Our biggest fear in branding ourselves is the question: If people KNOW me, will they LIKE and TRUST me?

If you are like I was a couple of years ago the idea of branding YOU is scary and ludicrous.

Never mind that the marketing gurus can make a solid case that personal branding is the best way to build your business. You have twice as many reasons why it won’t work for you.

I want to say this kindly but I’m not sure there is a kind way.

Stop being a spambot for your company!

Stop being a spambotPlease understand, I love my company. I will use the products until I die.

But I am doing a better job of representing my company and products by branding myself.

My goal and my company’s goal are in agreement. They want me to sell more products and enroll more distributors. And I want that too.

And the best way for me to reach our mutual goal is for me to brand ME.

That is because people buy from those they KNOW, LIKE and TRUST.

If I am a spambot filling my Facebook page with ads for my company product I give people no reason to KNOW, LIKE or TRUST me.

When I brand ME with who I genuinely am, people will get to KNOW, LIKE and TRUST me.

And then they will buy from ME.

It should be that simple, however . . .

I believe that our biggest fear of branding ourselves is the question: If people KNOW me, will they LIKE and TRUST me?

Of course, if I am a dishonest liar then I shouldn’t expect people to LIKE and TRUST me once they KNOW me.

Maybe our problem is that we do KNOW ourselves and we know that sometimes we aren’t very likable.

Welcome to the human race!

This is one of the best reasons for branding yourself. You get to work on who you are.

You will get to KNOW yourself! And I promise. You will get to LIKE yourself. And as you do this before the whole world (oh so scary, I know) they will be able to TRUST you.

And when they KNOW, LIKE and TRUST you, you will be far more productive for your company than any SpamBot.

So, you’re still not convinced. Maybe if you heard my story you would start believing.

I was not comfortable with me – who I was. struggling

I am sure that was my big hang up in branding myself. But I was desperate. I knew that I had to grow. And I had a great coach who talked me through my fear.

When I started the personal branding process, I was not “comfortable in my own skin.”

I had no reason to be so full of self-doubt. But it controlled me.

So, when my coach gave me the assignment to set up a “fan” page on Facebook and label myself as a “public figure” and use my name, it was a triple whammy of fear and self-doubt.

First, how could I have a “fan” page? I had no “fans.”

It would have been easier if my coach had called it a “business” page.

But she didn’t and I am glad. I needed to push through that fear.

Believe me, finding fans is easy. It is the easiest part of the process.

And I had coaches throughout the process.

Are you ready to begin the process?

Second, I was no more a “public” figure than my dog was.

I didn’t feel like a public figure. I didn’t feel like a successful network marketer. I didn’t feel like I had a right to call myself a “public figure.”

The truth is we don’t have any business trusting our feelings.

In my case, here in my community, I was a public figure. I had directed a non-profit organization for fifteen years. I had been successful in doing that. People I didn’t know knew me and respected me.

I had built a small network marketing team before I needed to stay home with my mom. I wasn’t earning six figures. But I received a monthly residual check from my successful efforts.

And more to the point, I had sixty- plus years of life experience. I was an entrepreneur committed to helping others.

And I was a leader who dared to step out from the crowd.

And stepping out from the crowd made me a public figure.

Are you ready to step out from the crowd? Then you are ready to brand YOU and be a public figure committed to helping others.

And third, my name? Why? No one knew who I was!

No one knew who I was!I was also instructed to use my personal profile picture for continuity sake. I had used several profile pictures over the time I had been on
Facebook. At the time, I was using a picture with my dog and so I used it.

A hard and fast rule is that your profile picture should be a picture of you. Not your dog. Not your grandchildren. Not anything else. YOU.

So, I sort of fudged with my dog in the picture. But now it has almost become my logo and for now, I will keep it. Max gets lots of comments.

I fudged in a greater sense by using a qualifier in my name.

Today my page is Connie Suarez but in the beginning, I was Connie Suarez, Difference Maker.

I couldn’t stand alone as Connie Suarez.

But Facebook fixed that in an unexpected way.

When you set up a Facebook business page you can customize your URL. So I tried www.facebook.com/conniesuarez and learned that it was already in use.

Facebook suggested www.facebook.com/theconniesuarez.

I shrunk away from the impertinence of theconniesuarez but accepted it as practical.

That helped me to get to where today I embrace theconniesuarez.

I am glad that I didn’t have the option of plain old conniesuarez.

I get to be theconniesuarez.

Today I feel like The Connie Suarez.Connie head shot (2)

It was a process. It was a painful process. But I learned that I have something that you don’t have to offer. It is me – with all the failures, faults and wrinkles. But it is a genuine me who cares about you with all your failures, faults and wrinkles.

I offer you my experience and the wisdom I have gained and will continue to gain from the process.

You can offer others the same things – today.

Tomorrow and the next day you will have appreciated in value if you are faithful to the process.

If this is what has been missing in your business, I would love to visit with you. I would love to be the coach that believes in you the way my coach did back in August of 2016.

This is your invitation. Message me and we will set up a free consultation. m.me/theconniesuarez

May you soon experience the power that comes when folks KNOW, LIKE and TRUST you.

Here is to YOU becoming a powerful BRAND.

I love reading your comments. Feel free to share this with your team.

I’ll be in touch,
The Connie Suarez


Do We Have What It Takes? Three Things to Build and Keep Confidence

One of the unspoken questions that your prospects have is “will this work for me?”Will this work for me_

Before you and I can effectively answer that for others we need to establish that it will work for us.

Of course, when we reach the pinnacle of our company we will be sure that it works for us.

But how can the brand new distributor have that kind of confidence?

Fortunately, the brand new distributor has enough excitement pulsing through their body that confidence is automatic.

But after the excitement has worn off how can you help them to keep going?

How do we keep the confidence going for ourselves when we experience a setback?

Here are three things that you should be doing on a daily basis to keep going when the question “will this work for me” haunts you.

Always be reading/listening to a good personal development book/audio.

Jeff Olson has this rule. Read ten pages a day. That is part of The Slight Edge that he Read ten pages a day!.pngwrites about in the book of that name.

Ten pages will be easy to do. And it will be just as easy not to do.

But if you stick with it you will be filled up with new ideas, new confidence, new mastery of what you are doing.

There are many good books. Your upline is reading a good book and would love to recommend it.

When you read a book the author often has a list of recommended books. So consider those recommendations.

Sometimes an author has written more than one book. If you like the one book you may want to read others by the same author.

I have read many so-called personal development books and not one of them was a waste of time.

Usually, the one I like best is the one I am currently reading.

Here is a short list of books I am impressed with:

  • The Slight Edge, by Jeff Olson
  • The One Thing, by Gary Keller
  • The Five Second Rule, by Mel Robbins

Ask others for their short list. And get started reading ten pages a day.

Have a DMO – Daily Method of Operation – and Just Do ItHave a daily Method of Operation..png

If you start reading The Slight Edge by Jeff Olson you will learn quickly the importance of doing positive, easy to do actions on a daily basis.

The difference between success and failure is doing.

Not doing great things occasionally but doing simple often mundane things that do not seem to make a difference. And doing them consistently day after day.

That is how you achieve success in time.

However, it is also how you feel confident in the beginning. I find great confidence boosting from doing my daily activities. When I let up I feel my confidence diminish. When I am busy doing my daily activities my confidence grows.

Once you understand the power of daily activity that moves toward your goal you will be confident in what you are doing.

So you must make a list of your Daily Method of Operation. Your list should have three or four daily activities that are easy to do.

When making your list you want it to be activities that will produce results. You want them to be activities that attract prospects or establish contact with prospects or followup with contacts. In other words, you want them to be activities that will build your business and earn income.

Here are a couple of examples:

First, if you are working primarily offline to build your business:Add five names to your database%2Flist.Call three people on your database%2Flist.Make appropriate follow-up calls..png

  1. Add five names to your database/list.
  2. Call three people on your database/list.
  3. Make appropriate follow-up calls.

These are the three things you would do consistently every day whether you felt like it or not. They are simple, easy, and don’t take all of your day. They are doable.

You will still go to company events, hotel meetings, home meetings, one on one meetings. These are important activities but you wouldn’t do them every day.

If you faithfully do your three daily activities you will see results. When you start you will not be good at it but you will get better. And they will work for you. If you do them faithfully.

I believe this even though I never experienced it. I never experienced it because I never faithfully did it.

I hated doing it. And it is a good thing I discovered attraction marketing using the internet.

Here is how my DMO – Daily Method of Operation looks:Attract and respond to an average of five new page likes.Post videos and articles on my page.Engage with comments to my posts.1.png

  1. Attract and respond to five new page likes.
  2. Post videos and articles on my page.
  3. Engage with comments to my posts.

I also attend company events as often as possible. But much of my training and interaction is online since I need to be at home with my mom.

When I started this DMO I was awkward when engaging with strangers who commented on my posts. I am better these days and know that I will get even better.

Confidence came first when I knew that I had a limitless number of people I could contact on the internet.

Second, as I daily, consistently, faithfully worked my DMO I gained confidence. I knew I was doing what was necessary and what would work.

I invite you to check out the program that has given me all the confidence and skills to carry out this DMO. Click on this link to sign up for a free 10-Day Attraction Marketing Boot Camp.

In other words, I had confidence it would work for me before I saw the results.

Share It ForwardShare It Forward (1)

You will gain more confidence than is imaginable by sharing with others what you have learned.

You’re right! It doesn’t make sense, but it is true.

My coach gave me a 30-day-challenge. He told me to do a five minute Facebook Live using the chapter on Persistence in Napoleon Hill’s book Think and Grow Rich.

And I am challenging you to do the same.

My coach gave me several instructions and held me accountable.

Accountability is key to follow through so, message me and I’ll give you his instructions and cheer you on. Message me at m.me/theconniesuarez

You will grow in confidence. I guarantee it!

I am looking forward to seeing it.

I love to hear your thoughts on this topic. Feel free to comment below.

If you find this of value share it with others.

I’ll be in touch,
Connie Suarez

Do We Need More “Yes Men?

You probably know someone like an acquaintance of mine.

Several years ago it occurred to me that she often has negative thoughts about the plans of those around her, even her children. Truly, she is being realistic.

But she is seldom encouraging. And I really don’t talk to her about my plans because she will observe some potential pitfall. She doesn’t say no but it feels like she is saying, that is a bad idea – don’t do it.

Jeff Olson reports in The Slight Edge that according to social science research children hear five times as many nos as yeses.Growing up we heard five times as many nos as yeses.Life has a downward pull. (1).png

I am guessing that it doesn’t get better as we continue in life.

This seems especially true if we choose a “career path” that isn’t “normal.” That is if we choose to be an entrepreneur, not an employee. Especially, if we start building a “pyramid scheme.”

Don’t you agree?

So, we learn that we need to spend more time with people who will affirm us in our “career choice.”

This is vital.

And it brings me to the concept of a yes-man as I first understood it.

My original concept of a yes-man was negative.

A yes-man was agreeing with an associate or superior to gain favor. That man or woman was not sincere and was seeking his or her own interests.

The person who surrounded themselves with yes-men was essentially weak and had nothing of value to share. Thus necessitating the need for the phony affirmation of yes-men.

That is not who we strive to be.

Perhaps because we start life with so many nos and likely continue to hear them we aren’t as confident in our own thoughts and decisions.

So we are encouraged to distance ourselves from the naysayers and hang out with those who are making similar choices to ours. But . . .

Let’s be clear about this – the network marketer is not weak.

Our decision to join a network marketing business was a daring decision.

We were aware of what many people think about our profession. In fact, many of us still harbored some of that mindset when we joined.

And even though we knew what others thought, we joined.LLP_Connie_09cropped

That takes courage and strength. But most likely we have exhausted our reserve of courageous strength after calling a few of our family and friends who turn out to be no-men.

So, we need to hang out with more yes-men. But what if we are married to a no-man/woman? What if our best friend is a no-man/woman?

What do we do? Where do we find the positive reinforcement that will fill up our courageous strength tank?

Here are two obvious suggestions followed by two not so obvious suggestions.

Your sponsor and/or immediate upline.

It is your sponsor and other upline’s job to stay plugged in with you. Your company’s compensation structure is designed to reward them more if you succeed than if you don’t. So they have a vested interest in your success.

Your upline doesn’t think you are crazy for building a network marketing. They are your loudest yes-men. The more you communicate with them the more yeses you will hear.

Therefore it is your job to stay plugged in with them.

Some people work closely with sponsors and upline. Some people don’t. That is your choice but make sure you get the maximum positive affirmation from your upline.

And while you are at it pass it back to them.

Company Regional and National Events.FB_IMG_1500087208283

There are several reasons for attending company events. It is the best way to stay informed of compensation plan updates and product launches.

We usually learn of the latest developments in the use of technology in selling our opportunity and products at company events.

And one of the best reasons is networking.

Introduce yourself to new people. Get contact info. Or just friend them on Facebook.

Then stay in contact with them.

Some of those contacts may become your best yes-men.

Those are the two obvious suggestions. And here are the two less obvious suggestions.

Create your own yes-groups.Untitled design (2)

Use the internet to attract even more yes-men. You can do that in several ways and on many social media platforms.

My preference is creating a Facebook business page and start building your own brand. Post items that will be helpful to others building a network marketing business and start inviting people to like your page.

You will be attracting people who love network marketing and you will create a positive place for network marketers.

You should be posting daily and engaging with those who show up on your page so it will be like a networking event in your community all day every day.

Finally, join other network marketing groups and meet new contacts.20180118_083737

Do online searches for MLM or network marketing groups and find one that works for you.

Observe the posted rules. Some allow, even encourage, people to post their opportunity information. Whatever the rules a good guide is to be more interested in helping others than helping yourself.

The best group I have found is one of the perks of an internet marketing training and affiliate program that focuses on network marketers. They have a Facebook group that both helpful and encouraging.

I found them almost two years ago. They aren’t free but they are valuable.

They train, mentor and coach and you choose the way you will build your business.

You have an opportunity to get a taste of the program in a free 10-day Attraction Marketing Boot Camp.

The Boot Camp link signs you up to receive 10 days of video training and an introduction to the program and the community that comes along with it.

It is only a Facebook group but it is a community in the best sense.

In closing, I volunteer to be one of your yes-men. I love what we do and the freedom it provides.

May you grow and prosper and do well and good with your prosperity.

I value your comments and feedback.

If you have found value in this article share it with others.

I’ll be in touch,
Connie Suarez

Where are you headed?

I am pretty sure I know where you are headed.

In fact, here is a diagram I want to share with you.

I am reading The Slight Edge by Jeff Olson. At the end of the chapter Two Life Paths, he asks Where are you headed? And inserts the diagram pictured above.

Jeff asserts that as we move through our life we are always in motion. Not just forward motion but we are also on an upward path or a downward path. It may seem like we are on an even keel but not so.

“In a constantly and rapidly changing world like ours, you simply cannot remain the same as you were yesterday. You are in motion – you have no choice in that. But motion in which direction? You have total choice in that.” Jeff Olson, The Slight Edge

He demonstrates in the diagram that at first there doesn’t seem to be any great difference between the two paths. But as you continue on either path the differences increase.

It is Easy to Do and it Easy Not to Do.

In earlier chapters, he explains that The Slight Edge is doing easy, often mundane, actions that seem to be unimportant in the success of our life’s goals.

They are easy to do and therefore seem unimportant and therefore they are easy NOT to do.

And we find ourselves on the downward curve.

Assess Your Path with this List

Use this list to assess if you are on the Upward or Downward path.

Up Down
Your health
Your happiness
Your friendships and relationships
Your personal development
Your finances
Your career
Your positive impact on the world

From The Slight Edge by Jeff Olson

Your health – are you making choices with diet, exercise, sleep that are improving your health?

Your happiness – are you choosing to be happy or dissatisfied?

Your friendships and relationships – are you taking action to nurture relationships with others in your life?

Your personal development – are you reading books, watching videos that are growing you?

Your finances – are you living within your means, is your net worth growing?

Your career – are you growing in the skills of your work, are you making a bigger contribution in your personal effort?

Your positive impact on the world? Is the world a better place because of you and is your impact growing?


Use a Pencil (not a pen – remember, everything changes)

That is very good news.

This book, The Slight Edge, came out of Jeff Olson’s personal experiences. He took the slight downward path more than once.

And he recovered each time by taking the slight upward path.

It takes time. But change is inevitable.

So, make it the change on the upward path.

It will be easy to do.

And just as easy not to do.

I said at the beginning of this short article that I was pretty sure that I know where you are headed.

That is because you are reading this article. Not that this article will make or break your success. But it is one of the small, easy actions you can take to grow. After all, you could have chosen to play a computer game.

I am glad you came here.

I love to read your comments.

If you have found value in this article share it with the people that matter to you.

I’ll be in touch,
Connie Suarez

Language Patterns of Successful People

Ever wonder why there are so many personal development books and programs out there and yet people keep signing up for more?

Is it possible those books and programs aren’t getting the job done?

Some people have purchased so many personal development products that they could teach their own class.

Maybe you are one of them. I have plopped down enough money over the years that I should be wondering why I haven’t seen a greater change.

I recently heard my mentor Ferny Ceballos speak about this on a Facebook Live he titled:

Language Patterns of the Most Successful People I Know

Ferny loves to go out on the controversial limb and he did this time as well when he said,

The problem with most personal development gurus is that they mostly show you what to think, not how to think.

He really got my attention when he said,20180118_083737

When selling I reveal to a person how I think. My thinking doesn’t allow for excuses to be inserted.

Does that interest you?

If you are a network marketer you know that people have an endless array of excuses that they offer when you invite them to join you in your business opportunity.

That is why I listened with pen and paper in hand. I wanted to retain the valuable info I was about to hear.

Ferny continued with this question:

What if learning how successful people think was like learning any other skill?

For that to happen it has to be:Identifiable Repeatable Duplicatable.png

  • Identifiable – We need to know what purpose it serves.
  • Repeatable – We need to be able to do it again.
  • Duplicatable – We need to be able to teach it to others.

I am currently demonstrating the third item on the list. I am teaching the process to you in this blog.

Yesterday I repeated it in the blog I posted.

And apparently, I understand the purpose it serves and believe it to be valuable enough to devote time talking about it in two blog posts.

So here is the process Ferny Ceballos taught.

The How to Think Process. Or The Success Formula.

  1. Who is the person asked to think – who is doing the work? Often this will be you. You are growing as an entrepreneur and as a person. But understanding this process will help us as we have a conversation with a prospect.
  2. What – historical – We are gathering information at this point.
    • Ask what worked in the past, what didn’t work, what works for others, what are other ideas that I might do, what else might I do to gather more ideas.
    • We are gathering ideas and we are not attached to one idea. If you are going through this process with someone you hope to recruit it is important that you remain unattached to the idea of them joining you in your business.
  3. What is the action plan?
    • The question we ask here is what might I do differently that I haven’t done before.
    • You may involve a mentor in this part of the process.
    • You are forming a plan. You want to decide what is going to be most effective.
    • You may decide you need more ideas and go back to step 2.
  4. The final step is to take Action. Do what you have planned.

As Ferny shared these steps I did not question their worth. He had been role modeling it for me and I had already adopted it somewhat.

Still, I was glad to hear that this is based upon research. The Canadian government spent millions studying how successful people think.

So, the question is how will I be more like Ferny and lead others in learning how to think when I am selling.

It is definitely something to put in our toolbox. Then when it would be helpful in a conversation pull out those questions and ask them in the context of the problem.

I believe that when we quit making excuses ourselves and start thinking we begin to naturally influence others.

In other words, if we want the people we invite to our business to quit making excuses we should stop making excuses.

It is too bad that more people aren’t taught to think. Wouldn’t it be nice if this process were taught in schools?

Until that happens we have one more opportunity to make a difference as we role model it in our lives and teach those we are leading and coaching in our businesses.

I welcome your comments.

If you find value in this article, share it with your friends and team.

I’ll be in touch,
Connie Suarez

Managing Your Distractions

I was chatting with someone who, like me, is caring for her elderly mother.

Of course, I can relate to the distractions she works with.

But I can also relate to the distractions you work with as well.

That’s because a distraction is by definition distracting. Whatever circumstances create the distraction.

And . . .

Our lives are full of distractions.

A full-time job is definitely a distraction.

Looking for a job is a huge distraction.

Having health issues is also a distraction.

I believe that having few distractions may be the worst kind of distraction. You can be lulled into thinking you have unlimited time and procrastinate your day away.

So how do we manage our distractions?

How do you manage your distractions?

Here are three simple steps to help you find the answer to your distractions.

First, what has worked for you in the past when dealing with distractions? And what do others do to successfully deal with their distractions?

Don’t worry if their distractions look different than yours. There is a pretty good chance you can still learn from what they do.

Second, what hasn’t worked for you in the past? Can you identify the reason that it didn’t work?child-645451_1920

By answering these questions you are gathering ideas that will help you create your plan to deal with distractions with this step.

Third, what might you do differently in dealing with distractions now?

In this step, you create a plan. Based upon what has worked and not worked for you and others in the past, decide upon your plan of action to deal with distractions.

And now it is time to take action.

Follow your plan for a week.

After a reasonable period of time evaluate how your plan has worked.What worked

What worked?

What didn’t work?

What might you change?

Then put your new plan into action. And as they say, rinse and repeat.

This is not a definitive plan for dealing with distractions. It is a place to begin.

Your input is needed.

What has worked for you?

What has not worked for you?

To help our community post your comments below.

And if you find value in this post share with your team and friends.

I’ll be touch,
Connie Suarez

Freedom Lies in Being Bold!

No matter how we define freedom this quote by Robert Frost rings true.

The signers of the Declaration of Independence were bold. The freedoms that they sought were important enough that they put their property and their lives on the line.

Martin Luther King, Jr., Rosa Parks, The Little Rock Nine demonstrated great boldness in seeking all the benefits of freedom in the 50’s and 60’s.

And entrepreneurs live boldly as they reject the “security” of employment and often create better lives for all of us.

Today we have the freedom to travel all over the world because of the bold innovation of Orville and Wilbur Wright.

We have freedom from darkness and freedom to stay up long past the setting of the sun; we have freedom from fear of what is lurking on dark streets because of the dogged determination of Thomas Edison.

Countless families have the freedom to spend quality time together, travel to amazing venues because they chose to be bold and build a business instead of relying on an employer.

We have chosen a different path to achieve freedom from financial problems and retirement insecurity. And we have been bold.

When freedom is celebrated this week we will know that our boldness, our dogged determination is leading to freedom for ourselves and for others,

So, what will that freedom look like, indeed, how should it look? Here are few more quote prompted thoughts.

Freedom consists not in doing what we like, but in having the right to do what we ought. Pope John Paul II

Freedom consists not in doing what we like, but in having the right to do what we ought.

Freedom has been used to secure what we want for far too long.

No one has said it better than Pope John Paul II. Freedom isn’t doing what we like. It isn’t catering to our wishes at the expense of others.

Freedom is a high and noble idea. We do freedom a disservice when we use it for selfish goals.

I love network marketing when it seeks the betterment of others.

Every MLM company has a clear plan to pay it forward. Often, it is tied to the product. A company may give away a percentage of their product. Or they may organize teams of their employees and distributors to build houses for third world citizens. Often they lead a drive to make donations to areas hard hit by a disaster. Perhaps they hear of one of their own who has a need and they mobilize to meet that need.

It is one of the best parts of being a network marketer. A new distributor may hope to be a philanthropist on a large scale someday but the giving actions of their company let them start right away. Their small donation becomes part of a grand effort to make a difference in the world.

Pope John Paul II expressed it well. Freedom consists not in doing what we want but in having the right to do what we ought.

But I am going to take the liberty of changing the wording of this quote as it applies to network marketers.

Freedom consists not in doing what we want but the empowerment to do what we ought.

Because just having the right isn’t enough. We need the power, the ability, the resources to do what we ought.

Network marketing gives us all that.

And I love network marketing for that.

I suppose Albert Camus would not agree with what I am about to say. But here it is anyway.

Network marketers embody this quote from Albert Camus.

The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.

The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion. Albert Camus

The great act of rebellion that network marketers commit is to walk away from the so-called security of being an employee.

As I write that, it occurs to me that may be one of the huge hurdles our family and friends face in joining us in our “opportunity.”

I didn’t face that hurdle. I had acquired the entrepreneurial mindset somewhere in my journey. I am not even sure when that happened.

Most network marketers can’t understand how someone could embrace the employment culture.

And their families can’t understand why they would turn their backs on it.

We are surrounded by family and friends who complain about – even hate their J.O.B.

So, we assume that they would welcome the chance to break free. But they don’t.

We see employment as an “unfree world” where someone else determines our value, our schedule, our environment, our methods.

We are part of a movement that will change how the “unfree world” interacts with workers.

I don’t think our courage rises to that of Rosa Parks. But our impact may be as great.

But it does take courage. And this quote by Drew Houston is our inspiration.

Instead of trying to make your life perfect, give yourself the freedom to make it an adventure, and go ever upward.

Instead of trying to make your life perfect, give yourself the freedom to make it an adventure, and go ever upward. Drew Houston

No one is perfect. Those who succeed understand that and forgive themselves for their imperfections and “go ever upward.”

How do we do that?

Making calls to your best friend and the person on the top of your “chicken list.”

Doing a Facebook Live.

Going to the front of the room and doing a presentation.

Creating a business/fan page on Facebook.

How do we do those things? By doing them! We won’t be perfect – ever. And it’s okay. Plenty of imperfect people have become huge successes.

So can you. Get in your balloon and release the tether that holds you to the ground.

I have had to cut many tethers in my life. Wanting to be like others was a huge one. I just learned of this quote from President John F. Kennedy.

Conformity is the jailer of freedom and the enemy of growth. John F. Kennedy

Conformity is the jailer of freedom and the enemy of growth.

Network marketers don’t generally conform to society in general. But we are encouraged to conform within our ranks.

The speaker on stage at a national event will tell you to mimic what your upline does.

Our upline encourages us to use the same approach and even words that they use.

The logic is that it worked for them so it will work for you.

I wish that were true. So probably do you.

One of my upline is a dynamic, generous guy who everyone loves to be around. He is a back-slapping extrovert who will give you the shirt off his back. He is a hard guy to say “no” to.

He has driven all the way to my town multiple times to help me build my business. But I will never be like him. When I have tried, it has not ended well.

I can and should follow the framework of his strategy.

Which is contact every one I meet and invite them to join me in my business opportunity.  That is the key to success in building a large network.

But when I do that it will look different from when he does it.

It is like the magnificent wall in the picture above. What rugged character it displays. That wall might be my upline friend.

If that wall is my upline friend then I would be a 6-foot cedar privacy fence.

They both set boundaries.

Both get the job done but there is little conformity going on.

You might say that the rugged rock wall isn’t very polished. You might think there are a few imperfections going on.

And the cedar fence has its own imperfections with knot holes and splinters.

But the imperfections are part of the charm, don’t you think? Imperfections aren’t all bad. In fact, they can bring freedom.

Imperfection is a form of freedom. Anh NgoImperfection is a form of freedom. Anh Ngo

Once we acknowledge and accept – once we embrace – our imperfections we experience freedom

Look at the freedom this jagged rock in Scotland is expressing.

One could say it is flawed by imperfections. But the imperfections serve multiple purposes.

The most obvious purpose is the lighthouse. If this jagged rock conformed to the rest of the coastline there would be no lighthouse. No protection from shipwreck for fishermen.

My imperfection might be my introvert nature.

However, I have found the perfect way to meet far more people that my extrovert upline will.

My strategy allows me to work from home and be the full-time caregiver my mom needs right now.

My imperfection has suited me very well for this. It has given me freedom.

Want to learn about the introvert’s dream marketing strategy? Here is your invitation.

Message me for information about the team of coaches and mentors who have guided me as I have found the best approach and method for me.

Your approach and method will look different than mine but you will learn how to meet as many people who want to build a network marketing business as you can handle.

You will learn several approaches and the guidance to find the one best suited for you.

In other words, you don’t need to bug family and friends ever again.

Rejection will no longer haunt you.

Message me and we’ll schedule a chat to learn more.

I wish you all the freedom life holds.

If you found value in this please leave a comment and share with your friends.

I’ll be in touch,

Connie Suarez







Why Building a Brand Online Is Building Your Business

I love my upline.

My daughter sponsored me and her sponsor has become like a daughter.

But they said things about network marketing that don’t make sense.

To be fair someone said the same things to them.

To be honest I said them to my downline.

I am guessing that you have been part of a similar chain of misinformation.

I am talking about the mantra, “Build your business, not your brand.”

So, when I was told that I needed to build my brand some serious re-education had to happen.

And that is where Ferny Ceballos entered my life.

Ferny is a veteran of network marketing. He was successfully using traditional recruiting and prospecting methods.

But Ferny knew there had to be a better way.

And when he found it he became a network marketers best friend because he is committed to sharing with me and you what he found. Believe me, Ferny could have made his fortune without sharing with us, but he has too much heart to leave us behind.

That is why I am excited to share with you.

It is time to leave rejection behind and start attracting highly qualified, highly motivated prospects to you and your business.

Get comfortable and turn off all the distractions for the next few minutes and read what Ferny has to say about Why Building a Brand Online Is Building Your Business!

growing an online business

By Ferny Ceballos

I was having a conversation with my friend, Rob Sperry, who’s a trainer and top earner in network marketing…

And I was sharing with him something REALLY PERPLEXING another network marketing top earner said in front of a crowd of a few hundred people at a company event.

What was said was repeated over and over again like a mantra…

“Build your business, not your brand.”

I knew where this advice was coming from, since many in the crowd had been building their business online and not exactly following the recommendations of the organization and it was essentially an attempt at warning people against not listening to their upline.

As told the story, Rob jumped and said to me “I heard that too! I know exactly what you’re referring to!”

We both agreed that this was terrible advice. (And I’ll explain why in a second.)

That being said, it’s one thing to disagree with people in our profession. Happens all the time. People likely don’t always disagree with me! Agreeing to disagreeing is one of the hallmarks of a civil society.

But the REALLY PERPLEXING part is that this was coming from someone who had built a big online brand, sells courses online, holds seminars, speaks at events world wide, has a big social media following, does FB Lives, etc. etc.

This was very much a case of…

“Do as I say, not as I do.”

So if you’ve been trying to figure out ways of growing an online business, because old-school methods like home parties and hotel meetings are not working, here’s what it actually means to “build a brand” and why the above advice is so terrible.

Your brand is your business!

It’s simple: every action you take in your business results in either…

  • Being more likable, or less likable
  • Having more credibility, or less credibility
  • Improving your reputation, or trashing it
  • Being memorable, or forgettable

Think about this: every person you talk to, you either leave either a good impression or a bad impression.

So if someone chooses to never talk to you again, because they think you’re creepy and weird after you tried to prospect them at a mall, then…

That’s your brand, in their eyes!

So with every action you’re affecting your public image and your relationships in the world — which, in turn, all affect your brand.

And you can accelerate things by taking your business online, (that could be a good or bad thing), because social media allows you to make an impact quicker, more efficiently, and with more leverage.

Using methods we teach here at Elite Marketing Pro, you can reach out and connect with far more people than you EVER could with face-to-face prospecting or having home meetings.

The upside is that you can impact significantly more people by building online.

The downside is that if you are doing it wrong or in a sleazy way, you can destroy your reputation and the reputation of network marketing, that much faster!

A lot of people don’t know how to go about growing an online business (without being annoying!)

Many distributors take the same awkward, repulsive recruiting strategies they’ve been taught to do offline, and make the problems worse online – and still produce zero results!

In the end, this ends up ruining their reputation.

They’re just doing social media recruiting all wrong.

They come off salesy and pushy, and before too long, people block them on social media.

Okay, so think about that for a second: what are they doing?

Well, they’re building their brand, just not in a good way.

Their brand is being defined as a “spammer.”

They are now that guy that people need to unfriend or block on social media.

That, at the end of the day in the context of business, is building a brand.

Thus my original point…

You can build a negative brand or a positive brand

It simply depends on how you conduct yourself.

If you approach building your business in a selfish and aggressive way, then your brand will be damaged and you’ll still get poor results, which is important because…

The results you produce in your business also affect your credibility.

And as you build your business and create more results, those results become a part of your brand, as now you’re associated with success.

Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you’re known to people – “the failure who keeps annoying us with his pyramid thing”.

This is especially true if you’re growing an online business and interacting with other network marketers, as you will become known as that guy or that girl, who does network marketing all wrong and doesn’t know what they are doing.

On the flipside, 3-4 years into my network marketing career, I had personally recruited THREE 7-figure earners into my downline, because my BRAND as “Ferny Ceballos”, represented “online building”,”traffic”, “trust”, “results” and just being “a good guy”.

That was attractive to them at a time when they were looking for a new Network Marketing company.

No doubt I’ve made mistakes, but my overall body of work, made me attractive to them as a sponsor and they approached me!

Now before I give you the complete formula for the “magic branding pixie dust” which helped me recruit these three 7-figure titans, here’s what a brand isn’t…

Your brand is NOT a bunch of pretty pictures!

…or motivational quotes, or any of that stuff.

Your brand is all about the results you’re producing, the actions you’re taking, and the people you are affecting.

So even if you’re doing Facebook Lives, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.

So you’ve got to be strategic with your message.

Returning to the terrible advice many distributors are being given…

“Build your business, not your brand.”

I think this advice is actually trying to get people to do this (equally terrible)…

Build your company’s brand, not your personal brand.

But here’s the thing:

Promoting your brand and your following VS the company’s products and the company’sopportunity, should not be in conflict.

In fact, by now you may have heard the VERY GOOD advice from leaders that GET IT…

You should NOT lead with your company’s products and your company’s name on social media.


People shouldn’t even be able to figure out which company you’re with

…from your social media profile.

And why is that?

Because people join people and people buy from people in this profession.

Your brand is not this big intangible idea.

In addition to being likeable and trustworthy…

Your brand is based with what people think you can do for them.

If you’re perceived as someone who can help people achieve their goals or solve a problem in their life, that means you are building a positive brand and people will want to join you or buy from you.

That ultimately serves the interest of the company, by helping you make more sales on their behalf.

On the other hand, when you post stuff about your company & products, in lieu of developing your brand, you are diminishing the role you play in the eyes of your followers.

Remember, people can literally go search the company name on Google without talking to you and buy the product from someone else or even join someone else.

By posting about your company, you are saying the company plays a bigger role in helping them, than you do.

You’re just a sales person – an unimportant commodity – they don’t need. In fact, if you are perceived as a sales person, you are repelling your prospects!

Or they will read a bunch of negative stuff on Google and not want to talk to you.

Obviously, in a business that relies on trust and relationships, the prospect NEEDS YOU.

There is a time & place to talk about the company, but that’s only when you present the product or opportunity to someone, not when you are prospecting or marketing in public.

Create a little mystery and curiosity, by focusing on what you can do for people or help them with.

And you haven’t figured it out already, all these lessons apply to building OFFLINE, as well as ONLINE.

DO NOT diminish the critical role you play as an advisor and expert in the eyes of your prospect.

Great networkers position themselves as advisors (not sales people), who can help others get what they want.

Now, the reason I prefer building online is this…

“Old school” methods make true business-building nearly impossible if you’re a busy person

For instance, think about the time it takes to do a single home meeting.

If I do one home meeting — if I’m lucky — I might have 5 people there.

And most of the time, if I’m doing home meetings, I’m doing maybe two, three a week at most.

Now, think about the investment of time, one evening, 12 prospects, maybe 1 joins…

Or if you’re going to spend a couple hours doing 1-on-1’s!

That’s an even more inefficient way of doing things.

And think about it this way…

During that SAME two hours you’re meeting with somebody at a coffee shop, or conducting a home meeting…

You could expose your business on the Internet to at least twelve people!

Meaning you talked to them about what you can help them accomplish and you referred them directly into whatever presentation process for enrolling them as a customer or new team member

So, the choice is this…

Introduce the business to one or two people…or 12 people…every two hours… any time of day?

Which one would you choose?

And that’s basically all we’re doing here at Elite Marking Pro, we’re teaching people how to connect with a lot more people, faster.

We teach how to brand on a mass scale where you can…

  • Reach literally millions of people
  • Scale your business to whatever heights you want
  • Build a brand that extends beyond your network marketing business
  • Create multiple streams of income (if you want)
  • Recruit en masse

Using our methods, with a online presentation, you can basically enroll a few hundred or even a few thousand people in one evening — once you’ve built your brand to that level.

Yes, it takes a little time to learn the skillsets, but that’s what we do here at Elite Marketing Pro.

So if you’d like to learn more about…

How to build a positive brand (whether you’re building online or offline)

…then I highly recommend you learn more by signing up for my FREE Online Recruiting Bootcamp.

It’s a video course where I’ll walk you through taking your business online.

While it is very possible to build your network marketing business offline, the way I’m providing you is much easier, efficient and quicker in combination with network marketing fundamentals.

In fact, I’ll share exactly how I passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into my business each month.

You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to my 10-Day Online Recruiting Bootcamp.

And if you found this content helpful, I would love to read your comments below!

Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.

How to Effortlessly Attract More Prospects

“Your coffee is on me.”

I did not see that coming.

I had stopped at a truck stop in Limon, Colorado with my mom. We were headed home from Denver and still had an hour and a half drive left. We needed a break and I needed caffeine to stay alert.

As I fixed our drinks, an employee was restocking cups. I asked if it had been as busy as it currently was.

She said she didn’t know because she had just started.

“When do you get off,” I asked. She told me midnight.

I asked if she liked to work that late.

“Oh, I don’t mind; it gives me time for my appointments.”

I was curious and asked if she had another job.

“No,” she said, “I am taking some DV classes because I messed up.”

She was very open about it and then her face lit up as she told me that she was registered to begin taking classes because she wanted to pursue a career in criminal justice.

I smiled and congratulated her with a “Good job!”

I could have been talking to myself because in the past I would have been trying to turn the conversation to talking about my business and what a great opportunity it would be for her.

But this time I was focused on her and what she needed; and she needed someone to congratulate and encourage her.

I continued getting our drinks and headed to the counter to pay. There was the same employee who surprised me with a free coffee.

There is such freedom in practicing attraction marketing.

I no longer need my “cold market” which I used to track relentlessly because they were my only hope after my “warm market” turned me down – repeatedly.

But once I knew how to attract prospects online, I could treat the people I met as human beings with their own set of wants and desires . . .

and I could care about them.

I love who Attraction Marketing allows me to be.

Curious how that works?

It is easier than you might think. So, I am pleased to introduce my guest blogger.

Tyson Zahner, introduced me to Attraction Marketing many months ago. And today he is introducing you.

I am excited for you.

How would you like to be more attractive?

Now, by attractive I don’t necessarily mean “good-looking” attractive.

Because let’s face it, there are lots of things that make someone attractive, beyond just their looks.

Instead, I’m talking magnetic quality of attraction that naturally makes folks want to flock to you, desire to be in your presence, and hang on your every word.

This is the kind of attraction great leaders exhibit, the kind of attraction that not only makes you more effective in life but more importantly, makes you significantly more effective in business.

Below you’ll learn five secrets every attractive person instinctively knows (but probably couldn’t articulate).

Ready to dig in?

Alright, here we go!

First up, attractive people are more interested in listening to the other person than they are in hearing themselves speak.

Have you ever dated somebody who talked about themselves the whole time?

“Me, me, me, me…me! But enough about me – what do YOU think of me?”

(I think there’s actually a country song that says something like, “I want to talk about me.”)

We are our absolute, number one favorite topic

And guess what?

Your prospects are the same way.

Thus, if you are more interested in getting to know them than you are in talking about yourself, you will instantly become more attractive.

Unfortunately, especially in business, most people immediately “throw up” all over their prospects about their product, service, or opportunity.

That turns people off!

If you do that, it will instantly make you unattractive.

If you’ve never heard of Jay Abraham, you should definitely study some of his stuff.

He’s a great marketer.

Once, after a marketing event where he was a keynote speaker…

He sat dead tired at the bar

The last thing he wanted to do was to strike up conversations with strangers after a long day.

As he was sitting there, a guy started talking to him.

Jay thought to himself…

“Oh man, I don’t know if I can muster up the energy to carry on a conversation.”

So he just asked the guy a question…

“What do you do for a living?”

And then he just shut up and listened, genuinely interested in what the guy had to say.

He didn’t talk about himself at all.

When the guy finished answering, Jay would just ask another question.

And the guy would go on for another ten minutes.

After 45 minutes, Jay finally said…

“You know, I need to head up to my room and get some sleep, because I have another full day tomorrow.”

The guy said…

“I have met a lot of people in my travels, but you are one of the most interesting people I have ever met.”

Jay Abraham thought…

“What is he talking about? I didn’t say anything about myself at all.”

And then it dawned on him…

“I had this light bulb moment—that being interesting and being attractive is not about trying to prove how interesting you are; it’s about being interested in the other person.”

Next, attractive people are not needy, clingy, or desperate.

We all know about needy, clingy, desperate people—you know, the ones who text you, and three seconds later text you again with…

“Why didn’t you text me back?”

Unfortunately, we see a lot of them in this business.

These people are so addicted to having that one prospect or person say “yes.”

That neediness, clinginess, and desperation make them very unattractive.

Nobody likes those people.

To be more attractive…

You have to learn to “take or leave it” when it comes to asking for the business

That’s not to say that you should act flippant or not care about people.

You should absolutely care about them.

Instead, you need to develop a little aloofness.

You need to come from a posture of “divine indifference.”

“I need people for my business, but I don’t need this particular person for my business.”

When you adopt that kind of an attitude, you won’t come off as needy, clingy, or desperate to your prospects, which makes you more attractive.

There’s a saying that goes something like this:

“He who cares the least holds the most power.”

It’s not about being flippant or uncaring, though.

Rather it’s about being realistic.

“If this person doesn’t join, I know there are lots of other fish in the ocean. I’m not addicted to this one person’s decision. If they say ‘no,’ my world won’t end. My life will go on. I won’t weep and moan and follow up with them forever. I refuse to position myself as needy and clingy.”

Next up, and importantly, attractive people don’t operate with a hidden agenda.

We probably all know somebody in our lives with a hidden agenda.

Every time they do something nice for you, they expect reciprocation.

They’re not doing the nice thing just because it’s nice.

They’re doing it because they want – and expect – something in return.

They might give you a gift, but they’re hoping you’ll post pictures and thank them on social media and say…

“Oh, you’re so wonderful. Thank you for this awesome present.”

…giving them public recognition so they look good.

Hidden agendas make people highly unattractive

When you just do something nice for someone else, without expecting something nice in return, that instantly makes you more attractive.

Doing something nice can be as simple as sharing valuable content on the Internet, or helping someone solve a problem.

Unfortunately, in the home business industry, we see this all the time.

Some people will contact “long lost” prospects on social media and say…

“Hey, what are you doing, John? I haven’t seen you since high school. How’s it going?”

The ask questions that make it seem like they really, genuinely want to connect.

Then just a few seconds into the conversation, they abruptly switch to…

“Oh hey, by the way, I’ve got this deal you should look at.”

It’s an act. A false front.

It smells like a hidden agenda.

The person they’re talking to knows it.

“He wasn’t interested in talking to me at all. He just had an obvious hidden agenda. He just wanted to sell me his thing.”

Go into any relationship genuinely wanting to help the other person solve a problem.

That will instantly make you more attractive, and make people want to help you in return.

Next, attractive people are confident.

…and confident people are attractive.

It’s interesting that two people, especially in home business, can follow exactly the same script (and get different results).

This is why scripts are in large part nonsense – even though they give you a good framework to have a conversation.

Even so, I’ve heard some top earners say…

“Here’s my script, it’s exactly what I say.”

All the fanboys and girls react by saying…

“Oh God, I got to write down exactly what he said.”

They try to use the exact same script, and it doesn’t work

Why not?

One reason might be, just as Eric Worre says, that…

“Your success in this business has to do with WHO you were before you joined this business.”

If you had great relationships with people, who perceive you as a successful person, and you’re talking to people about creating financial success, then that will have more bearing on whether you are successfully using a script.

But another reason is confidence.

Two people might say exactly the same thing, but because one person says it with no confidence it won’t work.

The successful person comes from a “take it or leave it” attitude.

“I understand that you need what I’ve got more than I need you to join me or buy from me.”

That person has confidence in their offer and their ability to help other people so the script will work much better.

No matter what “script” they use, they’ll still perform better, and therefore they’re more attractive.

Some people say to me…

“Well, Tyson, that’s real easy for you to say. You’re a top earner. Of course it’s easy for you to be confident.”

So how can you have confidence when you’re brand new, or haven’t produced many results yet?

If you haven’t read Secrets of the Millionaire Mind, by T. Harv Eker, I strongly recommend it.

Eker talks about the difference—a paradigm shift from…

“Have, do, be.”


“Be, do, have.”

What most people think is this:

“When I HAVE the things that successful and confident people have, then I can DO the things that successful people do, and then I’ll BE confident and successful.”

T. Harv Ecker says they’re approaching it the wrong way.

Successful people understand that it’s “be, do, have.”

They say…

“I’m going to BE confident; I’m going to go out there and be the way that a successful person would be. I’m going to think the way a successful person would think. That will then cause me to DO the things that confident people do. And when I start doing those things, I’ll HAVE the results successful and confident people have.”

So look at your own thinking.

If you’re coming from “have, do, be,” you need to flip the script!

Come from “be, do, have” instead.

Go out and be confident, and results will come to you.

The more you…

  • Practice, the more confident you will become.
  • Get results, the more confident you will become.
  • Help people, the more confident you will become.
  • Invest in your knowledge, skills, and education, the more confident you will become.

Here’s a personal example:

When I first started doing video, people said to me, “Tyson, you’re so natural on video.”

Believe me, I wasn’t natural—at all.

I had a script taped to the bottom of my phone or camera, and I’d kind of glance up and down it seemed like 50,000 times during a single video.

I didn’t look very confident. I didn’t feel very confident.

A lot of my lack of confidence was because I didn’t have as much knowledge and experience as I have today.

Once you just get out there and fall down a few times, you’re going to get better.

The more you invest in your knowledge and become one of the most well educated in your field, the more confident you’ll become.

Because you’ll realize…

“Man, I know more about X, Y, Z topic than almost anybody else!”

That kind of confidence will instantly make you more attractive.

Finally, attractive people have highly-developed skills.

Let me go back to the dating world for an example.

I’m not exactly the best-looking guy in the world, but I have a hot wife.

She’s damn good-looking!

We started dating a long time ago, back when I was even funkier looking.

I had a mullet and a mustache.

In my defense, that was back in the ’90s, when mullets were a thing.

We’re still married almost 20 years later

She found me attractive because of some of my skills.

I was a musician. And I made her laugh.

Can you think of a musician who wouldn’t seem as attractive if you didn’t see him playing on stage and think…

“Man, that guy’s got confidence, he’s got skills, he’s got some ability, and he’s talented.”

That skill and confidence makes those musicians a lot more attractive than they might otherwise seem.

You look at how physically weird looking some of them are, and you might wonder…

“Holy crap, how in the world is he getting those girls throwing themselves at him?”

Well, looks aren’t everything.

Even in our business.

When you have developed a skillset and can confidently say…

“Look, I can help you succeed in your business because I know how to X, Y, and Z.”

You instantly become more attractive!

You are now more desirable to join than everybody else in your company who just says…

“I’ve got a great comp plan, a great product, and a ground floor opportunity.”

When you tell prospects…

“I’ve built a system to help you succeed.”


“I’m going to give you personal coaching based on my knowledge of recruiting, closing, building systems for duplication, or whatever.”

…You instantly become more attractive.

Just like that!

Okay, so here’s a quick recap of the five secrets all attractive people know…

  1. Be more interested in the other person than you are in yourself
  2. Don’t be clingy, needy, or desperate for the sale
  3. Don’t operate from a hidden agenda—just help people without expecting anything in return.
  4. Be confident and remember: “be, do, have,” …not “have, do, be.”
  5. Develop your skills.

I hope you’ll put these tips to work today.

So if you haven’t been investing in your education and developing your skills…

Now’s the time to start!

Knowledge and skills will…

  • Help you listen to others to discover how you can help them
  • Enable you to realize there are plenty of people who are already interested in what you have to offer
  • Give you the confidence to deal with all kinds of prospects – even the ones who say “no”
  • Make you instantly more attractive to your prospects

The best way to work on those skills?

Allow me to suggest you take advantage of Elite Marketing Pro’s 10-Day Attraction Marketing Bootcamp.

You’ll discover proven ways to use the Internet to generate leads, separate the “hot” prospects from the “suspects,” and get people who already want what you have to call YOU about your business.

This is the same system Ferny Ceballos, Chief Marketing Office EMP, used to grow a 6-figure network marketing business before he was 28 years old, and still uses to this day to passively generate 300–500 leads per day, 30–50 customers per day, and onboard 70–100 new serious business builders each month.

So if you’re ready to get started…

Tyson Zahner
Super Affiliate & #4 All-Time Income Earner
Elite Marketing Pro

The Seven Principles of Ethical Persuasion

I never wanted to be a salesperson.

But that’s okay, they said, because this isn’t sales it’s sharing.

Bzzzt. It’s marketing!

Hello!? Network marketing!!

Marketing – the action or business of promoting and selling products or services, including market research and advertising.

I didn’t want to sell. But I did want to build a network marketing business.

Eventually, I ran across a top-notch marketing training.

And I learned that I like marketing. I enjoy learning the psychology of marketing. I love the writing that is helpful for marketing.

I love the interaction with people. I’m not so wild about the Facebook Live aspect that is a great tool.

I still don’t want to be a salesperson. I do want to be a marketer.

If you want to be a network marketer, don’t worry you don’t have to be a salesperson. You just need to be a marketer.

That’s means getting educated. But you don’t need to acquire school debt. There are plenty of opportunities to learn. I can recommend the team of coaches and mentors who have taught me.

While you consider messaging me asking for a referral, you should read this treatise on the Seven Principles of Ethical Persuasion and start your education now. The author, Andrew Draughon, is one of the team I recommend to you.

marketing on the internet

By Andrew Draughon

Turkeys and polecats are natural enemies.

(Polecats are European weasels, by the way.)

So how do you imagine a mother turkey responds to the sight of a hungry polecat threatening her young?

If you guessed squawking, clawing, and gnashing of beak—you’d be right!

In fact, in an experiment by animal behaviorist M. W. Fox…

Turkeys flew into an uncontrollable rage and attacked their lanky predators in self-defense…even when the “polecats” in question were actually fake, stuffed replicas.

Which makes sense, right?

Turkey sees polecat-looking shape—turkey becomes alarmed and enraged!

polecatWell, here comes the twist…

What do you think happens when the researchers place a recorder playing a baby turkey’s “cheep cheep” call inside the stuffed polecat?

Shockingly enough, the mama turkeys welcome the toy instead of attacking it.

They would even get on top of the stuffed animal to protect it, just like they would a baby chick.

So what’s happening here?

Well, in animal behaviorist parlance, this is what’s called a “fixed-action” pattern, which is essentially a sequence of automatic behaviors initiated by a specific queue.

In turkeys, their “fixed-action” pattern to accept and protect their young is triggered by the “cheep cheep” auditory queue made by their chicks.

…even if the sound is emitted by their natural enemy and predator—the polecat!

Now, we humans fancy ourselves above such instinctual, “robotic” behavior.

But just how correct is this belief?

Read on to find out!

Persuasion is the product of hardwired psychological triggers

30353-BlogBannerRequest-081816_400x400-03Humans are funny.

Or, at least, we should try to be!

Here’s why…

According to cognitive neuroscientist Scott Weems, simply watching comedies after a major surgery can cut your need for pain medication by 25%.

Additional research even indicates that using humor as a stress-relief mechanism significantly cuts your risk of heart disease and stroke (by up to 40%!), and can even prolong your life by up to four-and-a-half years.

Impressive right?

Studies like these demonstrate that while humans have sophisticated hardware between our ears (especially in comparison to a turkey), we also have a number of innate psychological triggers that profoundly influence our thinking and well-being.

…often without our knowledge or consent!

Which, in many instances, is a wonderful thing (like in the case of humor).

And let’s be honest…

People often need a firm nudge to act in their own best self-interest

30353-BlogBannerRequest-081816_400x400-05Think diet and exercise, for instance.

As we proceed, you’re going to learn a number of “persuasion hacks” that powerfully influence people to do what you want.

Now, it’s critical to use these methods ethically.

And not in a creepy, “cult-leadery” way, which certainly isn’t cool.

When marketing on the internet, as entrepreneurs looking to add value to people’s lives, our main concern should be to persuade our prospects to change their lives for the better.

And this is going to mean overcoming the objections, which are keeping them stuck.

How are we going to do this?

Well, it all starts with…

The Seven Principles of Ethical Persuasion

I first learned these principles from Tim Erway—my mentor in all things related to copywriting, conversion, and influence—who also happens to be our CEO here at Elite Marketing Pro.

It’s important to note…

What you’re about to discover is based on decades and decades of clinical research conducted by Dr. Robert Cialdini of Arizona State University, whose seminal work, Influence: The Psychology of Persuasion, is a MUST READ for all marketers.

In fact, Cialdini begins Influence with the story of the turkey and the polecat…

With the strong implication that we’re not as different as we’d like to think from our favorite holiday feast.

So without further ado, let’s dive in!


Imagine a close, personal friend comes over for brunch.

I’m talking someone you feel connected to, a person that gets you, someone who understands and looks out for you.

Now, this friend tells you about a positive new change in their life, which is the result of a new product or business they’re involved with.

Either way, he or she says…

“Hey, how would you like to try it, too? I’d love to hear what you think. There’s no risk—you get your money back if you don’t like it.”

Your knee-jerk reaction is probably to say “what the heck, sure!” right?

You don’t need a long, drawn-out ‘spiel’ to buy from someone you like and trust.

That is the law of connection at work.

Its core idea is that we only buy or do business with people we have a certain level of trust with.

When we’re talking about buying a can of coke, that level is understandably low.

But once large sums of money are on the line, you need a MUCH stronger connection, especially when marketing on the internet.

Ultimately, trust trumps everything.

If you have enough of it, people will do business with you…even without “board certified” credentials, results, or credibility.

I mean, think about it…

If you’ve got chronic back pain and your best bud says…

“Hey man, I thought I was going to have to fuse my disks until I found this ultra-low frequency emitter that sends out these signals that relieve pain and inflammation. Works like a champ. Now I don’t need surgery anymore. It’s a miracle!”

Sure, you might be a little skeptical—who wouldn’t be?—but chances are strong that you’ll be compelled enough to take a closer look and purchase the trial.

You WANT to believe (and hey, I know I do too!).

Now here’s a trick…

When marketing on the internet, you can invoke the law of connection in your business by crafting a relatable story—and simply opening up.

Be vulnerable; share yourself; let people know and see the real you.

That way, people will FEEL a connection.

Even if they’ve never seen you in the flesh!


This is the “simplest” one of the bunch.

It’s all about our natural instinct to move away from pain and towards pleasure.

Because that’s what desire really is…

A force that compels action by showing a path to less pain or more pleasure (or both).

Having said that, this principle is simple, but it’s also difficult.

To influence people with it…

You’ve got to forget about your wants and focus on what others want when you’re marketing on the internet.

That’s counterintuitive to human nature—so you need to stay keenly aware of what others truly want.

And what happens when you don’t?

Well, let’s think back to the infamous Coke fiasco.

In April 1985, Coca-Cola introduced a new formula for its world-famous soft drink.

The product was called New Coke.

In blind tests, people preferred it to Coca-Cola Classic and Pepsi by a HUGE margin.

It tasted the best, so naturally, it eclipsed all other soft drinks when it was released.



The executives didn’t understand that what people desired from Coke wasn’t the best taste.

People craved the old, familiar taste they grew up with.

Coke ignored principle #2 and New Coke is said to have cost tens of millions of dollars.


Fortunately, Coca-Cola brought the classic flavor back (and, as you know, recovered just fine).

So here’s the lesson…

Unless you can afford to make mistakes like that, remember:

Influence is about focusing on others’ desires, not yours.

And it doesn’t matter what you think they should desire, only the market can decide that!


Even the most ridiculous fad products make people rich.

As long as they get popular enough.

Don’t believe me?

I mean, I know you do—but here’s a story to prove the point, anyway…

In 1975, Gary Dahl became a millionaire by selling pet rocks.

His product was silly, but people were persuaded to buy it simply because it was popular.

That’s how social proof works.

You “prove” that your product or organization is legitimately using the power of popular opinion.

To invoke this principle, highlight your results.

For example, at Elite Marketing Pro we can say…

  • We’ve got over 10,000 active members
  • Our top affiliates make multiple six figures
  • We’ve generated several hundred thousand subscribers
  • We serve people in over 100 countries

So when a newcomer reads those facts, they instantly know—this is a serious business that makes people money!

On an instinctual level, it persuades them to trust us and our advice.

This is why testimonials are so powerful when you’re marketing on the internet.

They are proof!

And you can do the same thing by drawing attention to your own results.

Again, the principle of social proof helped a guy make millions off selling pet rocks…

Imagine what it can do for you with an actual, life-changing, valuable product!


Imagine you walk into a car dealership.

A self-satisfied slob in an ill-fitting suit saunters over to you.

He smiles, leans in and whispers…

“Have I got a deal for you today, friend!”

How would that make you feel?

If you’re like me, you’d be pretty repulsed!

And I should know…it’s a recent, true story.

Everyone hates this kind of selling—and you probably don’t want to be on the giving or receiving end, either.

The solution is giving people value so they want to come and buy from you.

Here’s a real-life example…

LeBron James is worth over $300 million and has a (rumored) $1 billion contract with Nike.

As you can imagine, his manager is doing quite well financially.

And who’s his manager?

Not some big-name sports agent.

LeBron’s manager is Rich Paul; a guy who selflessly hooked him up with two throwback jerseys LONG before he even made it to the NBA.

Rich gave genuine value with his gift, and that was the key to beating out every other sports agent who wanted LeBron.

Now, you don’t have to give people physical gifts—that’s not quite the point.

The idea is to lead with value.

Here at EMP, we teach what’s called attraction marketing.

The idea is that we freely give away lots of valuable content, in the form of blog posts, monthly webinars, Facebook Live presentations, etc.

And once you’ve consumed enough of our content to get value, produce results, and come to trust us…

You’re going to want to do business with us by buying our products and services.

To invoke this principle for yourself, simply find a way to demonstrate value before asking for the sale.

Share your knowledge freely, and be friendly and helpful—even a kind word is valuable and goes a long way towards influencing people.


Adlai Stevenson once introduced John F. Kennedy with the following anecdote…

In Ancient Greece, when Cicero finished speaking, the people said, “How well he spoke.”

When Demosthenes finished speaking, they said, “Let us march!”

Now, I don’t know about you, but I’d rather be likened to Demosthenes…

The guy that persuades people to take immediate, decisive action!

After all, business is about getting paid, not being pretty, right?

If you agree (and maybe even if you don’t)…

You’ll love this principle, which directly persuades people to agree with you when marketing on the internet.

You may have heard of the “yes ladder” method, where you ask questions in which “yes” is the natural answer?

It works like this…

After a while, folks get comfortable agreeing with you—and open up to your suggestions.

Examples of “yes ladder” questions include:

  • That’s fair, isn’t it?
  • Sounds good, right?
  • Nice day, huh?
  • Isn’t that great?
  • Don’t you agree?

You might even notice that I ask you to agree from time to time, right?

Now, it doesn’t matter what you ask—what matters is that people say “yes” to you.

This is one example of the principle of consistency.

The idea is simply getting people to say multiple “yeses” to you on minor things.

Once they get used to that, you’ll have a much easier time with the bigger “yesses.”


Einstein’s famous formula states that something can’t turn into nothing.

Energy and matter can turn into each other, but they don’t just disappear.

Instead, when energy is released, an equivalent exchange happens—even if we can’t see it.

The same law applies to human behavior.

Humans hate to just take something without giving anything in return.

It’s not in our nature.

Instead, when people receive something, they want to pay back.

It can be with a kind word, a positive thought or money—but there’s always an exchange.

That’s what the principle of reciprocity is about.

When you give something away for free, people want to pay you back.

Charities know this, which is why they give out stamps, name labels, gifts, etc. when asking for money.

You can do the same thing by giving value (see Principle #4) first.

Don’t be afraid to “pay it forward” when you’re marketing on the internet

Make the first move, and you’ll see that people will want to reward your efforts.

30353-BlogBannerRequest-081816_779x200 copy 4

Have you noticed that new iPhones sell out each time…

Even before they’re released?

For example, the iPhone 6s and 6s Plus received over 10 million pre-orders and yet were out of stock days before the September 2015 release.

Now, why does this happen?

Apple is one of the most valuable companies in the world.

It’s not like they can’t make enough phones.

So what’s this really about?

Well, it’s all about scarcity.

This principle states that people want what they can’t have.

They want the exclusive; the limited; the forbidden.

Apple is a huge success, in part because their products are launched with scarcity.

You can do the same thing to influence people in your favor.

Just don’t lie about it—people hate that!

A simple way to add scarcity is with one-time offers that only appear once.

Another is with expiring offers that run out at a certain time and date.

We use both here at EMP.

And when it comes to the rationale behind scarcity, it’s honestly “anything goes.”

For example, you could say…

“I wanna work with leaders and decisive action-takers. If you’re not ready to act, you’re not the kind of individual I want on my team.”

Or you could say…

“If you don’t take action today, how will your life be different a year from now? So to help you move forward right now, this offer is only available for the next hour. After that, the price doubles.”

In the end, it doesn’t matter—so long as there’s scarcity, and a logical reason for it.

Okay, that wraps up our 7 principles!

30353-BlogBannerRequest-081816_400x400-04Here they are again…

  1. Connection
  2. Desire
  3. Social Proof
  4. Value
  5. Consistency
  6. Reciprocity
  7. Scarcity

Until next time,
Andrew Draughon
Director of Content
Elite Marketing Pro

Now, each of these principles Andrew talked about is contingent on one thing…

You first must capture your prospect’s attention

That means you need to learn more about marketing.

Now it’s time for me to formally recommend the Attraction Marketing training that has turned around my business. It has actually made me a marketer who loves marketing just not selling.

Click on this link to get a Free 10 Day Attraction Marketing Boot Camp.

If you find value in the blog, feel free to share it and start practicing the Fourth Principle –  Value.

Best wishes,
Connie Suarez

Free 10 Day Attraction Marketing Boot Camp