The Seven Principles of Ethical Persuasion

. . . while humans have sophisticated hardware between our ears (especially in comparison to a turkey), we also have a number of innate psychological triggers that profoundly influence our thinking and well-being.

…often without our knowledge or consent!

Which, in many instances, is a wonderful thing (like in the case of humor).

And let’s be honest…

People often need a firm nudge to act in their own best self-interest.
Think diet and exercise, for instance.