What do you think?
I think this makes a good headline but I’m not sure it is accurate. Here are the definitions.
noun – steadfastness in doing something despite difficulty or delay in achieving success.
noun – firm or obstinate continuance in a course of action in spite of difficulty or opposition.
Persistence might be a bit stronger as a word describing what we need to do to succeed but perseverance is close to the same idea.
Yesterday I went to the dessert table at our church potluck dinner. There were no plates. The assistant pastor was nearby so I asked him. We went in search of small plates but only found dinner size plates. I would have been content but he kept looking throughout the kitchen.
I was reminded of the word persistence. He was persistent in that he didn’t settle for the large plates.
He had commented that the larger plate would be fine, implying that it would accommodate more dessert. And still, he looked for the smaller plates.
If that isn’t persistence what would it be?
If you are like me you have that same obsessive looking for something you’ve lost. Sometimes it drives me a little crazy knowing that it must be around somewhere. So I try to do other things. But it is no good. I find myself looking until finally, I find it.
That’s the way we need to be working towards our goals.
Sometimes persistence occurs when you have a problem or need without a proper solution. You look around at what is available until you figure out a solution.
That is persistence.
So, you are building a network marketing business and you have exhausted your list of family and friends. You prospect in restaurants, malls, and community gatherings. But that takes time that you don’t have.
Without persistence. Without its cousin perseverance. You will quit.
Except you aren’t a quitter. You know that this opportunity, this product is compelling you to keep going.
That is persistence.
Persistence makes you keep looking for the best way to prospect for new customers and recruits.
Perseverance helps you keep doing the same DMO (daily method of operation) that has worked for others but hasn’t worked for you. Yet.
Yet is the keyword. It can be the word that fuels our persistent, persevering toward our goal.
Jeff Olson makes a convincing argument for continuing to do the small easy things day after day that will eventually make a huge impact. If you need to be strengthened in your belief in persisting with a DMO I recommend that you read The Slight Edge by Jeff Olson.
You obviously have perseverance because here you are still reading.
So, I leave you with a hearty congratulations and keep up the good work.