care about your products because they don’t know enough about your products – yet.
First, they must know you and what makes you unique.
You need foryour posts to introduce yourself to them.
Explain how your product or service helps reduce or eliminate the pain they’re experiencing.
For instance, let’s talk about weightloss.
People are NOT interested in learninghow to lose weight.
They already KNOW how to lose weight.
They want to know how your product is DIFFERENT from any other product they have seen.
They are interested in your UNIQUEposition about your products.
When that happens, you can walk themthrough YOUR process and they will say, “Yes, I need to talk to YOU about this.”
This is a pivotal moment. Once they say that first “Yes” then you can have the conversation about why they need what you have. Make sense?
Gettingpeople to the first “Yes” is the most important part.
In your conversation with them, you will talk about the problems they’re having. You’ll show you understand and can relate to those problem. And then you’ll tell them there’s a solution—WITHOUT giving it away.
You’ll ask them to DO SOMETHING to get the information theywant.
In otherwords, you’ll set it up so that they have to take action and reach out to youto get the info they want.
It’s all about creating the curiosity.
And people are fascinated by stories.
You may have heard that “facts tell, stories sell.”
People in network marketing hear that all the time. Yet few people understand how this really works.
But your compelling story will make people want to get on board.
Don’t make the mistake many networkers make. They think that a compelling story needs to include a lavish lifestyle. They think they need to prove their amazing success in network marketing.
Even if it is the gospel truth, don’t use it. It annoys your family and friends. It annoys strangers.
You can end up repelling with that kind of compelling story.
For example, one couple to make it to the top rank in my company showed picture after picture of their affluence.
I was not only annoyed but offended by the seeming decadence.
I knew they had worked long hours for years. They made personal sacrifices to get where they were and it was their money to spend. Still their “compelling story” troubled me. It didn’t inspire to duplicate it.
So how do you keep from annoying people?
How can you attract people instead of repelling them?
Well, here’s another simple truth…
Your company, whatever system you’re using, did not get you where you are.
Your company or product may be the vehicle, but YOU did it
Instead of focusing on your product, service or company, focus on yourself. Focus on you as a unique individual with a unique story.
Focus on making YOU that unique selling point so that people reach out to you.
It doesn’t matter what company you’re with.
It doesn’t matter what product you promote.
Part of my compelling story includes my mom. As her caregiver, there are tons of people who can relate to my story and me.
As Cari and Whit tell us:
YOU create a bond and develop rapport with people through your story, through your posts, through your Facebook Lives, so your prospects will say…
“I like Whit and Cari. I want to work with these people.”The bond YOU create with people is going to take you much further with them than your product ever will. Think about it this way… When we first started, people used to come up to us and say… “Hey, you’ve been with this company for a little while – how’s everything going?”
I remember answering with a lie. I’d lie right to their face and say… “Oh, you know, our whole lives have changed. It’s going great!” The truth was that I was thinking…
“Oh my God – this freaking sucks! I not only haven’t made any money, I’m LOSING money since I started!”
Like the true professionals they are Whit and Cari turned things around.
They started telling the TRUE story about what they were going through!
When they started telling the truth people were disarmed.
People began to connect with them.
Their presence started to shift. They had posture that had eluded them before.
People found what they were experiencing valuable.
Ultimately, the “big secret” is to come from a place of SERVICE.
When they told people their life was “amazing,” they knew they were BS’ing.
They saw right through it.
“Yeah, that’s funny because you still live in your mother-in-law’s basement and your car looks like it hit a million animals, so obviously your life isn’t that amazing.”
People saw right through them.
It came through in their energy… body language… “presence.”
When they changed their focus to service, to asking…
“How can we serve the people we’re trying to attract? How can we bring value to their lives?”
Suddenly their circumstances shifted—quickly!
The more authentic you are, the more you focus on bringing service and providing value, you become that servant-leader, and that’s when people come and want to join you.
All you need is to share the truth about your story.
Don’t say…
“Yeah we’re making a ton of money. We’re doing this and buying that. Here are all our credentials about what we’ve done.”
Just tell the truth.
“Hey, here’s where we are. This is what we’re doing now, and this is what’s happening now. These are the results we’ve had. This is what’s working for us. You can make it work, too. Let us show you how to do that.”
It’s that simple.
This is what’s called “Attraction Marketing”
If you’re new to this whole idea. . .I strongly encourage you to sign up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp. Learn more about how to build your network marketing business online. So you don’t have to be that annoying friend who can’t stop talking about their products.
EMP’s Bootcamp contains the exact same information Whit and Cari use. It’s how I got started on my journey of learning how to market myself online.
You’ll learn how to:
use the most cutting-edge online methods to rank advance,
sell more stuff,
recruit more people,
and make a whole lot more “moola” in your business.
Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
Do you need to listen to your upline and take all out massive action in the next 90 days. They are urging you . . .
“Now is your chance to get the advantage!”
“Now is your chance to build momentum!”
“Work hard now and you will be ahead of those who don’t.”
“Go for the Nos!”
I heard variations of this challenge many times.
And September through November is certainly a great time to get “growing.”
Those who see team growth now will have the advantage in January.
Unfortunately, it is easier said than done – getting this advantage.
I was challenged to go back to my list.
I was told to double, even triple, the number of calls I made each day.
As with most of my upline’s advice I saw the wisdom of their strategy. Of course, those who work harder will do better than those don’t.
Make more calls.
Schedule more home meetings.
Power through my reluctance to hear the cool reaction of family and friends to my invitation to one more home meeting
You know what I mean. I heard a few no’s but mostly I heard the strain in the relationships that meant so much to me.
As much as I wanted to gain an advantage . . .
As much as I wanted to grow my team . . .
As much as I wanted to be successful, I struggled with calling my list one more time.
Thankfully, we have another choice my upline never mentioned.
We can have what my mentor calls “an unfair advantage.”
He is talking about attraction marketing.
☑️ Attraction marketing uses the internet to generate leads.
☑️ Attraction marketing makes you the hunted, not the hunter.
☑️ Attraction marketing attracts people who want what you offer.
☑️ Attraction marketing attracts people who want what you offer.
☑️ Attraction marketing has freed me . . .
Freed me from calling family and friends unless I want to find out how they are. . . .
Freed me from scheduling home meetings. . . .
Freed me from posting before and after pictures in my swimsuit.
It is an “unfair advantage” I can embrace. You can follow your upline’s advice for the next 90 days . . . Or you can gain an “unfair advantage.”
Are you ready to hear it from the man who introduced me to the “unfair advantage.” He explains it so well. Here is my mentor Ferny Ceballos.
Attraction Marketing: Your “Unfair Advantage”
Would you like to know how attraction marketing can help you rapidly grow your network marketing business, completely obliterate rejection, and give you a completely “unfair advantage” when it comes to prospecting and recruiting?
Stay tuned if that sounds appealing, because that’s precisely what I’m going to share with you below.
First, let me ask you this…
Have you ever seen, at some point in your network marketing career, a well-respected, already-popular, and successful person join your network marketing company and almost overnight had dozens—if not hundreds—of people join their organization?
These people seem to create “instant” success, right?
All they seem to do is make a few phone calls, send a text or two, and a bunch of people join their team—just like that!
This is a phenomenon in network marketing I like to call the “unfair advantage” and it’s crucial in attraction marketing
These “overnight success” stories might even be brand new to the network marketing industry, but I can promise you this…
These people were already successful or popular in their day-to-day life.
Perhaps they were a successful professional or upstanding citizen in their community with a positive reputation.
These people already had a following and were highly regarded by their peers.
People already knew, liked, and trusted them.
And here’s why this is so important…
People follow WINNERS!
And that, believe it or not, is the basis of branding.
A brand is a following, a reputation, and results.
Now, depending on your background, you might not have had that kind of reputation or a huge network of connections when you started.
In fact, MOST of us don’t start out with an unfair advantage.
But imagine being able to create your own unfair advantage—even if you’re at zero right now!
It’s entirely possible.
And it’s all about leveraging attraction marketing.
Attraction marketing can help anyone—regardless of their background, create that unfair advantage.
How?
Your unfair advantage comes from building your brand using attraction marketing
It comes from investing in yourself so that you can continue growing your value.
And it also comes from investing in your followers and helping them grow.
This is the secret to attraction marketing.
The more you invest in yourself, the more you attract a larger following, and the more you invest in your recruits, the more they duplicate their own followings.
I’m about to walk you through the three phases we lead our members through here at Elite Marketing Pro to help them create their own unfair advantage.
But before I do, here’s a little dose of reality.
When most people hear us say we can, “Help you rapidly expand your network marketing business,” they’re thinking…
“Oh, they’re going to show me how to attract more prospects and recruit new people now, now, now… Oh goodie… gimme, gimme, gimme.”
The mindset this response conveys is that of people expecting something for nothing.The mindset this response conveys is that of people expecting something for nothing.
But here’s the thing…
Whenever people with an “unfair advantage” join anything, other people follow them…
Because they’ve paid their dues.
They’ve invested in themselves and they’ve invested in OTHERS over time.
So, when they pull the trigger on a particular opportunity, they’ll have a constant flow of new people joining their business because they not only have those connections, but they’ve also come with the ability to continue to expand their network.
But what if you could create that kind of following online, even if you are currently a nobody?
The kind of following that means you would never run out of prospects — ever again.
Would that be something you’d be interested in learning?
And if I said, because you are a nobody and starting from scratch, it would likely take you six months or even a year to build a big enough online following and network capable of feeding what would quickly become a six-figure network marketing business…
So I’m telling upfront that it will take a little time to ramp things up… would that still be ok?So I’m telling upfront that it will take a little time to ramp things up… would that still be ok?
I mean six months to a year, is still a heck of a lot faster than it’d take you to get to six figures holding home parties, home meetings, 1-on-1s and all the old school stuff… right?
Well, that is what Attraction Marketing is!
So without further adieu, let me share our roadmap for building a six-figure brand in three phases…
First, let me make this plain: network marketing is one skillset and attraction marketing is another.
You need to respect these skillsets and master them.
Knowing how to train people, build community, and develop leaders are network marketing skills.
The attraction marketing skillset involves online skills to automate what can be automated and what can’t be automated, at least make those activities much efficient, faster, and more leveraged.
The blending of these two skillsets is what makes attraction marketing so amazing.
But you’re not going to be a master of attraction marketing in two weeks, and that’s ok.
What we do is have you start with “training wheels.”
At Elite Marketing Pro, we don’t tell you to build your entire online following right out of the gate.
That’s like taking you and your bike to the top of the hill and saying, “see you at the bottom!”
Instead, you start with “Attraction Marketing Training Wheels.”
By that, I mean we’ve already created an attraction marketing online system that’s proven and tested to help you start building your network and attract prospects.
You can leverage what we’ve already created and…
Focus on learning — and mastering — just one thing
That one thing is in my opinion, the number one skillset in modern network marketing…
Sponsored Social Media Posts
Using sponsored social media posts (primarily on Facebook) you will learn how to attract a never-ending supply of prospects.
And once those prospects engage with your posts, the attraction marketing system converts them to leads – meaning they will have submitted their contact information so you can follow-up.
You can reach out to them, you can e-mail them, and you can private message them on Facebook.
They gave you permission.
That puts you leaps and bounds ahead of most traditional network marketers.
Starting with this one critical skill – Sponsored Posts – you start the process of rapidly building your following.
But in the beginning, this following won’t know you very well yet, so don’t expect people to be throwing money at you.
Fortunately, we’ll be giving them tons of value to keep them engaged and teach you a few things you can do every day.
This helps build the rapport with them that you’ll need.This helps build the rapport with them that you’ll need.
Plus the cool thing is that you’re able to make money from these followers (even before they join your business) cause we’re going to teaching them about attraction marketing on your behalf and you earn commissions if they invest in any of our courses, that puts money back in your pocket.
That helps you cover your operating costs during this initial phase which can realistically last three to six months.
Imagine having your auto-ship paid for, your business tools paid for, and your company event tickets paid for from the beginning!
Then it’s time to move into Phase 2.
In Phase 1, you’ve started to build a following.
You now have results. You now have some prospects in your network, and maybe you’ve referred a few sales and earned commissions.
Regardless of how many leads or new team members or sales you’ve achieved, the big win is this:
You’ve attracted people to converse and interact with you.
You can honestly tell people…
“Yes, I’m attracting leads every single day.”
Because it’s true.
This marks the beginning of building your brand, cause you’re getting results and naturally, your leads will want to know how you are doing it. That positions you as an attractive leader.
During this new phase, you start taking over piece by piece, little by little, your own attraction marketing system. That’s what we call…
Taking Over Your List (or Following)
Now the messages & value being delivered to your prospects start coming from you, not us.
You start to provide your own value to others, cause you’ve started to figure out this attraction marketing stuff, and you’ll know how to help others do what you did.
You send them emails, videos, and links to your own blog posts. You’ll also share whatever other useful information you create.
That helps you build relationships with people.
They get to know you. You develop a reputation for being a leader.
This is called investing in your followers, so the value of that following grows.
Now, you’ll start following the 80/20 rule.
You’ll spend 80% of your time and energy delivering value
And you’ll spend 20% of your time recruiting & promoting your business
Perhaps once or twice a month, you’ll hold an online presentation and invite people to check out what you’re doing. By doing this, you’ll see how they might be able to work with you as part of your team.
At the end of the presentation, invite them to apply to work with you.
Then you’ll interview and select the people that you want to work with.
That’s right: no more convincing! You are now interviewing and only working with people you like!
As your following grows, the number and quality of people coming through that application process increases.
Now you’re in “unfair advantage” territory.
Now you’re only talking to the serious leads – the ones who WANT to work with you
Phase 2 can take 6 – 12 months to fully mature.
But that is totally freaking awesome because in the process, guess what?
You’re still earning money by offering your new prospects (those that haven’t been in your network long) some of our products and you earn commissions.You’re still earning money by offering your new prospects (those that haven’t been in your network long) some of our products and you earn commissions.
This part is key, because not only are you earning money, these buyers will become your most valuable prospects because a) they are willing to invest in themselves and b) they will be getting trained in attraction marketing so they can be competent online business builders when they are ready to join.
Speaking of which, as a little time passes…
The number of people coming into your network marketing business will grow steadily.
But most importantly, you’re creating an asset, consisting of…
Your following
Your own e-mail & phone list
Your own unfair advantage through social media
As your brand grows, you enter the final phase of our Attraction Marketing Roadmap.
You’ll know when you transition into this phase.
It happens when you discover your skills, your brand, and your results are growing so much that you start attracting influencers – the “whales.”
Industry leaders start seeing your content, and they start following you.
Ultimately, they will see the value of working with you and will reach out to connect.
Why?
Network marketing is a business built on timing.
If you’re attracting leaders, and something is “off” about their company’s financial health, management, or integrity – guess who they’ll join?
Because you’ve developed your own attraction marketing skillset, and have demonstrated results, value, and integrity, leaders will want to join you when it’s time for a change.
I’ve seen this happen many times because let’s face it – strong leaders & good people can’t control the decisions their company executives make. Often times, those decisions lead to trouble and they gotta make a big move…
Let me share some of the results our community members are accomplishing in Phase 3.
Brandy Shaver joined us a few years ago
She lived in a small town, built a small team, and over the course of her first year made about $20,000 dollars in network marketing.
Not bad, right?
But because she lived in a small town, her team dwindled.
She ran out of prospects and ended up having to drive quite a few miles to prospect, recruit, and train her team.
She was ready to quit.
Then she found us and pretty much started from zero.
With hardly any computer skills, Brandy now has…
17,000+ leads on her e-mail list
17,000+ followers on social media
Produced over 1,251 customers
Enrolled, using attraction marketing, 133 people into her organization
Sponsored three top earners into her organization – two of them six-figure earners, and one recent seven-figure earner who chose to come out of retirement to join her
Multiple streams of income
Brandy is now attracting whales in the industry, and every single one of those whales reached out to her, looking for a home.
She never poached or prospected them.
They joined her because they saw the value in her attraction marketing skillset.
Here’s another example.
Whit and Cari Higham were not in a great place when they started with attraction marketingWhit and Cari Higham were not in a great place when they started with attraction marketing
…to put it mildly!
Living in Cari’s parents’ basement, they couldn’t afford to buy groceries, much less their own place and had 2 babies to care for.
After two years of working with us, Whit and Cari now have:
26,683 total leads over several platforms
16,000+ Social media followers
Generated 1000+ customers
Personally enrolled 67 people into their network marketing business
Sponsored four six-figure leaders into their organization
Not bad, right?
And here’s one more…
You might know Julie Burke
Julie was already a six-figure earner in network marketing having built without attraction marketing over 4 years, but a bad situation with her company resulted in her starting over with a new company.
Because we helped her build her brand the previous year, she was able to recover quickly.
When we started with Julie, she had a 2,000 social media followers due to her own hard work and hustle prospecting on social media the previous 4 years.
Over the course of a year and a half, Julie has…
Built an e-mail list of 50,000+
Grown to over 53,000+ social media followers
And within 5 months of joining her new company, Julie…
Sponsored 6 six-figure and 4 seven-figure leaders into her organization
Passively enrolls ~25 people every month into her business
Those results within 18 months are pretty freaking awesome!
Here’s my attraction marketing story…
I spent my first year with attraction marketing in the training wheels phase and made about $10,000 first year in online network marketing.
I was learning the system, and getting familiar with the skillset (Phase 1).
The next year I got serious about building my brand and by the end of that year was able to quit my day job. (Phase 2).
A year after that is when I started landing the whales (Phase 3).
Those three years led to a six-figure business in network marketing, and ultimately my first 7-figure year by 2012.
Today my home businesses have collectively grossed over 20 million dollars.
But these results – mine, Julie, Brandy, Cari, & Whit – also reflect a level of skill that needed to be acquired through hard work, study, implementation, and determination.
It’s not gonna happen overnight and only you can determine whether it can happen at all.
If some of you, like Julie, want to take on things sooner and faster, that’s okay.
Others, like me, might spend an entire year in the training wheels phase. (I’m overly analytical, lol)Others, like me, might spend an entire year in the training wheels phase. (I’m overly analytical, lol)
There’s nothing wrong with that.
With attraction marketing, you’ll learn and grow at your own pace
It is not a race.
Now you know a bit about how we work, and why attraction marketing is by far the best way to build a network marketing business, in my professional opinion.
So if you’d like to learn more about how Brandy, Cari and Whit, Julie, and myself generated the type results we did, then I highly recommend you sign up for my FREE Online Recruiting Bootcamp.
It’s a video course where I’ll walk you through how to build your business using the latest technology—where prospects come to you on a daily basis—interested in what you’ve got!
You can take advantage of these methods starting today—no matter how small your business is currently.
This is, by far, the most efficient (and fun!) way to build your business today.
These methods continue to push the boundaries of what’s possible in network marketing.
Sincerely, Ferny Ceballos Author of Attraction Marketing Formula CMO, Elite Marketing Pro
FREE INTERNET RECRUITING COURSE
Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
Claim Your Free Internet Recruiting Bootcamp and Start Learning the Secrets of Attraction Marketing…
Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.
You can find your team without being “that person.”
You know “that person”.
The person who ambushes friends to get them to a home meeting. The one who calls family and friends over and over with each new “exciting” announcement.
I did not want to be “that person” and yet the training I got from my up line made me feel like I was “that person.”
I remembered way back when I got an invitation to see a “project” an acquaintance said would interest me.
I found myself in a living room with other people I didn’t know. We were all asked to share our hopes and dreams.
It seems like it took an hour. Finally – we learned that we were being introduced to a network marketing opportunity. It seems like it took an hour. Finally – we learned that we were being introduced to a network marketing opportunity.
I was fuming.
I felt used, deceived, angry.
I never wanted to see that man again. I lost respect for him. He was not honest about what he invited me to.
And I never, never wanted to be “that person.”
And yet there I was!
My up line taught me to give as little info as possible.
My up line knew most people would say no if they had more information.
And I chose to trust my up line. And I chose to trust my up line.
I feared my friends and family would say no.
And I needed people to buy my product and join my team.
So I followed the instructions. I rationalized that my family and friends really did need what I was selling.
But I felt deceitful. Misleading. Underhanded. Untrustworthy.
I felt like a failure too.
I went to all the events and got pumped up.
I bought promotional items with a new excitement and hope.
But all the sales samples and gadgets couldn’t overcome the inevitable truth.
I felt like “that person.”
And I never felt good about it.
And it kept me from succeeding.
It is hard to embrace something that makes you feel self serving.It is hard to embrace something that makes you feel self serving.
No wonder my results were unimpressive.
But there is another way. We don’t have to be “that person.”
Today my friend and mentor shared with me that when she opened her email, she had 17 new requests about joining her team!!!
These are people who have been attracted to her. Not people she has been tricking into hearing her spell.
My results aren’t quite as impressive – YET.
But I am using her same strategy and getting requests from strangers.
That’s because I started working online instead of offline.
And I didn’t take offline skills and use them online.
We’ve seen that strategy and it looks spammy – sort of the thing “that person” would post.
With the strategy my friend/mentor and I are using, you get to be YOU – genuine YOU – enhanced YOU.
YOU kick “that person” to the curb and YOU thrive and grow.
Comment on posts I make. You can share my posts with your page.
And you will also see comments of others.
Go to their pages and groups and learn from them too.
Like their posts and comment on their pages.
You’ll find the right fit for you as you do that.
Finally, build relationships. Online or offline – building relationships is key.
There are a few nuances to building relationships online. Keep your online interaction with folks like your contact with people in person.
Here are a few examples:
When someone likes your page or a post on your page, go to their page and like a post that you genuinely like.
When someone compliments me. I say thank you. That is what I would do in person after all. If they have said thank you, I say you’re welcome. Adding stickers or gifs is even better.
If someone asks for more information I message them with a clarifying question. Then I take the conversation offline – in person with a zoom.us call.
The important thing is to listen to them. Focus on what they are looking for. We can guess what they need, but we need to let them tell us.
What I am talking about is Attraction Marketing. It is the best strategy I have found to keep from being “that person”.
I love being me and attracting people who like what I do. They are the ones who will be interested in either joining my team ore learning to create their own online presence.
One is an expert who trains another who is learning or improving a skill.
The other is an experienced and trusted adviser.
The coach and the mentor.
And they can be the same person.
Here are a few thoughts I have gleaned from the “all knowing” internet and some thoughts of my own.
Coaching is… “a process that enables learning and development to occur and thus performance to improve. To be a successful a Coach requires a knowledge and understanding of process as well as the variety of styles, skills and techniques that are appropriate to the context in which the coaching takes place”
Eric Parsloe, The Manager as Coach and Mentor (1999) page 8. Eric is a respected author and Director of the OCM
Mentoring is… “off-line help by one person to another in making significant transitions in knowledge, work or thinking”
Clutterbuck, D & Megginson, D, Mentoring Executives and Directors (1999) page 3. David Clutterbuck & David Megginson are both founder members of The European Mentoring and Coaching Council and highly respected authors, academics and consultants in the mentoring arena.
Mentoring is a long-term process based on mutual trust and respect. Coaching, on the other hand, is for a short period of time. Mentoring is more focused on creating an informal association between the mentor and mentee, whereas coaching follows a more structured and formal approach.
Those are interesting ideas regarding a coach and a mentor.
In my experience both are necessary for growth – personal or otherwise.
And it is not always easy to find such people to engage in your growth.
As I look back over my experience with individuals who fulfilled one or the other role, here are some of my conclusions:
A coach must be:
Knowledgeable about the skill you are learning and growing in.
They don’t need to be the best at what you are learning but they must be masterful at understanding what it will take for you to succeed.
John Wooden is one of the most successful coaches in sports. And although he was a good student athlete his real success was as a coach. And when he was coaching he certainly wasn’t the best basketball player.
Coach Wooden was masterful in recognizing his player’s strong points and using them together as a team.
Which suggests that a good coach must be:
Skillful at recognizing your strengths and helping you maximize them.
Most of us are not good at acknowledging our strengths. We have a self defeating understanding that to acknowledge our strengths is pride.
So we end up focusing on our weaknesses. That does not help our belief and self confidence.
A good coach will direct us to build up our strengths which often counter the weaknesses.
As you see yourself as a decisive action taker, you no longer look at yourself as a procastinator.
As you see yourself growing in speaking skills, you no longer think of yourself as a timid introvert.
And a coach must give you a game plan to follow.
Coaches in football have a big decision at half time. Do they stick with the game plan or devise a new one?
Championships have been won or lost based upon The Game Plan.
Your coach must be able to give you a plan or a road map to follow on your journey to business success.
Your coach must be able to help you analyze at “half time” (monthly, quarterly, or yearly) how your game plan is working and whether you should stick with the game plan or devise a new one.
All too often, I believe, we don’t stick with the game plan long enough.
A coach can help us with that but having a mentor as well would be helpful.
A mentor is a good sounding board and may not be an expert on the skill you are learning.
A good mentor listens to you and asks the questions that help you to go deeper into your own thoughts and ideas.
In my experience, people are more than capable of making their own decisions than we give them credit.
What they need is someone who listens and asks helpful questions.
That is a skill that a good mentor will have and when you find someone like that you will be blessed.
A good mentor will be above the confusion that we sometimes experience.
I lived in a small town in the foothills of Colorado. I could look out over the plains for hundreds of miles. Often I saw a blanket of clouds on the prairie while the sun shined on me.
I knew that those living out on the plains did not see the sun. All they could see was fog or cloud cover. Eventually, the Colorado sun would burn off those clouds and the people below would see the same sun I saw.
When we are stuck with a problem in the process of learning a skill we feel like we will never get it. A mentor isn’t stuck in that process and can encourage us that we will see it too.
But sometimes a good mentor will confront and hold us accountable.
A good mentor is someone who you trust with your long term goals.
And they will remind you of those goals when your actions seem to be working against those goals.
Suppose I have started a new weight loss plan and have committed to a healthy diet and exercise plan for the next six months.
My mentor and I have talked about how it will be hard but that I have a realistic plan that should bring results – if I am faithful to the plan.
I have shared with my mentor that I want to improve my blood pressure and cholesterol levels because my mother died of heart disease when I was young. I want to be there for my own children.
But after a month of being faithful to the plan I get discouraged and start “cheating.”
My mentor sternly but gently asks if I still want to be there for my children.
That question leads to a conversation about why I hadn’t kept to the plan.
We decide it was too rigid and I allow for little “cheats” and I recommit to the plan thanks to a mentor that cared enough to confront.
I know how valuable mentors and coaches are because I have found a team of them.
Yes, a whole team of mentors and coaches.
One of those is Ferny Ceballos. Ferny is a terrific example of a mentor and coach.
He knows my reasons for building a business online and holds me accountable to a game plan.
He has provided that game plan.
And I can introduce you to him if you are interested.
You’ll receive by email videos from my mentor/coach and you will have a choice to watch them or not.
If you like I will be your mentor/accountability partner to encourage you to watch them. Message me here to let me know you want me to check in with you.
When you sign up for the Attraction Marketing boot camp you will also get another offer. When you take advantage of that offer you will have an opportunity for a coaching call.
Social media can free you from ever bugging family and friends again.
But we don’t often think about LinkedIn as a good platform to find qualified prospects. And yet . . .
In this article by my friend and mentor, Ferny Ceballos makes a great case for you to consider LinkedIn. He even includes how to get it done.
EVERYBODY’s using social media to market their stuff these days…
Even the biggest brands like Coca-Cola, Nike, Lego, American Express, General Electric, Lowe’s, Taco Bell, and NASA are flexing their social muscles and building huge fan bases online.
According to Infusionsoft, more than 70% of small businesses are planning to include social media marketing in their business strategy.
But while Facebook, Twitter, and Instagram get most of the buzz, many entrepreneurs are sadly neglecting a hidden goldmine of hot, receptive prospects.
After all, when you’re trying to get your business noticed, wouldn’t it make more sense to actually go where the business action’s really at?
Hint: LinkedIn’s where it’s at!
Let me tell you why…
LinkedIn is not a “social” channel – it’s a “business” channel
LinkedIn was created as a place to talk business.
Since the early 2000s, it’s where professionals hang out and network with other professionals.
It’s got such credibility as a business networking site that two professionals join LinkedIn every single second.
According to their own research, LinkedIn reports…
51% of companies acquired a B2C (business to consumer) customer through LinkedIn
93% of B2B (business to business) marketers consider LinkedIn to be the most effective site for lead generation.
50% of LinkedIn members say they are more likely to buy from someone they’ve engaged with on LinkedIn.
80% of LinkedIn members want to connect with companies to enhance their decision making.
92% of B2B marketers include LinkedIn in their digital marketing mix.
And if that’s not enough to convince you, check this out…
Inside View reports that LinkedIn generates more leads for B2B companies than Facebook, Twitter or Blogging individually.
Econsultancy reports that LinkedIn is responsible for 64% of all visits to corporate websites from social media channels.
So how do you use LinkedIn to attract the kind of high-quality prospects and serious business builders that will help you build your team fast?
Glad you asked!
7 Steps to Market Your Business on LinkedIn
Whether you’re a brand new marketer or an experienced pro, you can use LinkedIn to generate leads, build brand awareness, and establish strategic partnerships with serious businesspeople.
Here’s how you get started…
1. Define Your Goals and Target Audience
Start your LinkedIn strategy by determining exactly what you want to accomplish.
Do you want to generate leads and sell products?
Build your brand awareness?
Recruit team members?
Once you know exactly what you want, it’s easier to define and narrowly target your specific audience.
Let’s say your goal is to sell a training program to network marketers. LinkedIn has over 700 groups specifically for network marketing professionals.
Or imagine you’re part of a health and wellness company, and you want to target network marketers in that field.
There are more than 1500 groups on LinkedIn dealing specifically with health and wellness, and 38 groups focused only on health and wellness marketing.
Depending on your goals, your LinkedIn job is to attract the audience who shares your goals and invite them to connect with you.
2. Create Your Personal LinkedIn Profile
When you’re clear about what you want to accomplish and who your target audience is, take a look at your LinkedIn profile if you have one – or create a profile if you don’t – and make sure it is professional and appropriate for your target audience.
The goal of your personal profile is to portray yourself as a professional – not as a goofy skateboarder or karaoke singer or kid’s soccer coach like you might on Facebook.
Why? Because people do business with people they know, like, and trust.
Your profile has to create the kind of first impression that makes people feel comfortable trusting you, and answer for themselves, “Can I see myself working with this person?”
Complete your profile as close to 100% as you can to establish your credibility, and add to it as your accomplishments grow.
Oh, and use a professional head shot for your profile picture.
LinkedIn’s own research indicates that profiles with professional portraits drive profile views up to 14 times better than those with non-professional portraits.
Putting your best face forward shows your target audience you believe enough in what you’re doing to put a professional face on it.
3. Start Connecting and Build Relationships
Starting from your own contact list, invite current and former colleagues, clients, customers, and others you’ve done business with in the past who fit your target audience profile.
Focus on who you are and who you want to reach with your messages.
Join groups and invite people who fit your target audience to connect.
As soon as someone accepts your invitation to connect, or reaches out to connect with you, send them a message and a gift.
Remember, the goal is to “give without want” – to provide value FIRST before you ask for anything.
Thank people for reaching out, offer a brief statement about yourself and your purpose, and give them something of value – a link to a lead magnet, your website, or an offer you think might be valuable to them. You might say something like,
“Thanks for connecting. I’m passionate about the home-based business industry and how it can help generate substantial incomes for people. Here’s something that I think might help you move forward toward accomplishing your own business goals.”
Then, stay in touch to build likeability and trust.
When you get LinkedIn notifications of birthdays, job anniversaries, or job changes, send a brief message to stay connected and always include something of value in your message – a link to an offer or article you’ve written or an invitation to subscribe to your mailing list or follow your Company Page.
4. Build Your LinkedIn Company Page
Your LinkedIn Company Page is your business’s LinkedIn profile, and it should help prospective leads, prospects, and customers get to know more about your business.
Your Company Page is where you’ll publish relevant content to your target audience; articles, blog posts, business tips.
It’s important optimize your Company Page for search – whether the search comes from within LinkedIn or not.
Make sure you incorporate keywords that speak directly to your audience: what words or phrases would your target audience use when they search for your product or service?
Another way to get noticed and boost your search rankings is to link your Company Page to any other places you have an online presence – your company website, blog, or other marketing sites.
5. Actively Attract Followers to Your Company Page
Whenever someone follows your Company Page, updates to it appear directly in their LinkedIn feeds. And the more followers you have, the greater reach your updates will have.
Start by asking your current customers or team members to follow your Company Page and share it with their networks.
Promote your company page in your blog posts, emails, newsletters, and website, and directly an unapologetically ask people to follow it.
Use a “Follow” button or link on your website to allow your visitors to follow your LinkedIn Company Page with just one click.
6. Publish Rich, Engaging Content to Your Company Page
What kind of rich content should you post?
While it might be tempting to focus on your own products or services, “pitchy” or aggressive sales content doesn’t work very well on LinkedIn.
Remember, LinkedIn people are business professionals first.
That means you need to provide content that your target audience finds useful: content that addresses a pain point, solves business problems, answers questions, or helps people do their jobs better.
The good news? You don’t have to write all that content yourself.
You can share other people’s engaging and insightful content with your followers, to position yourself as an authority and “thought leader” in your industry.
Offer your perspective on industry news and trends. Share the vision and ethos of your company. Showcase how your product or service can offer the best solution for your customers.
And don’t forget to include images – research shows that posts with images attract 6 times more engagement.
So, use pictures, YouTube videos, and SlideShare presentations to enrich your content and engage your followers.
Perhaps the most exciting opportunity of publishing rich, engaging content on LinkedIn is this: out of 560 million users worldwide, only about 1 million users have ever published any content!
That means less than 1 tenth of 1% (.001%) of LinkedIn users are providing content!
Combine that with the fact that 91% of marketing executives say that LinkedIn is their top source for quality content, and the opening should be blindingly obvious.
7. Take Advantage of LinkedIn’s Unique Advertising Features
There are three ways to leverage LinkedIn to grow your follower base through advertising:
Sponsored Content Sponsored Content is LinkedIn’s version of native advertising. It allows you to promote your most engaging content directly to the feeds of the people in your target audience (no matter what device they’re using), test variations of your message, and track how many leads you’re getting and where they’re coming from.
Self Service Ads LinkedIn has a very cool Campaign Manager dashboard that you can use to set up text ads and sponsored InMail campaigns in minutes. From there, you target your audience, set your budget, bid on your advertising rates, and track your results using LinkedIn’s analytics.
Managed Campaigns LinkedIn also offers Managed Campaigns for people with bigger budgets, which includes dynamic ads and account-based marketing services.
If you’re just getting started, you can go a long way by just using Sponsored Content and Self-Serve ads – all you have to get comfortable with is targeting your audience, bidding on your rates, and working with measurement, tracking, and optimization.
Your mission as a business owner is to attract high-quality prospects who are serious about business.
LinkedIn is where serious business professionals hang out
They’re comfortable talking about business there.
They’re actively looking for ways to grow their incomes and advance personally and professionally.
It’s what LinkedIn is for.
So, when you use LinkedIn to market your business, you need to do whatever it takes to make yourself, your business, and everything you communicate attractive to the kinds of people you want to reach.
That means polishing and perfecting your professional image and posture online.
It means being clear about how you can serve your target audience by providing something that has real, tangible business value.
It means positioning yourself a thought leader who attracts – instead of chases – serious business professionals who want to do business with you.
So, if you’re brand new to Elite Marketing Pro and you’d like to learn more about how to build your business using attraction marketing, then I strongly recommend getting access to my FREE 10-Day Online Recruiting Bootcamp.
I’ll show you exactly what to do and how to position yourself, so you’ll never have to chase, annoy, pester, or beg anybody – ever – to take a look at your products, services, and business.
These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).
The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business!
Sincerely, Ferny Ceballos Chief Marketing Officer Elite Marketing Pro
FREE INTERNET RECRUITING COURSE
Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.
Want to wire your mind to achieve wealth? Of course you do!
So, when I read this blog that was posted in the community that has taught me this “mind model” plus so much more I thought of YOU.
Fortunately, my membership in the community gives me license to share. And if you find the content valuable feel free to share with those whose success you care about.
I hope you are inspired by this from Andrew Draughon.
Blair Dunkley—co-founder of Life Skills Colleges in Alberta, Canada, and one of the chief architects of Elite Marketing Pro’s mentorship program—has been transforming lives for over 35 years by helping entrepreneurs develop the skills, attitudes, and behaviors of the world’s most successful business owners and guiding them through the process of identifying the hidden barriers, blocks, and beliefs about money that are sabotaging their financial success.
He was at the No Excuses Summit recently to share his multilevel marketing tips on how to rewire your mind to achieve wealth. How is this possible, you ask?
Watch the interview below and discover why the answer isn’t WHAT you think, but HOW you think.
Enjoy the interview?
Ready to come hang with some of THE best marketers on the planet and learn more multilevel marketing tips by industry experts?
That’s right—we’re back in Las Vegas this summer, with the #1 online recruiting event in our industry…
You see, every single year for the past nine years we’ve hand-picked the very TOP marketing experts leaders—earning upwards of 6- and 7-figures a year—to reveal their BEST tips and techniques for…
Getting new prospects…
Enrolling new team members…
Making sales…
And building a wildly successful business!
And you know what else?
Every year we have a slew of speakers and trainers, who just a few years ago were brand-spankin’ new, sitting in the audience, soaking it all in, and now they’re CRUSHING IT, using the cutting-edge marketing, selling, and recruiting strategies they learned at NES.
Yup, without fail, every year at least one of our students “graduates” from the seats to sharing the stage with the top leaders in our industry.
The number of life-changing success stories created at the No Excuses Summit over the past decade is staggering.
So if you’d like to get all the details and check out the beautiful resort…
Hurry, because, in addition to the MAIN EVENT, we’re holding a special pre-event, hands-on workshop where our staff and expert trainers work closely with you, and help you create and launch your own automated lead-generating funnel… (aka your own automated online prospecting machine.)
Because of the hands-on nature of this venue, we are VERY LIMITED in the number of spots we have in the workshop.
Each year we are completely sold out in advance, and literally, have to turn people away at the event.
My Guest Blogger & Director of Content Elite Marketing Pro
ANDREW T DRAUGHON
Andrew Draughon is the Director of Content at Elite Marketing Pro. Yet not long ago Andrew was hauling shingles and hanging drywall for paltry wages in the frigid winters of upstate Pennsylvania. Making the decision to never wake up before sunrise in sub-zero weather again, Andrew moved to Florida, discovered his passion for marketing, and has been working via his laptop ever since.
Wait! Before you judge me. Let me explain by going back a couple of weeks.
I started reading the book Deep Work by Cal Newport.
The subtitle is what convinced me to buy the book – Rules for Focused Success in a Distracted World.
Oh, how I need help with the distractions in my life.
I’ll bet you do too.
Deep Work has valid ideas about how we work in the 21st Century.
But, I wasn’t far into the book when I knew that I wouldn’t adopt most of what the very intelligent author was advocating.
I probably won’t put it on my list of suggested personal development reading either.
Because Cal Newport would have me unplug from computers, the internet, and social media in a major way.
That is not happening.
Not while I am using my computer, the internet, and social media to build my team, my business.
Still, I have gained understanding about the nature of distraction and the value of working without distraction.
I will just apply that understanding more like Cari Higham does.
My distraction is 94 years old.
Cari’s distractions are in the 4-year-old range.
But distractions are distractions no matter the age.
The question is how does one get undistracted time?
Enter Cari Higham’s recent email.
Her subject line read: Don’t bug me unless there’s blood.
It’s an attention getter for sure.
So, Cari doesn’t care for a 94-year-old mother but she has a couple of boys that are in the four-year-old range.
Cari knows distraction.
And how she deals with it is telling her sons don’t bug me unless there is blood.
Actually what Cari does will be helpful for you no matter what your distractions are.
She has a kitchen timer and sets it for 30 minutes.
She tells her sons that they are not to bug her for that 30 minutes.
Unless there is blood.
They understand what that means. And they don’t feel unloved by her. They understand the boundaries of time as defined by the timer.
The timer is also a boundary for Cari. She knows that she has to focus on the task that she needs to accomplish in the next 30 minutes. She knows to eliminate the distractions that would keep her from completing that task.
The buzzer at the end of the thirty minutes is a reminder to Cari to get up and move around and do other things that are healthy for her.
She mentions exercise and drinking water – lots of water – not sugary drinks but water.
So, I will need a sign for Mom. She won’t remember what the timer is for unless there is a sign.
And I don’t think I need to mention blood.
But I’m going to get the timer and I’m going to have a sign that gives me 30 minutes of time to focus on my business.
Because I will be working on my computer and the internet and social media are connected, I will need to use the do not disturb function that my computer and phone have.
Because one email or post notification can pull me away from my work and lead me down a time decimating rabbit hole.
I am also going to get the water that I need when the 30 minutes is up.
Too many days I forget to drink enough water.
Cal Newport in Deep Work would rather my undistracted time be eight hours I think.
That kind of undistracted work is a great idea for some people.
But today I will take this quote from Deep Work and apply it to my 30 minutes at a time undistracted work:
Psychologist Mihaly Csikszentmihaly emphasizes the advantage of cultivating “concentration so intense that there is no attention left over to think about anything irrelevant, or to worry about problems.”
I applied this while tackling a particularly difficult project recently. It had ended in failure for me twice before but this time I decided to try this kind of intense concentration.
And I succeeded.
For me and Cari Higham, it will be more than enough to practice this kind of Deep Work in 30-minute intervals.
Comment below how you might use this technique to deal with distractions in your life.
Feel free to share this with your team and follow your vision,
Allow me to introduce Joseph Campbell, a mid-20th century mythologist and scholar of comparative religion.
Campbell’s ideas of a “monomyth,” articulated in The Hero with a Thousand Faces, examines the universal themes of mythical heroes from around the world…
Embodied in such ancient characters such as Odysseus, Gilgamesh, Siddhartha, Inanna, and many others.
And as you read above, these themes are just as prevalent in entertainment today as millennia ago.
In fact…
George Lucas deliberately used the structure of the Hero’s Journey when writing the Star Wars trilogy.
The writers of Lost wove Campbell’s themes into each character.
And films like Harry Potter, The Matrix, Aladdin, The Lion King (Hamlet for kids), and many, many others all heavily “borrow” from the mythic tradition.
Cool, huh?
Why is the Hero’s Journey so universal and captivating?
Simple!
Because it speaks to the human experience—to the desires and challenges we ALL face along our journeys.
And these themes are most prevalent when you want to do something…
Different.
Much like becoming an entrepreneur.
Think about it…
Most people want to play it safe and not strike out on their own.
Most people want security, not the responsibility of blazing new trails.
Entrepreneurs are different
Entrepreneurs are agents of change.
They don’t blame the economy, their boss, the President, or what their parents did or didn’t do when they were kids.
They realize no one else will “fix” their situation.
And they certainly don’t wait for permission to pursue their passion or create the life they deserve.
Does this resonate with you?
If you’re reading these words, I’m guessing it does.
You didn’t sign up for a life of mediocrity.
And even if your business isn’t where you want it to be today…
You’re not going to work 50 hours a week until the day you die for someone else’s benefit, living paycheck to paycheck, counting pennies into your golden years.
Right?
If your reply is “that’s right!” then you’ve answered the call of entrepreneurship.
And in doing so, you’ve laid the foundation towards building a network marketing business…
And there’s no going back.
You’re never going to be content to watch others get all the glory while you’re sitting on the sidelines.
So to guide you along your way, we’re going to break down…
The 3 Acts of your Entrepreneurial Journey
Aristotle once said (paraphrasing) that stories have a beginning, middle, and end.
And the Entrepreneur’s Journey is no exception.
Here are the three acts:
Separation (the Call to Entrepreneurship),
Initiation (the Road of Trials), and
Return (Cresting the Summit).
Once you understand the journey, you’ll be able to guide yourself and other folks through it.
You’ll soon see how mentorship and becoming a mentor in turn are integral to the process.
Let’s begin.
The journey of every entrepreneur starts with desire—the desire to live life on one’s own terms.
All that matters is that you refuse to settle and you refuse to quit.
Why?
Because it’s tempting to be complacent and live an average life.
That’s easy.
And let’s be real—building a network marketing business is hard.
Unless someone wants it somethin’ bad, they might hear the Call…but they’re never going to set foot on the Journey.
“The Call” is about the iron will to show up in the first place.
Here’s a word of encouragement…
It’s not about hitting a home run the first time you’re at bat.
Just ask Bill Gates.
Before Microsoft, Gates started a business to create reports for roadway engineers from reams of raw road data.
The business wasn’t a success.
Far from it, in fact.
But what’s important is that Gates answered the Call.
And his entrepreneurial DNA ultimately led to the founding of Microsoft and the largest net worth in the history of the world.
That doesn’t happen working for someone else!
Here’s the reality of the situation…
Failure to start is why most people ultimately fail
Most people listen to their “inner critic”—their limiting beliefs, the pain of their past experiences.
They say things like…
“I’m not good at math; I’m not good at writing; I don’t have a natural talent for selling.”
All that junk.
But at the end of the day, that’s all it is—junk.
Richard Branson is dyslexic.
Jerry Seinfeld was booed off stage during his first gig.
Henry Ford went broke 5 times before founding Ford Motors.
Etc., etc.
(I’m sure you’ve heard dozens of such stories before.)
So no—failing a few times does not excuse you from success.
Once you’ve heard the Call, there’s no turning back from building a network marketing business.
Onward!
Most people fail to successfully build a network marketing business.
That’s no joke—most ventures (like 9-out-of-10) end up making NO money.
And even when you’re doing well…
Sooner or later everyone winds up in what Campbell calls the “Belly of the Whale.”
An unknown, dangerous territory where anything can happen…
Neo swallows the red pill and wakes up in the real world
Frodo is captured in Shelob’s lair
The Millennium Falcon is detained by the Death Star
Harry and Dumbledore enter Tom Riddle’s cave
In entrepreneurial life…
It’s when you face the difficulties of building a network marketing business.
And yeah…
You WILL face them—ask anyone who’s achieved success.
People will “hate.”
Some will reject you—brutally.
Even your friends and family will caution you, often with the best of intentions.
And even when you achieve success, the Journey’s far from over.
Now there’s going to be a target on your back.
People are going to want what’s rightfully yours.
That’s life.
“Gee,” I can almost hear you ask…
“Can I skip all that with a mentor to guide me through!?”
Well, the answer is “no.”
And that’s the way it should be!
Here’s why…
Yes, you DO need a mentor; having one is key to your success when building a network marketing business.
After all…
Steve Jobs mentored Mark Zuckerberg.
Maya Angelou mentored Oprah.
Heck, even Mother Teresa was mentored by Father Michael van der Peet.
Who knows if all those people would be successful without their teachers?
Your mentor is your strategist and most honest critic.
But he or she is only there to guide you—to point the way, not to lead you through the Belly of the Whale.
That you do alone.
To succeed…
You must concentrate your desire to shine light into the pitch-black unknown that is your future.
Here at Elite Marketing Pro, we provide mentorship, it’s true.
But we cannot provide the desire, the WILL to follow-through and achieve your dreams.
That’s on YOU.
Is the reward worth the struggle?
What say you?
Let’s proceed…
The final, though never complete, phase of your journey…
Is becoming a leader and mentor in your own right.
Perhaps paradoxically…
Along the way you realize your journey isn’t about you or your needs.
Heroes and entrepreneurs alike aren’t serving themselves.
No, they serve a higher calling of service to others.
In business, your key insight is to discover the needs your prospects don’t yet know how to satisfy for themselves without your help.
Read that one again.
And hey, they might not even know what they need.
After all, who needed an iPad before it existed?
Who didn’t need an Apple Watch until after it existed? 😉
Or, how about this…
A Xerox think-tank invented the personal computer, complete with a mouse and point-and-click interface.
But the executives couldn’t understand how they would help anyone make better copies.
They were stuck in their own dying paradigm.
So the technology was shelved until Jobs and Gates came along to essentially steal these ideas.
Crazy, right?
Not everyone has the vision or courage to see what will best serve the market.
In this stage of the Journey, your ego is your biggest adversary.
So here’s your objective…
Give people what they need to reach their goals
Become the Obi Wan to their Luke…
The Hagrid to their Harry…
The Gandalf to…
Well, you get the picture.
See, facing your own challenges, trials, and the Belly of the Whale qualifies you to help others do exactly the same.
And that’s how you help other people get what they want.
Which is the key to reaching your own goals.
Like Zig Ziglar said…
“You will get all you want in life if you help enough other people get what they want.”
Thus, Act 3 of the journey is all about helping others and providing value.
That’s the heart and soul of any successful business.
At the end of the day…
We’ve all got to slay a few monsters to get to the top—and we need all the help we can get.
For example…
Jobs was booted from his own company in the early ‘90s, went through the challenge of co-founding Pixar, then came back to Apple and turned it into the behemoth we know today.
That’s one man’s Journey.
Naturally, he didn’t do all those things alone.
And neither did any other fictional or entrepreneurial hero.
Life isn’t a solo act.
It’s a team effort.
Your third act is all about inspiring others and guiding them through their second act.
Providing value to others is what makes you a leader
And creates deep, lasting abundance in your life.
Got it?
Okay, let’s recap!
Act I – The Call to Entrepreneurship
Act II – The Road of Trials (with the help of a mentor)
Act III – Cresting the Summit (through service to others)
This model is universal, older than the pyramids.
The first act is all about desire—you’ve got to get off your butt and take action.
Act II is about perseverance and having the humility to learn from others.
The final act is cultivating leadership and providing value to others to receive your ultimate reward.
And how do you become a mentor?
How do you engage in leadership?
Well…
You’re not a leader until you’re leading.
Leadership is a verb
And the first step is attracting an audience to serve!
So if you’d like to learn a proven way to ignite the Call to Entrepreneurship in others…
You’ll learn about the specific tools and techniques you can use to connect with prospects online, so you’ll never have to chase anyone to make a sale, or deal with cold calling and rejection, ever again.
These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).
You can take advantage of these methods starting today—no matter how much (or little) online prospecting and recruiting experience you currently have.
The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business!
So don’t wait a second longer to communicate your story and value to the world…
Andrew Draughon Director of Content Elite Marketing Pro
FREE INTERNET RECRUITING COURSE
Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
Andrew Draughon is the Director of Content at Elite Marketing Pro. Yet not long ago Andrew was hauling shingles and hanging drywall for paltry wages in the frigid winters of upstate Pennsylvania. Making the decision to never wake up before sunrise in sub-zero weather again, Andrew moved to Florida, discovered his passion for marketing, and has been working via his laptop ever since.
One of the many benefits of joining the Elite Marketing Pro team is access to and license to use valuable content like this blog from Andrew and training for those seeking to grow a network marketing team or affiliate marketing business.
Because what I really hated about looking for my team was the feeling of using people to benefit me.
This ad introduced me to people who showed me how to help others who were interested in what I do. People who would want to join me and my team.
That was a win-win solution. And . . .
You bet I clicked on the ad . . .
And I found the team that includes Brandy Shaver. I want to share with you some of the ways I have learned from her how we can build our teams without bugging our family and friends.
The best part of that is I get to enjoy family get togethers again. I love my family. They are nearly as crazy and I am and we have a blast together.
And when I am with them I don’t need to be looking for a reason to call them the following week and work into the conversation how my opportunity would fix all their problems!
As if !!
Brandy wrote a blog recently that had one particular point that resonates with me. She said,
“Becoming an effective recruiter means putting your prospect’s interests first.”
Brandy certainly demonstrates this truth. As she is building her own team – rather impressively – she reaches out to me and many others.
And we grow together.
Read on to learn five steps Brandy has taught me to become a recruiting machine.
And I know that you may want to just get started with the same strategies that Brandy and I are using.
But you won’t regret reading to the end to learn these:
Five Steps to Becoming a World-Class Recruiting Machine in Network Marketing
What would your life look like if you were drawing people to you without making phone calls, trolling family reunions, stalking at the mall?
How would it feel if you had strategies that enabled you to focus on your life and the people you care about?
How would you feel when you rank advance or win the incentive trip?
What would it be like to have money leftover after paying the bills?
What would that be worth to you?
I decided two years ago that it was worth learning a new skill set, learning from people who had made it work for them, focusing on building my team in a way that left time for caring for my mom.
For me that’s priceless!! How about you??
Here’s the deal. Looking for people to join our team messes with our minds. It leads to us thinking about rank advancing, having money left over for exotic trips, winning an exotic trip.
We start focusing on US.
And in this business just like in life we fair much better when we focus on others.
We need to keep our focus on others.
Zig Ziglar knew that:
“You will get all you want in life, if you help enough other people get what they want.”
So, to be a recruiting machine we must put our prospect’s interest first!
Shifting the mindset might be hard until we start doing it.
Once we get that warm feeling of fulfillment from helping someone else get what they want it is far better than walking across stage.
That is if we are equipped with these five steps from Brandy Shaver.
Strive for mastery. Be the best you.
Yesterday my mom quoted a saying from St. Jerome.
“Good, better, best. Never let it rest. ‘Til your good is better and your better is best.”
Strive for the best and never let it rest.
But here is a quote that encourages me.
“Little minds are tamed and subdued by misfortune; but great minds rise above them.” Washington Irving
I found this quote while sitting with Mom in the ER recently. I could have used that distraction as an excuse for not working that day.
But I have chosen to strive for mastery. I chose that day to rise above the distraction and work from my cell phone. I was rewarded with that quote.
I realized that “mastery” or “having a great mind” is a mindset. It is a choice.
Once I choose “a great mind” I rise above distractions like a helium balloon rises above our heads.
So, choose to be a world-class recruiter. Choose to be good, better, best. NEVER let it rest.
As Brandy says,
“The only way to become a master, a world-class recruiter is to BE one.
Just be.
Cultivate and nurture the unshakable belief that you’re doing the right thing.
Believe in what you’re doing and the value you’re providing.
Believe so totally in what you’re doing it becomes part of who you are.
There’s no substitute for rock-solid belief.”
Then you’re ready to develop a recruiting mindset.
Have you ever felt grateful to someone for letting you share about joining your team? Have you felt like they are doing you a favor?
Now pretend for a minute you are a recruiter for your favorite sports team? When you, the recruiter, visit a high school or college athletic field who gets excited? Is it you or the star athlete you have come to check out? Do you feel like they are doing you a favor?
Of course not! You are doing them a favor.
That is having a recruiter mindset.
When you talk to your next recruit, put on the recruiter mindset.
We have a great opportunity. For us. And for select people.
Of course, your business isn’t a good fit for everyone.
Our business may be great for us. But it isn’t for everyone. And that’s okay!
When we have a recruiter mindset we know that and move on to the next person.
There are people who want what my company, my product line, my team and I offer. I just have to find them.
Or use the internet to attract them to me.
Once we understand that we can approach people with what Tyson Zahner has called “divine indifference.” It’s an attitude of you can take it or leave it.
In my company one leader said from stage that we needed to approach people as if we already had a huge team.
At the time, I agreed with the concept but thought it would be easier if I had the huge team he had.
Now I have learned that having a huge source of interested prospects works as well. I don’t feel a dire need to recruit every stranger I meet. That is what using Attraction Marketing did for me shortly after I started and long before I had people reaching out to me.
I need to make sure I am healthy which means getting enough sleep, eating healthy, getting excercise.
I also need to be filling myself up with great ideas and thoughts.
Consider yourself like a teapot. To make good tea the teapot needs to be clean and filled with quality tea and hot water.
A master recruiter should be reading every day. Set a goal of 10 pages a day. It’s not a lot but it is doable every day. We have to be consistent with our reading.
Listening to podcasts and watching videos from master recruiters that you want to be like is also great.
You also need to have a plan of activity. Some call it a DMO – Daily Method of Operation.
Learn about others’ DMO and adjust it to your goals and time available.
A while back I made the mistake of listening to several couples talk about their DMO and actually tried to do what they were doing.
Big mistake. I was overwhelmed and felt like I had failed until I heard a husband talk about how he gets up with their children and gets them off to school while his wife is still in bed because she was up until 4 a.m. putting together a presentation.
Oh, I thought, there are two of them. Single me maybe can’t do what married couples can do.
I feel silly telling you that story but I had to learn tha I can’t do what two people can do.
And to be honest I may not be able to do what other single individuals do for multiple reasons.
I have to plan what I can do . . . as long as I am stretching myself a bit.
Here is what I do right now.
I post motivational quotes designed to engage people. I post them on my personal Facebook page and business page.
I post two a day. I also post these quotes on LinkedIn. I don’t do anything else on LinkedIn but I get several connection requests a week because I am consistently posting.
I do two Facebook Lives a week. I get my material from my reading and the videos I watch.
I share videos from Elite Marketing Pro once a week. I post one of their blogs and one of mine every week.
That is my DMO.
Every day I check my phone and respond to those who have engaged with me in some way.
Each one is different which is part of the fun.
And as I engage I need to always be prepared to take the next step with them.
A master recruiter is always ready to enroll someone.
Know the links that you need to send someone to. If necessary have the forms that you need.
More importantly expect people to enroll.
If you have this mindset then when you are chatting with someone you will recognize when they are ready to join you.
When you hear the excitement in their voice be ready to ask, “Are you ready to sign up now?”
If your company has an app to use on line be sure you have it on your phone so you can go right to it.
Then training begins as you enroll!
Most importantly make sure that you do anticipate that they will say yes so you can move the conversation right to enrollment.
If you’re ready to learn more about developing the skills of a master recruiter…
These methods allow you to attract a steady, endless stream of highly qualified leads who are looking for exactly what you have to offer so you’ll never have to chase, annoy, pester, or beg anybody to take a look at your business – they’ll come to you!
If you got value from this, feel free to share it with your team.
As always, feel free to message me with questions and comments,
Connie Suarez
FREE INTERNET RECRUITING COURSE
Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
Like this picture. I told them I wanted a picture of my crazy family to use with a Facebook post and blog.
But they drew the line with joining me in network marketing.
The Lord knows I gave them plenty of chances to say no. And no they said.
I can’t imagine why.
Oh yeah, it was . . .
Make a list of everyone you know.
Call the list.
You know the drill. Truly, all of that was a good personal development journey for me. I don’t regret it. But my family loves that isn’t how I build my business now.
Three years ago I was running out of options.
I had called the people in the picture and many others – multiple times.
I was ready to work the cold market. In the back of my mind, I was even psyching myself up to call my list – one more time. I believed in what I was offering and wasn’t quitting.
I don’t know where I would be if I hadn’t seen the ad. It was off in the righthand column. Not very big.
But it made a big claim.
That little ad claimed I could learn how to attract my team to me without bugging family and friends. I didn’t hesitate even for a minute. I clicked on the button and everything I read made sense.
I said yes to that little ad and . . .
I was introduced to a team of coaches, trainers, mentors who would teach me to attract the right people. They have proven to be people who are committed to my success. I was introduced to a team of coaches, trainers, mentors who would teach me to attract the right people. They have proven to be people who are committed to my success.
I have already shared more than that ad shared so I should give you an invitation to join the team. Click on this link to a free 10 Day Attraction Marketing Boot Camp with just one of the team I talked about.
Watch those videos and act on the offer they make.
Or don’t.
You can always go mall stalking.
But if you do say yes to the invitation and watch the videos maybe your crazy family like mine will love that you are doing it online. Because that means you won’t be bugging them anymore.
When you do say yes . . .
Here is some of what you will learn.
Going online has huge benefits.
You have a virtually unlimited source of fresh contacts.
You say goodbye to the no’s and awkward silences because you are talking to people who are interested in what you are doing.
You end the long fruitless drives and don’t have to pick up the phone.
You enjoy your crazy family because you are not looking for an opportunity to “pitch them” your business . . . AGAIN.
The benefits are huge but you will need to take different actions than you have in the past.
So, let’s talk about three steps that are required to take your business online, starting with . . .
Mindset is so critical don’t you think?
You may have been a great recruiter offline but you will need to approach working online as if it is totally new. Cuz it kind of is.
After you have progressed you’ll find similarities but begin with a mindset of being a student and an intern. Fortunately, your internship provides the potential of earning commissions.
Your mindset shouldn’t be of expecting a commission but rather learning with out that expectation. Then when the commission comes it is icing on the cake.Your mindset shouldn’t be of expecting a commission but rather learning with out that expectation. Then when the commission comes it is icing on the cake.
Keep your mindset on recognizing that what you are learning will make you a marketer. And just about everything boils down to marketing. I so wish I had this information years ago to use with all my other ventures.
Many online marketers (including me) believe that what you get with the team I have partnered with is equivalent to a college education – that has the potential to pay you as you learn.
So, to quote my mentor, Ferny Ceballos,
First, you must get comfortable with the unknown. Basically, you need to be present and respect the journey.
Know that you’re not going to learn everything you need all at once, in one fell swoop.
When you go online, you’re learning a whole new skill set. Almost a new profession.
Think of it… When you learn a new profession, what do you usually do? Well, you go to school for four years. We’re not going to have you do that, and it probably shouldn’t take four years, anyway.
However, if there was a school of building a business online, it probably would take a few months to get through all the coursework, so be prepared for a learning curve.
Don’t try to learn everything at once.
Just focus on what’s in front of you.
Master that, implement it, and then move on.
You have to get comfortable with not knowing what’s ahead.
There’s always going to be a new technology that you don’t know about, and new skills that you have to acquire.
But the other mindset issue is a biggie and comes up often: You need the ability to overcome adversity and not give up. By going online…
Do certain parts of building your business become easier?
They do.
It will be different for everyone. I have noticed that everyone implements what they learn depending upon their personality, past experience, and tech skills.
That is why in traditional network marketing some people build a team faster than others.
With this new online strategy, you will learn to automate some of the things you don’t like and aren’t terribly productive.
No more awkward phone calls
No driving across town to fruitless meetings.
No struggling to follow up after they have seen “the plan.”
But you should prepare yourself for adversity. What other folks breeze though I struggled with and had to reach out to the team for help.
But I was not going to quit. No way. What I wanted was far too important to quit because I hit a road block. I backed up and went around sometimes. Other times I plowed through it.
You need to have that mindset.
However you respond to adversity, expect it. And you’ll get through it.
And, I’m sorry, but being able to ignore peer pressure is a vital mindset.
Of course, if you have been network marketing for long you have already taken and passed Ignoring Peer Pressure 101.
When you go online and use attraction marketing your family and friends will still think what you are doing is crazy. But they will be glad you quit calling them about every new product or incentive trip.
Now you will probably add your upline to the list of people who won’t support you in your new strategy.
There at least two reasons for this.There at least two reasons for this.
First is fear. People fear what they don’t understand.
They may fear that as you depart from the recommended training that your company will respond adversely.
I wondered if my company would shut me down. I didn’t see how they could object. They would have good reason if I was trying to work with a competing MLM at the same time I was building with them.
But that isn’t what this is about. It really is making me a better representative of my company.
I read the company agreement and was confident I wasn’t breaking it.
The second reason for up line push back is more likely. That is pride.
When we go online we are in part implying that their methods are inferior.
In reality their methods are just incomplete until they add the internet as a possible market and understand how to effectively reach that market.
I still love and respect my up line. After all, they are still building their business the harder way. So I give them the respect knowing that soon they will be coming to me asking me how I am building my business.
So, you need a mindset ready to learn new strategies and ways of building your business, to keep moving forward in spite of adversity and to not be affected by peer pressure.
What you will need next is . . .
There are hundreds of people telling us how to use the internet to find our perfect team.
Even in our community the difference in the way each person takes this program and makes it work for them can be distracting.
I have wandered off the path a couple of times. What keeps me focused is a Road Map. A 90 day plan of what I need to do next. It gives me links to videos explaining how to do it.
There are two Facebook communities I can go to for help.
There are fundamentally two ways that you can approach online recruiting and there are clear directions for both.
There is Active Social Media Recruiting.
You can start doing this right away. Without a lot of learning.
You create a presence on Facebook or your preferred social media page. You will learn ways to attract interest.
Then you need a way to share your product or opportunity. If your company has a recommended video use that or whatever they suggest for offline recruiting.
You can start implementing a social media strategy to build your network marketing business today.
What you will do on social media is similar to what you do offline.
The challenge with social media is that you are always busy.
You are posting all the time.
You must constantly be watching for comments and responding to questions.
It is time intensive.
It has created great results and is duplicatable.
But often people move to methods that create leverage and free up some time.
And that is what I have been learning with Elite Marketing Pro.
Speaking of which, if you’re ready to move forward now with building your business using “attraction marketing,” I invite you to sign up for a FREE 10-Day Online Recruiting Bootcamp, where you’ll gain the knowledge to create an automated selling and prospecting system to attract highly-interested prospects to your product or opportunity online.
The next level of social media is…Passive Social Media
It’s about posting valuable content or information that inspires people to reach out to you and ask you what you’re doing.
In fact, a lot of Elite Marketing Pro students are generating dozens of prospects reaching out to them, asking…
“What are you doing? I want to learn more!”
Then you start a conversation with somebody when they’re reaching out to you.
They are coming to you—instead of the other way around.
Now you’re able to create leverage and scale.
All the things you normally would do with social media you’re now able to scale and accelerate your results.
At this point, you’re going to need a Facebook Business Page (aka a Fan Page) and a training and lead generation system like what they provide at Elite Marketing Pro.
The idea is for people to reach out to you by going to your website and submitting their information, which can happen 24/7 (while you’re sleeping or at the beach).
They’ll do this in exchange for valuable information you’ve promised to give them.
Then they are automatically sent all the information they need to get familiar with your business and all the tools to allow you to do this in no time!
By the time you get on the phone, they’re 90% sold!
You only answer a few questions, and they’re ready to get started.
It’s all automatic.
That’s what a “funnel” does.
This is how you can passively have prospects come into your business, every single day.
As you learn how to passively attract prospects you will learn to create funnels or the process to be able to present offers to people en masse on auto pilot.
This allows you to take people that are brand new and fresh, and walk them through a presentation, in an automated way.
That’s essentially what we’re talking about with passive recruiting strategies (which is also referred to as “attraction marketing”).
Now, for the final piece, which is…
Of course, doing all this without some personal one-on-one help would be difficult.
Think about it, when you started in network marketing offline, somebody showed you the next steps to take.
The same is true with building your business online:
You need someone to show you a step-by-step blueprint.
Thus, when you become a customer or client of Elite Marketing Pro, you receive free, one-on-one coaching to ensure you get started right.
We know it’s overwhelming when you’re brand new.
So we take away the worry by having a mentor walk you through everything step-by-step (so you don’t waste time) and tell you if you’re doing things correctly or not.
This immediate feedback means…
You’ll never feel insecure about not being sure what to do next
Or being unsure if what you did is correct.
Mentorship has also kept me focused.
Before I found this team I had sought help from others who claimed they would help me. I am not sure that they knew how to help. They knew how to do what I wanted to learn but teaching and coaching is an art. I have experienced that kind of help with Elite Marketing Pro and no where else.
However, once I got the mentorship I needed, it put me on the fast track to achieving results.
I still need to grow in my online attraction marketing skills.
Still, in December my mom was hospitalized with some serious conditions. It took a week in the hospital and then two more weeks in a skilled nursing facility to recover. I was able to be with her throughout.
My business kept going. I mostly used my smart phone but I have a light weight Chrome book that saw some service as well.
I believe you can do it too, but…
You have to make the commitment and start with the first step
So if you’ve always wanted to not only have the right information but to have somebody personally help you, then I highly recommend you learn more about Elite Marketing Pro by signing up for this FREE 10-Day Online Recruiting Bootcamp.
Here I am with my mentor Ferny Ceballos.
It’s a video course where our premier mentor Ferny Ceballos walks you through taking your business online.
Because while it is possible to build your network marketing business offline, the way I’m offering you is more efficient, allows you to create income quickly and you can run your business from your laptop.
And just like this information changed my life two and a half years ago, it can change your life as well.
In fact, Ferny will share exactly how he passively generates 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into my business each month.
You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.
And if you found this content helpful, I would love to read your comments below!
Connie Suarez – m.me/theconniesuarez
FREE INTERNET RECRUITING COURSE
Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
