I love my upline.

My daughter sponsored me and her sponsor has become like a daughter.

But they said things about network marketing that don’t make sense.

To be fair someone said the same things to them.

To be honest I said them to my downline.

I am guessing that you have been part of a similar chain of misinformation.

I am talking about the mantra, “Build your business, not your brand.”

So, when I was told that I needed to build my brand some serious re-education had to happen.

And that is where Ferny Ceballos entered my life.

Ferny is a veteran of network marketing. He was successfully using traditional recruiting and prospecting methods.

But Ferny knew there had to be a better way.

And when he found it he became a network marketers best friend because he is committed to sharing with me and you what he found. Believe me, Ferny could have made his fortune without sharing with us, but he has too much heart to leave us behind.

That is why I am excited to share with you.

It is time to leave rejection behind and start attracting highly qualified, highly motivated prospects to you and your business.

Get comfortable and turn off all the distractions for the next few minutes and read what Ferny has to say about Why Building a Brand Online Is Building Your Business!

By Ferny Ceballos

I was having a conversation with my friend, Rob Sperry, who’s a trainer and top earner in network marketing…

And I was sharing with him something REALLY PERPLEXING another network marketing top earner said in front of a crowd of a few hundred people at a company event.

What was said was repeated over and over again like a mantra…

“Build your business, not your brand.”

I knew where this advice was coming from, since many in the crowd had been building their business online and not exactly following the recommendations of the organization and it was essentially an attempt at warning people against not listening to their upline.

As told the story, Rob jumped and said to me “I heard that too! I know exactly what you’re referring to!”

We both agreed that this was terrible advice. (And I’ll explain why in a second.)

That being said, it’s one thing to disagree with people in our profession. Happens all the time. People likely don’t always disagree with me! Agreeing to disagreeing is one of the hallmarks of a civil society.

But the REALLY PERPLEXING part is that this was coming from someone who had built a big online brand, sells courses online, holds seminars, speaks at events world wide, has a big social media following, does FB Lives, etc. etc.

This was very much a case of…

“Do as I say, not as I do.”

So if you’ve been trying to figure out ways of growing an online business, because old-school methods like home parties and hotel meetings are not working, here’s what it actually means to “build a brand” and why the above advice is so terrible.

Your brand is your business!

It’s simple: every action you take in your business results in either…

• Being more likable, or less likable
• Having more credibility, or less credibility
• Improving your reputation, or trashing it
• Being memorable, or forgettable

Think about this: every person you talk to, you either leave either a good impression or a bad impression.

So if someone chooses to never talk to you again, because they think you’re creepy and weird after you tried to prospect them at a mall, then…

That’s your brand, in their eyes!

So with every action you’re affecting your public image and your relationships in the world — which, in turn, all affect your brand.

And you can accelerate things by taking your business online, (that could be a good or bad thing), because social media allows you to make an impact quicker, more efficiently, and with more leverage.

Using methods we teach here at Elite Marketing Pro, you can reach out and connect with far more people than you EVER could with face-to-face prospecting or having home meetings.

The upside is that you can impact significantly more people by building online.

The downside is that if you are doing it wrong or in a sleazy way, you can destroy your reputation and the reputation of network marketing, that much faster!

A lot of people don’t know how to go about growing an online business (without being annoying!)

Many distributors take the same awkward, repulsive recruiting strategies they’ve been taught to do offline, and make the problems worse online – and still produce zero results!

In the end, this ends up ruining their reputation.

They’re just doing social media recruiting all wrong.

They come off salesy and pushy, and before too long, people block them on social media.

Okay, so think about that for a second: what are they doing?

Well, they’re building their brand, just not in a good way.

Their brand is being defined as a “spammer.”

They are now that guy that people need to unfriend or block on social media.

That, at the end of the day in the context of business, is building a brand.

Thus my original point…

You can build a negative brand or a positive brand

It simply depends on how you conduct yourself.

If you approach building your business in a selfish and aggressive way, then your brand will be damaged and you’ll still get poor results, which is important because…

The results you produce in your business also affect your credibility.

And as you build your business and create more results, those results become a part of your brand, as now you’re associated with success.

Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you’re known to people – “the failure who keeps annoying us with his pyramid thing”.

This is especially true if you’re growing an online business and interacting with other network marketers, as you will become known as that guy or that girl, who does network marketing all wrong and doesn’t know what they are doing.

On the flipside, 3-4 years into my network marketing career, I had personally recruited THREE 7-figure earners into my downline, because my BRAND as “Ferny Ceballos”, represented “online building”,”traffic”, “trust”, “results” and just being “a good guy”.

That was attractive to them at a time when they were looking for a new Network Marketing company.

No doubt I’ve made mistakes, but my overall body of work, made me attractive to them as a sponsor and they approached me!

Now before I give you the complete formula for the “magic branding pixie dust” which helped me recruit these three 7-figure titans, here’s what a brand isn’t…

Your brand is NOT a bunch of pretty pictures!

…or motivational quotes, or any of that stuff.

Your brand is all about the results you’re producing, the actions you’re taking, and the people you are affecting.

So even if you’re doing Facebook Lives, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.

So you’ve got to be strategic with your message.

Returning to the terrible advice many distributors are being given…

“Build your business, not your brand.”

I think this advice is actually trying to get people to do this (equally terrible)…

Build your company’s brand, not your personal brand.

But here’s the thing:

Promoting your brand and your following VS the company’s products and the company’sopportunity, should not be in conflict.

In fact, by now you may have heard the VERY GOOD advice from leaders that GET IT…

You should NOT lead with your company’s products and your company’s name on social media.

Rather…

People shouldn’t even be able to figure out which company you’re with

…from your social media profile.

And why is that?

Because people join people and people buy from people in this profession.

Your brand is not this big intangible idea.

In addition to being likeable and trustworthy…

Your brand is based with what people think you can do for them.

If you’re perceived as someone who can help people achieve their goals or solve a problem in their life, that means you are building a positive brand and people will want to join you or buy from you.

That ultimately serves the interest of the company, by helping you make more sales on their behalf.

On the other hand, when you post stuff about your company & products, in lieu of developing your brand, you are diminishing the role you play in the eyes of your followers.

Remember, people can literally go search the company name on Google without talking to you and buy the product from someone else or even join someone else.

By posting about your company, you are saying the company plays a bigger role in helping them, than you do.

You’re just a sales person – an unimportant commodity – they don’t need. In fact, if you are perceived as a sales person, you are repelling your prospects!

Or they will read a bunch of negative stuff on Google and not want to talk to you.

Obviously, in a business that relies on trust and relationships, the prospect NEEDS YOU.

There is a time & place to talk about the company, but that’s only when you present the product or opportunity to someone, not when you are prospecting or marketing in public.

Create a little mystery and curiosity, by focusing on what you can do for people or help them with.

And you haven’t figured it out already, all these lessons apply to building OFFLINE, as well as ONLINE.

DO NOT diminish the critical role you play as an advisor and expert in the eyes of your prospect.

Great networkers position themselves as advisors (not sales people), who can help others get what they want.

Now, the reason I prefer building online is this…

“Old school” methods make true business-building nearly impossible if you’re a busy person

For instance, think about the time it takes to do a single home meeting.

If I do one home meeting — if I’m lucky — I might have 5 people there.

And most of the time, if I’m doing home meetings, I’m doing maybe two, three a week at most.

Now, think about the investment of time, one evening, 12 prospects, maybe 1 joins…

Or if you’re going to spend a couple hours doing 1-on-1’s!

That’s an even more inefficient way of doing things.

And think about it this way…

During that SAME two hours you’re meeting with somebody at a coffee shop, or conducting a home meeting…

You could expose your business on the Internet to at least twelve people!

Meaning you talked to them about what you can help them accomplish and you referred them directly into whatever presentation process for enrolling them as a customer or new team member

So, the choice is this…

Introduce the business to one or two people…or 12 people…every two hours… any time of day?

Which one would you choose?

And that’s basically all we’re doing here at Elite Marking Pro, we’re teaching people how to connect with a lot more people, faster.

We teach how to brand on a mass scale where you can…

• Reach literally millions of people
• Scale your business to whatever heights you want
• Build a brand that extends beyond your network marketing business
• Create multiple streams of income (if you want)
• Recruit en masse

Using our methods, with a online presentation, you can basically enroll a few hundred or even a few thousand people in one evening — once you’ve built your brand to that level.

Yes, it takes a little time to learn the skillsets, but that’s what we do here at Elite Marketing Pro.

So if you’d like to learn more about…

How to build a positive brand (whether you’re building online or offline)

…then I highly recommend you learn more by signing up for my FREE Online Recruiting Bootcamp.

It’s a video course where I’ll walk you through taking your business online.

While it is very possible to build your network marketing business offline, the way I’m providing you is much easier, efficient and quicker in combination with network marketing fundamentals.

In fact, I’ll share exactly how I passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into my business each month.

You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to my 10-Day Online Recruiting Bootcamp.

And if you found this content helpful, I would love to read your comments below!

Sincerely,
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

FERNY CEBALLOS

Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.

I never wanted to be a salesperson.

But that’s okay, they said, because this isn’t sales it’s sharing.

Bzzzt. It’s marketing!

Hello!? Network marketing!!

Marketing – the action or business of promoting and selling products or services, including market research and advertising.

I didn’t want to sell. But I did want to build a network marketing business.

Eventually, I ran across a top-notch marketing training.

And I learned that I like marketing. I enjoy learning the psychology of marketing. I love the writing that is helpful for marketing.

I love the interaction with people. I’m not so wild about the Facebook Live aspect that is a great tool.

I still don’t want to be a salesperson. I do want to be a marketer.

If you want to be a network marketer, don’t worry you don’t have to be a salesperson. You just need to be a marketer.

That’s means getting educated. But you don’t need to acquire school debt. There are plenty of opportunities to learn. I can recommend the team of coaches and mentors who have taught me.

While you consider messaging me asking for a referral, you should read this treatise on the Seven Principles of Ethical Persuasion and start your education now. The author, Andrew Draughon, is one of the team I recommend to you.

By Andrew Draughon

Turkeys and polecats are natural enemies.

(Polecats are European weasels, by the way.)

So how do you imagine a mother turkey responds to the sight of a hungry polecat threatening her young?

If you guessed squawking, clawing, and gnashing of beak—you’d be right!

In fact, in an experiment by animal behaviorist M. W. Fox…

Turkeys flew into an uncontrollable rage and attacked their lanky predators in self-defense…even when the “polecats” in question were actually fake, stuffed replicas.

Which makes sense, right?

Turkey sees polecat-looking shape—turkey becomes alarmed and enraged!

Well, here comes the twist…

What do you think happens when the researchers place a recorder playing a baby turkey’s “cheep cheep” call inside the stuffed polecat?

Shockingly enough, the mama turkeys welcome the toy instead of attacking it.

They would even get on top of the stuffed animal to protect it, just like they would a baby chick.

So what’s happening here?

Well, in animal behaviorist parlance, this is what’s called a “fixed-action” pattern, which is essentially a sequence of automatic behaviors initiated by a specific queue.

In turkeys, their “fixed-action” pattern to accept and protect their young is triggered by the “cheep cheep” auditory queue made by their chicks.

…even if the sound is emitted by their natural enemy and predator—the polecat!

Now, we humans fancy ourselves above such instinctual, “robotic” behavior.

But just how correct is this belief?

Read on to find out!

Persuasion is the product of hardwired psychological triggers

Humans are funny.

Or, at least, we should try to be!

Here’s why…

According to cognitive neuroscientist Scott Weems, simply watching comedies after a major surgery can cut your need for pain medication by 25%.

Additional research even indicates that using humor as a stress-relief mechanism significantly cuts your risk of heart disease and stroke (by up to 40%!), and can even prolong your life by up to four-and-a-half years.

Impressive right?

Studies like these demonstrate that while humans have sophisticated hardware between our ears (especially in comparison to a turkey), we also have a number of innate psychological triggers that profoundly influence our thinking and well-being.

…often without our knowledge or consent!

Which, in many instances, is a wonderful thing (like in the case of humor).

And let’s be honest…

People often need a firm nudge to act in their own best self-interest

Think diet and exercise, for instance.

As we proceed, you’re going to learn a number of “persuasion hacks” that powerfully influence people to do what you want.

Now, it’s critical to use these methods ethically.

And not in a creepy, “cult-leadery” way, which certainly isn’t cool.

When marketing on the internet, as entrepreneurs looking to add value to people’s lives, our main concern should be to persuade our prospects to change their lives for the better.

And this is going to mean overcoming the objections, which are keeping them stuck.

How are we going to do this?

Well, it all starts with…

The Seven Principles of Ethical Persuasion

I first learned these principles from Tim Erway—my mentor in all things related to copywriting, conversion, and influence—who also happens to be our CEO here at Elite Marketing Pro.

It’s important to note…

What you’re about to discover is based on decades and decades of clinical research conducted by Dr. Robert Cialdini of Arizona State University, whose seminal work, Influence: The Psychology of Persuasion, is a MUST READ for all marketers.

In fact, Cialdini begins Influence with the story of the turkey and the polecat…

With the strong implication that we’re not as different as we’d like to think from our favorite holiday feast.

So without further ado, let’s dive in!

Imagine a close, personal friend comes over for brunch.

I’m talking someone you feel connected to, a person that gets you, someone who understands and looks out for you.

Now, this friend tells you about a positive new change in their life, which is the result of a new product or business they’re involved with.

Either way, he or she says…

“Hey, how would you like to try it, too? I’d love to hear what you think. There’s no risk—you get your money back if you don’t like it.”

Your knee-jerk reaction is probably to say “what the heck, sure!” right?

You don’t need a long, drawn-out ‘spiel’ to buy from someone you like and trust.

That is the law of connection at work.

Its core idea is that we only buy or do business with people we have a certain level of trust with.

When we’re talking about buying a can of coke, that level is understandably low.

But once large sums of money are on the line, you need a MUCH stronger connection, especially when marketing on the internet.

Ultimately, trust trumps everything.

If you have enough of it, people will do business with you…even without “board certified” credentials, results, or credibility.

I mean, think about it…

If you’ve got chronic back pain and your best bud says…

“Hey man, I thought I was going to have to fuse my disks until I found this ultra-low frequency emitter that sends out these signals that relieve pain and inflammation. Works like a champ. Now I don’t need surgery anymore. It’s a miracle!”

Sure, you might be a little skeptical—who wouldn’t be?—but chances are strong that you’ll be compelled enough to take a closer look and purchase the trial.

You WANT to believe (and hey, I know I do too!).

Now here’s a trick…

When marketing on the internet, you can invoke the law of connection in your business by crafting a relatable story—and simply opening up.

Be vulnerable; share yourself; let people know and see the real you.

That way, people will FEEL a connection.

Even if they’ve never seen you in the flesh!

This is the “simplest” one of the bunch.

It’s all about our natural instinct to move away from pain and towards pleasure.

Because that’s what desire really is…

A force that compels action by showing a path to less pain or more pleasure (or both).

Having said that, this principle is simple, but it’s also difficult.

To influence people with it…

You’ve got to forget about your wants and focus on what others want when you’re marketing on the internet.

That’s counterintuitive to human nature—so you need to stay keenly aware of what others truly want.

And what happens when you don’t?

Well, let’s think back to the infamous Coke fiasco.

In April 1985, Coca-Cola introduced a new formula for its world-famous soft drink.

The product was called New Coke.

In blind tests, people preferred it to Coca-Cola Classic and Pepsi by a HUGE margin.

It tasted the best, so naturally, it eclipsed all other soft drinks when it was released.

Right?

Wrong!

The executives didn’t understand that what people desired from Coke wasn’t the best taste.

People craved the old, familiar taste they grew up with.

Coke ignored principle #2 and New Coke is said to have cost tens of millions of dollars.

Ouch!

Fortunately, Coca-Cola brought the classic flavor back (and, as you know, recovered just fine).

So here’s the lesson…

Unless you can afford to make mistakes like that, remember:

Influence is about focusing on others’ desires, not yours.

And it doesn’t matter what you think they should desire, only the market can decide that!

Even the most ridiculous fad products make people rich.

As long as they get popular enough.

Don’t believe me?

I mean, I know you do—but here’s a story to prove the point, anyway…

In 1975, Gary Dahl became a millionaire by selling pet rocks.

His product was silly, but people were persuaded to buy it simply because it was popular.

That’s how social proof works.

You “prove” that your product or organization is legitimately using the power of popular opinion.

To invoke this principle, highlight your results.

For example, at Elite Marketing Pro we can say…

• We’ve got over 10,000 active members
• Our top affiliates make multiple six figures
• We’ve generated several hundred thousand subscribers
• We serve people in over 100 countries

So when a newcomer reads those facts, they instantly know—this is a serious business that makes people money!

On an instinctual level, it persuades them to trust us and our advice.

This is why testimonials are so powerful when you’re marketing on the internet.

They are proof!

And you can do the same thing by drawing attention to your own results.

Again, the principle of social proof helped a guy make millions off selling pet rocks…

Imagine what it can do for you with an actual, life-changing, valuable product!

Imagine you walk into a car dealership.

A self-satisfied slob in an ill-fitting suit saunters over to you.

He smiles, leans in and whispers…

“Have I got a deal for you today, friend!”

How would that make you feel?

If you’re like me, you’d be pretty repulsed!

And I should know…it’s a recent, true story.

Everyone hates this kind of selling—and you probably don’t want to be on the giving or receiving end, either.

The solution is giving people value so they want to come and buy from you.

Here’s a real-life example…

LeBron James is worth over $300 million and has a (rumored) $1 billion contract with Nike.

As you can imagine, his manager is doing quite well financially.

And who’s his manager?

Not some big-name sports agent.

LeBron’s manager is Rich Paul; a guy who selflessly hooked him up with two throwback jerseys LONG before he even made it to the NBA.

Rich gave genuine value with his gift, and that was the key to beating out every other sports agent who wanted LeBron.

Now, you don’t have to give people physical gifts—that’s not quite the point.

The idea is to lead with value.

Here at EMP, we teach what’s called attraction marketing.

The idea is that we freely give away lots of valuable content, in the form of blog posts, monthly webinars, Facebook Live presentations, etc.

And once you’ve consumed enough of our content to get value, produce results, and come to trust us…

You’re going to want to do business with us by buying our products and services.

To invoke this principle for yourself, simply find a way to demonstrate value before asking for the sale.

Share your knowledge freely, and be friendly and helpful—even a kind word is valuable and goes a long way towards influencing people.

Adlai Stevenson once introduced John F. Kennedy with the following anecdote…

In Ancient Greece, when Cicero finished speaking, the people said, “How well he spoke.”

When Demosthenes finished speaking, they said, “Let us march!”

Now, I don’t know about you, but I’d rather be likened to Demosthenes…

The guy that persuades people to take immediate, decisive action!

After all, business is about getting paid, not being pretty, right?

If you agree (and maybe even if you don’t)…

You’ll love this principle, which directly persuades people to agree with you when marketing on the internet.

You may have heard of the “yes ladder” method, where you ask questions in which “yes” is the natural answer?

It works like this…

After a while, folks get comfortable agreeing with you—and open up to your suggestions.

Examples of “yes ladder” questions include:

• That’s fair, isn’t it?
• Sounds good, right?
• Nice day, huh?
• Isn’t that great?
• Don’t you agree?

You might even notice that I ask you to agree from time to time, right?

Now, it doesn’t matter what you ask—what matters is that people say “yes” to you.

This is one example of the principle of consistency.

The idea is simply getting people to say multiple “yeses” to you on minor things.

Once they get used to that, you’ll have a much easier time with the bigger “yesses.”

Einstein’s famous formula states that something can’t turn into nothing.

Energy and matter can turn into each other, but they don’t just disappear.

Instead, when energy is released, an equivalent exchange happens—even if we can’t see it.

The same law applies to human behavior.

Humans hate to just take something without giving anything in return.

It’s not in our nature.

Instead, when people receive something, they want to pay back.

It can be with a kind word, a positive thought or money—but there’s always an exchange.

That’s what the principle of reciprocity is about.

When you give something away for free, people want to pay you back.

Charities know this, which is why they give out stamps, name labels, gifts, etc. when asking for money.

You can do the same thing by giving value (see Principle #4) first.

Don’t be afraid to “pay it forward” when you’re marketing on the internet

Make the first move, and you’ll see that people will want to reward your efforts.

Have you noticed that new iPhones sell out each time…

Even before they’re released?

For example, the iPhone 6s and 6s Plus received over 10 million pre-orders and yet were out of stock days before the September 2015 release.

Now, why does this happen?

Apple is one of the most valuable companies in the world.

It’s not like they can’t make enough phones.

So what’s this really about?

Well, it’s all about scarcity.

This principle states that people want what they can’t have.

They want the exclusive; the limited; the forbidden.

Apple is a huge success, in part because their products are launched with scarcity.

You can do the same thing to influence people in your favor.

Just don’t lie about it—people hate that!

A simple way to add scarcity is with one-time offers that only appear once.

Another is with expiring offers that run out at a certain time and date.

We use both here at EMP.

And when it comes to the rationale behind scarcity, it’s honestly “anything goes.”

For example, you could say…

“I wanna work with leaders and decisive action-takers. If you’re not ready to act, you’re not the kind of individual I want on my team.”

Or you could say…

“If you don’t take action today, how will your life be different a year from now? So to help you move forward right now, this offer is only available for the next hour. After that, the price doubles.”

In the end, it doesn’t matter—so long as there’s scarcity, and a logical reason for it.

Okay, that wraps up our 7 principles!

Here they are again…

1. Connection
2. Desire
3. Social Proof
4. Value
5. Consistency
6. Reciprocity
7. Scarcity

Until next time,
Andrew Draughon
Director of Content
Elite Marketing Pro

Now, each of these principles Andrew talked about is contingent on one thing…

You first must capture your prospect’s attention

That means you need to learn more about marketing.

Now it’s time for me to formally recommend the Attraction Marketing training that has turned around my business. It has actually made me a marketer who loves marketing just not selling.

Click on this link to get a Free 10 Day Attraction Marketing Boot Camp.

If you find value in the blog, feel free to share it and start practicing the Fourth Principle –  Value.

Best wishes,
Connie Suarez
720-507-8231
connie@prezzurepointz.com

Free 10 Day Attraction Marketing Boot Camp