My network marketing journey hasn’t been typical. But really, whose has?
I have learned this, building a network marketing business is hard work and it doesn’t happen overnight for 99% of us. And I’m not sure about that 1%.
Everyone’s story will be different but with some remarkable similarities. That’s why this article by Julie Burke is worthwhile reading for anyone still on the journey.
By Julie Burke
Are you currently learning how to grow your network marketing business online?
Well, you may have noticed that, especially on social media, it’s noisy out there.
There are distractions and “shiny objects” everywhere you turn.
And it’s often confusing too because you don’t always know who to trust or what exactly you should be doing.
Surprisingly enough, even though I’ve grown considerably in the realm of technology, I believe that most of my success comes from my focus on personal development, mindset, and how to become an entrepreneur.
As you’ve probably experienced firsthand, being a business owner is about so much more than the initial excitement and knowing all the ins-and-outs of your product.
That’s where you start, sure.
Because let’s face it, when you’re inevitably doing a meeting where no one is showing up, it’s easy to get discouraged and wind up in a negative headspace where you want to throw your hands up and quit.
That’s why your personal mindset is paramount
Let me start by sharing a mental block most of us face.
Which is a negative view regarding selling.
When I first got started, I definitely thought to myself…
“I don’t want to be perceived as a SALESPERSON! Yuck!”
But, once I accepted that I was in sales, my business flourished.
This didn’t happen overnight, of course.
Because in the beginning I was told (and also believed)…
“You’re not selling; you’re sharing.”
Pardon me, but…
You are selling!
There is a way to do it authentically, though.
Here’s the secret…
You have to lead from your HEART.
And with passion.
Yup, you’ve got to FEEL it.
I see a lot of network marketers who reject this notion because they don’t want to come off as “hypey” or “salesy.”
But look, what’s truly important is HOW you’re selling and what your intentions are.
You must ask yourself, are you…
- Focused more on your customer than your bank account?
- Offering them solutions?
- Honestly helping them?
- Listening to them?
- Making sure that your product is actually the right thing for them?
These are the questions you need to hone in on to get clear on the ethics of what you’re selling.
Now, don’t worry, I’m going to get to the ONE skillset you need to master in a second, but first I want to reassure you that…
It’s easy to get bogged down with the technical aspects of your business
Happens to the best of us, myself included.
I’ve made all sorts of mistakes…
- Pounding at my keyboard trying to figure out how to write sales copy
- Overly-focusing on my website and spending too much time and way too much money on it
- Blogging daily without a real strategy
- Learning email sequences, sales videos, tripwire offers, etc.
Honestly, I spent the first half of 2016 crying.
I’m not even joking.
But here’s what can happen if you truly focus on the one skillset that I’m going to share with you…
When I got started in network marketing, I honestly didn’t even know what network marketing was.
Yet I grew my business to six-figures in one year
…using the skillset I’m about to share with you
First a little bit more backstory, so you can appreciate the significance of how I arrived at this conclusion.
Just like everyone else, when I came into network marketing, I got all the “no’s,” all the “this is a pyramid scheme” taunts, and all the negativity, but I plowed forward and created a multiple six-figure business within my first 22 months.
My business was offline at the time, mind you, and three-and-a-half years later, I started getting this itch.
And that itch was wanting to learn how to brand ME.
Not my company, not my product, but me.
So the question became…
Who is Julie Burke?
Truth be told, I got lost for a little while.
I knew I wanted to bring my business online, but I had no clue how to do it.
I was taking course after course and hired mentor after mentor, yet I still felt like I was stuck in doubt and fear for a really long time.
What I realized is this…
Instead of focusing on all the technical stuff like websites, sales funnels, and how to piece everything together, I had to focus on this ONE particular thing.
And this one thing alone.
And that one thing is…
How to show up EVERY DAY and create an emotional bond with my audience!
Because think about it…
Before you can sell anything, you MUST…
…have an audience—at least one person!—there to sell to.
Makes sense, right?
But with an audience comes exposure, and that can be tough.
When I started breaking out online, I was gut-achingly nervous and worried about what my…
- Upline was going to think
- Downline was going to think
- Peers were going to think
- Friends and family were going to think
I was anticipating the eye-rolls…
“What is she doing now?”
I moved past my fears though and developed a fan page.
I had no idea what I was doing, but I showed up every day and started doing Facebook Lives about four times a week.
I’m not going to lie and say I go live every day, because I don’t.
Just like I don’t blog every day.
But, I found out what works for me, just like…
You need to find out what works for you
Consistency is key, so create a schedule you can stick to.
Now, a big mistake I made was getting distracted.
I started overwhelming myself with all of the backend technology stuff and what I didn’t realize is the number one thing that helped me in network marketing was focusing on developing and strengthening the relationships with my community.
That’s what I want to impress upon you:
Build a bond with your audience FIRST.
You have to build relationships.
The sale comes later.
It’s about the value you give up-front
And that’s what I truly focused on.
How did I do that?
Well, I showed up, like I said, four times a week on my fan page, developing relationships from ground zero.
Now, did I waste some time in doubt and fear, not getting anywhere?
But I saw others having success in the online space, which helped to strengthen my belief and move forward.
Plus, I realized…
It’s not about you; it’s about those you’re meant to serve
You want to think about…
- Who am I looking to attract?
- Who do I have to show up every day for?
- Who do I need to BE to attract the right people to me?
A great way to do that is to take your audience on a journey, which is what I did.
Obviously, my business has developed over time, but in the beginning, all I taught was network marketing tips and strategies, because that was what I knew.
Then I was taking them on my journey, how I was learning about branding and attraction marketing—all of the stuff I was learning through Elite Marketing Pro at the time.
People ask me…
“How did you grow an online business in four months to hit six-figures?”
That’s how; by sharing my journey.
In the beginning, I was stacking value.
All I focused on was growing my audience
I eliminated all the clutter and the noise, putting everything on pause.
And I said…
“Okay, I just need to show up today and give some sort of value in any way possible.”
And that’s what I did.
Eventually . . . people started to comment.
People started to show up, and I encouraged them to share.
I get this question all the time:
“Julie, what do you talk about in your lives?”
The answer is whatever you want.
Everyone struggles with something
Maybe you’re in health and wellness and you’ve been on a weight loss journey.
You could share your weight loss story.
Maybe you’ve lived in debt and now you’re finally able to dig yourself out of debt.
Maybe you share the journey you’ve taken to get yourself out of debt.
I had a client recently do that, and people started asking…
“How is she getting out of debt?”
This is how she introduced them to her network marketing company.
As you can see, it’s not about spamming products and links everywhere.
It’s about taking your audience on a journey: step one, step two, step three.
Creating and fostering those relationships are so important.
Think about how your message could impact another human being
Recently, I started to do more on mindset, confidence, and building belief.
Also, I talk about fears much more than the technical stuff and the strategies around network marketing.
What’s funny is I’m starting to see that those videos getting more action and more feedback than any of my other videos.
The key is to listen to your audience and what they want.
And remember that vulnerability wins every time.
If that freaks you out, I’m going to tell you right now that you have to push through it.
To reiterate, the one thing I focused on above all was building relationships, and the way I did that was through Facebook Lives.
There’s no way I could have grown a six-figure business in four months online if I did not use Facebook Live to grow a deeper connection with those people that were showing up every day into my life.
And to be sure you’re consistently growing your audience…
Always ask for shares!
Fundamentally, making this work goes back to figuring out who you are, who you want to show up as, who you want to attract, and then show up and build that relationship.
Build that emotional bond with people!
This is so much stronger than any sales funnel, or any tripwire offer, or any beautiful website design.
Just SHOW UP every single day and deliver value.
Then lead them to the next step, whether you want them to take a closer look at EMP, or your network marketing company.
This part is easy if you’ve already built the relationship and are using…
Facebook Messenger—my number one, go-to tool for active social media recruiting
Messenger enables a powerful, low-resistance, rejection-free alternative to traditional 3-way calls and has been key to my success.
So if you need any help prospecting on social media, then you might like a resource I created to help out other network marketers who want to sponsor a LOT more people.
They’re my 3-Way Facebook Messenger Recruiting Scripts, which are 100% free.
You can “copy and paste” these PROVEN scripts to quickly enroll 10-15 new team members each week.
…all without being “spammy,” without vomiting on people, and without sounding like an infomercial.
You’ll discover the exact method I used to take back my time and personally sponsor 270+ reps and grow a team of 8,300 distributors, all from the comfort of my home, in just 3 years.
These strategies create such explosive duplication, that for every person I sponsored, my team would grow by an average of 30 people in depth each time.
Ready to learn more?
Then make sure you click here and grab your free copy today!
Be blessed, and I wish you nothing but success in your business!
Top producer and creator of Social Media Recruiter