Maybe our problem is that we do KNOW ourselves and we know that sometimes we aren’t very likable.
Welcome to the human race!
This is one of the best reasons for branding yourself. You get to work on who you are.
You will get to KNOW yourself! And I promise. You will get to LIKE yourself. And as you do this before the whole world (oh so scary, I know) they will be able to TRUST you.
And when they KNOW, LIKE and TRUST you, you will be far more productive for your company than any SpamBot.