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How to Attract High-Quality Prospects, Enroll Serious Builders into Your Business, and Grow Your Team – FAST! – Using LinkedIn

Social media can free you from ever bugging family and friends again.

But we don’t often think about LinkedIn as a good platform to find qualified prospects. And yet . . .

In this article by my friend and mentor, Ferny Ceballos makes a great case for you to consider LinkedIn. He even includes how to get it done.

network marketing advice-use LinkedIn to rapidly attract prospects and recruits

EVERYBODY’s using social media to market their stuff these days…

Even the biggest brands like Coca-Cola, Nike, Lego, American Express, General Electric, Lowe’s, Taco Bell, and NASA are flexing their social muscles and building huge fan bases online.

According to Infusionsoft, more than 70% of small businesses are planning to include social media marketing in their business strategy.

But while Facebook, Twitter, and Instagram get most of the buzz, many entrepreneurs are sadly neglecting a hidden goldmine of hot, receptive prospects.

After all, when you’re trying to get your business noticed, wouldn’t it make more sense to actually go where the business action’s really at?

Hint: LinkedIn’s where it’s at!

Let me tell you why…

LinkedIn is not a “social” channel – it’s a “business” channel

LinkedIn was created as a place to talk business.

Since the early 2000s, it’s where professionals hang out and network with other professionals.

It’s got such credibility as a business networking site that two professionals join LinkedIn every single second.

According to their own research, LinkedIn reports…

  • 51% of companies acquired a B2C (business to consumer) customer through LinkedIn
  • 93% of B2B (business to business) marketers consider LinkedIn to be the most effective site for lead generation.
  • 50% of LinkedIn members say they are more likely to buy from someone they’ve engaged with on LinkedIn.
  • 80% of LinkedIn members want to connect with companies to enhance their decision making.
  • 92% of B2B marketers include LinkedIn in their digital marketing mix.

And if that’s not enough to convince you, check this out…

  • Inside View reports that LinkedIn generates more leads for B2B companies than Facebook, Twitter or Blogging individually.
  • Econsultancy reports that LinkedIn is responsible for 64% of all visits to corporate websites from social media channels.

So how do you use LinkedIn to attract the kind of high-quality prospects and serious business builders that will help you build your team fast?

Glad you asked!

7 Steps to Market Your Business on LinkedIn

Whether you’re a brand new marketer or an experienced pro, you can use LinkedIn to generate leads, build brand awareness, and establish strategic partnerships with serious businesspeople.

Here’s how you get started…

1. Define Your Goals and Target Audience

Start your LinkedIn strategy by determining exactly what you want to accomplish.

  • Do you want to generate leads and sell products?
  • Build your brand awareness?
  • Recruit team members?

Once you know exactly what you want, it’s easier to define and narrowly target your specific audience.

Let’s say your goal is to sell a training program to network marketers. LinkedIn has over 700 groups specifically for network marketing professionals.

Or imagine you’re part of a health and wellness company, and you want to target network marketers in that field.

There are more than 1500 groups on LinkedIn dealing specifically with health and wellness, and 38 groups focused only on health and wellness marketing.

Depending on your goals, your LinkedIn job is to attract the audience who shares your goals and invite them to connect with you.

2. Create Your Personal LinkedIn Profile

When you’re clear about what you want to accomplish and who your target audience is, take a look at your LinkedIn profile if you have one – or create a profile if you don’t – and make sure it is professional and appropriate for your target audience.

The goal of your personal profile is to portray yourself as a professional – not as a goofy skateboarder or karaoke singer or kid’s soccer coach like you might on Facebook.

Why? Because people do business with people they know, like, and trust.

Your profile has to create the kind of first impression that makes people feel comfortable trusting you, and answer for themselves, “Can I see myself working with this person?”

Complete your profile as close to 100% as you can to establish your credibility, and add to it as your accomplishments grow.

Oh, and use a professional head shot for your profile picture.

LinkedIn’s own research indicates that profiles with professional portraits drive profile views up to 14 times better than those with non-professional portraits.

Putting your best face forward shows your target audience you believe enough in what you’re doing to put a professional face on it.

3. Start Connecting and Build Relationships

Starting from your own contact list, invite current and former colleagues, clients, customers, and others you’ve done business with in the past who fit your target audience profile.

Focus on who you are and who you want to reach with your messages.

Join groups and invite people who fit your target audience to connect.

As soon as someone accepts your invitation to connect, or reaches out to connect with you, send them a message and a gift.

Remember, the goal is to “give without want” – to provide value FIRST before you ask for anything.

Thank people for reaching out, offer a brief statement about yourself and your purpose, and give them something of value – a link to a lead magnet, your website, or an offer you think might be valuable to them. You might say something like,

“Thanks for connecting. I’m passionate about the home-based business industry and how it can help generate substantial incomes for people. Here’s something that I think might help you move forward toward accomplishing your own business goals.”

Then, stay in touch to build likeability and trust.

When you get LinkedIn notifications of birthdays, job anniversaries, or job changes, send a brief message to stay connected and always include something of value in your message – a link to an offer or article you’ve written or an invitation to subscribe to your mailing list or follow your Company Page.

4. Build Your LinkedIn Company Page

Your LinkedIn Company Page is your business’s LinkedIn profile, and it should help prospective leads, prospects, and customers get to know more about your business.

Your Company Page is where you’ll publish relevant content to your target audience; articles, blog posts, business tips.

It’s important optimize your Company Page for search – whether the search comes from within LinkedIn or not.

Make sure you incorporate keywords that speak directly to your audience: what words or phrases would your target audience use when they search for your product or service?

Another way to get noticed and boost your search rankings is to link your Company Page to any other places you have an online presence – your company website, blog, or other marketing sites.

5. Actively Attract Followers to Your Company Page

Whenever someone follows your Company Page, updates to it appear directly in their LinkedIn feeds. And the more followers you have, the greater reach your updates will have.

Start by asking your current customers or team members to follow your Company Page and share it with their networks.

Promote your company page in your blog posts, emails, newsletters, and website, and directly an unapologetically ask people to follow it.

Use a “Follow” button or link on your website to allow your visitors to follow your LinkedIn Company Page with just one click.

6. Publish Rich, Engaging Content to Your Company Page

What kind of rich content should you post?

While it might be tempting to focus on your own products or services, “pitchy” or aggressive sales content doesn’t work very well on LinkedIn.

Remember, LinkedIn people are business professionals first.

That means you need to provide content that your target audience finds useful: content that addresses a pain point, solves business problems, answers questions, or helps people do their jobs better.

The good news? You don’t have to write all that content yourself.

You can share other people’s engaging and insightful content with your followers, to position yourself as an authority and “thought leader” in your industry.

Offer your perspective on industry news and trends. Share the vision and ethos of your company. Showcase how your product or service can offer the best solution for your customers.

And don’t forget to include images – research shows that posts with images attract 6 times more engagement.

So, use pictures, YouTube videos, and SlideShare presentations to enrich your content and engage your followers.

Perhaps the most exciting opportunity of publishing rich, engaging content on LinkedIn is this: out of 560 million users worldwide, only about 1 million users have ever published any content!

That means less than 1 tenth of 1% (.001%) of LinkedIn users are providing content!

Combine that with the fact that 91% of marketing executives say that LinkedIn is their top source for quality content, and the opening should be blindingly obvious.

7. Take Advantage of LinkedIn’s Unique Advertising Features

There are three ways to leverage LinkedIn to grow your follower base through advertising:

  • Sponsored Content
    Sponsored Content is LinkedIn’s version of native advertising. It allows you to promote your most engaging content directly to the feeds of the people in your target audience (no matter what device they’re using), test variations of your message, and track how many leads you’re getting and where they’re coming from.
  • Self Service Ads
    LinkedIn has a very cool Campaign Manager dashboard that you can use to set up text ads and sponsored InMail campaigns in minutes. From there, you target your audience, set your budget, bid on your advertising rates, and track your results using LinkedIn’s analytics.
  • Managed Campaigns
    LinkedIn also offers Managed Campaigns for people with bigger budgets, which includes dynamic ads and account-based marketing services.

If you’re just getting started, you can go a long way by just using Sponsored Content and Self-Serve ads – all you have to get comfortable with is targeting your audience, bidding on your rates, and working with measurement, tracking, and optimization.

Your mission as a business owner is to attract high-quality prospects who are serious about business.

LinkedIn is where serious business professionals hang out

They’re comfortable talking about business there.

They’re actively looking for ways to grow their incomes and advance personally and professionally.

It’s what LinkedIn is for.

So, when you use LinkedIn to market your business, you need to do whatever it takes to make yourself, your business, and everything you communicate attractive to the kinds of people you want to reach.

That means polishing and perfecting your professional image and posture online.

It means being clear about how you can serve your target audience by providing something that has real, tangible business value.

It means positioning yourself a thought leader who attracts – instead of chases – serious business professionals who want to do business with you.

So, if you’re brand new to Elite Marketing Pro and you’d like to learn more about how to build your business using attraction marketing, then I strongly recommend getting access to my FREE 10-Day Online Recruiting Bootcamp.

I’ll show you exactly what to do and how to position yourself, so you’ll never have to chase, annoy, pester, or beg anybody – ever – to take a look at your products, services, and business.

These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).

The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business!

So if you’re ready to get started…

Just click this link to get immediate access to my FREE 10-Day Online Recruiting Bootcamp and start generating leads this week!

Sincerely,
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

CLICK HERE FOR INSTANT ACCESS

FERNY CEBALLOS

Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.

So Grateful I Can Build My Team AND Care for Mom!

Today as I waited with Mom in the doctor’s waiting room I was filled with gratitude.

Yes, I am grateful that she is still with us. We came close to losing her a couple months ago.

And I am grateful that I don’t feel a tug from responsibilities elsewhere. Grateful that there is no job that I am missing to be with her.

And so glad I found a way to build my business at home. Or even when I was with her in a hospital room.

Sure there are distractions. I am guessing you can relate to that. Everyone’s life is full of distractions so I should tell you about . . .

How my business & my life was turned around by one ad.

It promised that I could use the internet to find my perfect team. No more asking people to join me. They would come to me!

It promised that I could stop bugging my family and friends.

Honestly, my family was kind to me. No one was really rude. They just didn’t want to join me in my business.

It sounded almost perfect and then I heard the magic words: to be effective I needed to focus on others’ wants and needs not my own.

Those words introduced me to the same Attraction Marketing training you can access by clicking on this link.

For me those words were – Beautiful! Wonderful!

Because what I really hated about looking for my team was the feeling of using people to benefit me.

This ad introduced me to people who showed me how to help others who were interested in what I do. People who would want to join me and my team.

That was a win-win solution. And . . .

You bet I clicked on the ad . . .

And I found the team that includes Brandy Shaver. I want to share with you some of the ways I have learned from her how we can build our teams without bugging our family and friends.

The best part of that is I get to enjoy family get togethers again. I love my family. They are nearly as crazy and I am and we have a blast together.

And when I am with them I don’t need to be looking for a reason to call them the following week and work into the conversation how my opportunity would fix all their problems!

As if !!

Brandy wrote a blog recently that had one particular point that resonates with me. She said,

“Becoming an effective recruiter means putting your prospect’s interests first.”

Brandy certainly demonstrates this truth. As she is building her own team – rather impressively – she reaches out to me and many others.

And we grow together.

Read on to learn five steps Brandy has taught me to become a recruiting machine.

And I know that you may want to just get started with the same strategies that Brandy and I  are using.

If so click here for a free Attraction Marketing Boot Camp.

But you won’t regret reading to the end to learn these:

Five Steps to Becoming a World-Class Recruiting Machine in Network Marketing

What would your life look like if you were drawing people to you without making phone calls, trolling family reunions, stalking at the mall?

How would it feel if you had strategies that enabled you to focus on your life and the people you care about?

How would you feel when you rank advance or win the incentive trip?

What would it be like to have money leftover after paying the bills?

What would that be worth to you?

I decided two years ago that it was worth learning a new skill set, learning from people who had made it work for them, focusing on building my team in a way that left time for caring for my mom.

For me that’s priceless!! How about you??

Here’s the deal. Looking for people to join our team messes with our minds. It leads to us thinking about rank advancing, having money left over for exotic trips, winning an exotic trip.

We start focusing on US.

And in this business just like in life we fair much better when we focus on others.

We need to keep our focus on others.

Zig Ziglar knew that:

“You will get all you want in life, if you help enough other people get what they want.”

So, to be a recruiting machine we must put our prospect’s interest first!

Shifting the mindset might be hard until we start doing it.

Once we get that warm feeling of fulfillment from helping someone else get what they want it is far better than walking across stage.

The beauty of finding our prospects online is that we will never run out of prospects. You can learn how to find your prospects online here.

That is if we are equipped with these five steps from Brandy Shaver.

Strive for mastery. Be the best you.

Yesterday my mom quoted a saying from St. Jerome.

Good, better, best. Never let it rest. ‘Til your good is better and your better is best.”

Strive for the best and never let it rest.

But here is a quote that encourages me.

“Little minds are tamed and subdued by misfortune; but great minds rise above them.” Washington Irving

I found this quote while sitting with Mom in the ER recently. I could have used that distraction as an excuse for not working that day.

But I have chosen to strive for mastery. I chose that day to rise above the distraction and work from my cell phone. I was rewarded with that quote.

I realized that “mastery” or “having a great mind” is a mindset. It is a choice.

Once I choose “a great mind” I rise above distractions like a helium balloon rises above our heads.

So, choose to be a world-class recruiter. Choose to be good, better, best. NEVER let it rest.

As Brandy says,

“The only way to become a master, a world-class recruiter is to BE one.

Just be.

Cultivate and nurture the unshakable belief that you’re doing the right thing.

Believe in what you’re doing and the value you’re providing.

Believe so totally in what you’re doing it becomes part of who you are.

There’s no substitute for rock-solid belief.”

Then you’re ready to develop a recruiting mindset.

Have you ever felt grateful to someone for letting you share about joining your team? Have you felt like they are doing you a favor?

Now pretend for a minute you are a recruiter for your favorite sports team? When you, the recruiter, visit a high school or college athletic field who gets excited? Is it you or the star athlete you have come to check out? Do you feel like they are doing you a favor?

Of course not! You are doing them a favor.

That is having a recruiter mindset.

When you talk to your next recruit, put on the recruiter mindset.

We have a great opportunity. For us. And for select people.

Of course, your business isn’t a good fit for everyone.

Our business may be great for us. But it isn’t for everyone. And that’s okay!

When we have a recruiter mindset we know that and move on to the next person.

There are people who want what my company, my product line, my team and I offer. I just have to find them.

Or use the internet to attract them to me.

Once we understand that we can approach people with what Tyson Zahner has called “divine indifference.” It’s an attitude of you can take it or leave it.

In my company one leader said from stage that we needed to approach people as if we already had a huge team.

At the time, I agreed with the concept but thought it would be easier if I had the huge team he had.

Now I have learned that having a huge source of interested prospects works as well. I don’t feel a dire need to recruit every stranger I meet. That is what using Attraction Marketing did for me shortly after I started and long before I had people reaching out to me.

And as they reach out to me they become friends.

Now it’s your turn when you click here.

In this process, I collect friends and build relationships with them.

I have always believed that successful recruiters build relationships.

Great teams are a close knit network of real relationships.

And it starts with collecting friends.

We can find those friends at live networking events or in restaurants or malls or . . .

The Internet.

Using the strategies I have learned I connect with people on social media and build relationships.

I add people to my friends’ list on Facebook and contacts on LinkedIn. I invite them to Facebook groups.

When people respond to you and you build relationships you have opportunities to make them an offer to join your team.

And you can be professional about it.

It still takes time. Some people catch on quickly. Others need extra coaching.

I know. I am one of the ones who needed extra coaching. And I have received it from some of the best. Learn how to get that same coaching by clicking on this link.

Building a team isn’t a sprint. It is a marathon.

That requires preparation.

I need to make sure I am healthy which means getting enough sleep, eating healthy, getting excercise.

I also need to be filling myself up with great ideas and thoughts.

Consider yourself like a teapot. To make good tea the teapot needs to be clean and filled with quality tea and hot water.

A master recruiter should be reading every day. Set a goal of 10 pages a day. It’s not a lot but it is doable every day. We have to be consistent with our reading.

Listening to podcasts and watching videos from master recruiters that you want to be like is also great.

You also need to have a plan of activity. Some call it a DMO – Daily Method of Operation.

Learn about others’ DMO and adjust it to your goals and time available.

A while back I made the mistake of listening to several couples talk about their DMO and actually tried to do what they were doing.

Big mistake. I was overwhelmed and felt like I had failed until I heard a husband talk about how he gets up with their children and gets them off to school while his wife is still in bed because she was up until 4 a.m. putting together a presentation.

Oh, I thought, there are two of them. Single me maybe can’t do what married couples can do.

I feel silly telling you that story but I had to learn tha I can’t do what two people can do.

And to be honest I may not be able to do what other single individuals do for multiple reasons.

I have to plan what I can do . . . as long as I am stretching myself a bit.

Here is what I do right now.

I post motivational quotes designed to engage people. I post them on my personal Facebook page and business page.

I post two a day. I also post these quotes on LinkedIn. I don’t do anything else on LinkedIn but I get several connection requests a week because I am consistently posting.

I do two Facebook Lives a week. I get my material from my reading and the videos I watch.

I share videos from Elite Marketing Pro once a week. I post one of their blogs and one of mine every week.

That is my DMO.

Every day I check my phone and respond to those who have engaged with me in some way.

Each one is different which is part of the fun.

And as I engage I need to always be prepared to take the next step with them.

A master recruiter is always ready to enroll someone.

Know the links that you need to send someone to. If necessary have the forms that you need.

More importantly expect people to enroll.

If you have this mindset then when you are chatting with someone you will recognize when they are ready to join you.

When you hear the excitement in their voice be ready to ask, “Are you ready to sign up now?”

If your company has an app to use on line be sure you have it on your phone so you can go right to it.

Then training begins as you enroll!

Most importantly make sure that you do anticipate that they will say yes so you can move the conversation right to enrollment.

If you’re ready to learn more about developing the skills of a master recruiter…

Then get started NOW by clicking here for Elite Marketing Pro’s FREE Online Recruiting Bootcamp and learn all about the specific tools and techniques we use to connect with prospects online.

These methods allow you to attract a steady, endless stream of highly qualified leads who are looking for exactly what you have to offer so you’ll never have to chase, annoy, pester, or beg anybody to take a look at your business – they’ll come to you!

So if you’re ready to get started…

Click here to access our Online Recruiting Bootcamp today!

If you got value from this, feel free to share it with your team.

As always, feel free to message me with questions and comments,

Connie Suarez

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

CLICK HERE FOR INSTANT ACCESS

The 5-Step Process to Get Inside Your Prospect’s Mind & Position Your Product or Service as Their Perfect Solution

You want to close more often?

We have talked about how getting the close starts with finding the right people. But another factor is to understand what they want so that we are offering the right product to the right person.

I can’t think of anyone more qualified to teach the process of getting inside your prospect’s mind than Bill Pescosolido.

That’s why I am glad I can bring you this article by Bill. Read to the end for a great freebie for attracting the right people to you.

It’s an old marketing adage that people don’t buy your product or service, they buy the BENEFITS of whatever you’re selling.

Sounds cool, right?

…but what does that actually mean?

Well, here’s another way of looking at it…

There’s really only ONE thing any customer buys, and that’s TRANSFORMATION.

A buyer wants something – anything – that will…

Take them from where they ARE to where they want to BE

Thus, whenever you write a post or email message, record a video or Facebook Live, or talk to somebody on the phone, your ability to get them to say “yes” depends on how well you get inside their mind and show them how you can help them get there.

You could be selling…

  • Shakes,
  • Vitamins,
  • Cosmetics,
  • Travel,
  • Insurance, or
  • Precious metals

…doesn’t matter.

You’re really only selling transformation.

Let’s explore the “before and after” of this transformation they’re seeking.

Before = “Unhappy”

Your ideal prospect is unhappy for a particular reason.

Maybe they’re…

  • Overweight
  • Feeling unattractive
  • Stuck in a dead-end job they hate
  • Lacking the energy to keep up with their kids or grandkids

Maybe they’re worried about having enough money to…

  • Retire
  • Send the kids to college
  • Buy or remodel their house

Your company, product, or niche is designed to address this unhappiness in some way – to provide some sort of “after.”

After = “Happy”

“Happy” is where they want to be.

They want their particular discomfort, pain, fear, or problem to resolve, improve, or just go away.

They want to…

  • Look and feel better – to look in the mirror and love what they see
  • Enjoy renewed, youthful intimacy with their spouse or partner
  • Feel free to quit that lousy job
  • Sprint up the stairs after their kids or grandkids without running out of breath
  • Experience the financial freedom to do things, buy things, and experience things they’ve never been able to before

The only way you’ll ever be able to communicate with your prospects effectively is to get very clear about their particular “before” and desired “after” states.

The success of every ad you write, every blog entry you post, every email you send, and every telephone call you have depends on it.

And if you truly want to get inside your prospect’s mind, you’ll need to do some written work…and some deep thinking work.

You’ll want to take some time to research and write down what you discover, beginning with step #1:

Ask yourself what…

  • Pain are they experiencing?
  • Challenges are they facing?
  • Problems do they have?

Dive deep.

The pain, problems, or challenges are often not apparent on the surface.

It’s not just, “I want to lose 10 pounds.”

Why is losing that 10 pounds important?

  • Is it to improve their health?
  • Look better for their spouse or partner?
  • Feel more vibrant and energetic?

It’s not just, “I want to make more money.”

Why is making more money important?

What problems would making more money solve?

  • Is it to remodel the house?
  • Save for their kids’ college?
  • Take a long-postponed vacation?

You must dig deep so you can understand the psychology of your ideal customer.

Next…

You’ll want to specifically detail…

  • What are their goals?
  • What are they trying to accomplish?
  • What would their life look like if their pain, problem, or challenge disappeared?
  • How do they want to feel?
  • What do they want to experience?
  • Who do they want to be?

Remember, you’re not selling a product. You’re not selling a service.

You’re not selling a pill or a shake, a lotion or a potion.

Your prospects don’t want to buy those things.

Again, always remember that you’re selling transformation.

And you need to be crystal clear about the before, the after, and the transformation that can take place as a result of what you’re providing your customer.

Next, you’ll need to…

Now it’s time to uncover why might somebody decide NOT to buy your product or service?

One reason might simply be the network marketing or home-based business industry itself.

Unfortunately, in the home-based business industry, many people might have felt scammed, swindled, or taken advantage of.

Maybe somebody took their money and didn’t fulfill their promise – and your customer got hosed.

After all, there are unethical “gurus” out there.

Why might somebody decide NOT to buy from YOU in particular?

Maybe they’re willing to buy, but they’re just not willing to buy from you because you haven’t built up enough trust factor yet.

They might not really know you, yet.

Other objections, of course, will boil down to money and time.

Get clear about why YOUR ideal customer might initially object to your offer.

Now you’ll need to invest some time to…

Defining and getting to know your Customer Avatar can be tricky.

One of the biggest challenges I see is that people focus too much on customer demographics and too little on customer intent.

So let me clear that up for you.

Demographic info and characteristics include the following information about your ideal customer…

  • Name
  • Age
  • Marital Status
  • Job
  • Income
  • Education level
  • Number of children
  • Ages of children

This is all stuff you can just make up.

It’s fine as far as it goes, but it’s not very helpful in terms of getting inside their minds.

When you start digging around and thinking about…

  • How old their home is and how many square feet it is
  • What grades their children are in and the specific schools they go to
  • The customer’s actual annual income year over year

You’re too bogged down in the details.

You’re not really diving DEEP

You’re still swimming on the surface.

This surface information conveys NOTHING about your ideal customer’s INTENT.

What does your ideal customer – your avatar — really want to do?

  • What is their intention?
  • What do they want to accomplish?
  • What’s their ideal “After” state?
  • What is the transformation they’re looking for?

So when you’re thinking about your avatar, don’t just focus on the demographics, because when you start setting up targeting for your Facebook ad campaign you’re going to put yourself in a bind.

If you base your targeting only on demographics – and you don’t include your customer’s intention – you’ll miss the boat entirely.

Instead, you want to…

You have to put yourself where your ideal customer currently is – not where you think they should be.

  • Where are they searching for solutions to their problem or concern?
  • Where do they spend their time online? Offline?
  • What events do they attend?
  • What blogs, forums, or websites do they visit?

Based on your own products and niche, research and write down…

  • The top 5 or 10 blogs, forums, or websites in your niche
  • The top industry events within your niche
  • The top magazines in your niche that your ideal customer might read
  • The top coaches, gurus, or thought leaders within your niche that your ideal customer would follow

THAT information gets you aimed at your customer’s INTENT.

If you discover that your ideal customer is attending a certain event, or visiting a particular blog, forum, or website for information, that’s where you need to meet them.

Meet them with your content and speak to them where they are.

It’s tough to research your customer avatar based solely on demographics.

You need to focus more on their psychology and intent

Examples of intent might be…

  • Are they interested in getting a new car?
  • Do they want to have straight teeth, or to have their teeth whitened?
  • Are they interested in growing a vegetable garden in their backyard?
  • Will they be taking a major vacation in the next six months?

Here are some examples of intent that might fall within our particular niche…

  • Take (or be able to afford) more vacations with their family
  • Have more free time at home with the kids
  • Retire their spouse or partner
  • Retire early themselves
  • Quit their day job

Those examples show the intent of people who might want to get into the home-based business industry, or who might be open to network marketing.

Your ideal customer is looking for an “after” state and a specific intention they want to fulfill

Here’s the truth…

No out-of-shape, overweight person suddenly wakes up one morning and says…

“I really want to buy a treadmill. That’s what I want to do.”

They might actually wake up and say…

“I have to get in shape. I need to lose some weight. After all, I’ve got to be able to fit into my suit again, because I have a 25th high school reunion coming up in a couple of months and I want to look good!”

Treadmill companies are not marketing treadmills!

They’re marketing transformation.

They know no one wants to buy a treadmill.

Their customers want the “after” state that comes from using the treadmill over time.

After all, when you look at treadmill commercials (or any other exercise equipment commercials, for that matter), they always feature people who are in amazing shape using the equipment.

The actors or models in those commercials are super fit.

The guys have six-pack abs and great muscles, and the women are sleek and flexible.

They represent the transformation they’re trying to sell.

Their ideal customers WANT to look like those models or actors.

They want that after state.

In your own marketing, sell the transformation – the “after” state

That’s the only thing people ever buy.

So, again, focus more on intent than on demographics.

Now, as I wrap this up, I just want to remind you about how to speak to your Ideal customer avatar.

Don’t try to drag your customer or audience into a new conversation.

Join the conversation they’re already having in their own head.

Use the words they use, not the words you use.

If your ideal customer isn’t in network marketing yet, and you’re using words like…

  • prospecting,
  • recruiting,
  • sponsoring,
  • downlines and uplines

….they’re not going to know what any of that means.

You’re using your own vernacular and industry jargon that you use every day.

You know and are very familiar and comfortable with those words, but your ideal customer has most likely never heard them before.

You’re not speaking to your ideal customer and the conversation that’s going on in their head.

So always be mindful of the conversation in their head, what their intent is, and what “after” state they want

Focus on the transformation that they’re going to experience when they use your product.

So, in closing, let me say this…

No one wakes up in the morning and says…

“I’m going to buy a system to teach myself about attraction marketing so I can generate more leads for my business!”

Instead, they are thinking…

  • “I wish my business would produce enough money so I could spend more time at home with the family.”
  • “Man, I wish I felt more secure about having enough money to send the kids to college.”
  • “I want to break through and get results in my business the fastest way possible.”

Now, if you’d like to learn more about connecting with your ideal customers almost effortlessly…

Then I strongly recommend getting access to Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp to discover how to build your business using attraction marketing.

This free training will show you how to find prospects online and build your business faster and more efficiently than you ever thought possible.

Qualified prospects will find you – every day – and they’ll already be interested in the transformation you’re offering them.

You can take advantage of these methods starting today—no matter how much (or little) online prospecting and recruiting experience you currently have.

This training is not vague, fuzzy, or “pie in the sky.”

You’ll learn actionable steps you can put to work right away.

And if you take this process seriously, I guarantee that it will change your life and you’ll experience the transformation you’re looking for!

So if you’re ready to get started…

Simply click here and you’ll get access to EMP’s 10-Day Online Recruiting Bootcamp.

And if you found this content helpful, I would love to read your comments below!

 

Sincerely,
Bill Pescosolido
Content Marketing Expert & Super Affiliate

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

CLICK HERE FOR INSTANT ACCESS

BILL PESCOSOLIDO

Bill Pescosolido is a Certified Content Marketing Specialist and is in charge of the content and email marketing for Pescosolido Marketing, LLC. Prior to joining his wife Michelle in their digital marketing business Bill spent 16 years in Corporate America in sales and consulting roles.

Eight Ways You Might be “Torpedoing” Your Own Success

Yikes! I do not want to sabotage my own success.struggling

So, this blog caught my eye and I knew I wanted to share it with you.

I read through the whole article. It wasn’t that hard really. Vitaly Grinblat is a great copywriter for sure and he kept my attention to the end.

Which of the 8 ways might you be sabotaging – torpedoing – your success do you need to address?

You’ll be glad when you read them and learn what you are doing right. You will be gladder when you read what you need to change in your business.

I’ll be glad I shared this blog with you.

8 Ways People Sabotage Their Success by Vitaly Grinblat, Chief Copywriter & Director of Monetization, Elite Marketing Pro

You’ve been building your network marketing organization, generating some leads, getting some sales, plugging right along.

There’s at least a little evidence you’re doing something right.

But your cash flow could be better, you could use a few more high-performing reps on your team, and predictable, consistent results are still elusive.

If that’s accurate, let me ask you a serious question…

Do you ever feel like there’s something preventing you from being as successful as you could be?

Look, even the heavy-hitters in this business ask themselves that very question, realizing that…

Survival in business requires constant, never-ending improvement

No matter how successful you are, you can never become complacent.

To illustrate, allow me to tell you the story of the most successful U.S. submarine in the Pacific Theater during World War II.

The USS Tang (SS-306) enjoyed an incredible battle record under the command of Commander Richard “Dick” O’Kane, sinking 33 enemy ships in five patrols (a combat record still unsurpassed).

O’Kane received 3 Navy Crosses, 3 Silver Stars, a Purple Heart, a Legion of Merit, a Medal of Honor (the highest award for valor in action one can receive), and several other awards for his service, before retiring as a Rear Admiral in 1957.

Were O’Kane and crew wickedly effective? You bet.

But the Tang might have been even more successful – except for one fatal mistake.

On October 25, at 2:30am, the Tang engaged a heavily escorted convoy near Turnabout Island, as described in O’Kane’s Medal of Honor citation:

In defiance of the enemy’s relentless fire, he closed the concentration of ship and in quick succession sent 2 torpedoes each into the first and second transports and an adjacent tanker, finding his mark with each torpedo in a series of violent explosions at less than 1,000-yard range. With ships bearing down from all sides, he charged the enemy at high speed, exploding the tanker in a burst of flame, smashing the transport dead in the water, and blasting the destroyer with a mighty roar which rocked the Tang from stem to stern.

Tragedy struck when the Tang launched her final, fatally flawed 24th torpedo.

In the chaos of battle, the torpedo broached, immediately turned left, and circled back toward the Tang.

Using emergency power, O’Kane fishtailed his boat, changing course to clear the torpedo’s turning radius.

But this evasive maneuver didn’t work.

20 seconds after its launch, the torpedo struck the Tang amidships.

It left her not just dead in the water, but lost at sea, sinking in 180 feet of water.

Fortunately, Commander O’Kane and eight of his crew survived to tell the tale.

So what, you might be asking, does this digression into naval history have to do with business success?

Plenty.

Look, even the most successful network marketers can end up dead in the water, “lost at sea” by their own failure to recognize how they might be (unconsciously) sabotaging their own progress.

So to help you navigate the waters of network marketing in the 21st century, below you’ll discover the 8 fatal mistakes you might be making—right now—that will torpedo your own success.

Read on to see what course corrections will help you avoid the same fate as the Tang.

If you’re like most people, you went to school for twelve years to learn how to follow directions.

People told you what to do, and rewarded you for how well you followed their instructions.

Then you got a job, where somebody told you what to do.

Your raises and promotions depended on how well you followed their instructions.

But now, you’re in business for yourself.

Suddenly, nobody’s telling you what to do.

You might have lots of ideas, but nobody is there to give you instructions, schedules, or deadlines.

If you don’t “rewire” your mind to a business owner’s mindset, you’re torpedoing your own success.

Back in 1998, when I decided to do my business full-time after working it part-time for 3 years, I walked into my office and asked myself, “What do I do?”

I knew that I had to call people, make appointments, close sales, and recruit people into my business.

I realized very quickly that if I didn’t do something to make money that day, I wasn’t going to last full-time in my business very long.

I had lots of goals: how many people to contact, how many phone calls to make, and how many appointments to set every day.

But the bottom line was this: I needed to make money. Today. Tomorrow. Every single day.

I went to the office each morning with a business owner’s mindset…

  • What do I have to do today to move my business forward?
  • What do I have to do today to make money?
  • What do I need to do to survive?

In those years, making phone calls worked. So I made phone calls.

Setting appointments worked. So I set appointments.

Follow up calls worked to close sales. So I followed up to close sales.

Nobody was going to write me a paycheck.

Nobody was going to tell me what I needed to do. I had to do it.

I was my own boss – and my own employee.

So, look at your business right now and ask yourself…

“Out of a dozen things that I have on my to-do list, what is THE ONE THING I can do today that will move my business forward?”

Focus on that one thing, and then DO that.

That’s the difference between being an employee and being a business owner.

I never stop being shocked when I see people spending their money to place ads – then backing away from asking for the sale.

Not asking for the sale is definitely going to torpedo your business.

You see, selling drives everything in our world.

I think some people are simply afraid to admit that they’re in the business of selling.

That may be because there’s this stigma about selling – the stereotype of the slimy used-car salesman or late-night infomercial huckster.

You definitely don’t want to be THAT person.

But here’s the thing: to make money, you have to sell.

And you can’t succeed in sales if you have a negative opinion about sales.

You can’t be shy about it.

But you don’t have to be pushy or aggressive or shady, either.

The truth is that the most successful salespeople are not pushy or aggressive.

They’re not afraid to ask for the sale or tell people that they work in sales.

They just know how to communicate.

Everything you enjoy in your life – from the groceries to the computer, to that stuff you order from Amazon – all the luxuries you have are there because somebody made a sale.

So you can feel good about that.

Study how great, successful salespeople act, and what they’ve done to get ahead, and then work on acquiring those skills and transforming your attitude.

Lots of people are actually uncomfortable with the idea of making money.

Somewhere deep down inside, they might feel just a little bit guilty.

They might worry that making or having too much money makes them a bad person.

They might actually feel ashamed.

Maybe it has to do with their upbringing, their religious training, or their politics.

If you have issues like that, you’re torpedoing your own success.

Zig Ziglar said…

“You can have anything in life you want, if you help enough other people get what they want.”

As long as you focus on providing value, on solving other people’s problems, and on helping people get what they want, you can feel good about setting a price for it.

As a matter of fact…

The more value you provide, the more money you’re going to make.

So if you have issues about money, get over it!

Train yourself to feel good about making money.

If you’re reading this, I know you have invested time and money in books, courses, training, and coaching programs.

But buying the book or taking the course or whining to the coach isn’t good enough.

You have to work to learn new skills.

You have to continuously sharpen your saw.

The people who don’t take the time to develop skills are torpedoing their own success.

Let me give you an example.

I’m the Chief Copywriter at Elite Marketing Pro.

I’ve focused on writing sales copy, particularly e-mails and sales letters, for years.

I’m always working to get better at it – I’m always sharpening my saw.

One of the ways you learn to write copy is to study other people’s ads, and copy them by hand.

Sales letter after sales letter after sales letter, I write by hand three or four times a week.

Headlines, bullets, openings, closes – I copy them all by hand.

When you do that, get into the flow of the writing.

You learn the framework, the flow, and the structure of that writing.

This process creates a neurological imprint on your brain. And you get better. And it gets easier.

So here’s my advice.

Want to know how to get good at something?

Do it. Over, and over, and over again.

Do it three, four, five, ten, fifty, a hundred times, and you will get good at it – no matter how clumsy or uncomfortable you are when you start.

And when you get good at it, don’t stop.

Get better.

Those people on your AWeber or Elite Marketing Pro list don’t even know you exist until you connect with them.

At the end of the day, you’re in the business of selling.

But who are you selling to? Who are you enrolling into your business?

If you want to build an audience, you must connect with people.

Because guess what…if you keep hiding behind your computer, unwilling to step out of your comfort zone and connect with people, you’re torpedoing your business’s success!

So how do you connect?

Choose a medium – a blog or Facebook post, an email, or a video post or a Facebook live.

Pick one. Just do it.

It’s just a matter of practice.

Do it enough and it will get easier. You might even get good at it!

You have to connect with people every single day.

If you don’t, they’re going to forget all about you and find someone else to follow.

You have to put your money on the line to run ads, buy traffic, and test campaigns so you can generate and analyze real results.

Ultimately, it’s the best education you’ll ever get.

I know it can seem a little bit scary.

After all, when you buy a book or a course, you get physical “stuff” (even if it’s online). You paid for it.

But when you buy traffic or place ads, Facebook charges your card, and the money seems to disappear into the “ether.”

But this investment is different than buying “stuff.”

It’s an investment in data, to learn what works and what doesn’t work.

If you’re not willing to invest in that data, how are you going to move your business forward?

Unwillingness to invest in necessary data will torpedo your business success for sure.

You don’t have to invest a lot of money to start with.

Start small, at say, ten dollars a day.

Once you get comfortable, you can increase your investment little by little to $20, $25, $30 a day or more.

In our business, a logical sequence of numbers creates results.

If you want to sell anything online…

  • You have to place an ad
  • That ad has to generate clicks
  • Clicks have to generate leads
  • Leads have to generate sales

You have to know how many clicks you need to create a lead, and how many leads to create a sale.

You have to know what those numbers are and how they work.

Let’s say you run an ad over time, and it generates 50 clicks, 5 leads, and zero sales.

It’s foolish to conclude…

“I haven’t made any money. 50 people clicked on my ad but nobody bought anything. Nothing’s happening!”

If you don’t understand your numbers, you will drive yourself crazy.

And you will torpedo your success.

Look at the reality of your numbers. Lots of things ARE happening….

  • You’re learning whether the ad is working or not
  • You’re learning who’s looking at your ad
  • You’re generating some clicks and learning your clickthrough rate
  • You’re generating some leads, but not enough leads to generate a sale
  • You’ve learned that you need to generate fifty or a hundred or a hundred and fifty leads
  • Then you can look at the numbers and ask, “Has anybody bought yet?”

Then you might conclude…

“My ad is working. I’m generating clicks. The leads either aren’t converting at all, or aren’t converting as fast as I’d like them to. What might I do about that?

Learn your numbers.

If you want to get results, you must take action.

You need to do something every single day to move your business forward.

  • E-mail your list
  • Do a Facebook live
  • Write a blog post
  • Connect with people on Facebook
  • Create a new ad

Do one of those things every single day.

I can’t imagine taking consistent action like that for 60-90 days and not getting results.

If you don’t take action, that torpedo is circling back around toward you right this very minute.

To be honest, most people aren’t consistent at taking action.

They’ll do it for a day or two – maybe a week at the most – and then look at their results.

And then they stop if they aren’t magically, instantly successful.

They don’t realize that results don’t necessarily show up the very day that you take the action.

Sometimes results take a while to develop and mature.

You must take action. You must take action consistently!

So there you have it – 8 ways you might be torpedoing your business.

As you look back over this list, see if you recognize yourself.

Then take consistent action to develop the skills that will help you correct your course, steer around these obstacles, and avoid torpedoing your own success.

Don’t end up dead in the water; lost in the rough seas of entrepreneurship!

If you’d like some help navigating, we’re here to help!

In fact, if you’d like to learn the latest, cutting-edge digital network marketing strategies to bring your network marketing business into the 21st century…

Then I strongly recommend signing up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.

In it, you’ll learn the skills and strategies to attract people who are already interested in what you have to offer – so you won’t have to pressure, nag, or chase down anybody to “sell” them anything – EVER.

You’ll learn specific, proven actions to take that will help you attract a steady stream of leads online and grow your business right – so that people reach out to you.

It’s the same system we’ve used to create a multi-million dollar online “empire” in just a few short years, and we’ll help you create your own “fair winds and following seas,” allowing you to navigate toward the kind of success you’re aiming for.

So if you’re ready to get started…

Click here to access our 10-Day Online Recruiting Bootcamp today!

 

Sincerely,
Vitaly Grinblat
Chief Copywriter & Director of Monetization
Elite Marketing Pro

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

CLICK HERE FOR INSTANT ACCESS

Vitaly Grinblat

VITALY GRINBLAT

Vitaly Grinblat is a serial entrepreneur, a husband and a father of 3 girls. Before joining Elite Marketing PRO as a lead copywriter, he spent over 10 years in direct sales as Top Producer selling Millions of Dollars in financial services products face-to-face, as well as recruiting agents into his business. In 2005 he decided to jump ship and go online.

Since then, he’s created a number of info-products, generated tens of thousands of leads personally and has written advertising copy that has produced 8-figures in sales.

When you listen, your friend listens too, if you use Reflective Listening

When you listen, your friend listens too, if you use Reflective Listening.

How did you feel the first time you sat down with a good friend to share your business and product? 

How do you suppose they felt? 

If you were like me there were a few butterflies. Maybe a lot! 

And if you were nervous, I am guessing your friend felt it and wondered what in the world was happening. 

She might have been thinking, “Oh no! Don’t tell me you’re doing one of those things!” 

There is nothing like a case of nerves to derail all your plans. And you can forget the script some well-meaning up line gave you. 

Trying to remember a script does not dispel nerves! 

Even if you have perfectly memorized your script you nervously look for the right place to insert your opening line. 

And then what do you do when your friend doesn’t stick to the script? 

Would you like a better way to begin? 

Try being fully present in the moment. 

Enjoy the presence of your friend. Catch up on what is happening in her life. 

And while you are doing that use a little reflective listening. 

Reflective listening allows your friends

Reflective listening allows your friend to hear what he has said. It can be done using two techniques: 

Restating: You repeat what your friend has said using their own words. Your tone of voice must be neutral and must not rise at the end of the statement or it will sound like you are questioning what she said. 

Restating would sound like this: 

Your friend: I will never join a network marketing company! 

You (Restating in a neutral tone of voice so it doesn’t sound like a question or a challenge.): You will never join a network marketing company. 

Rephrasing: You take the most important part of what your friend says and repeat it using his own words. 

Rephrasing would sound like this: 

Your friend: am so busy these days. I have felt overwhelmed with this new job. 

You, with a choice of taking the most important part of what your friend has said: You feel overwhelmed with your new job. 

Reflective listening will help you connect with your friend.  

Reflective listening is powerful. But you may doubt that something so simple could be powerful. 

The best way to learn the power of Reflective Listening is to roleplay. 

I remember roleplaying when I was acting the part of a reluctant friend who did not want to hear about network marketing. I was determined to be a hard sell. It went like this: 

Me: I heard you have joined Jean in her business and I don’t want to talk about it. 

My friend using Reflective Listening: You don’t want to talk about it. [This was delivered in a neutral tone. The voice didn’t rise at the end making it sound like a question. It truly reflected to me what I had said. It communicated an acceptance of what I had said. There was no argument.] 

Me [I was amazed to feel my defenses weaken with that one Reflective Listening statement. So, my response was softer than I had planned.]: Not really. It’s just that we are a little short and we’re trying to save up so I can quit my job. 

My friend resisted the urge to tell me that she could help with that; instead she reflected what I said: You want to quit your job. 

Me: I am desperate to get out of that job. And we want to start a family. 

My friend, has heard two different thoughts and gets to decide which seems most important to me right now: You want to start a family. 

Me: We have for a couple of years. But the job so drains me that I can’t imagine taking care of a baby. 

My friend: You can’t imagine taking care of a baby. 

Me: Not while working. I want to be a good mother. My mother went back to work and she wasn’t there for me. I would love to join you and Jean. But the timing is just terrible. 

Remember, I was roleplaying and I had determined to be a hard sell. But even in role play the Reflective Listening so disarmed me that I found myself more agreeable to the idea of joining my friend in her business than I had planned to be.  

[This conversation only uses one of the Five Listening Skills. After you have learned the other four Listening Skills you won’t use Reflective Listening so much. Once is often all you need before moving forward with the other skills.] 

At this point, my friend has many different options. She could start sharing how the business could work for me but she is smart enough to realize that I am still not ready. The timing may not be right. She values my friendship enough to continue the conversation with the other listening skills and see where I go with it. She has relinquished control of the conversation and I will feel free to be open with her. 

From your experience, what would I do if my friend says something like, there are lots of couples building a business just so they can quit their job and be full-time parents at this point? 

She could say that and maybe I might say yes. But most likely the conversation would end awkwardly. 

Network marketing is a business of timing. You can ignore that and still experience success. But how many friends and family will you alienate? 

Two important things to keep in mind: 

Use your friends own words

Use your friend’s own words. 

Don’t let it sound like a question by letting your voice go up at the end of your statement. 

By using your friend’s own words you are letting her hear what she said. Unbelievably, we are so bad at listening we don’t even listen to ourselves sometimes.  

Or we overstate what we are thinking. 

Here are some examples: 

Your friend: I won’t ever do network marketing. It’s a total scam. 

YouYou won’t ever do network marketing[It would be easy to raise your voice at the end. That would change your Reflective Listening into a challenge that would put your friend on the defensive. Instead, your friend has heard how final her statement sounds.] 

Your friend: Oh, I don’t mean never. I just can’t imagine doing one more thing right now. 

Your brotherAre you crazy? Only idiots do network marketing. 

You: [Family can say hurtful things. But do they really mean it? No! This is your brother who would give you the shirt off his back. Now you are going to repeat what he said neutrally. Don’t let the tone of your voice go up at the end even a little.]Only idiots do network marketing 

If you let your voice go up, you and your brother may not talk with each other at the next family reunion. If you keep a neutral tone of voice, you keep that precious relationship with your brother healthy. 

Your brother: Oh, you know what I mean. It just doesn’t make sense to me. Why are you doing this? [Wouldn’t you love to be able to tell him!]  

One of the benefits of Reflective Listening is to put your sister or friend at ease. If they know that you just joined one of those things, they know what is coming. They may not want to join you, but they don’t want to say no either. 

By Reflectively Listening, you begin to release your agenda 

They will sense that and realize that they can say no.  

It may make it easier for them to eventually say yes. 

The Benefits of Reflective Listening: 

  • It helps you release your agenda by giving their statements importance. 
  • It puts them at ease once they realize you are not going to pressure them. 
  • It demonstrates that you care more about the friendship than a sale. 
  • It helps you listen to what is being said to you. 
  • It helps your family member hear what they are saying. 
  • It eases your nerves by focusing on what they are saying instead of trying to get an opening for “your script.” 
  • It is the beginning of a productive conversation by preparing you and your friend for the other listening skills. 

Here is why you may find Reflective Listening hard: 

  • Reflective Listening seems silly until you have experienced its power. 
  • Many people struggle with keeping their voice neutral. 
  • You may be nervous about your goal of sharing your business or product. 
  • You are worried about your friend’s reaction. 
  • You don’t feel in control of the conversation. 
  • You haven’t discovered the power of not being in control. 

 

Practice makes good; more practice makes better. 

Restating Practice 

Find a partner, someone on your team maybe, and practice with these comments. Remember to keep your voice neutral and don’t let your voice rise at the end. Think about what your natural response might be and why it would be better to restate. 

  1. I hate my job. 
  1. I want a real vacation. 
  1. I don’t want to hear about your weight loss products. 
  1. I want to lose 15 pounds by my daughter’s wedding. 
  1. We aren’t going to ever be able to retire at this rate. 
  1. My husband is never at home when the kids are awake. 

Rephrasing Practice 

Now you need to pick what you think is most important and rephrase it. You are still using the same words. Rephrasing is a better way to respond to comments you would like to refute. If you reflectively listen you will begin a dialogue that will be much more conducive for you to eventually answer their concerns. 

  1. I hate having to work. I just want to stay home and take care of my family. [If you invest time listening, you will learn more about what could be a huge “Why”.] 
  1. My brother-in-law did that and didn’t make a dime. [If you respond with a fact that refutes this statement, the discussion may end as an argument.] 
  1. I get my essential oils from Vitamin Cottage and they cost less there. [If you tell them that they get what they pay for, the conversation is over. If you rephrase this, the conversation can go forward. Perhaps, you will learn that they aren’t so sure of the value of their essential oil. You will be able to continue with the other listening skills if you reflectively listen first. Who knows, this may be your next distributor.] 
  1. I don’t have the time. I have been working overtime, my kids are starting soccer and ballet and my husband is always out of town on business. 
  1. I did the last venture with you and we lost money, remember? I can’t afford to lose any more money. 
  1. I don’t know as many people as you do. And I don’t want to make my friends mad at me. 

The key to using Rephrasing well is to pick a part of the larger statement for two reasons. 

Reflective listening allows your friends (1)

First, it would be weird to repeat a long complex statement. 

Second, you can pick which one you want to learn more about. 

In comment number five you could respond reflectively with, We lost money. Or you can’t afford to lose money. 

I would pick the second because I am curious about the finances of your friend. Is there something she is struggling with that she hasn’t shared with you? 

Practice Reflective Listening when you interact with people for the next few days and observe what happens. 

When angry words are spoken to us, our first instinct is to react with anger. We all know how effective that is at diffusing an incident. 

Imagine instead that we all use reflective listening. It could look like this (I like to dream!): 

Angry person: What are you doing? I was there first.

You: You were there first. [If you raise your voice at the end, it will sound like you are challenging the Angry Person and you better get ready to duck.]

Angry person: I had my eye on the end of the line and you came out of nowhere, so maybe we got here at same time.

You [Because you have kept your cool you will be gracious.]: That’s okay. Go ahead first.

Then as you stand in line you use the next of the Five Listening SkillsInterpretive Listening. You will not believe how that will turn this situation around.

Reflective Listening is hard. Practice it every chance you get and you will grow as a listener. 

Find a friend to practice with. You can even try practicing on the phone. 

 

Why You Must Drown Out All the Noise Online and Develop this One Critical Skill

My network marketing journey hasn’t been typical. But really, whose has?

I have learned this, building a network marketing business is hard work and it doesn’t happen overnight for 99% of us. And I’m not sure about that 1%.

Everyone’s story will be different but with some remarkable similarities. That’s why this article by Julie Burke is worthwhile reading for anyone still on the journey.

By Julie Burke

Are you currently learning how to grow your network marketing business online?

Well, you may have noticed that, especially on social media, it’s noisy out there.

There are distractions and “shiny objects” everywhere you turn.

And it’s often confusing too because you don’t always know who to trust or what exactly you should be doing.

Surprisingly enough, even though I’ve grown considerably in the realm of technology, I believe that most of my success comes from my focus on personal development, mindset, and how to become an entrepreneur.

As you’ve probably experienced firsthand, being a business owner is about so much more than the initial excitement and knowing all the ins-and-outs of your product.

That’s where you start, sure.

Because let’s face it, when you’re inevitably doing a meeting where no one is showing up, it’s easy to get discouraged and wind up in a negative headspace where you want to throw your hands up and quit.

That’s why your personal mindset is paramount

Let me start by sharing a mental block most of us face.

Which is a negative view regarding selling.

When I first got started, I definitely thought to myself…

“I don’t want to be perceived as a SALESPERSON! Yuck!”

But, once I accepted that I was in sales, my business flourished.

This didn’t happen overnight, of course.

Because in the beginning I was told (and also believed)…

“You’re not selling; you’re sharing.”

That’s crap.

Pardon me, but…

You are selling!

There is a way to do it authentically, though.

Here’s the secret…

You have to lead from your HEART.

And with passion.

Yup, you’ve got to FEEL it.

I see a lot of network marketers who reject this notion because they don’t want to come off as “hypey” or “salesy.”

But look, what’s truly important is HOW you’re selling and what your intentions are.

You must ask yourself, are you…

  • Focused more on your customer than your bank account?
  • Offering them solutions?
  • Honestly helping them?
  • Listening to them?
  • Making sure that your product is actually the right thing for them?

Be honest.

These are the questions you need to hone in on to get clear on the ethics of what you’re selling.

Now, don’t worry, I’m going to get to the ONE skillset you need to master in a second, but first I want to reassure you that…

It’s easy to get bogged down with the technical aspects of your business

Happens to the best of us, myself included.

I’ve made all sorts of mistakes…

  • Pounding at my keyboard trying to figure out how to write sales copy
  • Overly-focusing on my website and spending too much time and way too much money on it
  • Blogging daily without a real strategy
  • Learning email sequences, sales videos, tripwire offers, etc.

It’s exhausting!

Honestly, I spent the first half of 2016 crying.

I’m not even joking.

But here’s what can happen if you truly focus on the one skillset that I’m going to share with you…

When I got started in network marketing, I honestly didn’t even know what network marketing was.

Yet I grew my business to six-figures in one year

…using the skillset I’m about to share with you

First a little bit more backstory, so you can appreciate the significance of how I arrived at this conclusion.

Just like everyone else, when I came into network marketing, I got all the “no’s,” all the “this is a pyramid scheme” taunts, and all the negativity, but I plowed forward and created a multiple six-figure business within my first 22 months.

My business was offline at the time, mind you, and three-and-a-half years later, I started getting this itch.

And that itch was wanting to learn how to brand ME.

Not my company, not my product, but me.

So the question became…

Who is Julie Burke?

Truth be told, I got lost for a little while.

I knew I wanted to bring my business online, but I had no clue how to do it.

I was taking course after course and hired mentor after mentor, yet I still felt like I was stuck in doubt and fear for a really long time.

What I realized is this…

Instead of focusing on all the technical stuff like websites, sales funnels, and how to piece everything together, I had to focus on this ONE particular thing.

And this one thing alone.

And that one thing is…

How to show up EVERY DAY and create an emotional bond with my audience!

That’s it.

Because think about it…

Before you can sell anything, you MUST…

…have an audience—at least one person!—there to sell to.

Makes sense, right?

But with an audience comes exposure, and that can be tough.

When I started breaking out online, I was gut-achingly nervous and worried about what my…

  • Upline was going to think
  • Downline was going to think
  • Peers were going to think
  • Friends and family were going to think

I was anticipating the eye-rolls…

“What is she doing now?”

I moved past my fears though and developed a fan page.

I had no idea what I was doing, but I showed up every day and started doing Facebook Lives about four times a week.

I’m not going to lie and say I go live every day, because I don’t.

Just like I don’t blog every day.

But, I found out what works for me, just like…

You need to find out what works for you

Consistency is key, so create a schedule you can stick to.

Now, a big mistake I made was getting distracted.

I started overwhelming myself with all of the backend technology stuff and what I didn’t realize is the number one thing that helped me in network marketing was focusing on developing and strengthening the relationships with my community.

That’s what I want to impress upon you:

Build a bond with your audience FIRST.

You have to build relationships.

The sale comes later.

It’s about the value you give up-front

And that’s what I truly focused on.

How did I do that?

Well, I showed up, like I said, four times a week on my fan page, developing relationships from ground zero.

Now, did I waste some time in doubt and fear, not getting anywhere?

Yes.

But I saw others having success in the online space, which helped to strengthen my belief and move forward.

Plus, I realized…

It’s not about you; it’s about those you’re meant to serve

You want to think about…

  • Who am I looking to attract?
  • Who do I have to show up every day for?
  • Who do I need to BE to attract the right people to me?

A great way to do that is to take your audience on a journey, which is what I did.

Obviously, my business has developed over time, but in the beginning, all I taught was network marketing tips and strategies, because that was what I knew.

Then I was taking them on my journey, how I was learning about branding and attraction marketing—all of the stuff I was learning through Elite Marketing Pro at the time.

People ask me…

“How did you grow an online business in four months to hit six-figures?”

That’s how; by sharing my journey.

In the beginning, I was stacking value.

All I focused on was growing my audience

I eliminated all the clutter and the noise, putting everything on pause.

And I said…

“Okay, I just need to show up today and give some sort of value in any way possible.”

And that’s what I did.

Eventually . . . people started to comment.

People started to show up, and I encouraged them to share.

I get this question all the time:

“Julie, what do you talk about in your lives?”

The answer is whatever you want.

Everyone struggles with something

Maybe you’re in health and wellness and you’ve been on a weight loss journey.

You could share your weight loss story.

Maybe you’ve lived in debt and now you’re finally able to dig yourself out of debt.

Maybe you share the journey you’ve taken to get yourself out of debt.

I had a client recently do that, and people started asking…

“How is she getting out of debt?”

This is how she introduced them to her network marketing company.

As you can see, it’s not about spamming products and links everywhere.

It’s about taking your audience on a journey: step one, step two, step three.

Creating and fostering those relationships are so important.

Think about how your message could impact another human being

Recently, I started to do more on mindset, confidence, and building belief.

Also, I talk about fears much more than the technical stuff and the strategies around network marketing.

What’s funny is I’m starting to see that those videos getting more action and more feedback than any of my other videos.

The key is to listen to your audience and what they want.

And remember that vulnerability wins every time.

If that freaks you out, I’m going to tell you right now that you have to push through it.

To reiterate, the one thing I focused on above all was building relationships, and the way I did that was through Facebook Lives.

There’s no way I could have grown a six-figure business in four months online if I did not use Facebook Live to grow a deeper connection with those people that were showing up every day into my life.

And to be sure you’re consistently growing your audience…

Always ask for shares!

Fundamentally, making this work goes back to figuring out who you are, who you want to show up as, who you want to attract, and then show up and build that relationship.

Build that emotional bond with people!

This is so much stronger than any sales funnel, or any tripwire offer, or any beautiful website design.

Just SHOW UP every single day and deliver value.

Simple, right?

Then lead them to the next step, whether you want them to take a closer look at EMP, or your network marketing company.

This part is easy if you’ve already built the relationship and are using…

Facebook Messenger—my number one, go-to tool for active social media recruiting

Messenger enables a powerful, low-resistance, rejection-free alternative to traditional 3-way calls and has been key to my success.

So if you need any help prospecting on social media, then you might like a resource I created to help out other network marketers who want to sponsor a LOT more people.

They’re my 3-Way Facebook Messenger Recruiting Scripts, which are 100% free.

You can “copy and paste” these PROVEN scripts to quickly enroll 10-15 new team members each week.

…all without being “spammy,” without vomiting on people, and without sounding like an infomercial.

You’ll discover the exact method I used to take back my time and personally sponsor 270+ reps and grow a team of 8,300 distributors, all from the comfort of my home, in just 3 years.

In fact…

These strategies create such explosive duplication, that for every person I sponsored, my team would grow by an average of 30 people in depth each time.

Ready to learn more?

Then make sure you click here and grab your free copy today!

Be blessed, and I wish you nothing but success in your business!

Julie Burke
Top producer and creator of Social Media Recruiter

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Julie Burke

 JULIE BURKE
In less than 4 years, Julie Burke leaped to the top of her network marketing company, built a huge team of 8,300 people, and made over $750,000 in commissions, overrides, and bonuses – all without putting together a “warm market list,” making a single cold call, or struggling for a single day to make a profit in her business!

 

Answer the Internet’s Invitation to Find Your Team With NO Rejection

I built an unsatisfactorily small business by nagging my family and friends.

strugglingHow crazy was that?!?

I didn’t know better . . . until the Internet found me (click here for more info) and introduced me to a team of super mentors and coaches.

Now I know how to let the Internet find my team with NO rejection!

As soon as I knew that I didn’t NEED for my family and friends to join me in my business, I relaxed when I was with them.
I don’t stalk restaurant managers and servers anymore.
I don’t have to be a Mall Shark!

I love it. And I love me.

LLP_Connie_09cropped

And my family and friends love me again.

I answered my invitation immediately.
What will you do?

7 Proven Ways to Find the Best Prospects for Building a Big Team with No Rejection

“Don’t prequalify anyone,” my upline told me, “you don’t know who will say yes.”

And I told my downline the same thing.

Because it’s true.

I don’t know who will join my team.

And I don’t know who will work once they sign up.

So are we destined to offend 95% of the people in our lives because we don’t know if they are interested?

Not if we do it right.

And that is my cue to introduce my guest blogger today, Brandy Shaver.

Brandy is a veteran network marketer who has proven that you can use all the old methods in a professional way.

But Brandy has a few new tricks that you will want to read about. She shares the tried and true first and then opens up the way she is now reaching a whole new market.

Here’s Brandy’s blog:

Tired of no-shows and excuses?

Hey, I can relate!

Not long ago I spent hours upon hours driving hundreds of miles to deliver one-on-one presentations, and going to home and hotel meetings.

Worse still, I paid a ton in childcare, only to get stood up, or having to listen to yet another lame excuse about why they couldn’t join my business…over and over again.

It’s tough trying to run a business from home, especially when you’re contending with a full-time job and/or family responsibilities.

So it’s no surprise I became fed up and ready to quit.

I honestly wondered if ANYONE was EVER going to join my business.

Luckily there’s a better way, which we’ll explore in a moment.

First, though, it’s important to realize that, as you probably know all too well…

Your success depends on your ability to find people to talk to every single day!

So where do you find new people to talk to?

And how do you find higher quality prospects, so you’re not wasting your time chasing after deadbeats?

Well, in this post I’m going to share with you seven methods top earners use to find new people to talk to every day.

I’ve used each one of these to build my business.

Number seven is my favorite (and by far the most effective), so make sure you stick it out to the end!

As I lay out each method, I’ll also give you suggestions about exactly what to say in each situation.

After all, why leave anything to chance?

Whenever you’re out and about—at the farmers market, at a concert, at school activities with your kids—wherever you go, there’s always someone to talk to.

When I run into someone sharp, I start the conversation with a compliment, introduce myself, and ask if I can friend them on Facebook, which is where I can start building a relationship.

When you introduce yourself to strangers, remember:

People love to talk about themselves

Just ask questions and be a good listener.

Here are some of my favorite conversational questions:

  • “So how long have you worked here?”
  • “If you could change one thing about working here, what would it be?”
  • “What would it mean if you could change your situation?”

I learned the following tip from Ray Higdon about how to find quality people…

When you’re at a restaurant, order dessert, ask for the manager, compliment him or her, and start a conversation.

Ask them if they’re open to a side project that doesn’t interfere with what they’re currently doing.

(Salaried people are always looking for more time and more money.)

Start the conversation with a compliment.

  • “Hey, I’m really impressed with your customer service.”

Ask a few questions, like:

  • “Do you like working here? How long have you worked here”
  • “What do you like most about your job?”

Then move toward an invitation.

  • “Do you keep your options open when it comes to making money?”
  • “I run a business you might be interested in.”

When they ask you, “What is it?” you have to be prepared.

Answer:

“Well, I’d really need to sit down with you and I don’t want to take time away from your job. Write your number down, and I’ll give you a call when you’re not at work, or I’ll text you my number and we can chat later when you’re not at work. What’s your number and I’ll text you mine.”

Then casually say you’ve taken up enough of their time and you have another appointment.

“I’ve got to go, but can we set up a time that I can share all the information with you? When is the best time to reach you?”

Then call them or text them at the agreed time.

Important Tip:

Do not give the presentation during the invitation!

When you’re on the phone with them…

“Hey, I only have five seconds. I just wanted to catch you real quick. Do you have 20 minutes this week when we could get together?”

Again, when they say, “What is it?” keep control of the conversation.

Say this:

“You’ve got to see it to understand it because it’s 90% visual.”

I know a lot of you are freaking out already.

You’re probably thinking…

“I’ve already gone through my warm market—I don’t want to join the NFL (no-friends-left) club.”

Your warm market is a great asset, and I want you to ask yourself whether you’ve really talked to every person in your warm market.

I’ve been in network marketing for years, and I still have people that I haven’t contacted.

A warm market is a great asset; you just have to make sure that you actually qualify these people.

But do not be attached to their decision.

A lot of your warm market will watch you for a very long time before they will ever get involved in what you’re doing.

But you can always ask family and friends for referrals.

“Hey, I know you wouldn’t be interested in making an extra $1,000 or $2,000 a month, but do you know any sharp people that are?”

This works like a charm because you take it away from the person you’re talking to.

You just assume that they’re not going to do what you’re doing.

Just start asking questions, and before you know it, they’ll be asking you about your business.

Whatever you do, don’t go around catching up with people just to jump them about your business at the end of the conversation.

It comes off as aggressive, sleazy, and wrong.

Just be upfront with people.

“Hey, I know we haven’t talked in 22 years. This is a business call, but first let’s catch up.”

Spend a few minutes catching up, then circle back to the purpose of your call:

“As I said, this is primarily a business call. I remember what a sharp guy you were in high school, and I’ve been thinking you’d be perfect for this project. Would you be open to an outside project that doesn’t interfere with what you’re currently doing?”

And then follow the script for booking the appointment.

Do not ever pitch your business or spam people on Facebook.

That will ruin your business and it could get your account shut down altogether.

I know if you’ve been here at the Elite Marketing Pro for any time at all, they teach you how to use Facebook the right way.

If you have your friends’ personal numbers, you can text them.

If not, send a message on Messenger.

Ask for a face-to-face or Zoom chat.

Zoom is a video chat app you can run on your phone or computer.

There’s a free version you can use to chat worldwide with anybody.

Always be in a hurry when you call or message someone

“Listen, Jerry, I’m glad I caught you. I only have a quick minute, but I have something I think you’re going to want to look at. Are you open to a side project that doesn’t interfere with what you’re currently doing?”

When they ask, “What is it?” I almost always answer…

“It’s visual. If I could tell you over the phone, I would, but it’s like a puzzle and you need to see it to understand.”

Then book the appointment.

Control your own schedule by offering your prospect a choice:

“When can you meet or be in front of your computer? We need about 20 minutes to go over it. Does Tuesday or Thursday work for you? Is morning or evening best?”

Then get off the phone.

If they balk or pester you about what it is you want to talk about, just take it away by saying…

“Hey, you know what; it sounds like this week doesn’t work for you. Let me get in touch with you next week and see if we can figure it out then. Thanks.”

And then end the conversation.

The faster you can move the conversation offline—in person, over the phone, or by video chat—the better your chances are of booking the appointment.

Don’t forget…

Presenting in person is more powerful

So if you can meet in person, do it, but if you must use Zoom or the phone, it’s better than nothing.

If you’re not meeting in person, but using any kind of a video chat app like Zoom, make sure you give the person a link to download the app before your call.

If they tell you no, then you know that they’re not interested right now.

Don’t take it personally.

Always leave the door open.

Say…

“Okay, great. Can I keep you in the loop and tell you about my progress?”

Don’t push.

Just remain friends.

Wait two or three days, and then send them something a friend would send, something funny you found online for instance, or a picture of your family to keep reinforcing your relationship.

Every community has business boards.

There are also business boards online, searchable by profession.

Collect names and contact information, then start calling.

If you’re scared of cold calling, this might take some practice.

“Hey, this is Brandy. “I grabbed your card at […]. I look for successful people like you, because I have a business I would love to put in front of you. Are you at all open to an outside project that wouldn’t interfere with what you’re currently doing?”

When they ask, “What is it?” say…

“I don’t have time to get into it right now. 90% of what I want to share with you is visual. Do you have 20 minutes tomorrow or would Wednesday be better?”

Go to networking events.

Get to know people, find out what they’re looking for, and get their business cards.

Ask tons of questions about them.

Do not pitch your business, though—especially if you’re nervous talking about yourself.

Call everyone you meet the next day before they have a chance to forget who you are.

Here’s the approach:

“Hey Nathan, this is Brandy. We talked yesterday at the networking event. Listen, I love to work with sharp people, and you stood out to me. Are you at all open to a side project that doesn’t interfere with what you’re currently doing? I don’t have time to go into detail right now. Let’s meet tomorrow for 15 minutes or Friday at 6:00pm.”

You’re getting the idea, right?

If you haven’t checked out Meetup.com, they’re great network marketing events, full of people who are looking for opportunity and want to connect.

Use them to collect cards and connect later.

Visit the website, enter your city, and you’ll find tons of possibilities.

You can also host your own meetup events and build your network from them.

Target people who would benefit from your products.

  • Weight loss?
  • Health and fitness?
  • Financial services?

But again, do not hunt or pitch.

Just be really interested in the people you meet.

Use some of the scripts above to open conversations.

Meet people, collect business cards, promise to connect, and follow up.

Everyone knows that prospecting—whether cold or warm—is the lifeblood of any network marketing business.

  • Cold market prospecting might feel like stalking—approaching strangers and trying to invite them to see what you’ve got
  • Warm market prospecting means regarding your friends and family as a potential source of money, which, if you’re like most people, you might see that as a challenge to your relationships and your own integrity. (It might turn you into “that” person everybody avoids.)

So while you can get leads from all of the methods above…

Frankly, do you want to run around chasing leads all day?

It’s not my idea of a good time, nor has it been very profitable for me.

That’s why I do most of my prospecting and recruiting online now.

Now people reach out to me to tell me they want to join my business.

They just show up in my inbox or on Messenger.

Look, you’re still going to have to talk to people.

The networking business is a social business, built on relationships.

However…

The Internet is simply better than traditional network-building

Online, you can set up systems to prospect, sell, and recruit automatically, which will allow you to scale your business and build your network quickly.

In fact, you can leverage the Internet to close literally 90% of your prospects, recruits, and even customers, completely on autopilot, without cold calling or rejection of any kind.

So if you’re looking for a way to automate your prospecting and to start attracting people who are already looking for you, then I strongly encourage you to sign up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.

You’ll learn how to build your business online using proven “attraction marketing” strategies so you’ll never have to chase down deadbeat prospects, or deal with cold calling and rejection, ever again.

Plus, you’ll see how Ferny Ceballos, CMO of Elite Marketing Pro, passively generates 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into his business each month.

These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to chase them).

So if you’re ready to get started…

Simply click here and you’ll get access to the 10-Day Online Recruiting Bootcamp.

And if you found this content helpful, I would love to read your comments below!

 

Sincerely,
Brandy Shaver
Super Affiliate & Fast Track Mentor

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

BRANDY SHAVER
Brandy is a wife, mother of six, and a lead generation expert, as well as a network marketer. Her passion is helping others realize the power of building their business using the Internet, coaching others to believe in themselves, and to fight for their dreams.

How to Maintain Posture When Speaking with Prospects Using Assumptive Questions

This might be the biggest struggle for the new network marketer. I’m talking about posture.

I know it was something I needed to gain before my business could grow. It was a slow process. I wish I had read this blog by Bill Pescosolido back then.

I am glad I can share it with you today.

And there is lots of good content in this blog but Bill saves the best for last so be sure to read all the way to the end.

If you’re in network marketing, talking to prospects is critical to your success.

It’s simple…

No matter what anyone says, if you’re not able to effectively communicate with your prospects and potential customers, you’re going to have a hard time building your business.

Period.

Now, don’t get it twisted, I’m not talking about prospects who are complete strangers.

I’m NOT talking about going to the mall and talking to everyone within three feet.

Nor am I talking about writing down a list of 100 friends and family members and repeatedly annoying them by jumping up and down and beating them over the head with your opportunity over and over again.

That’s not at all what I’m advocating here.

This is about how you follow-up with your LEADS

These are people who willingly opted-in to receive more info.

High quality, pre-qualified leads.

People who raised their hand and said…

“Yes, I’m interested in learning more about this and how you can help me out.”

Here’s the thing, though…

Even when you’re dealing with warm, qualified leads…

You still need to know WHAT to say, and HOW to say it, when you’re talking to them!

That comes in the form of POSTURE.

Now, when I say posture, I’m not talking about your physical posture, such as if you slouch, or stand up straight or sit correctly

I’m talking about how you carry yourself when communicating with your prospects.

How do you present yourself?

Do you have confidence, or do you lack confidence?

Are you assertive, or are you sheepish?

Do you have this sense of…

“I don’t need you to build my business, but I’m certainly happy for you to come along and be part of the trip.”

That’s posture.

The opposite, a lack of posture, would be desperate and needy.

Posture is having the confidence to know…

“Look, I’m going to build this thing regardless of whether you say ‘yes’ or ‘no’ – I’m still going to move forward.”

Conversely, lack of posture is…

“God, you’ve got to join my deal – I need you!”

When you lack posture, your mind is racing with disempowering thoughts…

“Oh, if only I could get this one person, then they can recruit a bunch of people, and then I’ll be set.”

When you think this way, you convey desperation and neediness.

It’s a big turn-off.

So, the question becomes…

How can you improve your posture?

It’s a big question, with many facets.

But there’s one aspect in particular that trips people up and it’s SO easy to remedy.

It’s all about HOW you’re asking questions.

And by the end of this post, you’ll be able to immediately change your language patterns and significantly improve the effectiveness of your prospecting conversations.

Let’s start with a biggie…

The BIGGEST mistake you can make when talking to your prospects is…

Asking “yes” or “no” questions.

These are what’s called “closed-ended” questions.

And, throughout the majority of the process, you don’t want to ask “yes” or “no” questions.

The main exception is when you’re seeking a firm “no” (instead of “I’ll think about it.”), but that comes later in the conversation.

Prior to that, though…

You want to ask “open-ended” questions

To illustrate, let me give some examples of closed-ended, “yes” or “no” questions.

For example, say you’re talking to your prospect and you ask something like…

“Hey, is it okay if I send you a presentation?”

Now that seems like a fine question.

However, you’re giving them the choice of answering with “yes” or “no.”

Right?

They could say, “Yes, please send the presentation,” or they could say, “No thanks, I’m not interested.”

Now sure, you hope they’re going to say “yes,” but you’re giving them the choice to also say “no.”

Thus…

You’re opening yourself up to a “no!”

And you don’t want to do that.

In fact, you want to avoid that as much as possible.

Another example “yes” or “no” question is…

“Hey, you have a lot of great questions. Is it okay if I set up a three-way call with my upline to get your questions answered?”

Again, this is a “yes” or “no,” right?

They could say, “Yes, that’s okay,” or, “No, I don’t have time for that.”

And if they say “no,” you’ve boxed yourself into a corner

And then you’re stuck without many options.

Another example I see all the time is…

“Hey, is it okay if I follow-up with you next week?”

Again, they could say “no.”

And then you, much like Axl and Slash, are left wondering…

Where do we go now?

Now, if you’ve ever found yourself asking “yes” or “no” questions, it’s okay!

It’s nothing to be embarrassed about or ashamed of.

95% of the people that come into network marketing, direct sales, or affiliate marketing have no previous sales experience and just don’t know what to do in these situations.

We all do when we’re first starting out.

So, here’s what you need to do…

Instead of asking closed-ended, “yes” or “no” questions…

You need to start asking open-ended, “this” or “that” questions.

For example, going off of the same three questions that I showed you earlier…

Instead of, “Can I send you a presentation?” to which they could reply “no,” you say…

“Hey Steve, so here’s the deal: I’m going to send you a presentation to watch. Which email address would you rather I send it to, your work address or your personal address?”

See the difference there?

That’s an example of a “this” or “that” question.

You’re assuming the “yes”

And taking charge of what’s going on by leading them through the sales process.

You’re NOT sitting there asking for permission.

You’re letting them know the process involves you sending them a presentation to watch.

That’s a given; there are no “yes’s” and “no’s.”

The ONLY question you have is…

Which email address do you want me to send it to?

Do you see the subtle, yet profound difference there?

Okay, so here’s another version of one of the earlier questions…

Instead of saying…

“Hey, is it okay if I schedule a three-way call with my upline to get your questions answered?”

Again, they could be like…

“No…that’s NOT okay, brotato salad.”

So instead say…

“Hey Philippe, you’ve got some great questions and here’s how we’re going to get them answered: I’m going to schedule a three-way call with my upline. Which day works better for you? Tuesday or Wednesday?”

Do you see the difference?

Again, you’ve assumed what’s going to happen next.

You’re already putting them squarely into the next step of the process.

You’re like a tour guide.

You’re guiding them through the recruiting process.

You’re not like…

“Hey, is this okay with you?”

You’re NOT asking permission to take them to the next step

You’re, in fact, leading them through the process.

In the above example, the only question you’re asking is what day works better for you.

“Tuesday or Wednesday?”

And if they say “Wednesday,” then say…

“Great, which is better: morning or afternoon?”

Again, see the difference?

Okay, there’s something else happening here I want you to think about…

It’s important to always give your prospects a choice

…even if it’s more of a “false choice.”

But from their perspective, they’re still making a decision.

The difference is now the decision is no longer “yes” or “no”…

Instead, it’s between their work email vs. their personal email, or Tuesday vs. Wednesday.

This is important because:

  1. You’re not coming across as a dictatorial person who’s commanding them against their free will
  2. You’re allowing the prospect to make their own decision

Which means…

They feel like they’re still in control

That’s the most important aspect of this entire process.

They’re the one making the choices.

In their head, they’re thinking…

“I better make it my personal email address, because I don’t want to clutter up my work inbox.”

And you can say…

“Okay, fair enough. I’ll send it right over to your personal email address.”

Or likewise, to the question of Tuesday vs. Wednesday, they might be thinking…

“Well I’ve got a PTA meeting on Tuesday, so let’s do it Wednesday.”

Great!

They FEEL like…

“I’m in control; I chose Wednesday.”

But, of course, the game is rigged in your favor.

And that’s what’s so critical here…

You gave them the choices!

But they chose, so they feel like they have the power.

And you know what—this is not manipulative, unsavory, or unethical.

This is called salesmanship.

This is posture.

And it’s what successful people do to lead people through the sales process without sounding wimpy and meek.

It’s very matter of fact and is not a trick question.

You’re not doing anything sketchy, tricky, or deceitful…

You’re just clarifying what works best for your prospects

You’re simply moving them through the process with posture.

Now, my last thought for you is important, and it’s this…

I want you to take action and implement what you’ve learned today the next time you’re in a prospecting conversation.

Success is all about execution.

It’s not about thinking, “Well that was neat,” and then doing nothing.

Now here’s a choice YOU need to make…

The next time you’re going to invite someone to a 3-way call…

You could do things the “old-fashioned” way of scheduling a call like network marketers have been doing for decades.

Or, you could use a new, low-resistance and rejection-free alternative to traditional 3-way calls

…using Facebook Messenger.

You know, that app everyone’s walking around with in their pockets (…well, 1.3 billion people, anyway).

So if you need any help prospecting on social media or want to sponsor a LOT more people, then I recommend picking up my friend Julie Burke’s 3-Way Facebook Messenger Recruiting Scripts, which is 100% free.

You can practically “copy and paste” these PROVEN scripts to quickly enroll 10-15 new team members each week.

…all without being “spammy” or sounding like an infomercial.

You’ll discover the exact methods Julie used to sponsor 270+ reps and grow a team of 8,300 distributors, all from the comfort of her home, in just 3 years, as a mom of two boys.

Ready to learn more?

Then make sure you click here and grab your free copy today!

 

Sincerely,
Bill Pescosolido
Content Marketing Expert & Super Affiliate

 

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7 Proven Ways to Find the Best Prospects for Building a Big Team with No Rejection

“Don’t prequalify anyone,” my upline told me, “you don’t know who will say yes.”

And I told my downline the same thing.

Because it’s true.

I don’t know who will join my team.

And I don’t know who will work once they sign up.

So are we destined to offend 95% of the people in our lives because we don’t know if they are interested?

Not if we do it right.

And that is my cue to introduce my guest blogger today, Brandy Shaver.

Brandy is a veteran network marketer who has proven that you can use all the old methods in a professional way.

But Brandy has a few new tricks that you will want to read about. She shares the tried and true first and then opens up the way she is now reaching a whole new market.

Here’s Brandy’s blog:

Tired of no-shows and excuses?

Hey, I can relate!

Not long ago I spent hours upon hours driving hundreds of miles to deliver one-on-one presentations, and going to home and hotel meetings.

Worse still, I paid a ton in childcare, only to get stood up, or having to listen to yet another lame excuse about why they couldn’t join my business…over and over again.

It’s tough trying to run a business from home, especially when you’re contending with a full-time job and/or family responsibilities.

So it’s no surprise I became fed up and ready to quit.

I honestly wondered if ANYONE was EVER going to join my business.

Luckily there’s a better way, which we’ll explore in a moment.

First, though, it’s important to realize that, as you probably know all too well…

Your success depends on your ability to find people to talk to every single day!

So where do you find new people to talk to?

And how do you find higher quality prospects, so you’re not wasting your time chasing after deadbeats?

Well, in this post I’m going to share with you seven methods top earners use to find new people to talk to every day.

I’ve used each one of these to build my business.

Number seven is my favorite (and by far the most effective), so make sure you stick it out to the end!

As I lay out each method, I’ll also give you suggestions about exactly what to say in each situation.

After all, why leave anything to chance?

Whenever you’re out and about—at the farmers market, at a concert, at school activities with your kids—wherever you go, there’s always someone to talk to.

When I run into someone sharp, I start the conversation with a compliment, introduce myself, and ask if I can friend them on Facebook, which is where I can start building a relationship.

When you introduce yourself to strangers, remember:

People love to talk about themselves

Just ask questions and be a good listener.

Here are some of my favorite conversational questions:

  • “So how long have you worked here?”
  • “If you could change one thing about working here, what would it be?”
  • “What would it mean if you could change your situation?”

I learned the following tip from Ray Higdon about how to find quality people…

When you’re at a restaurant, order dessert, ask for the manager, compliment him or her, and start a conversation.

Ask them if they’re open to a side project that doesn’t interfere with what they’re currently doing.

(Salaried people are always looking for more time and more money.)

Start the conversation with a compliment.

  • “Hey, I’m really impressed with your customer service.”

Ask a few questions, like:

  • “Do you like working here? How long have you worked here”
  • “What do you like most about your job?”

Then move toward an invitation.

  • “Do you keep your options open when it comes to making money?”
  • “I run a business you might be interested in.”

When they ask you, “What is it?” you have to be prepared.

Answer:

“Well, I’d really need to sit down with you and I don’t want to take time away from your job. Write your number down, and I’ll give you a call when you’re not at work, or I’ll text you my number and we can chat later when you’re not at work. What’s your number and I’ll text you mine.”

Then casually say you’ve taken up enough of their time and you have another appointment.

“I’ve got to go, but can we set up a time that I can share all the information with you? When is the best time to reach you?”

Then call them or text them at the agreed time.

Important Tip:

Do not give the presentation during the invitation!

When you’re on the phone with them…

“Hey, I only have five seconds. I just wanted to catch you real quick. Do you have 20 minutes this week when we could get together?”

Again, when they say, “What is it?” keep control of the conversation.

Say this:

“You’ve got to see it to understand it because it’s 90% visual.”

I know a lot of you are freaking out already.

You’re probably thinking…

“I’ve already gone through my warm market—I don’t want to join the NFL (no-friends-left) club.”

Your warm market is a great asset, and I want you to ask yourself whether you’ve really talked to every person in your warm market.

I’ve been in network marketing for years, and I still have people that I haven’t contacted.

A warm market is a great asset; you just have to make sure that you actually qualify these people.

But do not be attached to their decision.

A lot of your warm market will watch you for a very long time before they will ever get involved in what you’re doing.

But you can always ask family and friends for referrals.

“Hey, I know you wouldn’t be interested in making an extra $1,000 or $2,000 a month, but do you know any sharp people that are?”

This works like a charm because you take it away from the person you’re talking to.

You just assume that they’re not going to do what you’re doing.

Just start asking questions, and before you know it, they’ll be asking you about your business.

Whatever you do, don’t go around catching up with people just to jump them about your business at the end of the conversation.

It comes off as aggressive, sleazy, and wrong.

Just be upfront with people.

“Hey, I know we haven’t talked in 22 years. This is a business call, but first let’s catch up.”

Spend a few minutes catching up, then circle back to the purpose of your call:

“As I said, this is primarily a business call. I remember what a sharp guy you were in high school, and I’ve been thinking you’d be perfect for this project. Would you be open to an outside project that doesn’t interfere with what you’re currently doing?”

And then follow the script for booking the appointment.

Do not ever pitch your business or spam people on Facebook.

That will ruin your business and it could get your account shut down altogether.

I know if you’ve been here at the Elite Marketing Pro for any time at all, they teach you how to use Facebook the right way.

If you have your friends’ personal numbers, you can text them.

If not, send a message on Messenger.

Ask for a face-to-face or Zoom chat.

Zoom is a video chat app you can run on your phone or computer.

There’s a free version you can use to chat worldwide with anybody.

Always be in a hurry when you call or message someone

“Listen, Jerry, I’m glad I caught you. I only have a quick minute, but I have something I think you’re going to want to look at. Are you open to a side project that doesn’t interfere with what you’re currently doing?”

When they ask, “What is it?” I almost always answer…

“It’s visual. If I could tell you over the phone, I would, but it’s like a puzzle and you need to see it to understand.”

Then book the appointment.

Control your own schedule by offering your prospect a choice:

“When can you meet or be in front of your computer? We need about 20 minutes to go over it. Does Tuesday or Thursday work for you? Is morning or evening best?”

Then get off the phone.

If they balk or pester you about what it is you want to talk about, just take it away by saying…

“Hey, you know what; it sounds like this week doesn’t work for you. Let me get in touch with you next week and see if we can figure it out then. Thanks.”

And then end the conversation.

The faster you can move the conversation offline—in person, over the phone, or by video chat—the better your chances are of booking the appointment.

Don’t forget…

Presenting in person is more powerful

So if you can meet in person, do it, but if you must use Zoom or the phone, it’s better than nothing.

If you’re not meeting in person, but using any kind of a video chat app like Zoom, make sure you give the person a link to download the app before your call.

If they tell you no, then you know that they’re not interested right now.

Don’t take it personally.

Always leave the door open.

Say…

“Okay, great. Can I keep you in the loop and tell you about my progress?”

Don’t push.

Just remain friends.

Wait two or three days, and then send them something a friend would send, something funny you found online for instance, or a picture of your family to keep reinforcing your relationship.

Every community has business boards.

There are also business boards online, searchable by profession.

Collect names and contact information, then start calling.

If you’re scared of cold calling, this might take some practice.

“Hey, this is Brandy. “I grabbed your card at […]. I look for successful people like you, because I have a business I would love to put in front of you. Are you at all open to an outside project that wouldn’t interfere with what you’re currently doing?”

When they ask, “What is it?” say…

“I don’t have time to get into it right now. 90% of what I want to share with you is visual. Do you have 20 minutes tomorrow or would Wednesday be better?”

Go to networking events.

Get to know people, find out what they’re looking for, and get their business cards.

Ask tons of questions about them.

Do not pitch your business, though—especially if you’re nervous talking about yourself.

Call everyone you meet the next day before they have a chance to forget who you are.

Here’s the approach:

“Hey Nathan, this is Brandy. We talked yesterday at the networking event. Listen, I love to work with sharp people, and you stood out to me. Are you at all open to a side project that doesn’t interfere with what you’re currently doing? I don’t have time to go into detail right now. Let’s meet tomorrow for 15 minutes or Friday at 6:00pm.”

You’re getting the idea, right?

If you haven’t checked out Meetup.com, they’re great network marketing events, full of people who are looking for opportunity and want to connect.

Use them to collect cards and connect later.

Visit the website, enter your city, and you’ll find tons of possibilities.

You can also host your own meetup events and build your network from them.

Target people who would benefit from your products.

  • Weight loss?
  • Health and fitness?
  • Financial services?

But again, do not hunt or pitch.

Just be really interested in the people you meet.

Use some of the scripts above to open conversations.

Meet people, collect business cards, promise to connect, and follow up.

Everyone knows that prospecting—whether cold or warm—is the lifeblood of any network marketing business.

  • Cold market prospecting might feel like stalking—approaching strangers and trying to invite them to see what you’ve got
  • Warm market prospecting means regarding your friends and family as a potential source of money, which, if you’re like most people, you might see that as a challenge to your relationships and your own integrity. (It might turn you into “that” person everybody avoids.)

So while you can get leads from all of the methods above…

Frankly, do you want to run around chasing leads all day?

It’s not my idea of a good time, nor has it been very profitable for me.

That’s why I do most of my prospecting and recruiting online now.

Now people reach out to me to tell me they want to join my business.

They just show up in my inbox or on Messenger.

Look, you’re still going to have to talk to people.

The networking business is a social business, built on relationships.

However…

The Internet is simply better than traditional network-building

Online, you can set up systems to prospect, sell, and recruit automatically, which will allow you to scale your business and build your network quickly.

In fact, you can leverage the Internet to close literally 90% of your prospects, recruits, and even customers, completely on autopilot, without cold calling or rejection of any kind.

So if you’re looking for a way to automate your prospecting and to start attracting people who are already looking for you, then I strongly encourage you to sign up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.

You’ll learn how to build your business online using proven “attraction marketing” strategies so you’ll never have to chase down deadbeat prospects, or deal with cold calling and rejection, ever again.

Plus, you’ll see how Ferny Ceballos, CMO of Elite Marketing Pro, passively generates 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into his business each month.

These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to chase them).

So if you’re ready to get started…

Simply click here and you’ll get access to the 10-Day Online Recruiting Bootcamp.

And if you found this content helpful, I would love to read your comments below!

Sincerely,
Brandy Shaver
Super Affiliate & Fast Track Mentor

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

BRANDY SHAVER
Brandy is a wife, mother of six, and a lead generation expert, as well as a network marketer. Her passion is helping others realize the power of building their business using the Internet, coaching others to believe in themselves, and to fight for their dreams.
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