Okay, here’s the deal…
Likes are CRITICAL to you when you first start your page!
You might know you need about 100 likes on your page before you can start advertising.
Now, the reason for that, if you’re not aware, is there’s a lot of dodgy people out there in “Internet land.”
They’ll set up a page and want to advertise straight away.
It’s a huge red flag to Facebook if somebody sets up a Facebook page and starts advertising straight away, yet they have no fans or followers.
So, you want to make sure you get those 100 likes first before you do any advertising!
The misconception that can happen, however, is an over-emphasis on how important likes are.