Our biggest fear in branding ourselves is the question: If people KNOW me, will they LIKE and TRUST me?

If you are like I was a couple of years ago the idea of branding YOU is scary and ludicrous.

Never mind that the marketing gurus can make a solid case that personal branding is the best way to build your business. You have twice as many reasons why it won’t work for you.

I want to say this kindly but I’m not sure there is a kind way.

Stop being a spambot for your company!

Stop being a spambotPlease understand, I love my company. I will use the products until I die.

But I am doing a better job of representing my company and products by branding myself.

My goal and my company’s goal are in agreement. They want me to sell more products and enroll more distributors. And I want that too.

And the best way for me to reach our mutual goal is for me to brand ME.

That is because people buy from those they KNOW, LIKE and TRUST.

If I am a spambot filling my Facebook page with ads for my company product I give people no reason to KNOW, LIKE or TRUST me.

When I brand ME with who I genuinely am, people will get to KNOW, LIKE and TRUST me.

And then they will buy from ME.

It should be that simple, however . . .

I believe that our biggest fear of branding ourselves is the question: If people KNOW me, will they LIKE and TRUST me?

Of course, if I am a dishonest liar then I shouldn’t expect people to LIKE and TRUST me once they KNOW me.

Maybe our problem is that we do KNOW ourselves and we know that sometimes we aren’t very likable.

Welcome to the human race!

This is one of the best reasons for branding yourself. You get to work on who you are.

You will get to KNOW yourself! And I promise. You will get to LIKE yourself. And as you do this before the whole world (oh so scary, I know) they will be able to TRUST you.

And when they KNOW, LIKE and TRUST you, you will be far more productive for your company than any SpamBot.

So, you’re still not convinced. Maybe if you heard my story you would start believing.

I was not comfortable with me – who I was. struggling

I am sure that was my big hang up in branding myself. But I was desperate. I knew that I had to grow. And I had a great coach who talked me through my fear.

When I started the personal branding process, I was not “comfortable in my own skin.”

I had no reason to be so full of self-doubt. But it controlled me.

So, when my coach gave me the assignment to set up a “fan” page on Facebook and label myself as a “public figure” and use my name, it was a triple whammy of fear and self-doubt.

First, how could I have a “fan” page? I had no “fans.”

It would have been easier if my coach had called it a “business” page.

But she didn’t and I am glad. I needed to push through that fear.

Believe me, finding fans is easy. It is the easiest part of the process.

And I had coaches throughout the process.

Are you ready to begin the process?

Second, I was no more a “public” figure than my dog was.

I didn’t feel like a public figure. I didn’t feel like a successful network marketer. I didn’t feel like I had a right to call myself a “public figure.”

The truth is we don’t have any business trusting our feelings.

In my case, here in my community, I was a public figure. I had directed a non-profit organization for fifteen years. I had been successful in doing that. People I didn’t know knew me and respected me.

I had built a small network marketing team before I needed to stay home with my mom. I wasn’t earning six figures. But I received a monthly residual check from my successful efforts.

And more to the point, I had sixty- plus years of life experience. I was an entrepreneur committed to helping others.

And I was a leader who dared to step out from the crowd.

And stepping out from the crowd made me a public figure.

Are you ready to step out from the crowd? Then you are ready to brand YOU and be a public figure committed to helping others.

And third, my name? Why? No one knew who I was!

No one knew who I was!I was also instructed to use my personal profile picture for continuity sake. I had used several profile pictures over the time I had been on
Facebook. At the time, I was using a picture with my dog and so I used it.

A hard and fast rule is that your profile picture should be a picture of you. Not your dog. Not your grandchildren. Not anything else. YOU.

So, I sort of fudged with my dog in the picture. But now it has almost become my logo and for now, I will keep it. Max gets lots of comments.

I fudged in a greater sense by using a qualifier in my name.

Today my page is Connie Suarez but in the beginning, I was Connie Suarez, Difference Maker.

I couldn’t stand alone as Connie Suarez.

But Facebook fixed that in an unexpected way.

When you set up a Facebook business page you can customize your URL. So I tried www.facebook.com/conniesuarez and learned that it was already in use.

Facebook suggested www.facebook.com/theconniesuarez.

I shrunk away from the impertinence of theconniesuarez but accepted it as practical.

That helped me to get to where today I embrace theconniesuarez.

I am glad that I didn’t have the option of plain old conniesuarez.

I get to be theconniesuarez.

Today I feel like The Connie Suarez.Connie head shot (2)

It was a process. It was a painful process. But I learned that I have something that you don’t have to offer. It is me – with all the failures, faults and wrinkles. But it is a genuine me who cares about you with all your failures, faults and wrinkles.

I offer you my experience and the wisdom I have gained and will continue to gain from the process.

You can offer others the same things – today.

Tomorrow and the next day you will have appreciated in value if you are faithful to the process.

If this is what has been missing in your business, I would love to visit with you. I would love to be the coach that believes in you the way my coach did back in August of 2016.

This is your invitation. Message me and we will set up a free consultation. m.me/theconniesuarez

May you soon experience the power that comes when folks KNOW, LIKE and TRUST you.

Here is to YOU becoming a powerful BRAND.

I love reading your comments. Feel free to share this with your team.

I’ll be in touch,
The Connie Suarez
m.me/theconniesuarez

 

Do We Need More “Yes Men?

You probably know someone like an acquaintance of mine.

Several years ago it occurred to me that she often has negative thoughts about the plans of those around her, even her children. Truly, she is being realistic.

But she is seldom encouraging. And I really don’t talk to her about my plans because she will observe some potential pitfall. She doesn’t say no but it feels like she is saying, that is a bad idea – don’t do it.

Jeff Olson reports in The Slight Edge that according to social science research children hear five times as many nos as yeses.Growing up we heard five times as many nos as yeses.Life has a downward pull. (1).png

I am guessing that it doesn’t get better as we continue in life.

This seems especially true if we choose a “career path” that isn’t “normal.” That is if we choose to be an entrepreneur, not an employee. Especially, if we start building a “pyramid scheme.”

Don’t you agree?

So, we learn that we need to spend more time with people who will affirm us in our “career choice.”

This is vital.

And it brings me to the concept of a yes-man as I first understood it.

My original concept of a yes-man was negative.

A yes-man was agreeing with an associate or superior to gain favor. That man or woman was not sincere and was seeking his or her own interests.

The person who surrounded themselves with yes-men was essentially weak and had nothing of value to share. Thus necessitating the need for the phony affirmation of yes-men.

That is not who we strive to be.

Perhaps because we start life with so many nos and likely continue to hear them we aren’t as confident in our own thoughts and decisions.

So we are encouraged to distance ourselves from the naysayers and hang out with those who are making similar choices to ours. But . . .

Let’s be clear about this – the network marketer is not weak.

Our decision to join a network marketing business was a daring decision.

We were aware of what many people think about our profession. In fact, many of us still harbored some of that mindset when we joined.

And even though we knew what others thought, we joined.LLP_Connie_09cropped

That takes courage and strength. But most likely we have exhausted our reserve of courageous strength after calling a few of our family and friends who turn out to be no-men.

So, we need to hang out with more yes-men. But what if we are married to a no-man/woman? What if our best friend is a no-man/woman?

What do we do? Where do we find the positive reinforcement that will fill up our courageous strength tank?

Here are two obvious suggestions followed by two not so obvious suggestions.

Your sponsor and/or immediate upline.

It is your sponsor and other upline’s job to stay plugged in with you. Your company’s compensation structure is designed to reward them more if you succeed than if you don’t. So they have a vested interest in your success.

Your upline doesn’t think you are crazy for building a network marketing. They are your loudest yes-men. The more you communicate with them the more yeses you will hear.

Therefore it is your job to stay plugged in with them.

Some people work closely with sponsors and upline. Some people don’t. That is your choice but make sure you get the maximum positive affirmation from your upline.

And while you are at it pass it back to them.

Company Regional and National Events.FB_IMG_1500087208283

There are several reasons for attending company events. It is the best way to stay informed of compensation plan updates and product launches.

We usually learn of the latest developments in the use of technology in selling our opportunity and products at company events.

And one of the best reasons is networking.

Introduce yourself to new people. Get contact info. Or just friend them on Facebook.

Then stay in contact with them.

Some of those contacts may become your best yes-men.

Those are the two obvious suggestions. And here are the two less obvious suggestions.

Create your own yes-groups.Untitled design (2)

Use the internet to attract even more yes-men. You can do that in several ways and on many social media platforms.

My preference is creating a Facebook business page and start building your own brand. Post items that will be helpful to others building a network marketing business and start inviting people to like your page.

You will be attracting people who love network marketing and you will create a positive place for network marketers.

You should be posting daily and engaging with those who show up on your page so it will be like a networking event in your community all day every day.

Finally, join other network marketing groups and meet new contacts.20180118_083737

Do online searches for MLM or network marketing groups and find one that works for you.

Observe the posted rules. Some allow, even encourage, people to post their opportunity information. Whatever the rules a good guide is to be more interested in helping others than helping yourself.

The best group I have found is one of the perks of an internet marketing training and affiliate program that focuses on network marketers. They have a Facebook group that both helpful and encouraging.

I found them almost two years ago. They aren’t free but they are valuable.

They train, mentor and coach and you choose the way you will build your business.

You have an opportunity to get a taste of the program in a free 10-day Attraction Marketing Boot Camp.

The Boot Camp link signs you up to receive 10 days of video training and an introduction to the program and the community that comes along with it.

It is only a Facebook group but it is a community in the best sense.

In closing, I volunteer to be one of your yes-men. I love what we do and the freedom it provides.

May you grow and prosper and do well and good with your prosperity.

I value your comments and feedback.

If you have found value in this article share it with others.

I’ll be in touch,
Connie Suarez
m.me/theconniesuarez

Language Patterns of Successful People

Ever wonder why there are so many personal development books and programs out there and yet people keep signing up for more?

Is it possible those books and programs aren’t getting the job done?

Some people have purchased so many personal development products that they could teach their own class.

Maybe you are one of them. I have plopped down enough money over the years that I should be wondering why I haven’t seen a greater change.

I recently heard my mentor Ferny Ceballos speak about this on a Facebook Live he titled:

Language Patterns of the Most Successful People I Know

Ferny loves to go out on the controversial limb and he did this time as well when he said,

The problem with most personal development gurus is that they mostly show you what to think, not how to think.

He really got my attention when he said,20180118_083737

When selling I reveal to a person how I think. My thinking doesn’t allow for excuses to be inserted.

Does that interest you?

If you are a network marketer you know that people have an endless array of excuses that they offer when you invite them to join you in your business opportunity.

That is why I listened with pen and paper in hand. I wanted to retain the valuable info I was about to hear.

Ferny continued with this question:

What if learning how successful people think was like learning any other skill?

For that to happen it has to be:Identifiable Repeatable Duplicatable.png

  • Identifiable – We need to know what purpose it serves.
  • Repeatable – We need to be able to do it again.
  • Duplicatable – We need to be able to teach it to others.

I am currently demonstrating the third item on the list. I am teaching the process to you in this blog.

Yesterday I repeated it in the blog I posted.

And apparently, I understand the purpose it serves and believe it to be valuable enough to devote time talking about it in two blog posts.

So here is the process Ferny Ceballos taught.

The How to Think Process. Or The Success Formula.

  1. Who is the person asked to think – who is doing the work? Often this will be you. You are growing as an entrepreneur and as a person. But understanding this process will help us as we have a conversation with a prospect.
  2. What – historical – We are gathering information at this point.
    • Ask what worked in the past, what didn’t work, what works for others, what are other ideas that I might do, what else might I do to gather more ideas.
    • We are gathering ideas and we are not attached to one idea. If you are going through this process with someone you hope to recruit it is important that you remain unattached to the idea of them joining you in your business.
  3. What is the action plan?
    • The question we ask here is what might I do differently that I haven’t done before.
    • You may involve a mentor in this part of the process.
    • You are forming a plan. You want to decide what is going to be most effective.
    • You may decide you need more ideas and go back to step 2.
  4. The final step is to take Action. Do what you have planned.

As Ferny shared these steps I did not question their worth. He had been role modeling it for me and I had already adopted it somewhat.

Still, I was glad to hear that this is based upon research. The Canadian government spent millions studying how successful people think.

So, the question is how will I be more like Ferny and lead others in learning how to think when I am selling.

It is definitely something to put in our toolbox. Then when it would be helpful in a conversation pull out those questions and ask them in the context of the problem.

I believe that when we quit making excuses ourselves and start thinking we begin to naturally influence others.

In other words, if we want the people we invite to our business to quit making excuses we should stop making excuses.

It is too bad that more people aren’t taught to think. Wouldn’t it be nice if this process were taught in schools?

Until that happens we have one more opportunity to make a difference as we role model it in our lives and teach those we are leading and coaching in our businesses.

I welcome your comments.

If you find value in this article, share it with your friends and team.

I’ll be in touch,
Connie Suarez
m.me/theconniesuarez

Freedom Lies in Being Bold!

No matter how we define freedom this quote by Robert Frost rings true.

The signers of the Declaration of Independence were bold. The freedoms that they sought were important enough that they put their property and their lives on the line.

Martin Luther King, Jr., Rosa Parks, The Little Rock Nine demonstrated great boldness in seeking all the benefits of freedom in the 50’s and 60’s.

And entrepreneurs live boldly as they reject the “security” of employment and often create better lives for all of us.

Today we have the freedom to travel all over the world because of the bold innovation of Orville and Wilbur Wright.

We have freedom from darkness and freedom to stay up long past the setting of the sun; we have freedom from fear of what is lurking on dark streets because of the dogged determination of Thomas Edison.

Countless families have the freedom to spend quality time together, travel to amazing venues because they chose to be bold and build a business instead of relying on an employer.

We have chosen a different path to achieve freedom from financial problems and retirement insecurity. And we have been bold.

When freedom is celebrated this week we will know that our boldness, our dogged determination is leading to freedom for ourselves and for others,

So, what will that freedom look like, indeed, how should it look? Here are few more quote prompted thoughts.

Freedom consists not in doing what we like, but in having the right to do what we ought. Pope John Paul II

Freedom consists not in doing what we like, but in having the right to do what we ought.

Freedom has been used to secure what we want for far too long.

No one has said it better than Pope John Paul II. Freedom isn’t doing what we like. It isn’t catering to our wishes at the expense of others.

Freedom is a high and noble idea. We do freedom a disservice when we use it for selfish goals.

I love network marketing when it seeks the betterment of others.

Every MLM company has a clear plan to pay it forward. Often, it is tied to the product. A company may give away a percentage of their product. Or they may organize teams of their employees and distributors to build houses for third world citizens. Often they lead a drive to make donations to areas hard hit by a disaster. Perhaps they hear of one of their own who has a need and they mobilize to meet that need.

It is one of the best parts of being a network marketer. A new distributor may hope to be a philanthropist on a large scale someday but the giving actions of their company let them start right away. Their small donation becomes part of a grand effort to make a difference in the world.

Pope John Paul II expressed it well. Freedom consists not in doing what we want but in having the right to do what we ought.

But I am going to take the liberty of changing the wording of this quote as it applies to network marketers.

Freedom consists not in doing what we want but the empowerment to do what we ought.

Because just having the right isn’t enough. We need the power, the ability, the resources to do what we ought.

Network marketing gives us all that.

And I love network marketing for that.

I suppose Albert Camus would not agree with what I am about to say. But here it is anyway.

Network marketers embody this quote from Albert Camus.

The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.

The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion. Albert Camus

The great act of rebellion that network marketers commit is to walk away from the so-called security of being an employee.

As I write that, it occurs to me that may be one of the huge hurdles our family and friends face in joining us in our “opportunity.”

I didn’t face that hurdle. I had acquired the entrepreneurial mindset somewhere in my journey. I am not even sure when that happened.

Most network marketers can’t understand how someone could embrace the employment culture.

And their families can’t understand why they would turn their backs on it.

We are surrounded by family and friends who complain about – even hate their J.O.B.

So, we assume that they would welcome the chance to break free. But they don’t.

We see employment as an “unfree world” where someone else determines our value, our schedule, our environment, our methods.

We are part of a movement that will change how the “unfree world” interacts with workers.

I don’t think our courage rises to that of Rosa Parks. But our impact may be as great.

But it does take courage. And this quote by Drew Houston is our inspiration.

Instead of trying to make your life perfect, give yourself the freedom to make it an adventure, and go ever upward.

Instead of trying to make your life perfect, give yourself the freedom to make it an adventure, and go ever upward. Drew Houston

No one is perfect. Those who succeed understand that and forgive themselves for their imperfections and “go ever upward.”

How do we do that?

Making calls to your best friend and the person on the top of your “chicken list.”

Doing a Facebook Live.

Going to the front of the room and doing a presentation.

Creating a business/fan page on Facebook.

How do we do those things? By doing them! We won’t be perfect – ever. And it’s okay. Plenty of imperfect people have become huge successes.

So can you. Get in your balloon and release the tether that holds you to the ground.

I have had to cut many tethers in my life. Wanting to be like others was a huge one. I just learned of this quote from President John F. Kennedy.

Conformity is the jailer of freedom and the enemy of growth. John F. Kennedy

Conformity is the jailer of freedom and the enemy of growth.

Network marketers don’t generally conform to society in general. But we are encouraged to conform within our ranks.

The speaker on stage at a national event will tell you to mimic what your upline does.

Our upline encourages us to use the same approach and even words that they use.

The logic is that it worked for them so it will work for you.

I wish that were true. So probably do you.

One of my upline is a dynamic, generous guy who everyone loves to be around. He is a back-slapping extrovert who will give you the shirt off his back. He is a hard guy to say “no” to.

He has driven all the way to my town multiple times to help me build my business. But I will never be like him. When I have tried, it has not ended well.

I can and should follow the framework of his strategy.

Which is contact every one I meet and invite them to join me in my business opportunity.  That is the key to success in building a large network.

But when I do that it will look different from when he does it.

It is like the magnificent wall in the picture above. What rugged character it displays. That wall might be my upline friend.

If that wall is my upline friend then I would be a 6-foot cedar privacy fence.

They both set boundaries.

Both get the job done but there is little conformity going on.

You might say that the rugged rock wall isn’t very polished. You might think there are a few imperfections going on.

And the cedar fence has its own imperfections with knot holes and splinters.

But the imperfections are part of the charm, don’t you think? Imperfections aren’t all bad. In fact, they can bring freedom.

Imperfection is a form of freedom. Anh NgoImperfection is a form of freedom. Anh Ngo

Once we acknowledge and accept – once we embrace – our imperfections we experience freedom

Look at the freedom this jagged rock in Scotland is expressing.

One could say it is flawed by imperfections. But the imperfections serve multiple purposes.

The most obvious purpose is the lighthouse. If this jagged rock conformed to the rest of the coastline there would be no lighthouse. No protection from shipwreck for fishermen.

My imperfection might be my introvert nature.

However, I have found the perfect way to meet far more people that my extrovert upline will.

My strategy allows me to work from home and be the full-time caregiver my mom needs right now.

My imperfection has suited me very well for this. It has given me freedom.

Want to learn about the introvert’s dream marketing strategy? Here is your invitation.

Message me for information about the team of coaches and mentors who have guided me as I have found the best approach and method for me.

Your approach and method will look different than mine but you will learn how to meet as many people who want to build a network marketing business as you can handle.

You will learn several approaches and the guidance to find the one best suited for you.

In other words, you don’t need to bug family and friends ever again.

Rejection will no longer haunt you.

Message me and we’ll schedule a chat to learn more.

I wish you all the freedom life holds.

If you found value in this please leave a comment and share with your friends.

I’ll be in touch,

Connie Suarez

 

 

 

 

 

 

Why Building a Brand Online Is Building Your Business

I love my upline.

My daughter sponsored me and her sponsor has become like a daughter.

But they said things about network marketing that don’t make sense.

To be fair someone said the same things to them.

To be honest I said them to my downline.

I am guessing that you have been part of a similar chain of misinformation.

I am talking about the mantra, “Build your business, not your brand.”

So, when I was told that I needed to build my brand some serious re-education had to happen.

And that is where Ferny Ceballos entered my life.

Ferny is a veteran of network marketing. He was successfully using traditional recruiting and prospecting methods.

But Ferny knew there had to be a better way.

And when he found it he became a network marketers best friend because he is committed to sharing with me and you what he found. Believe me, Ferny could have made his fortune without sharing with us, but he has too much heart to leave us behind.

That is why I am excited to share with you.

It is time to leave rejection behind and start attracting highly qualified, highly motivated prospects to you and your business.

Get comfortable and turn off all the distractions for the next few minutes and read what Ferny has to say about Why Building a Brand Online Is Building Your Business!

growing an online business

By Ferny Ceballos

I was having a conversation with my friend, Rob Sperry, who’s a trainer and top earner in network marketing…

And I was sharing with him something REALLY PERPLEXING another network marketing top earner said in front of a crowd of a few hundred people at a company event.

What was said was repeated over and over again like a mantra…

“Build your business, not your brand.”

I knew where this advice was coming from, since many in the crowd had been building their business online and not exactly following the recommendations of the organization and it was essentially an attempt at warning people against not listening to their upline.

As told the story, Rob jumped and said to me “I heard that too! I know exactly what you’re referring to!”

We both agreed that this was terrible advice. (And I’ll explain why in a second.)

That being said, it’s one thing to disagree with people in our profession. Happens all the time. People likely don’t always disagree with me! Agreeing to disagreeing is one of the hallmarks of a civil society.

But the REALLY PERPLEXING part is that this was coming from someone who had built a big online brand, sells courses online, holds seminars, speaks at events world wide, has a big social media following, does FB Lives, etc. etc.

This was very much a case of…

“Do as I say, not as I do.”

So if you’ve been trying to figure out ways of growing an online business, because old-school methods like home parties and hotel meetings are not working, here’s what it actually means to “build a brand” and why the above advice is so terrible.

Your brand is your business!

It’s simple: every action you take in your business results in either…

  • Being more likable, or less likable
  • Having more credibility, or less credibility
  • Improving your reputation, or trashing it
  • Being memorable, or forgettable

Think about this: every person you talk to, you either leave either a good impression or a bad impression.

So if someone chooses to never talk to you again, because they think you’re creepy and weird after you tried to prospect them at a mall, then…

That’s your brand, in their eyes!

So with every action you’re affecting your public image and your relationships in the world — which, in turn, all affect your brand.

And you can accelerate things by taking your business online, (that could be a good or bad thing), because social media allows you to make an impact quicker, more efficiently, and with more leverage.

Using methods we teach here at Elite Marketing Pro, you can reach out and connect with far more people than you EVER could with face-to-face prospecting or having home meetings.

The upside is that you can impact significantly more people by building online.

The downside is that if you are doing it wrong or in a sleazy way, you can destroy your reputation and the reputation of network marketing, that much faster!

A lot of people don’t know how to go about growing an online business (without being annoying!)

Many distributors take the same awkward, repulsive recruiting strategies they’ve been taught to do offline, and make the problems worse online – and still produce zero results!

In the end, this ends up ruining their reputation.

They’re just doing social media recruiting all wrong.

They come off salesy and pushy, and before too long, people block them on social media.

Okay, so think about that for a second: what are they doing?

Well, they’re building their brand, just not in a good way.

Their brand is being defined as a “spammer.”

They are now that guy that people need to unfriend or block on social media.

That, at the end of the day in the context of business, is building a brand.

Thus my original point…

You can build a negative brand or a positive brand

It simply depends on how you conduct yourself.

If you approach building your business in a selfish and aggressive way, then your brand will be damaged and you’ll still get poor results, which is important because…

The results you produce in your business also affect your credibility.

And as you build your business and create more results, those results become a part of your brand, as now you’re associated with success.

Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you’re known to people – “the failure who keeps annoying us with his pyramid thing”.

This is especially true if you’re growing an online business and interacting with other network marketers, as you will become known as that guy or that girl, who does network marketing all wrong and doesn’t know what they are doing.

On the flipside, 3-4 years into my network marketing career, I had personally recruited THREE 7-figure earners into my downline, because my BRAND as “Ferny Ceballos”, represented “online building”,”traffic”, “trust”, “results” and just being “a good guy”.

That was attractive to them at a time when they were looking for a new Network Marketing company.

No doubt I’ve made mistakes, but my overall body of work, made me attractive to them as a sponsor and they approached me!

Now before I give you the complete formula for the “magic branding pixie dust” which helped me recruit these three 7-figure titans, here’s what a brand isn’t…

Your brand is NOT a bunch of pretty pictures!

…or motivational quotes, or any of that stuff.

Your brand is all about the results you’re producing, the actions you’re taking, and the people you are affecting.

So even if you’re doing Facebook Lives, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.

So you’ve got to be strategic with your message.

Returning to the terrible advice many distributors are being given…

“Build your business, not your brand.”

I think this advice is actually trying to get people to do this (equally terrible)…

Build your company’s brand, not your personal brand.

But here’s the thing:

Promoting your brand and your following VS the company’s products and the company’sopportunity, should not be in conflict.

In fact, by now you may have heard the VERY GOOD advice from leaders that GET IT…

You should NOT lead with your company’s products and your company’s name on social media.

Rather…

People shouldn’t even be able to figure out which company you’re with

…from your social media profile.

And why is that?

Because people join people and people buy from people in this profession.

Your brand is not this big intangible idea.

In addition to being likeable and trustworthy…

Your brand is based with what people think you can do for them.

If you’re perceived as someone who can help people achieve their goals or solve a problem in their life, that means you are building a positive brand and people will want to join you or buy from you.

That ultimately serves the interest of the company, by helping you make more sales on their behalf.

On the other hand, when you post stuff about your company & products, in lieu of developing your brand, you are diminishing the role you play in the eyes of your followers.

Remember, people can literally go search the company name on Google without talking to you and buy the product from someone else or even join someone else.

By posting about your company, you are saying the company plays a bigger role in helping them, than you do.

You’re just a sales person – an unimportant commodity – they don’t need. In fact, if you are perceived as a sales person, you are repelling your prospects!

Or they will read a bunch of negative stuff on Google and not want to talk to you.

Obviously, in a business that relies on trust and relationships, the prospect NEEDS YOU.

There is a time & place to talk about the company, but that’s only when you present the product or opportunity to someone, not when you are prospecting or marketing in public.

Create a little mystery and curiosity, by focusing on what you can do for people or help them with.

And you haven’t figured it out already, all these lessons apply to building OFFLINE, as well as ONLINE.

DO NOT diminish the critical role you play as an advisor and expert in the eyes of your prospect.

Great networkers position themselves as advisors (not sales people), who can help others get what they want.

Now, the reason I prefer building online is this…

“Old school” methods make true business-building nearly impossible if you’re a busy person

For instance, think about the time it takes to do a single home meeting.

If I do one home meeting — if I’m lucky — I might have 5 people there.

And most of the time, if I’m doing home meetings, I’m doing maybe two, three a week at most.

Now, think about the investment of time, one evening, 12 prospects, maybe 1 joins…

Or if you’re going to spend a couple hours doing 1-on-1’s!

That’s an even more inefficient way of doing things.

And think about it this way…

During that SAME two hours you’re meeting with somebody at a coffee shop, or conducting a home meeting…

You could expose your business on the Internet to at least twelve people!

Meaning you talked to them about what you can help them accomplish and you referred them directly into whatever presentation process for enrolling them as a customer or new team member

So, the choice is this…

Introduce the business to one or two people…or 12 people…every two hours… any time of day?

Which one would you choose?

And that’s basically all we’re doing here at Elite Marking Pro, we’re teaching people how to connect with a lot more people, faster.

We teach how to brand on a mass scale where you can…

  • Reach literally millions of people
  • Scale your business to whatever heights you want
  • Build a brand that extends beyond your network marketing business
  • Create multiple streams of income (if you want)
  • Recruit en masse

Using our methods, with a online presentation, you can basically enroll a few hundred or even a few thousand people in one evening — once you’ve built your brand to that level.

Yes, it takes a little time to learn the skillsets, but that’s what we do here at Elite Marketing Pro.

So if you’d like to learn more about…

How to build a positive brand (whether you’re building online or offline)

…then I highly recommend you learn more by signing up for my FREE Online Recruiting Bootcamp.

It’s a video course where I’ll walk you through taking your business online.

While it is very possible to build your network marketing business offline, the way I’m providing you is much easier, efficient and quicker in combination with network marketing fundamentals.

In fact, I’ll share exactly how I passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into my business each month.

You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to my 10-Day Online Recruiting Bootcamp.

And if you found this content helpful, I would love to read your comments below!

Sincerely,
Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

FERNY CEBALLOS
Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.

How to Effortlessly Attract More Prospects

“Your coffee is on me.”

I did not see that coming.

I had stopped at a truck stop in Limon, Colorado with my mom. We were headed home from Denver and still had an hour and a half drive left. We needed a break and I needed caffeine to stay alert.

As I fixed our drinks, an employee was restocking cups. I asked if it had been as busy as it currently was.

She said she didn’t know because she had just started.

“When do you get off,” I asked. She told me midnight.

I asked if she liked to work that late.

“Oh, I don’t mind; it gives me time for my appointments.”

I was curious and asked if she had another job.

“No,” she said, “I am taking some DV classes because I messed up.”

She was very open about it and then her face lit up as she told me that she was registered to begin taking classes because she wanted to pursue a career in criminal justice.

I smiled and congratulated her with a “Good job!”

I could have been talking to myself because in the past I would have been trying to turn the conversation to talking about my business and what a great opportunity it would be for her.

But this time I was focused on her and what she needed; and she needed someone to congratulate and encourage her.

I continued getting our drinks and headed to the counter to pay. There was the same employee who surprised me with a free coffee.

There is such freedom in practicing attraction marketing.

I no longer need my “cold market” which I used to track relentlessly because they were my only hope after my “warm market” turned me down – repeatedly.

But once I knew how to attract prospects online, I could treat the people I met as human beings with their own set of wants and desires . . .

and I could care about them.

I love who Attraction Marketing allows me to be.

Curious how that works?

It is easier than you might think. So, I am pleased to introduce my guest blogger.

Tyson Zahner, introduced me to Attraction Marketing many months ago. And today he is introducing you.

I am excited for you.

How would you like to be more attractive?

Now, by attractive I don’t necessarily mean “good-looking” attractive.

Because let’s face it, there are lots of things that make someone attractive, beyond just their looks.

Instead, I’m talking magnetic quality of attraction that naturally makes folks want to flock to you, desire to be in your presence, and hang on your every word.

This is the kind of attraction great leaders exhibit, the kind of attraction that not only makes you more effective in life but more importantly, makes you significantly more effective in business.

Below you’ll learn five secrets every attractive person instinctively knows (but probably couldn’t articulate).

Ready to dig in?

Alright, here we go!

First up, attractive people are more interested in listening to the other person than they are in hearing themselves speak.

Have you ever dated somebody who talked about themselves the whole time?

“Me, me, me, me…me! But enough about me – what do YOU think of me?”

(I think there’s actually a country song that says something like, “I want to talk about me.”)

We are our absolute, number one favorite topic

And guess what?

Your prospects are the same way.

Thus, if you are more interested in getting to know them than you are in talking about yourself, you will instantly become more attractive.

Unfortunately, especially in business, most people immediately “throw up” all over their prospects about their product, service, or opportunity.

That turns people off!

If you do that, it will instantly make you unattractive.

If you’ve never heard of Jay Abraham, you should definitely study some of his stuff.

He’s a great marketer.

Once, after a marketing event where he was a keynote speaker…

He sat dead tired at the bar

The last thing he wanted to do was to strike up conversations with strangers after a long day.

As he was sitting there, a guy started talking to him.

Jay thought to himself…

“Oh man, I don’t know if I can muster up the energy to carry on a conversation.”

So he just asked the guy a question…

“What do you do for a living?”

And then he just shut up and listened, genuinely interested in what the guy had to say.

He didn’t talk about himself at all.

When the guy finished answering, Jay would just ask another question.

And the guy would go on for another ten minutes.

After 45 minutes, Jay finally said…

“You know, I need to head up to my room and get some sleep, because I have another full day tomorrow.”

The guy said…

“I have met a lot of people in my travels, but you are one of the most interesting people I have ever met.”

Jay Abraham thought…

“What is he talking about? I didn’t say anything about myself at all.”

And then it dawned on him…

“I had this light bulb moment—that being interesting and being attractive is not about trying to prove how interesting you are; it’s about being interested in the other person.”

Next, attractive people are not needy, clingy, or desperate.

We all know about needy, clingy, desperate people—you know, the ones who text you, and three seconds later text you again with…

“Why didn’t you text me back?”

Unfortunately, we see a lot of them in this business.

These people are so addicted to having that one prospect or person say “yes.”

That neediness, clinginess, and desperation make them very unattractive.

Nobody likes those people.

To be more attractive…

You have to learn to “take or leave it” when it comes to asking for the business

That’s not to say that you should act flippant or not care about people.

You should absolutely care about them.

Instead, you need to develop a little aloofness.

You need to come from a posture of “divine indifference.”

“I need people for my business, but I don’t need this particular person for my business.”

When you adopt that kind of an attitude, you won’t come off as needy, clingy, or desperate to your prospects, which makes you more attractive.

There’s a saying that goes something like this:

“He who cares the least holds the most power.”

It’s not about being flippant or uncaring, though.

Rather it’s about being realistic.

“If this person doesn’t join, I know there are lots of other fish in the ocean. I’m not addicted to this one person’s decision. If they say ‘no,’ my world won’t end. My life will go on. I won’t weep and moan and follow up with them forever. I refuse to position myself as needy and clingy.”

Next up, and importantly, attractive people don’t operate with a hidden agenda.

We probably all know somebody in our lives with a hidden agenda.

Every time they do something nice for you, they expect reciprocation.

They’re not doing the nice thing just because it’s nice.

They’re doing it because they want – and expect – something in return.

They might give you a gift, but they’re hoping you’ll post pictures and thank them on social media and say…

“Oh, you’re so wonderful. Thank you for this awesome present.”

…giving them public recognition so they look good.

Hidden agendas make people highly unattractive

When you just do something nice for someone else, without expecting something nice in return, that instantly makes you more attractive.

Doing something nice can be as simple as sharing valuable content on the Internet, or helping someone solve a problem.

Unfortunately, in the home business industry, we see this all the time.

Some people will contact “long lost” prospects on social media and say…

“Hey, what are you doing, John? I haven’t seen you since high school. How’s it going?”

The ask questions that make it seem like they really, genuinely want to connect.

Then just a few seconds into the conversation, they abruptly switch to…

“Oh hey, by the way, I’ve got this deal you should look at.”

It’s an act. A false front.

It smells like a hidden agenda.

The person they’re talking to knows it.

“He wasn’t interested in talking to me at all. He just had an obvious hidden agenda. He just wanted to sell me his thing.”

Go into any relationship genuinely wanting to help the other person solve a problem.

That will instantly make you more attractive, and make people want to help you in return.

Next, attractive people are confident.

…and confident people are attractive.

It’s interesting that two people, especially in home business, can follow exactly the same script (and get different results).

This is why scripts are in large part nonsense – even though they give you a good framework to have a conversation.

Even so, I’ve heard some top earners say…

“Here’s my script, it’s exactly what I say.”

All the fanboys and girls react by saying…

“Oh God, I got to write down exactly what he said.”

They try to use the exact same script, and it doesn’t work

Why not?

One reason might be, just as Eric Worre says, that…

“Your success in this business has to do with WHO you were before you joined this business.”

If you had great relationships with people, who perceive you as a successful person, and you’re talking to people about creating financial success, then that will have more bearing on whether you are successfully using a script.

But another reason is confidence.

Two people might say exactly the same thing, but because one person says it with no confidence it won’t work.

The successful person comes from a “take it or leave it” attitude.

“I understand that you need what I’ve got more than I need you to join me or buy from me.”

That person has confidence in their offer and their ability to help other people so the script will work much better.

No matter what “script” they use, they’ll still perform better, and therefore they’re more attractive.

Some people say to me…

“Well, Tyson, that’s real easy for you to say. You’re a top earner. Of course it’s easy for you to be confident.”

So how can you have confidence when you’re brand new, or haven’t produced many results yet?

If you haven’t read Secrets of the Millionaire Mind, by T. Harv Eker, I strongly recommend it.

Eker talks about the difference—a paradigm shift from…

“Have, do, be.”

to

“Be, do, have.”

What most people think is this:

“When I HAVE the things that successful and confident people have, then I can DO the things that successful people do, and then I’ll BE confident and successful.”

T. Harv Ecker says they’re approaching it the wrong way.

Successful people understand that it’s “be, do, have.”

They say…

“I’m going to BE confident; I’m going to go out there and be the way that a successful person would be. I’m going to think the way a successful person would think. That will then cause me to DO the things that confident people do. And when I start doing those things, I’ll HAVE the results successful and confident people have.”

So look at your own thinking.

If you’re coming from “have, do, be,” you need to flip the script!

Come from “be, do, have” instead.

Go out and be confident, and results will come to you.

The more you…

  • Practice, the more confident you will become.
  • Get results, the more confident you will become.
  • Help people, the more confident you will become.
  • Invest in your knowledge, skills, and education, the more confident you will become.

Here’s a personal example:

When I first started doing video, people said to me, “Tyson, you’re so natural on video.”

Believe me, I wasn’t natural—at all.

I had a script taped to the bottom of my phone or camera, and I’d kind of glance up and down it seemed like 50,000 times during a single video.

I didn’t look very confident. I didn’t feel very confident.

A lot of my lack of confidence was because I didn’t have as much knowledge and experience as I have today.

Once you just get out there and fall down a few times, you’re going to get better.

The more you invest in your knowledge and become one of the most well educated in your field, the more confident you’ll become.

Because you’ll realize…

“Man, I know more about X, Y, Z topic than almost anybody else!”

That kind of confidence will instantly make you more attractive.

Finally, attractive people have highly-developed skills.

Let me go back to the dating world for an example.

I’m not exactly the best-looking guy in the world, but I have a hot wife.

She’s damn good-looking!

We started dating a long time ago, back when I was even funkier looking.

I had a mullet and a mustache.

In my defense, that was back in the ’90s, when mullets were a thing.

We’re still married almost 20 years later

She found me attractive because of some of my skills.

I was a musician. And I made her laugh.

Can you think of a musician who wouldn’t seem as attractive if you didn’t see him playing on stage and think…

“Man, that guy’s got confidence, he’s got skills, he’s got some ability, and he’s talented.”

That skill and confidence makes those musicians a lot more attractive than they might otherwise seem.

You look at how physically weird looking some of them are, and you might wonder…

“Holy crap, how in the world is he getting those girls throwing themselves at him?”

Well, looks aren’t everything.

Even in our business.

When you have developed a skillset and can confidently say…

“Look, I can help you succeed in your business because I know how to X, Y, and Z.”

You instantly become more attractive!

You are now more desirable to join than everybody else in your company who just says…

“I’ve got a great comp plan, a great product, and a ground floor opportunity.”

When you tell prospects…

“I’ve built a system to help you succeed.”

Or…

“I’m going to give you personal coaching based on my knowledge of recruiting, closing, building systems for duplication, or whatever.”

…You instantly become more attractive.

Just like that!

Okay, so here’s a quick recap of the five secrets all attractive people know…

  1. Be more interested in the other person than you are in yourself
  2. Don’t be clingy, needy, or desperate for the sale
  3. Don’t operate from a hidden agenda—just help people without expecting anything in return.
  4. Be confident and remember: “be, do, have,” …not “have, do, be.”
  5. Develop your skills.

I hope you’ll put these tips to work today.

So if you haven’t been investing in your education and developing your skills…

Now’s the time to start!

Knowledge and skills will…

  • Help you listen to others to discover how you can help them
  • Enable you to realize there are plenty of people who are already interested in what you have to offer
  • Give you the confidence to deal with all kinds of prospects – even the ones who say “no”
  • Make you instantly more attractive to your prospects

The best way to work on those skills?

Allow me to suggest you take advantage of Elite Marketing Pro’s 10-Day Attraction Marketing Bootcamp.

You’ll discover proven ways to use the Internet to generate leads, separate the “hot” prospects from the “suspects,” and get people who already want what you have to call YOU about your business.

This is the same system Ferny Ceballos, Chief Marketing Office EMP, used to grow a 6-figure network marketing business before he was 28 years old, and still uses to this day to passively generate 300–500 leads per day, 30–50 customers per day, and onboard 70–100 new serious business builders each month.

So if you’re ready to get started…

Sincerely,
Tyson Zahner
Super Affiliate & #4 All-Time Income Earner
Elite Marketing Pro

The Seven Principles of Ethical Persuasion

I never wanted to be a salesperson.

But that’s okay, they said, because this isn’t sales it’s sharing.

Bzzzt. It’s marketing!

Hello!? Network marketing!!

Marketing – the action or business of promoting and selling products or services, including market research and advertising.

I didn’t want to sell. But I did want to build a network marketing business.

Eventually, I ran across a top-notch marketing training.

And I learned that I like marketing. I enjoy learning the psychology of marketing. I love the writing that is helpful for marketing.

I love the interaction with people. I’m not so wild about the Facebook Live aspect that is a great tool.

I still don’t want to be a salesperson. I do want to be a marketer.

If you want to be a network marketer, don’t worry you don’t have to be a salesperson. You just need to be a marketer.

That’s means getting educated. But you don’t need to acquire school debt. There are plenty of opportunities to learn. I can recommend the team of coaches and mentors who have taught me.

While you consider messaging me asking for a referral, you should read this treatise on the Seven Principles of Ethical Persuasion and start your education now. The author, Andrew Draughon, is one of the team I recommend to you.

marketing on the internet

By Andrew Draughon

Turkeys and polecats are natural enemies.

(Polecats are European weasels, by the way.)

So how do you imagine a mother turkey responds to the sight of a hungry polecat threatening her young?

If you guessed squawking, clawing, and gnashing of beak—you’d be right!

In fact, in an experiment by animal behaviorist M. W. Fox…

Turkeys flew into an uncontrollable rage and attacked their lanky predators in self-defense…even when the “polecats” in question were actually fake, stuffed replicas.

Which makes sense, right?

Turkey sees polecat-looking shape—turkey becomes alarmed and enraged!

polecatWell, here comes the twist…

What do you think happens when the researchers place a recorder playing a baby turkey’s “cheep cheep” call inside the stuffed polecat?

Shockingly enough, the mama turkeys welcome the toy instead of attacking it.

They would even get on top of the stuffed animal to protect it, just like they would a baby chick.

So what’s happening here?

Well, in animal behaviorist parlance, this is what’s called a “fixed-action” pattern, which is essentially a sequence of automatic behaviors initiated by a specific queue.

In turkeys, their “fixed-action” pattern to accept and protect their young is triggered by the “cheep cheep” auditory queue made by their chicks.

…even if the sound is emitted by their natural enemy and predator—the polecat!

Now, we humans fancy ourselves above such instinctual, “robotic” behavior.

But just how correct is this belief?

Read on to find out!

Persuasion is the product of hardwired psychological triggers

30353-BlogBannerRequest-081816_400x400-03Humans are funny.

Or, at least, we should try to be!

Here’s why…

According to cognitive neuroscientist Scott Weems, simply watching comedies after a major surgery can cut your need for pain medication by 25%.

Additional research even indicates that using humor as a stress-relief mechanism significantly cuts your risk of heart disease and stroke (by up to 40%!), and can even prolong your life by up to four-and-a-half years.

Impressive right?

Studies like these demonstrate that while humans have sophisticated hardware between our ears (especially in comparison to a turkey), we also have a number of innate psychological triggers that profoundly influence our thinking and well-being.

…often without our knowledge or consent!

Which, in many instances, is a wonderful thing (like in the case of humor).

And let’s be honest…

People often need a firm nudge to act in their own best self-interest

30353-BlogBannerRequest-081816_400x400-05Think diet and exercise, for instance.

As we proceed, you’re going to learn a number of “persuasion hacks” that powerfully influence people to do what you want.

Now, it’s critical to use these methods ethically.

And not in a creepy, “cult-leadery” way, which certainly isn’t cool.

When marketing on the internet, as entrepreneurs looking to add value to people’s lives, our main concern should be to persuade our prospects to change their lives for the better.

And this is going to mean overcoming the objections, which are keeping them stuck.

How are we going to do this?

Well, it all starts with…

The Seven Principles of Ethical Persuasion

I first learned these principles from Tim Erway—my mentor in all things related to copywriting, conversion, and influence—who also happens to be our CEO here at Elite Marketing Pro.

It’s important to note…

What you’re about to discover is based on decades and decades of clinical research conducted by Dr. Robert Cialdini of Arizona State University, whose seminal work, Influence: The Psychology of Persuasion, is a MUST READ for all marketers.

In fact, Cialdini begins Influence with the story of the turkey and the polecat…

With the strong implication that we’re not as different as we’d like to think from our favorite holiday feast.

So without further ado, let’s dive in!

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Imagine a close, personal friend comes over for brunch.

I’m talking someone you feel connected to, a person that gets you, someone who understands and looks out for you.

Now, this friend tells you about a positive new change in their life, which is the result of a new product or business they’re involved with.

Either way, he or she says…

“Hey, how would you like to try it, too? I’d love to hear what you think. There’s no risk—you get your money back if you don’t like it.”

Your knee-jerk reaction is probably to say “what the heck, sure!” right?

You don’t need a long, drawn-out ‘spiel’ to buy from someone you like and trust.

That is the law of connection at work.

Its core idea is that we only buy or do business with people we have a certain level of trust with.

When we’re talking about buying a can of coke, that level is understandably low.

But once large sums of money are on the line, you need a MUCH stronger connection, especially when marketing on the internet.

Ultimately, trust trumps everything.

If you have enough of it, people will do business with you…even without “board certified” credentials, results, or credibility.

I mean, think about it…

If you’ve got chronic back pain and your best bud says…

“Hey man, I thought I was going to have to fuse my disks until I found this ultra-low frequency emitter that sends out these signals that relieve pain and inflammation. Works like a champ. Now I don’t need surgery anymore. It’s a miracle!”

Sure, you might be a little skeptical—who wouldn’t be?—but chances are strong that you’ll be compelled enough to take a closer look and purchase the trial.

You WANT to believe (and hey, I know I do too!).

Now here’s a trick…

When marketing on the internet, you can invoke the law of connection in your business by crafting a relatable story—and simply opening up.

Be vulnerable; share yourself; let people know and see the real you.

That way, people will FEEL a connection.

Even if they’ve never seen you in the flesh!

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This is the “simplest” one of the bunch.

It’s all about our natural instinct to move away from pain and towards pleasure.

Because that’s what desire really is…

A force that compels action by showing a path to less pain or more pleasure (or both).

Having said that, this principle is simple, but it’s also difficult.

To influence people with it…

You’ve got to forget about your wants and focus on what others want when you’re marketing on the internet.

That’s counterintuitive to human nature—so you need to stay keenly aware of what others truly want.

And what happens when you don’t?

Well, let’s think back to the infamous Coke fiasco.

In April 1985, Coca-Cola introduced a new formula for its world-famous soft drink.

The product was called New Coke.

In blind tests, people preferred it to Coca-Cola Classic and Pepsi by a HUGE margin.

It tasted the best, so naturally, it eclipsed all other soft drinks when it was released.

Right?

Wrong!

The executives didn’t understand that what people desired from Coke wasn’t the best taste.

People craved the old, familiar taste they grew up with.

Coke ignored principle #2 and New Coke is said to have cost tens of millions of dollars.

Ouch!

Fortunately, Coca-Cola brought the classic flavor back (and, as you know, recovered just fine).

So here’s the lesson…

Unless you can afford to make mistakes like that, remember:

Influence is about focusing on others’ desires, not yours.

And it doesn’t matter what you think they should desire, only the market can decide that!

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Even the most ridiculous fad products make people rich.

As long as they get popular enough.

Don’t believe me?

I mean, I know you do—but here’s a story to prove the point, anyway…

In 1975, Gary Dahl became a millionaire by selling pet rocks.

His product was silly, but people were persuaded to buy it simply because it was popular.

That’s how social proof works.

You “prove” that your product or organization is legitimately using the power of popular opinion.

To invoke this principle, highlight your results.

For example, at Elite Marketing Pro we can say…

  • We’ve got over 10,000 active members
  • Our top affiliates make multiple six figures
  • We’ve generated several hundred thousand subscribers
  • We serve people in over 100 countries

So when a newcomer reads those facts, they instantly know—this is a serious business that makes people money!

On an instinctual level, it persuades them to trust us and our advice.

This is why testimonials are so powerful when you’re marketing on the internet.

They are proof!

And you can do the same thing by drawing attention to your own results.

Again, the principle of social proof helped a guy make millions off selling pet rocks…

Imagine what it can do for you with an actual, life-changing, valuable product!

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Imagine you walk into a car dealership.

A self-satisfied slob in an ill-fitting suit saunters over to you.

He smiles, leans in and whispers…

“Have I got a deal for you today, friend!”

How would that make you feel?

If you’re like me, you’d be pretty repulsed!

And I should know…it’s a recent, true story.

Everyone hates this kind of selling—and you probably don’t want to be on the giving or receiving end, either.

The solution is giving people value so they want to come and buy from you.

Here’s a real-life example…

LeBron James is worth over $300 million and has a (rumored) $1 billion contract with Nike.

As you can imagine, his manager is doing quite well financially.

And who’s his manager?

Not some big-name sports agent.

LeBron’s manager is Rich Paul; a guy who selflessly hooked him up with two throwback jerseys LONG before he even made it to the NBA.

Rich gave genuine value with his gift, and that was the key to beating out every other sports agent who wanted LeBron.

Now, you don’t have to give people physical gifts—that’s not quite the point.

The idea is to lead with value.

Here at EMP, we teach what’s called attraction marketing.

The idea is that we freely give away lots of valuable content, in the form of blog posts, monthly webinars, Facebook Live presentations, etc.

And once you’ve consumed enough of our content to get value, produce results, and come to trust us…

You’re going to want to do business with us by buying our products and services.

To invoke this principle for yourself, simply find a way to demonstrate value before asking for the sale.

Share your knowledge freely, and be friendly and helpful—even a kind word is valuable and goes a long way towards influencing people.

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Adlai Stevenson once introduced John F. Kennedy with the following anecdote…

In Ancient Greece, when Cicero finished speaking, the people said, “How well he spoke.”

When Demosthenes finished speaking, they said, “Let us march!”

Now, I don’t know about you, but I’d rather be likened to Demosthenes…

The guy that persuades people to take immediate, decisive action!

After all, business is about getting paid, not being pretty, right?

If you agree (and maybe even if you don’t)…

You’ll love this principle, which directly persuades people to agree with you when marketing on the internet.

You may have heard of the “yes ladder” method, where you ask questions in which “yes” is the natural answer?

It works like this…

After a while, folks get comfortable agreeing with you—and open up to your suggestions.

Examples of “yes ladder” questions include:

  • That’s fair, isn’t it?
  • Sounds good, right?
  • Nice day, huh?
  • Isn’t that great?
  • Don’t you agree?

You might even notice that I ask you to agree from time to time, right?

Now, it doesn’t matter what you ask—what matters is that people say “yes” to you.

This is one example of the principle of consistency.

The idea is simply getting people to say multiple “yeses” to you on minor things.

Once they get used to that, you’ll have a much easier time with the bigger “yesses.”

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Einstein’s famous formula states that something can’t turn into nothing.

Energy and matter can turn into each other, but they don’t just disappear.

Instead, when energy is released, an equivalent exchange happens—even if we can’t see it.

The same law applies to human behavior.

Humans hate to just take something without giving anything in return.

It’s not in our nature.

Instead, when people receive something, they want to pay back.

It can be with a kind word, a positive thought or money—but there’s always an exchange.

That’s what the principle of reciprocity is about.

When you give something away for free, people want to pay you back.

Charities know this, which is why they give out stamps, name labels, gifts, etc. when asking for money.

You can do the same thing by giving value (see Principle #4) first.

Don’t be afraid to “pay it forward” when you’re marketing on the internet

Make the first move, and you’ll see that people will want to reward your efforts.

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Have you noticed that new iPhones sell out each time…

Even before they’re released?

For example, the iPhone 6s and 6s Plus received over 10 million pre-orders and yet were out of stock days before the September 2015 release.

Now, why does this happen?

Apple is one of the most valuable companies in the world.

It’s not like they can’t make enough phones.

So what’s this really about?

Well, it’s all about scarcity.

This principle states that people want what they can’t have.

They want the exclusive; the limited; the forbidden.

Apple is a huge success, in part because their products are launched with scarcity.

You can do the same thing to influence people in your favor.

Just don’t lie about it—people hate that!

A simple way to add scarcity is with one-time offers that only appear once.

Another is with expiring offers that run out at a certain time and date.

We use both here at EMP.

And when it comes to the rationale behind scarcity, it’s honestly “anything goes.”

For example, you could say…

“I wanna work with leaders and decisive action-takers. If you’re not ready to act, you’re not the kind of individual I want on my team.”

Or you could say…

“If you don’t take action today, how will your life be different a year from now? So to help you move forward right now, this offer is only available for the next hour. After that, the price doubles.”

In the end, it doesn’t matter—so long as there’s scarcity, and a logical reason for it.

Okay, that wraps up our 7 principles!

30353-BlogBannerRequest-081816_400x400-04Here they are again…

  1. Connection
  2. Desire
  3. Social Proof
  4. Value
  5. Consistency
  6. Reciprocity
  7. Scarcity

Until next time,
Andrew Draughon
Director of Content
Elite Marketing Pro

Now, each of these principles Andrew talked about is contingent on one thing…

You first must capture your prospect’s attention

That means you need to learn more about marketing.

Now it’s time for me to formally recommend the Attraction Marketing training that has turned around my business. It has actually made me a marketer who loves marketing just not selling.

Click on this link to get a Free 10 Day Attraction Marketing Boot Camp.

If you find value in the blog, feel free to share it and start practicing the Fourth Principle –  Value.

Best wishes,
Connie Suarez
720-507-8231
connie@prezzurepointz.com

Free 10 Day Attraction Marketing Boot Camp

The Four Crucial Mindsets Vital for Success

I have noticed how some people move up in a network marketing company faster than others.

It’s the same in the affiliate company that I partner with for the training and coaching and mentorship that I get to grow my network marketing business.

There are people who have been involved for less time than I have and yet they are doing way better than I am.

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It has taken me a little longer. But after the mindset was in place look what happened.

And I am okay with that. I know that people are different and especially in this area of endeavor there are so many different ways of approaching what we do.

Thankfully I didn’t give up in spite of this disparity in success. Because now I think I know at least part of the reason.

Of course, I had to get through the tech stuff that baffled me.

But I had something else I simply had to do before I could do anything else.

I had to get a new mindset.

My mindset was not going to get me anywhere, let alone where I wanted to be.

Fortunately, God brought a group of people into my life who are caring – they believed in me before I did – and demanding – they insisted that I go for all that I am capable of. They would not settle for less and they would not let me settle for less.

Today I know that there are four crucial mindsets vital for success.

But before I give them to you I am going to get really transparent.

I want to demonstrate how far my mindset has come with the story in the following video.

 

I do this knowing that some who watch this will roll their eyes and even quit watching. I am not doing this video for them. I am doing it for the one who knows exactly what I am talking about.

And in case you want to skip the video here is a quick version (minus the bird mess in my hair, if you want to hear that you have to watch the video).

Several years ago I was having lunch with a friend. It was a beautiful spring day. The birds were singing and my friend and I were enjoying a great conversation when out of the blue she asked me, “Connie, do you like yourself?”

The question was unusual for sure but it crushed me. I had no answer. It ruined what had been a beautiful day.

And it revealed something incredible. I didn’t like myself.

There was no reason for that.

I had experienced success in many ways over my lifetime.

I was currently the executive director of a nonprofit ministry. I was highly regarded in the community.

I should have been able to say, “yes, I like myself.” But I couldn’t.

You still here with me? Thank you!

You are either a great team leader with compassion and understanding.

Or someone who is ready to hear how to transform their life and business.

Maybe you are both!

Back to the question, Connie do you like yourself.

Over the following years, I would wonder at how that question crushed me.

I continued directing the nonprofit ministry.

Then the day came that I realized that my mom needed more time from me and I decided that it was time for me to leave the ministry.

The very same week my daughter called and said, “Mom, there is a video you should watch.”

I watched it and you guessed it. All of a sudden, I was a network marketer.

Can you imagine?

I couldn’t answer a simple question, Connie, do you like yourself, and now I was a network marketer where poise and confidence are critical.

Amazingly, I was a network marketer . . . And it was the best place for me to build poise and confidence.

I started networking with no useful mindset.

Today, I can answer my friend’s question, Connie do you like yourself?

Yes, I like myself. I love what I am doing and I love who I have become.

It is a great thing to be Connie Suarez. And so . . .

Here is my list of the Four Crucial Mindsets Vital for Success.

I Am Awesome! (1)

Mind Set #1 – I Am Awesome!

I am the only person with the unique experiences, knowledge, and understanding that I possess in the World!

There is no one else like me!

I am exactly what my team need.

I am exactly what my family and friends need although my business may not be.

My mistakes and weaknesses are part of the package. My team needs to see me exactly as I am – warts and all.

There is such freedom in those statements don’t you think. It gives us permission to publicly fail. That is vital since we will fail. It is even more vital for our team to see us fail because they will also experience failure.

What is important is that they see us keep going; as they see us learn from our mistakes.

You need to believe that you are unique and awesome so you can help them believe they are awesome and unique.

It is by far the most important mindset.

How do you achieve this mindset?

Simple. Live your life. Grow your business. And . . .

Find a mentor or coach who you trust and who understands the importance of mindset.

My first mentors were in the network marketing company I joined. One was my sponsor – my wise daughter. She taught (is teaching) me much. The other was her sponsor. She is on a similar journey.

They prepared me for the next phase of my journey. They were perhaps too close to me to take me further. But without the foundation that they laid I would never have been able to embrace the challenge of learning to “like” me.

The mindset of believing in me was tested when I was encouraged to brand Connie Suarez.

To set up a “fan” page.

To ask people to “like” me.

I am chuckling as I write this because it was a HUGE obstacle to growing my mindset.

Imagine, just a few years before I couldn’t say that liked myself and now I needed to ask people to like me or at least a page called Connie Suarez!

And now . . . well, I know how to attract the people who want to “like” me and want to have what I offer. And I am having fun doing it.

My mindset makes all the difference.

The next crucial mindset is . . .

I Will Never Quit No Matter What Happens No Matter How Long It Takes.png

Mindset #2 – I Will Never Quit No Matter What Happens No Matter How Long It Takes

Don’t you dare quit, says one MLM leader.

I love her spirit but she doesn’t go far enough. Here is why I say that.

I didn’t quit for 5 years but I didn’t have the mindset of doing whatever it took.

Part of that was because the strategy I was given was not what I wanted to do or be seen doing.

I did not quit for 5 years and was pulling up my resolve to call my database one more time.

But then my circumstances changed and I needed to find another way to prospect and recruit. To my delight, the internet introduced me to a team of coaches and mentors who worked on my mindset and gave me my strategy.

They also taught me to celebrate my victories. To honor my victories. To recognize my victories.

One of those victories is that I didn’t quit for five years even though I hated what I was doing and got few results. I did not quit. And I will celebrate that.

Today, I will not quit, ever. And, just as importantly, I will do whatever it takes for however long it takes.

But what enables me to keep going is mindset #3, which is . . .

I Have a Strategy for SuccessAdd heading.png

Mindset #3 – I Have a Strategy for Success

“If you could have clarity about how to succeed or if you could have certainty that you would succeed, which would you choose?”

That question was posed to me and fifty other fortunate attendees at an elite training back in January.

I knew the right answer must be clarity. But why wouldn’t it be certainty?

Because certainty is a mirage.

I want certainty. I am drawn to offers of certainty.

But deep down I know that the claim of certainty is promising more than is humanly possible.

Yesterday, a Facebook sponsored post caught my eye. It claimed to offer a way to make money that was “fast and passive.”

Of course, it caught my eye. That is what the ad copy intended. But is fast and passive possible?

It turns out he was offering a book and probably training to provide a service for businesses that would give monthly income.

I’ll let you draw your own conclusions. But my thought always is why are you earning income doing something different from what you are selling me?

The truth is there is no such thing as a sure thing. And if that is true those who promise certainty are offering a lie. That is pretty blunt but it’s true, wouldn’t you agree?

So I much prefer, however reluctantly, to have clarity on how to succeed rather than certainty that I will succeed.

And that is what I have now.

There are no guarantees.

There are no magic secrets.

But I have clarity and with clarity, I have a moderation of certainty.

And that’s enough for me. I know this strategy has worked for others with great success. I know this strategy is working for me.

The clarity of knowing what my strategy will do for me has made it possible to engage with folks online and offline with no pressure for them to be my next “business partner rock star.”

I am free to help them decide if my strategy is right for them. Because . . .

My Strategy May Work for You or It May Not and I'm Okay With That

Mindset #4 – My Strategy May Work for You or It May Not and I’m Okay With That

That is true. It sounds so mean when I read the words.

But it isn’t mean. It is freeing to me and my prospects.

I am free to not be discouraged if they say no.

They are free to say no without guilt.

And it is realistic. Not everyone wants to be a network marketer.

And if they did network marketing companies wouldn’t need to pay for our services.

It’s true. When someone says no to me I often say, “that’s okay, it just makes me more valuable to my company.”

This mindset makes me a better recruiter.

When I really believe that my business isn’t right for everyone, I engage with prospects in a totally different way. I don’t feel any pressure to figure out how to convince them that they really do want to be an entrepreneur. They don’t feel any pressure to say yes.

I am ready to consider what is best for my prospect. In my experience that sometimes means a not now.

My soon to be best team member had watched the video and sat through a three-way call and one morning she called me and said she was ready to sign up.

When I got to her house, she greeted me and regretfully said her husband wasn’t ready for her to join. I was bitterly disappointed but I assured her I supported her decision to not go ahead unless her husband was on board.

Several months went by and I invited them to a home meeting (I was still doing that sort of thing then). She and her husband came. During the meeting, she texted me that she wanted to sign up and would I come to her house after the meeting.

I texted back wondering what her husband thought. I never heard back from her so with much uncertainty I went to her house.

She welcomed me in and said it was time and her husband was on board. And he was on board in a big way. He helped her sign up many people she didn’t even know.

What if I had pressured her to sign back in the beginning?

Whenever I am tempted to pressure someone I remember my number one distributor.

Today, I know that for everyone who says no or not now there are hundreds more waiting for me to find them on the internet.

There is no pressure to pressure others.

So, let me close with the same invitation I gave in the video.

I invite you to join me in my network marketing business and I will share with you how to attract 5-15 new prospects online every day. You could attract more but that is what I can comfortably handle with follow up.

Bear in mind that it is still a numbers game. Many of those who I attract still say no or not yet. But they are people who like network marketing. They aren’t uncomfortable with what I am offering.

I am no longer bugging family and friends.

I tell them how my business is going much like they tell me how their job is going.

And every once in a while one of them asks about my products or business. How cool is that?

Or, you can join me in my affiliate company that provides the same training that has grown my mindset and provides me with side income. You will rub virtual shoulders with network and affiliate marketers who use the internet to find the perfect prospects for their business. You will learn a skill set that will enable you to choose exactly how you want to find your prospects. With the internet, there are soooo many ways to choose from!

You can message me – just go to my Facebook page and click on the Message Me button.

Or you can start by getting a free 10 Day Attraction Marketing Boot Camp featuring one of my coaches and mentors, Ferny Ceballos. He teaches the approach I am using so it’s a great place to start.

Click on the link NOW. No pressure of course.

If you find value in this share with your friends.

Best wishes for your business,
Connie Suarez
720-507-8231
https://www.facebook.com/theconniesuarez/

Why You Must Drown Out All the Noise Online and Develop this One Critical Skill

My network marketing journey hasn’t been typical. But really, whose has?

I have learned this, building a network marketing business is hard work and it doesn’t happen overnight for 99% of us. And I’m not sure about that 1%.

Everyone’s story will be different but with some remarkable similarities. That’s why this article by Julie Burke is worthwhile reading for anyone still on the journey.

By Julie Burke

Are you currently learning how to grow your network marketing business online?

Well, you may have noticed that, especially on social media, it’s noisy out there.

There are distractions and “shiny objects” everywhere you turn.

And it’s often confusing too because you don’t always know who to trust or what exactly you should be doing.

Surprisingly enough, even though I’ve grown considerably in the realm of technology, I believe that most of my success comes from my focus on personal development, mindset, and how to become an entrepreneur.

As you’ve probably experienced firsthand, being a business owner is about so much more than the initial excitement and knowing all the ins-and-outs of your product.

That’s where you start, sure.

Because let’s face it, when you’re inevitably doing a meeting where no one is showing up, it’s easy to get discouraged and wind up in a negative headspace where you want to throw your hands up and quit.

That’s why your personal mindset is paramount

Let me start by sharing a mental block most of us face.

Which is a negative view regarding selling.

When I first got started, I definitely thought to myself…

“I don’t want to be perceived as a SALESPERSON! Yuck!”

But, once I accepted that I was in sales, my business flourished.

This didn’t happen overnight, of course.

Because in the beginning I was told (and also believed)…

“You’re not selling; you’re sharing.”

That’s crap.

Pardon me, but…

You are selling!

There is a way to do it authentically, though.

Here’s the secret…

You have to lead from your HEART.

And with passion.

Yup, you’ve got to FEEL it.

I see a lot of network marketers who reject this notion because they don’t want to come off as “hypey” or “salesy.”

But look, what’s truly important is HOW you’re selling and what your intentions are.

You must ask yourself, are you…

  • Focused more on your customer than your bank account?
  • Offering them solutions?
  • Honestly helping them?
  • Listening to them?
  • Making sure that your product is actually the right thing for them?

Be honest.

These are the questions you need to hone in on to get clear on the ethics of what you’re selling.

Now, don’t worry, I’m going to get to the ONE skillset you need to master in a second, but first I want to reassure you that…

It’s easy to get bogged down with the technical aspects of your business

Happens to the best of us, myself included.

I’ve made all sorts of mistakes…

  • Pounding at my keyboard trying to figure out how to write sales copy
  • Overly-focusing on my website and spending too much time and way too much money on it
  • Blogging daily without a real strategy
  • Learning email sequences, sales videos, tripwire offers, etc.

It’s exhausting!

Honestly, I spent the first half of 2016 crying.

I’m not even joking.

But here’s what can happen if you truly focus on the one skillset that I’m going to share with you…

When I got started in network marketing, I honestly didn’t even know what network marketing was.

Yet I grew my business to six-figures in one year

…using the skillset I’m about to share with you

First a little bit more backstory, so you can appreciate the significance of how I arrived at this conclusion.

Just like everyone else, when I came into network marketing, I got all the “no’s,” all the “this is a pyramid scheme” taunts, and all the negativity, but I plowed forward and created a multiple six-figure business within my first 22 months.

My business was offline at the time, mind you, and three-and-a-half years later, I started getting this itch.

And that itch was wanting to learn how to brand ME.

Not my company, not my product, but me.

So the question became…

Who is Julie Burke?

Truth be told, I got lost for a little while.

I knew I wanted to bring my business online, but I had no clue how to do it.

I was taking course after course and hired mentor after mentor, yet I still felt like I was stuck in doubt and fear for a really long time.

What I realized is this…

Instead of focusing on all the technical stuff like websites, sales funnels, and how to piece everything together, I had to focus on this ONE particular thing.

And this one thing alone.

And that one thing is…

How to show up EVERY DAY and create an emotional bond with my audience!

That’s it.

Because think about it…

Before you can sell anything, you MUST…

…have an audience—at least one person!—there to sell to.

Makes sense, right?

But with an audience comes exposure, and that can be tough.

When I started breaking out online, I was gut-achingly nervous and worried about what my…

  • Upline was going to think
  • Downline was going to think
  • Peers were going to think
  • Friends and family were going to think

I was anticipating the eye-rolls…

“What is she doing now?”

I moved past my fears though and developed a fan page.

I had no idea what I was doing, but I showed up every day and started doing Facebook Lives about four times a week.

I’m not going to lie and say I go live every day, because I don’t.

Just like I don’t blog every day.

But, I found out what works for me, just like…

You need to find out what works for you

Consistency is key, so create a schedule you can stick to.

Now, a big mistake I made was getting distracted.

I started overwhelming myself with all of the backend technology stuff and what I didn’t realize is the number one thing that helped me in network marketing was focusing on developing and strengthening the relationships with my community.

That’s what I want to impress upon you:

Build a bond with your audience FIRST.

You have to build relationships.

The sale comes later.

It’s about the value you give up-front

And that’s what I truly focused on.

How did I do that?

Well, I showed up, like I said, four times a week on my fan page, developing relationships from ground zero.

Now, did I waste some time in doubt and fear, not getting anywhere?

Yes.

But I saw others having success in the online space, which helped to strengthen my belief and move forward.

Plus, I realized…

It’s not about you; it’s about those you’re meant to serve

You want to think about…

  • Who am I looking to attract?
  • Who do I have to show up every day for?
  • Who do I need to BE to attract the right people to me?

A great way to do that is to take your audience on a journey, which is what I did.

Obviously, my business has developed over time, but in the beginning, all I taught was network marketing tips and strategies, because that was what I knew.

Then I was taking them on my journey, how I was learning about branding and attraction marketing—all of the stuff I was learning through Elite Marketing Pro at the time.

People ask me…

“How did you grow an online business in four months to hit six-figures?”

That’s how; by sharing my journey.

In the beginning, I was stacking value.

All I focused on was growing my audience

I eliminated all the clutter and the noise, putting everything on pause.

And I said…

“Okay, I just need to show up today and give some sort of value in any way possible.”

And that’s what I did.

Eventually . . . people started to comment.

People started to show up, and I encouraged them to share.

I get this question all the time:

“Julie, what do you talk about in your lives?”

The answer is whatever you want.

Everyone struggles with something

Maybe you’re in health and wellness and you’ve been on a weight loss journey.

You could share your weight loss story.

Maybe you’ve lived in debt and now you’re finally able to dig yourself out of debt.

Maybe you share the journey you’ve taken to get yourself out of debt.

I had a client recently do that, and people started asking…

“How is she getting out of debt?”

This is how she introduced them to her network marketing company.

As you can see, it’s not about spamming products and links everywhere.

It’s about taking your audience on a journey: step one, step two, step three.

Creating and fostering those relationships are so important.

Think about how your message could impact another human being

Recently, I started to do more on mindset, confidence, and building belief.

Also, I talk about fears much more than the technical stuff and the strategies around network marketing.

What’s funny is I’m starting to see that those videos getting more action and more feedback than any of my other videos.

The key is to listen to your audience and what they want.

And remember that vulnerability wins every time.

If that freaks you out, I’m going to tell you right now that you have to push through it.

To reiterate, the one thing I focused on above all was building relationships, and the way I did that was through Facebook Lives.

There’s no way I could have grown a six-figure business in four months online if I did not use Facebook Live to grow a deeper connection with those people that were showing up every day into my life.

And to be sure you’re consistently growing your audience…

Always ask for shares!

Fundamentally, making this work goes back to figuring out who you are, who you want to show up as, who you want to attract, and then show up and build that relationship.

Build that emotional bond with people!

This is so much stronger than any sales funnel, or any tripwire offer, or any beautiful website design.

Just SHOW UP every single day and deliver value.

Simple, right?

Then lead them to the next step, whether you want them to take a closer look at EMP, or your network marketing company.

This part is easy if you’ve already built the relationship and are using…

Facebook Messenger—my number one, go-to tool for active social media recruiting

Messenger enables a powerful, low-resistance, rejection-free alternative to traditional 3-way calls and has been key to my success.

So if you need any help prospecting on social media, then you might like a resource I created to help out other network marketers who want to sponsor a LOT more people.

They’re my 3-Way Facebook Messenger Recruiting Scripts, which are 100% free.

You can “copy and paste” these PROVEN scripts to quickly enroll 10-15 new team members each week.

…all without being “spammy,” without vomiting on people, and without sounding like an infomercial.

You’ll discover the exact method I used to take back my time and personally sponsor 270+ reps and grow a team of 8,300 distributors, all from the comfort of my home, in just 3 years.

In fact…

These strategies create such explosive duplication, that for every person I sponsored, my team would grow by an average of 30 people in depth each time.

Ready to learn more?

Then make sure you click here and grab your free copy today!

Be blessed, and I wish you nothing but success in your business!

Julie Burke
Top producer and creator of Social Media Recruiter

“linkedin"
Julie Burke

 JULIE BURKE
In less than 4 years, Julie Burke leaped to the top of her network marketing company, built a huge team of 8,300 people, and made over $750,000 in commissions, overrides, and bonuses – all without putting together a “warm market list,” making a single cold call, or struggling for a single day to make a profit in her business!

 

Why Home & Hotel Meetings Are Obsolete in Today’s Network Marketing World

And I do not miss them!

All the people I invited who never came.

All those awkward silences when people who loved me didn’t want to tell me no but REALLY didn’t want to say yes.

So, when the Internet introduced me to Ferny Ceballos, it was the beginning of a whole new era in my business.

Have you met Ferny Ceballos yet?

I am so excited to introduce you to my mentor, coach, and friend, Ferny Ceballos who loves to challenge the status quo when it isn’t working for us.

And boy does he with this article – Why Home & Hotel Meetings Are Obsolete in Today’s Network Marketing World!

Traditional network marketing business

To put it bluntly…

It doesn’t matter if people are still successfully building their network marketing businesses using tired, old strategies like home parties and hotel meetings.

That simply isn’t a valid objection to online recruiting & building methods.

I’ll explain why in a moment…

And look, I’m not here to knock these old strategies or be unnecessarily critical; I’m just making a rational argument for moving into the future (…and by future, I honestly mean the PRESENT).

Today, I’m going to share some private conversations I’ve had with network marketing leaders (for & against going online) in the profession to make some important points.

But first, let’s back up a bit because a couple years ago…

almost chose to completely leave the network marketing profession

…and I’m also going to tell you what prompted me to continue down this path.

A clue: it wasn’t for the money!

Here’s the thing…what we do at Elite Marketing Pro works.

In fact, it works for ANY business, though we design what we teach especially to help network marketers move into the 21st century and create more time-freedom and leverage (…on top of the benefits already provided by success in network marketing).

Anyway, like I mentioned, it wasn’t too long ago that I almost stopped serving the network marketing space.

Here’s my story…

I retired from traditional network marketing in 2012

…for the exact same reasons MANY other network marketing trainers did.

I didn’t make any big announcement or announce my retirement on a blog. I just stopped building my network marketing business and quietly stepped away to focus on building my training business online.

But, at that time, I also had a tough decision to make…

Should I continue helping network marketers discover the skills of online marketing and the skills of attraction marketing?

…the same way my mentors helped me?

OR should I go into other markets, which are more progressive, innovative and welcoming towards the latest online business-building methods?

My business partner was not too enthused about continuing in the network marketing space, so it strained our partnership.

Eventually, we had to part ways, because we had different visions for our business.

He didn’t want to deal with the constant negativity and small mindedness from the ‘old school’ crowd in network marketing.

And I can’t say I blamed him. To this day, we get a constant barrage of bad mouthing and even what I would legally classify as defamation from old-school leaders in network marketing to their teams, leaders, and colleagues.

They don’t like the fact that we’re still teaching attraction marketing to distributors in this profession

That’s been going on since the very beginning and I could tell you some incredible stories of underhanded things some old school leaders, (people you think have a level head), have said to my colleagues and mentors.

The irony is, a lot of these top leaders, and trainers who were critical and very public about their anti-attraction marketing stance, today use online marketing strategies to build their respective businesses – coaching, training, tools, systems and network marketing incomes.

Go figure.

So, in my opinion…

There was a level of blatant hypocrisy among top leaders then and today!

The bottom line is—it would have been easy for me to walk away from network marketing altogether.

It’s honestly the only industry/profession that pushes back against innovation and I say that with all due respect to everybody who’s in network marketing.

I have a lot of dear friends who are top earners and have created enormous success in the network marketing space – online & offline.

But it’s easy to walk away and say…

“I don’t need to deal with this BS. There’s plenty of other professions, entrepreneurs or businesses that I can build that don’t push back against innovation. In fact, they encourage it and they thrive on it.”

Because honestly…

The world is your oyster with online marketing skills!

Making money online, as an online marketer, is fun and, quite frankly, easy.

Once you learn the skills, you can work & build businesses in almost any arena and it can be more interesting getting into something new.

But I chose to stay and serve the network marketing space because I honestly don’t feel like our work with ‘attraction marketers’ is done.

I’m here to save people.

Just like my mentors, Mike Dillard and Tim Erway, saved me from the misery of building the old-school way, with an old-school company back in 2006.

They brought me into this new way of building and it gave me absolute freedom by using the skillsets that I know now.

That’s why I chose to stay.

It’s not for the money, trust me.

Out of the 1000+ new members we attract per month, we don’t earn a single dollar in profit from 95% of our clients. (If you’re a customer, EMP Insider, or VIP member—you’re essentially being served by the non-profit wing of our business!)

In fact, we recently acquired a company in the e-commerce space with a similar business model, yet the profit margins are MUCH BIGGER and we don’t have to deal with any of the backlash from leaders in that market.

But the reason I make Elite Marketing Pro my number one priority is because this is where my heart is and…

Our work is not done!

Case in point: I had a conversation with my friend, Steve, recently.

He mentioned that for a period of time after my mentor, Mike Dillard, decided to step away from the network marketing space, there was this “philosophical void” that existed in network marketing and the profession was moving backwards.

Mike, if you’re not familiar, was the guy who started this revolution of “attraction marketing”, and he stepped away for all the reasons I just stated—the negativity and the vitriol coming from the old-school camp.

Basically, he chose to step away, because he saw bigger opportunities without all the BS.

And as a result, he was able to multiply his net-worth many times over, using the skills and the mastery that he had in marketing, serving a different market.

Since Mike walked away few were focused on helping people use online strategies for building their network marketing business in a meaningful way and seeking more efficient, more progressive way of doing things.

Again…

Not to say that people doing it a different way are bad

Absolutely not.

If it works for you, great.

But like my mentors, I’m focused on bringing this industry into the 21st century.

Per Steve, it was the resurgence of Elite Marketing Pro and me joining the company in 2014, which resulted in that voice advocating for innovation again.

You can’t imagine how humbled I am to be able to carry on Mike Dillard’s legacy.

Now I’ve seen a resurgence and a new energy around ‘attraction marketing’, especially as it relates to social media.

At the same time…

In a conversation with another network marketing trainer…

Who’d read some of my content and use of some pretty strong language to connect with networkers who are fed up with old-school recruiting…

He was telling me …

“I know these old ladies who are crushing it with home parties. How can you say that home parties or stuff like that is dead or dying? I know people making a killing doing this stuff.”

And I’m on the phone thinking …

“Who cares? I’m not an old lady selling candles or crystal. I don’t want to do home parties. The people I attract don’t want to do home parties either. They don’t want to have people at their house from 7-to-10 o’clock at night or beyond.”

The fact that home parties still work for some people has nothing to do with me or the people I train

My tribe doesn’t want to build that way.

I focus on attracting the people who are fed up with these old ways of doing things. To them, OLD SCHOOL is Dead!

Or sometimes they want to augment the things they’re already doing because they want to create more leverage.

Top earners, especially those under 35, approach me every day by Messenger, phone call, or email and say…

“I’m sick of old school! Can we talk?”

Their message is clear.

And sure, some are over 35, but especially the younger top earners, who put in the effort & reaping the income rewards with home meetings and hotel meetings, are maxed out with their time!

So even if they’re doing multiple-six figures, they have no time freedom!

…because they have TOO MANY F’ing meetings.

They’re sick of it.

They’re trying to find better ways to leverage their time so they can spend more time at home with their families while still building their businesses.

That’s who I want to attract.

So, are home meetings and hotel meetings dead?

Well, they’re dead for the people who know there’s a better way!

People who find the old way of building intolerable are looking for a different way.

I think home meetings and hotel meetings are as dead as the flip-phone.

This reminds me of something the CEO of Blockbuster Video said, when Netflix first launched…

He claimed that people liked to hold DVDs in their hands, so there was no need to worry.

Ummm…no and people don’t want to leave their house either!

They want to be able to instantly watch a movie, without getting out of bed.

That’s what people want.

So if you’re in the business of keeping it old-school, then you’re going to justify in your mind why that’s a good idea.

Video tapes, movie recorders, cassettes, landlines, and DVDs are all examples of once awesome technologies that are no longer relevant.

Now let’s talk about some things that are still being widely used, but will be becoming obsolete in the near future:

  • Bills in the mail
  • The use of paper
  • Checkbooks
  • Delivery people
  • Cable TV

These things are still widely used, but the numbers are dwindling and the writing’s on the wall.

So my point is not old-school versus new-school

It’s about giving people the opportunity to progress and evolve and discover new skills that are going to be valuable to them in the future.

That’s why I fight so hard.

That’s why I remain committed to helping people learn attraction marketing and learn ways of building their marketing business through social media and online marketing.

Because it empowers them with skills that they can take anywhere, should the worst happen with their company, or should they decide to move on.

They’re empowered with skills so they can build any business they want.

A lot of us in the network marketing space got started not because we’re passionate about network marketing or even passionate about our product.

Network marketing was a means to an end.

We had a dream of some other kind of venture that could be funded by what we’re doing here in network marketing.

And guess what?

That dream business you have in mind?

It’s not going to be possible unless you learn online marketing and advertising skills!

That’s why, here at Elite Marketing Pro, we empower you with the skills you need to build ANY type of business online.

So if you’re ready to get started, you can learn more about online recruiting with this FREE 10-day online recruiting course, where we teach our entire system for building your business online.

Now, when we’re talking about using online strategies for building, we’re not talking about changing the fundamental skills of network marketing, we’re talking about changing the MEDIUM you use to communicate so you can become more efficient and effective.

And we’re willing to teach these strategies in an honest and direct way and have the type of conversations that no other trainer or leader in this industry is willing to have with you.

So look, if you like doing home parties or whatever, that’s awesome – keep doing ’em. You’re not who we are looking for.

But at some point, you’ll find that you and your team won’t want to spend time away from your families.

Moreover…

Younger millennials are not going to build old school.

Trust me; they’re not going to do business that way because they’re far too evolved from a technology standpoint in order to take a step back.

So if you’re ready to step into the future with us…

Simply click here and I’ll gladly give you access to my online recruiting bootcamp to get you started.

My thanks to my mentor, friend, and coach for an awesome article.

If you found value in this comment below.

Connie Suarez
720-507-8231
connie@prezzurepointz.com

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