The Seven Principles of Ethical Persuasion

I never wanted to be a salesperson.

But that’s okay, they said, because this isn’t sales it’s sharing.

Bzzzt. It’s marketing!

Hello!? Network marketing!!

Marketing – the action or business of promoting and selling products or services, including market research and advertising.

I didn’t want to sell. But I did want to build a network marketing business.

Eventually, I ran across a top-notch marketing training.

And I learned that I like marketing. I enjoy learning the psychology of marketing. I love the writing that is helpful for marketing.

I love the interaction with people. I’m not so wild about the Facebook Live aspect that is a great tool.

I still don’t want to be a salesperson. I do want to be a marketer.

If you want to be a network marketer, don’t worry you don’t have to be a salesperson. You just need to be a marketer.

That’s means getting educated. But you don’t need to acquire school debt. There are plenty of opportunities to learn. I can recommend the team of coaches and mentors who have taught me.

While you consider messaging me asking for a referral, you should read this treatise on the Seven Principles of Ethical Persuasion and start your education now. The author, Andrew Draughon, is one of the team I recommend to you.

marketing on the internet

By Andrew Draughon

Turkeys and polecats are natural enemies.

(Polecats are European weasels, by the way.)

So how do you imagine a mother turkey responds to the sight of a hungry polecat threatening her young?

If you guessed squawking, clawing, and gnashing of beak—you’d be right!

In fact, in an experiment by animal behaviorist M. W. Fox…

Turkeys flew into an uncontrollable rage and attacked their lanky predators in self-defense…even when the “polecats” in question were actually fake, stuffed replicas.

Which makes sense, right?

Turkey sees polecat-looking shape—turkey becomes alarmed and enraged!

polecatWell, here comes the twist…

What do you think happens when the researchers place a recorder playing a baby turkey’s “cheep cheep” call inside the stuffed polecat?

Shockingly enough, the mama turkeys welcome the toy instead of attacking it.

They would even get on top of the stuffed animal to protect it, just like they would a baby chick.

So what’s happening here?

Well, in animal behaviorist parlance, this is what’s called a “fixed-action” pattern, which is essentially a sequence of automatic behaviors initiated by a specific queue.

In turkeys, their “fixed-action” pattern to accept and protect their young is triggered by the “cheep cheep” auditory queue made by their chicks.

…even if the sound is emitted by their natural enemy and predator—the polecat!

Now, we humans fancy ourselves above such instinctual, “robotic” behavior.

But just how correct is this belief?

Read on to find out!

Persuasion is the product of hardwired psychological triggers

30353-BlogBannerRequest-081816_400x400-03Humans are funny.

Or, at least, we should try to be!

Here’s why…

According to cognitive neuroscientist Scott Weems, simply watching comedies after a major surgery can cut your need for pain medication by 25%.

Additional research even indicates that using humor as a stress-relief mechanism significantly cuts your risk of heart disease and stroke (by up to 40%!), and can even prolong your life by up to four-and-a-half years.

Impressive right?

Studies like these demonstrate that while humans have sophisticated hardware between our ears (especially in comparison to a turkey), we also have a number of innate psychological triggers that profoundly influence our thinking and well-being.

…often without our knowledge or consent!

Which, in many instances, is a wonderful thing (like in the case of humor).

And let’s be honest…

People often need a firm nudge to act in their own best self-interest

30353-BlogBannerRequest-081816_400x400-05Think diet and exercise, for instance.

As we proceed, you’re going to learn a number of “persuasion hacks” that powerfully influence people to do what you want.

Now, it’s critical to use these methods ethically.

And not in a creepy, “cult-leadery” way, which certainly isn’t cool.

When marketing on the internet, as entrepreneurs looking to add value to people’s lives, our main concern should be to persuade our prospects to change their lives for the better.

And this is going to mean overcoming the objections, which are keeping them stuck.

How are we going to do this?

Well, it all starts with…

The Seven Principles of Ethical Persuasion

I first learned these principles from Tim Erway—my mentor in all things related to copywriting, conversion, and influence—who also happens to be our CEO here at Elite Marketing Pro.

It’s important to note…

What you’re about to discover is based on decades and decades of clinical research conducted by Dr. Robert Cialdini of Arizona State University, whose seminal work, Influence: The Psychology of Persuasion, is a MUST READ for all marketers.

In fact, Cialdini begins Influence with the story of the turkey and the polecat…

With the strong implication that we’re not as different as we’d like to think from our favorite holiday feast.

So without further ado, let’s dive in!


Imagine a close, personal friend comes over for brunch.

I’m talking someone you feel connected to, a person that gets you, someone who understands and looks out for you.

Now, this friend tells you about a positive new change in their life, which is the result of a new product or business they’re involved with.

Either way, he or she says…

“Hey, how would you like to try it, too? I’d love to hear what you think. There’s no risk—you get your money back if you don’t like it.”

Your knee-jerk reaction is probably to say “what the heck, sure!” right?

You don’t need a long, drawn-out ‘spiel’ to buy from someone you like and trust.

That is the law of connection at work.

Its core idea is that we only buy or do business with people we have a certain level of trust with.

When we’re talking about buying a can of coke, that level is understandably low.

But once large sums of money are on the line, you need a MUCH stronger connection, especially when marketing on the internet.

Ultimately, trust trumps everything.

If you have enough of it, people will do business with you…even without “board certified” credentials, results, or credibility.

I mean, think about it…

If you’ve got chronic back pain and your best bud says…

“Hey man, I thought I was going to have to fuse my disks until I found this ultra-low frequency emitter that sends out these signals that relieve pain and inflammation. Works like a champ. Now I don’t need surgery anymore. It’s a miracle!”

Sure, you might be a little skeptical—who wouldn’t be?—but chances are strong that you’ll be compelled enough to take a closer look and purchase the trial.

You WANT to believe (and hey, I know I do too!).

Now here’s a trick…

When marketing on the internet, you can invoke the law of connection in your business by crafting a relatable story—and simply opening up.

Be vulnerable; share yourself; let people know and see the real you.

That way, people will FEEL a connection.

Even if they’ve never seen you in the flesh!


This is the “simplest” one of the bunch.

It’s all about our natural instinct to move away from pain and towards pleasure.

Because that’s what desire really is…

A force that compels action by showing a path to less pain or more pleasure (or both).

Having said that, this principle is simple, but it’s also difficult.

To influence people with it…

You’ve got to forget about your wants and focus on what others want when you’re marketing on the internet.

That’s counterintuitive to human nature—so you need to stay keenly aware of what others truly want.

And what happens when you don’t?

Well, let’s think back to the infamous Coke fiasco.

In April 1985, Coca-Cola introduced a new formula for its world-famous soft drink.

The product was called New Coke.

In blind tests, people preferred it to Coca-Cola Classic and Pepsi by a HUGE margin.

It tasted the best, so naturally, it eclipsed all other soft drinks when it was released.



The executives didn’t understand that what people desired from Coke wasn’t the best taste.

People craved the old, familiar taste they grew up with.

Coke ignored principle #2 and New Coke is said to have cost tens of millions of dollars.


Fortunately, Coca-Cola brought the classic flavor back (and, as you know, recovered just fine).

So here’s the lesson…

Unless you can afford to make mistakes like that, remember:

Influence is about focusing on others’ desires, not yours.

And it doesn’t matter what you think they should desire, only the market can decide that!


Even the most ridiculous fad products make people rich.

As long as they get popular enough.

Don’t believe me?

I mean, I know you do—but here’s a story to prove the point, anyway…

In 1975, Gary Dahl became a millionaire by selling pet rocks.

His product was silly, but people were persuaded to buy it simply because it was popular.

That’s how social proof works.

You “prove” that your product or organization is legitimately using the power of popular opinion.

To invoke this principle, highlight your results.

For example, at Elite Marketing Pro we can say…

  • We’ve got over 10,000 active members
  • Our top affiliates make multiple six figures
  • We’ve generated several hundred thousand subscribers
  • We serve people in over 100 countries

So when a newcomer reads those facts, they instantly know—this is a serious business that makes people money!

On an instinctual level, it persuades them to trust us and our advice.

This is why testimonials are so powerful when you’re marketing on the internet.

They are proof!

And you can do the same thing by drawing attention to your own results.

Again, the principle of social proof helped a guy make millions off selling pet rocks…

Imagine what it can do for you with an actual, life-changing, valuable product!


Imagine you walk into a car dealership.

A self-satisfied slob in an ill-fitting suit saunters over to you.

He smiles, leans in and whispers…

“Have I got a deal for you today, friend!”

How would that make you feel?

If you’re like me, you’d be pretty repulsed!

And I should know…it’s a recent, true story.

Everyone hates this kind of selling—and you probably don’t want to be on the giving or receiving end, either.

The solution is giving people value so they want to come and buy from you.

Here’s a real-life example…

LeBron James is worth over $300 million and has a (rumored) $1 billion contract with Nike.

As you can imagine, his manager is doing quite well financially.

And who’s his manager?

Not some big-name sports agent.

LeBron’s manager is Rich Paul; a guy who selflessly hooked him up with two throwback jerseys LONG before he even made it to the NBA.

Rich gave genuine value with his gift, and that was the key to beating out every other sports agent who wanted LeBron.

Now, you don’t have to give people physical gifts—that’s not quite the point.

The idea is to lead with value.

Here at EMP, we teach what’s called attraction marketing.

The idea is that we freely give away lots of valuable content, in the form of blog posts, monthly webinars, Facebook Live presentations, etc.

And once you’ve consumed enough of our content to get value, produce results, and come to trust us…

You’re going to want to do business with us by buying our products and services.

To invoke this principle for yourself, simply find a way to demonstrate value before asking for the sale.

Share your knowledge freely, and be friendly and helpful—even a kind word is valuable and goes a long way towards influencing people.


Adlai Stevenson once introduced John F. Kennedy with the following anecdote…

In Ancient Greece, when Cicero finished speaking, the people said, “How well he spoke.”

When Demosthenes finished speaking, they said, “Let us march!”

Now, I don’t know about you, but I’d rather be likened to Demosthenes…

The guy that persuades people to take immediate, decisive action!

After all, business is about getting paid, not being pretty, right?

If you agree (and maybe even if you don’t)…

You’ll love this principle, which directly persuades people to agree with you when marketing on the internet.

You may have heard of the “yes ladder” method, where you ask questions in which “yes” is the natural answer?

It works like this…

After a while, folks get comfortable agreeing with you—and open up to your suggestions.

Examples of “yes ladder” questions include:

  • That’s fair, isn’t it?
  • Sounds good, right?
  • Nice day, huh?
  • Isn’t that great?
  • Don’t you agree?

You might even notice that I ask you to agree from time to time, right?

Now, it doesn’t matter what you ask—what matters is that people say “yes” to you.

This is one example of the principle of consistency.

The idea is simply getting people to say multiple “yeses” to you on minor things.

Once they get used to that, you’ll have a much easier time with the bigger “yesses.”


Einstein’s famous formula states that something can’t turn into nothing.

Energy and matter can turn into each other, but they don’t just disappear.

Instead, when energy is released, an equivalent exchange happens—even if we can’t see it.

The same law applies to human behavior.

Humans hate to just take something without giving anything in return.

It’s not in our nature.

Instead, when people receive something, they want to pay back.

It can be with a kind word, a positive thought or money—but there’s always an exchange.

That’s what the principle of reciprocity is about.

When you give something away for free, people want to pay you back.

Charities know this, which is why they give out stamps, name labels, gifts, etc. when asking for money.

You can do the same thing by giving value (see Principle #4) first.

Don’t be afraid to “pay it forward” when you’re marketing on the internet

Make the first move, and you’ll see that people will want to reward your efforts.

30353-BlogBannerRequest-081816_779x200 copy 4

Have you noticed that new iPhones sell out each time…

Even before they’re released?

For example, the iPhone 6s and 6s Plus received over 10 million pre-orders and yet were out of stock days before the September 2015 release.

Now, why does this happen?

Apple is one of the most valuable companies in the world.

It’s not like they can’t make enough phones.

So what’s this really about?

Well, it’s all about scarcity.

This principle states that people want what they can’t have.

They want the exclusive; the limited; the forbidden.

Apple is a huge success, in part because their products are launched with scarcity.

You can do the same thing to influence people in your favor.

Just don’t lie about it—people hate that!

A simple way to add scarcity is with one-time offers that only appear once.

Another is with expiring offers that run out at a certain time and date.

We use both here at EMP.

And when it comes to the rationale behind scarcity, it’s honestly “anything goes.”

For example, you could say…

“I wanna work with leaders and decisive action-takers. If you’re not ready to act, you’re not the kind of individual I want on my team.”

Or you could say…

“If you don’t take action today, how will your life be different a year from now? So to help you move forward right now, this offer is only available for the next hour. After that, the price doubles.”

In the end, it doesn’t matter—so long as there’s scarcity, and a logical reason for it.

Okay, that wraps up our 7 principles!

30353-BlogBannerRequest-081816_400x400-04Here they are again…

  1. Connection
  2. Desire
  3. Social Proof
  4. Value
  5. Consistency
  6. Reciprocity
  7. Scarcity

Until next time,
Andrew Draughon
Director of Content
Elite Marketing Pro

Now, each of these principles Andrew talked about is contingent on one thing…

You first must capture your prospect’s attention

That means you need to learn more about marketing.

Now it’s time for me to formally recommend the Attraction Marketing training that has turned around my business. It has actually made me a marketer who loves marketing just not selling.

Click on this link to get a Free 10 Day Attraction Marketing Boot Camp.

If you find value in the blog, feel free to share it and start practicing the Fourth Principle –  Value.

Best wishes,
Connie Suarez

Free 10 Day Attraction Marketing Boot Camp

The Four Crucial Mindsets Vital for Success

I have noticed how some people move up in a network marketing company faster than others.

It’s the same in the affiliate company that I partner with for the training and coaching and mentorship that I get to grow my network marketing business.

There are people who have been involved for less time than I have and yet they are doing way better than I am.

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It has taken me a little longer. But after the mindset was in place look what happened.

And I am okay with that. I know that people are different and especially in this area of endeavor there are so many different ways of approaching what we do.

Thankfully I didn’t give up in spite of this disparity in success. Because now I think I know at least part of the reason.

Of course, I had to get through the tech stuff that baffled me.

But I had something else I simply had to do before I could do anything else.

I had to get a new mindset.

My mindset was not going to get me anywhere, let alone where I wanted to be.

Fortunately, God brought a group of people into my life who are caring – they believed in me before I did – and demanding – they insisted that I go for all that I am capable of. They would not settle for less and they would not let me settle for less.

Today I know that there are four crucial mindsets vital for success.

But before I give them to you I am going to get really transparent.

I want to demonstrate how far my mindset has come with the story in the following video.


I do this knowing that some who watch this will roll their eyes and even quit watching. I am not doing this video for them. I am doing it for the one who knows exactly what I am talking about.

And in case you want to skip the video here is a quick version (minus the bird mess in my hair, if you want to hear that you have to watch the video).

Several years ago I was having lunch with a friend. It was a beautiful spring day. The birds were singing and my friend and I were enjoying a great conversation when out of the blue she asked me, “Connie, do you like yourself?”

The question was unusual for sure but it crushed me. I had no answer. It ruined what had been a beautiful day.

And it revealed something incredible. I didn’t like myself.

There was no reason for that.

I had experienced success in many ways over my lifetime.

I was currently the executive director of a nonprofit ministry. I was highly regarded in the community.

I should have been able to say, “yes, I like myself.” But I couldn’t.

You still here with me? Thank you!

You are either a great team leader with compassion and understanding.

Or someone who is ready to hear how to transform their life and business.

Maybe you are both!

Back to the question, Connie do you like yourself.

Over the following years, I would wonder at how that question crushed me.

I continued directing the nonprofit ministry.

Then the day came that I realized that my mom needed more time from me and I decided that it was time for me to leave the ministry.

The very same week my daughter called and said, “Mom, there is a video you should watch.”

I watched it and you guessed it. All of a sudden, I was a network marketer.

Can you imagine?

I couldn’t answer a simple question, Connie, do you like yourself, and now I was a network marketer where poise and confidence are critical.

Amazingly, I was a network marketer . . . And it was the best place for me to build poise and confidence.

I started networking with no useful mindset.

Today, I can answer my friend’s question, Connie do you like yourself?

Yes, I like myself. I love what I am doing and I love who I have become.

It is a great thing to be Connie Suarez. And so . . .

Here is my list of the Four Crucial Mindsets Vital for Success.

I Am Awesome! (1)

Mind Set #1 – I Am Awesome!

I am the only person with the unique experiences, knowledge, and understanding that I possess in the World!

There is no one else like me!

I am exactly what my team need.

I am exactly what my family and friends need although my business may not be.

My mistakes and weaknesses are part of the package. My team needs to see me exactly as I am – warts and all.

There is such freedom in those statements don’t you think. It gives us permission to publicly fail. That is vital since we will fail. It is even more vital for our team to see us fail because they will also experience failure.

What is important is that they see us keep going; as they see us learn from our mistakes.

You need to believe that you are unique and awesome so you can help them believe they are awesome and unique.

It is by far the most important mindset.

How do you achieve this mindset?

Simple. Live your life. Grow your business. And . . .

Find a mentor or coach who you trust and who understands the importance of mindset.

My first mentors were in the network marketing company I joined. One was my sponsor – my wise daughter. She taught (is teaching) me much. The other was her sponsor. She is on a similar journey.

They prepared me for the next phase of my journey. They were perhaps too close to me to take me further. But without the foundation that they laid I would never have been able to embrace the challenge of learning to “like” me.

The mindset of believing in me was tested when I was encouraged to brand Connie Suarez.

To set up a “fan” page.

To ask people to “like” me.

I am chuckling as I write this because it was a HUGE obstacle to growing my mindset.

Imagine, just a few years before I couldn’t say that liked myself and now I needed to ask people to like me or at least a page called Connie Suarez!

And now . . . well, I know how to attract the people who want to “like” me and want to have what I offer. And I am having fun doing it.

My mindset makes all the difference.

The next crucial mindset is . . .

I Will Never Quit No Matter What Happens No Matter How Long It Takes.png

Mindset #2 – I Will Never Quit No Matter What Happens No Matter How Long It Takes

Don’t you dare quit, says one MLM leader.

I love her spirit but she doesn’t go far enough. Here is why I say that.

I didn’t quit for 5 years but I didn’t have the mindset of doing whatever it took.

Part of that was because the strategy I was given was not what I wanted to do or be seen doing.

I did not quit for 5 years and was pulling up my resolve to call my database one more time.

But then my circumstances changed and I needed to find another way to prospect and recruit. To my delight, the internet introduced me to a team of coaches and mentors who worked on my mindset and gave me my strategy.

They also taught me to celebrate my victories. To honor my victories. To recognize my victories.

One of those victories is that I didn’t quit for five years even though I hated what I was doing and got few results. I did not quit. And I will celebrate that.

Today, I will not quit, ever. And, just as importantly, I will do whatever it takes for however long it takes.

But what enables me to keep going is mindset #3, which is . . .

I Have a Strategy for SuccessAdd heading.png

Mindset #3 – I Have a Strategy for Success

“If you could have clarity about how to succeed or if you could have certainty that you would succeed, which would you choose?”

That question was posed to me and fifty other fortunate attendees at an elite training back in January.

I knew the right answer must be clarity. But why wouldn’t it be certainty?

Because certainty is a mirage.

I want certainty. I am drawn to offers of certainty.

But deep down I know that the claim of certainty is promising more than is humanly possible.

Yesterday, a Facebook sponsored post caught my eye. It claimed to offer a way to make money that was “fast and passive.”

Of course, it caught my eye. That is what the ad copy intended. But is fast and passive possible?

It turns out he was offering a book and probably training to provide a service for businesses that would give monthly income.

I’ll let you draw your own conclusions. But my thought always is why are you earning income doing something different from what you are selling me?

The truth is there is no such thing as a sure thing. And if that is true those who promise certainty are offering a lie. That is pretty blunt but it’s true, wouldn’t you agree?

So I much prefer, however reluctantly, to have clarity on how to succeed rather than certainty that I will succeed.

And that is what I have now.

There are no guarantees.

There are no magic secrets.

But I have clarity and with clarity, I have a moderation of certainty.

And that’s enough for me. I know this strategy has worked for others with great success. I know this strategy is working for me.

The clarity of knowing what my strategy will do for me has made it possible to engage with folks online and offline with no pressure for them to be my next “business partner rock star.”

I am free to help them decide if my strategy is right for them. Because . . .

My Strategy May Work for You or It May Not and I'm Okay With That

Mindset #4 – My Strategy May Work for You or It May Not and I’m Okay With That

That is true. It sounds so mean when I read the words.

But it isn’t mean. It is freeing to me and my prospects.

I am free to not be discouraged if they say no.

They are free to say no without guilt.

And it is realistic. Not everyone wants to be a network marketer.

And if they did network marketing companies wouldn’t need to pay for our services.

It’s true. When someone says no to me I often say, “that’s okay, it just makes me more valuable to my company.”

This mindset makes me a better recruiter.

When I really believe that my business isn’t right for everyone, I engage with prospects in a totally different way. I don’t feel any pressure to figure out how to convince them that they really do want to be an entrepreneur. They don’t feel any pressure to say yes.

I am ready to consider what is best for my prospect. In my experience that sometimes means a not now.

My soon to be best team member had watched the video and sat through a three-way call and one morning she called me and said she was ready to sign up.

When I got to her house, she greeted me and regretfully said her husband wasn’t ready for her to join. I was bitterly disappointed but I assured her I supported her decision to not go ahead unless her husband was on board.

Several months went by and I invited them to a home meeting (I was still doing that sort of thing then). She and her husband came. During the meeting, she texted me that she wanted to sign up and would I come to her house after the meeting.

I texted back wondering what her husband thought. I never heard back from her so with much uncertainty I went to her house.

She welcomed me in and said it was time and her husband was on board. And he was on board in a big way. He helped her sign up many people she didn’t even know.

What if I had pressured her to sign back in the beginning?

Whenever I am tempted to pressure someone I remember my number one distributor.

Today, I know that for everyone who says no or not now there are hundreds more waiting for me to find them on the internet.

There is no pressure to pressure others.

So, let me close with the same invitation I gave in the video.

I invite you to join me in my network marketing business and I will share with you how to attract 5-15 new prospects online every day. You could attract more but that is what I can comfortably handle with follow up.

Bear in mind that it is still a numbers game. Many of those who I attract still say no or not yet. But they are people who like network marketing. They aren’t uncomfortable with what I am offering.

I am no longer bugging family and friends.

I tell them how my business is going much like they tell me how their job is going.

And every once in a while one of them asks about my products or business. How cool is that?

Or, you can join me in my affiliate company that provides the same training that has grown my mindset and provides me with side income. You will rub virtual shoulders with network and affiliate marketers who use the internet to find the perfect prospects for their business. You will learn a skill set that will enable you to choose exactly how you want to find your prospects. With the internet, there are soooo many ways to choose from!

You can message me – just go to my Facebook page and click on the Message Me button.

Or you can start by getting a free 10 Day Attraction Marketing Boot Camp featuring one of my coaches and mentors, Ferny Ceballos. He teaches the approach I am using so it’s a great place to start.

Click on the link NOW. No pressure of course.

If you find value in this share with your friends.

Best wishes for your business,
Connie Suarez

Why You Must Drown Out All the Noise Online and Develop this One Critical Skill

My network marketing journey hasn’t been typical. But really, whose has?

I have learned this, building a network marketing business is hard work and it doesn’t happen overnight for 99% of us. And I’m not sure about that 1%.

Everyone’s story will be different but with some remarkable similarities. That’s why this article by Julie Burke is worthwhile reading for anyone still on the journey.

By Julie Burke

Are you currently learning how to grow your network marketing business online?

Well, you may have noticed that, especially on social media, it’s noisy out there.

There are distractions and “shiny objects” everywhere you turn.

And it’s often confusing too because you don’t always know who to trust or what exactly you should be doing.

Surprisingly enough, even though I’ve grown considerably in the realm of technology, I believe that most of my success comes from my focus on personal development, mindset, and how to become an entrepreneur.

As you’ve probably experienced firsthand, being a business owner is about so much more than the initial excitement and knowing all the ins-and-outs of your product.

That’s where you start, sure.

Because let’s face it, when you’re inevitably doing a meeting where no one is showing up, it’s easy to get discouraged and wind up in a negative headspace where you want to throw your hands up and quit.

That’s why your personal mindset is paramount

Let me start by sharing a mental block most of us face.

Which is a negative view regarding selling.

When I first got started, I definitely thought to myself…

“I don’t want to be perceived as a SALESPERSON! Yuck!”

But, once I accepted that I was in sales, my business flourished.

This didn’t happen overnight, of course.

Because in the beginning I was told (and also believed)…

“You’re not selling; you’re sharing.”

That’s crap.

Pardon me, but…

You are selling!

There is a way to do it authentically, though.

Here’s the secret…

You have to lead from your HEART.

And with passion.

Yup, you’ve got to FEEL it.

I see a lot of network marketers who reject this notion because they don’t want to come off as “hypey” or “salesy.”

But look, what’s truly important is HOW you’re selling and what your intentions are.

You must ask yourself, are you…

  • Focused more on your customer than your bank account?
  • Offering them solutions?
  • Honestly helping them?
  • Listening to them?
  • Making sure that your product is actually the right thing for them?

Be honest.

These are the questions you need to hone in on to get clear on the ethics of what you’re selling.

Now, don’t worry, I’m going to get to the ONE skillset you need to master in a second, but first I want to reassure you that…

It’s easy to get bogged down with the technical aspects of your business

Happens to the best of us, myself included.

I’ve made all sorts of mistakes…

  • Pounding at my keyboard trying to figure out how to write sales copy
  • Overly-focusing on my website and spending too much time and way too much money on it
  • Blogging daily without a real strategy
  • Learning email sequences, sales videos, tripwire offers, etc.

It’s exhausting!

Honestly, I spent the first half of 2016 crying.

I’m not even joking.

But here’s what can happen if you truly focus on the one skillset that I’m going to share with you…

When I got started in network marketing, I honestly didn’t even know what network marketing was.

Yet I grew my business to six-figures in one year

…using the skillset I’m about to share with you

First a little bit more backstory, so you can appreciate the significance of how I arrived at this conclusion.

Just like everyone else, when I came into network marketing, I got all the “no’s,” all the “this is a pyramid scheme” taunts, and all the negativity, but I plowed forward and created a multiple six-figure business within my first 22 months.

My business was offline at the time, mind you, and three-and-a-half years later, I started getting this itch.

And that itch was wanting to learn how to brand ME.

Not my company, not my product, but me.

So the question became…

Who is Julie Burke?

Truth be told, I got lost for a little while.

I knew I wanted to bring my business online, but I had no clue how to do it.

I was taking course after course and hired mentor after mentor, yet I still felt like I was stuck in doubt and fear for a really long time.

What I realized is this…

Instead of focusing on all the technical stuff like websites, sales funnels, and how to piece everything together, I had to focus on this ONE particular thing.

And this one thing alone.

And that one thing is…

How to show up EVERY DAY and create an emotional bond with my audience!

That’s it.

Because think about it…

Before you can sell anything, you MUST…

…have an audience—at least one person!—there to sell to.

Makes sense, right?

But with an audience comes exposure, and that can be tough.

When I started breaking out online, I was gut-achingly nervous and worried about what my…

  • Upline was going to think
  • Downline was going to think
  • Peers were going to think
  • Friends and family were going to think

I was anticipating the eye-rolls…

“What is she doing now?”

I moved past my fears though and developed a fan page.

I had no idea what I was doing, but I showed up every day and started doing Facebook Lives about four times a week.

I’m not going to lie and say I go live every day, because I don’t.

Just like I don’t blog every day.

But, I found out what works for me, just like…

You need to find out what works for you

Consistency is key, so create a schedule you can stick to.

Now, a big mistake I made was getting distracted.

I started overwhelming myself with all of the backend technology stuff and what I didn’t realize is the number one thing that helped me in network marketing was focusing on developing and strengthening the relationships with my community.

That’s what I want to impress upon you:

Build a bond with your audience FIRST.

You have to build relationships.

The sale comes later.

It’s about the value you give up-front

And that’s what I truly focused on.

How did I do that?

Well, I showed up, like I said, four times a week on my fan page, developing relationships from ground zero.

Now, did I waste some time in doubt and fear, not getting anywhere?


But I saw others having success in the online space, which helped to strengthen my belief and move forward.

Plus, I realized…

It’s not about you; it’s about those you’re meant to serve

You want to think about…

  • Who am I looking to attract?
  • Who do I have to show up every day for?
  • Who do I need to BE to attract the right people to me?

A great way to do that is to take your audience on a journey, which is what I did.

Obviously, my business has developed over time, but in the beginning, all I taught was network marketing tips and strategies, because that was what I knew.

Then I was taking them on my journey, how I was learning about branding and attraction marketing—all of the stuff I was learning through Elite Marketing Pro at the time.

People ask me…

“How did you grow an online business in four months to hit six-figures?”

That’s how; by sharing my journey.

In the beginning, I was stacking value.

All I focused on was growing my audience

I eliminated all the clutter and the noise, putting everything on pause.

And I said…

“Okay, I just need to show up today and give some sort of value in any way possible.”

And that’s what I did.

Eventually . . . people started to comment.

People started to show up, and I encouraged them to share.

I get this question all the time:

“Julie, what do you talk about in your lives?”

The answer is whatever you want.

Everyone struggles with something

Maybe you’re in health and wellness and you’ve been on a weight loss journey.

You could share your weight loss story.

Maybe you’ve lived in debt and now you’re finally able to dig yourself out of debt.

Maybe you share the journey you’ve taken to get yourself out of debt.

I had a client recently do that, and people started asking…

“How is she getting out of debt?”

This is how she introduced them to her network marketing company.

As you can see, it’s not about spamming products and links everywhere.

It’s about taking your audience on a journey: step one, step two, step three.

Creating and fostering those relationships are so important.

Think about how your message could impact another human being

Recently, I started to do more on mindset, confidence, and building belief.

Also, I talk about fears much more than the technical stuff and the strategies around network marketing.

What’s funny is I’m starting to see that those videos getting more action and more feedback than any of my other videos.

The key is to listen to your audience and what they want.

And remember that vulnerability wins every time.

If that freaks you out, I’m going to tell you right now that you have to push through it.

To reiterate, the one thing I focused on above all was building relationships, and the way I did that was through Facebook Lives.

There’s no way I could have grown a six-figure business in four months online if I did not use Facebook Live to grow a deeper connection with those people that were showing up every day into my life.

And to be sure you’re consistently growing your audience…

Always ask for shares!

Fundamentally, making this work goes back to figuring out who you are, who you want to show up as, who you want to attract, and then show up and build that relationship.

Build that emotional bond with people!

This is so much stronger than any sales funnel, or any tripwire offer, or any beautiful website design.

Just SHOW UP every single day and deliver value.

Simple, right?

Then lead them to the next step, whether you want them to take a closer look at EMP, or your network marketing company.

This part is easy if you’ve already built the relationship and are using…

Facebook Messenger—my number one, go-to tool for active social media recruiting

Messenger enables a powerful, low-resistance, rejection-free alternative to traditional 3-way calls and has been key to my success.

So if you need any help prospecting on social media, then you might like a resource I created to help out other network marketers who want to sponsor a LOT more people.

They’re my 3-Way Facebook Messenger Recruiting Scripts, which are 100% free.

You can “copy and paste” these PROVEN scripts to quickly enroll 10-15 new team members each week.

…all without being “spammy,” without vomiting on people, and without sounding like an infomercial.

You’ll discover the exact method I used to take back my time and personally sponsor 270+ reps and grow a team of 8,300 distributors, all from the comfort of my home, in just 3 years.

In fact…

These strategies create such explosive duplication, that for every person I sponsored, my team would grow by an average of 30 people in depth each time.

Ready to learn more?

Then make sure you click here and grab your free copy today!

Be blessed, and I wish you nothing but success in your business!

Julie Burke
Top producer and creator of Social Media Recruiter

Julie Burke

In less than 4 years, Julie Burke leaped to the top of her network marketing company, built a huge team of 8,300 people, and made over $750,000 in commissions, overrides, and bonuses – all without putting together a “warm market list,” making a single cold call, or struggling for a single day to make a profit in her business!


Why Home & Hotel Meetings Are Obsolete in Today’s Network Marketing World

And I do not miss them!

All the people I invited who never came.

All those awkward silences when people who loved me didn’t want to tell me no but REALLY didn’t want to say yes.

So, when the Internet introduced me to Ferny Ceballos, it was the beginning of a whole new era in my business.

Have you met Ferny Ceballos yet?

I am so excited to introduce you to my mentor, coach, and friend, Ferny Ceballos who loves to challenge the status quo when it isn’t working for us.

And boy does he with this article – Why Home & Hotel Meetings Are Obsolete in Today’s Network Marketing World!

Traditional network marketing business

To put it bluntly…

It doesn’t matter if people are still successfully building their network marketing businesses using tired, old strategies like home parties and hotel meetings.

That simply isn’t a valid objection to online recruiting & building methods.

I’ll explain why in a moment…

And look, I’m not here to knock these old strategies or be unnecessarily critical; I’m just making a rational argument for moving into the future (…and by future, I honestly mean the PRESENT).

Today, I’m going to share some private conversations I’ve had with network marketing leaders (for & against going online) in the profession to make some important points.

But first, let’s back up a bit because a couple years ago…

almost chose to completely leave the network marketing profession

…and I’m also going to tell you what prompted me to continue down this path.

A clue: it wasn’t for the money!

Here’s the thing…what we do at Elite Marketing Pro works.

In fact, it works for ANY business, though we design what we teach especially to help network marketers move into the 21st century and create more time-freedom and leverage (…on top of the benefits already provided by success in network marketing).

Anyway, like I mentioned, it wasn’t too long ago that I almost stopped serving the network marketing space.

Here’s my story…

I retired from traditional network marketing in 2012

…for the exact same reasons MANY other network marketing trainers did.

I didn’t make any big announcement or announce my retirement on a blog. I just stopped building my network marketing business and quietly stepped away to focus on building my training business online.

But, at that time, I also had a tough decision to make…

Should I continue helping network marketers discover the skills of online marketing and the skills of attraction marketing?

…the same way my mentors helped me?

OR should I go into other markets, which are more progressive, innovative and welcoming towards the latest online business-building methods?

My business partner was not too enthused about continuing in the network marketing space, so it strained our partnership.

Eventually, we had to part ways, because we had different visions for our business.

He didn’t want to deal with the constant negativity and small mindedness from the ‘old school’ crowd in network marketing.

And I can’t say I blamed him. To this day, we get a constant barrage of bad mouthing and even what I would legally classify as defamation from old-school leaders in network marketing to their teams, leaders, and colleagues.

They don’t like the fact that we’re still teaching attraction marketing to distributors in this profession

That’s been going on since the very beginning and I could tell you some incredible stories of underhanded things some old school leaders, (people you think have a level head), have said to my colleagues and mentors.

The irony is, a lot of these top leaders, and trainers who were critical and very public about their anti-attraction marketing stance, today use online marketing strategies to build their respective businesses – coaching, training, tools, systems and network marketing incomes.

Go figure.

So, in my opinion…

There was a level of blatant hypocrisy among top leaders then and today!

The bottom line is—it would have been easy for me to walk away from network marketing altogether.

It’s honestly the only industry/profession that pushes back against innovation and I say that with all due respect to everybody who’s in network marketing.

I have a lot of dear friends who are top earners and have created enormous success in the network marketing space – online & offline.

But it’s easy to walk away and say…

“I don’t need to deal with this BS. There’s plenty of other professions, entrepreneurs or businesses that I can build that don’t push back against innovation. In fact, they encourage it and they thrive on it.”

Because honestly…

The world is your oyster with online marketing skills!

Making money online, as an online marketer, is fun and, quite frankly, easy.

Once you learn the skills, you can work & build businesses in almost any arena and it can be more interesting getting into something new.

But I chose to stay and serve the network marketing space because I honestly don’t feel like our work with ‘attraction marketers’ is done.

I’m here to save people.

Just like my mentors, Mike Dillard and Tim Erway, saved me from the misery of building the old-school way, with an old-school company back in 2006.

They brought me into this new way of building and it gave me absolute freedom by using the skillsets that I know now.

That’s why I chose to stay.

It’s not for the money, trust me.

Out of the 1000+ new members we attract per month, we don’t earn a single dollar in profit from 95% of our clients. (If you’re a customer, EMP Insider, or VIP member—you’re essentially being served by the non-profit wing of our business!)

In fact, we recently acquired a company in the e-commerce space with a similar business model, yet the profit margins are MUCH BIGGER and we don’t have to deal with any of the backlash from leaders in that market.

But the reason I make Elite Marketing Pro my number one priority is because this is where my heart is and…

Our work is not done!

Case in point: I had a conversation with my friend, Steve, recently.

He mentioned that for a period of time after my mentor, Mike Dillard, decided to step away from the network marketing space, there was this “philosophical void” that existed in network marketing and the profession was moving backwards.

Mike, if you’re not familiar, was the guy who started this revolution of “attraction marketing”, and he stepped away for all the reasons I just stated—the negativity and the vitriol coming from the old-school camp.

Basically, he chose to step away, because he saw bigger opportunities without all the BS.

And as a result, he was able to multiply his net-worth many times over, using the skills and the mastery that he had in marketing, serving a different market.

Since Mike walked away few were focused on helping people use online strategies for building their network marketing business in a meaningful way and seeking more efficient, more progressive way of doing things.


Not to say that people doing it a different way are bad

Absolutely not.

If it works for you, great.

But like my mentors, I’m focused on bringing this industry into the 21st century.

Per Steve, it was the resurgence of Elite Marketing Pro and me joining the company in 2014, which resulted in that voice advocating for innovation again.

You can’t imagine how humbled I am to be able to carry on Mike Dillard’s legacy.

Now I’ve seen a resurgence and a new energy around ‘attraction marketing’, especially as it relates to social media.

At the same time…

In a conversation with another network marketing trainer…

Who’d read some of my content and use of some pretty strong language to connect with networkers who are fed up with old-school recruiting…

He was telling me …

“I know these old ladies who are crushing it with home parties. How can you say that home parties or stuff like that is dead or dying? I know people making a killing doing this stuff.”

And I’m on the phone thinking …

“Who cares? I’m not an old lady selling candles or crystal. I don’t want to do home parties. The people I attract don’t want to do home parties either. They don’t want to have people at their house from 7-to-10 o’clock at night or beyond.”

The fact that home parties still work for some people has nothing to do with me or the people I train

My tribe doesn’t want to build that way.

I focus on attracting the people who are fed up with these old ways of doing things. To them, OLD SCHOOL is Dead!

Or sometimes they want to augment the things they’re already doing because they want to create more leverage.

Top earners, especially those under 35, approach me every day by Messenger, phone call, or email and say…

“I’m sick of old school! Can we talk?”

Their message is clear.

And sure, some are over 35, but especially the younger top earners, who put in the effort & reaping the income rewards with home meetings and hotel meetings, are maxed out with their time!

So even if they’re doing multiple-six figures, they have no time freedom!

…because they have TOO MANY F’ing meetings.

They’re sick of it.

They’re trying to find better ways to leverage their time so they can spend more time at home with their families while still building their businesses.

That’s who I want to attract.

So, are home meetings and hotel meetings dead?

Well, they’re dead for the people who know there’s a better way!

People who find the old way of building intolerable are looking for a different way.

I think home meetings and hotel meetings are as dead as the flip-phone.

This reminds me of something the CEO of Blockbuster Video said, when Netflix first launched…

He claimed that people liked to hold DVDs in their hands, so there was no need to worry.

Ummm…no and people don’t want to leave their house either!

They want to be able to instantly watch a movie, without getting out of bed.

That’s what people want.

So if you’re in the business of keeping it old-school, then you’re going to justify in your mind why that’s a good idea.

Video tapes, movie recorders, cassettes, landlines, and DVDs are all examples of once awesome technologies that are no longer relevant.

Now let’s talk about some things that are still being widely used, but will be becoming obsolete in the near future:

  • Bills in the mail
  • The use of paper
  • Checkbooks
  • Delivery people
  • Cable TV

These things are still widely used, but the numbers are dwindling and the writing’s on the wall.

So my point is not old-school versus new-school

It’s about giving people the opportunity to progress and evolve and discover new skills that are going to be valuable to them in the future.

That’s why I fight so hard.

That’s why I remain committed to helping people learn attraction marketing and learn ways of building their marketing business through social media and online marketing.

Because it empowers them with skills that they can take anywhere, should the worst happen with their company, or should they decide to move on.

They’re empowered with skills so they can build any business they want.

A lot of us in the network marketing space got started not because we’re passionate about network marketing or even passionate about our product.

Network marketing was a means to an end.

We had a dream of some other kind of venture that could be funded by what we’re doing here in network marketing.

And guess what?

That dream business you have in mind?

It’s not going to be possible unless you learn online marketing and advertising skills!

That’s why, here at Elite Marketing Pro, we empower you with the skills you need to build ANY type of business online.

So if you’re ready to get started, you can learn more about online recruiting with this FREE 10-day online recruiting course, where we teach our entire system for building your business online.

Now, when we’re talking about using online strategies for building, we’re not talking about changing the fundamental skills of network marketing, we’re talking about changing the MEDIUM you use to communicate so you can become more efficient and effective.

And we’re willing to teach these strategies in an honest and direct way and have the type of conversations that no other trainer or leader in this industry is willing to have with you.

So look, if you like doing home parties or whatever, that’s awesome – keep doing ’em. You’re not who we are looking for.

But at some point, you’ll find that you and your team won’t want to spend time away from your families.


Younger millennials are not going to build old school.

Trust me; they’re not going to do business that way because they’re far too evolved from a technology standpoint in order to take a step back.

So if you’re ready to step into the future with us…

Simply click here and I’ll gladly give you access to my online recruiting bootcamp to get you started.

My thanks to my mentor, friend, and coach for an awesome article.

If you found value in this comment below.

Connie Suarez



Finally, An Easy Way To Recruit Online Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Online Recruiting Bootcamp…

Answer the Internet’s Invitation to Find Your Team With NO Rejection

I built an unsatisfactorily small business by nagging my family and friends.

strugglingHow crazy was that?!?

I didn’t know better . . . until the Internet found me (click here for more info) and introduced me to a team of super mentors and coaches.

Now I know how to let the Internet find my team with NO rejection!

As soon as I knew that I didn’t NEED for my family and friends to join me in my business, I relaxed when I was with them.
I don’t stalk restaurant managers and servers anymore.
I don’t have to be a Mall Shark!

I love it. And I love me.


And my family and friends love me again.

I answered my invitation immediately.
What will you do?