When I started my business, I was so ignorant about marketing.
And don’t let anyone kid you. Network marketing is marketing.
I will go so far as to say it is a different breed of marketing than what most business degrees will teach.
So the serious network marketer should make this post by my mentor, Ferny Ceballos, part of their personal development for the week.
Recently, I was invited to be a keynote speaker at a secret meeting, organized by a cadre of top leaders from a large and well-known network marketing company.
The training I was asked to deliver?
How to successfully build a network marketing business online…in a serious way.
More importantly, I revealed the current state of network marketing, and what it takes to be considered a REAL leader inside this profession today.
Hint: even strategies that worked just a few short years ago are no longer as effective.
The game is changing and everyone must level up
So if you feel you’re behind the ball in terms of utilizing today’s technology to its fullest capacity, then I want to encourage you to seriously think about what I’m about to share, because the future your business might well depend on it.
First, a little backstory on the leaders who asked me to speak…
This team had already created considerable success with ‘old school’ prospecting and, more recently, social media recruiting.
But they were finding that these methods weren’t working as well as they did in the past.
Even social media recruiting was not working as well anymore because it’s become so ubiquitous.
After all, practically everyone’s talking about social media recruiting now.
So they asked me to share some ‘next level’ stuff with them.
During my presentation, I shared the three levels of modern, online network marketing.
The meeting completely blew their minds wide open, made them open up to new possibilities, and even got them excited for the first time in a while about the future of the network marketing industry.
Specifically, it got them excited about leading their teams and growing their organizations.
These leaders were brave because inviting me made them uncomfortable
Which isn’t surprising.
Most leaders feel uncomfortable, even threatened, to admit that they may not know everything about their profession.
All leaders have an ego.
It’s hard for us to admit that we don’t know something and that we need someone’s help.
Despite this, the business world teaches us to overcome these inhibitions.
It’s common in the business world for execs to look outside their organization for new ideas, to hire consultants, to study what competitors are doing, and to invest in research and development to take advantage of emerging technologies.
In network marketing, R&D simply doesn’t happen!
So what these leaders did was not only outside the norm of network marketing, but it could result in them being attacked and ostracized by their peers and colleagues.
Hence, it was a secret meeting and I totally respect that.
Thankfully it seems that things are changing (even though it’s happening at a snail’s pace).
You know how we had the space race to get to the moon?
Well, this is a technology race, but it seems like leaders in network marketing are competing for who can move the slowest towards the future.
Funny, but that’s the truth.
Leaders in network marketing are sloooow to adopt new methods they have not used.
At the same time, they don’t want to test it out, because they want to stick to their old way of doing things.
For this reason, you can’t blame me for not getting too excited about some old school trainers in network marketing finally opening up to using online methods.
Unfortunately this opening up, in my opinion, is too little, too late.
If you wait for a new technology to become widely accepted before you adopt it…
…then chances are you’ve missed the boat.
This is certainly the case with social media recruiting, which is happening over 12 years after the attraction marketing revolution was born inside the Elite Marketing Pro community, thanks to my mentors who founded this community.
Ironically, over the past ten years, my mentors and I have been targets of countless attacks and smear campaigns by the same network marketing leaders who are now saying…
“Yeah, online can work.”
These exact same leaders, who are now running ads on Facebook and clobbering your News Feed, where not-too-long-ago bashing these very methods.
And unfortunately, here’s the real rub…
Many leaders aren’t teaching what they’re actually doing
So while they’re opening up a little bit to online methods, they’re still not teaching this stuff in a meaningful way to help push this profession into the future, sooner rather than later.
Because again, if you wait for something to become widely accepted, you’re probably too late.
Bottom line is if you want network marketing to be a profession, you must treat and respect it like all other professions in the business world, which are in a constant state of innovation and improvement.
This is important.
You must understand how the rest of the business world operates, versus network marketing’s ridiculously slow pace.
Back to the meeting…
I revealed to these progressive leaders the three levels of modern prospecting and recruiting skills that are most essential for success today.
Now, first and foremost, I defined what attraction marketing is…
Attraction marketing is any strategy that makes you the hunted instead of the hunter
This doesn’t even need to be online.
It’s anytime you’re attracting versus chasing.
Where you focus on solving your target market’s problems and you become specifically known for helping people solve certain types of challenges, whether those are financial, health, or anything else.
And you build credibility by creating positive results in people’s lives.
Now, let’s talk about the fundamental set of skill sets you’ll need to acquire.
No matter what level you’re at in network marketing, whether you’re utilizing Internet marketing, or whether you’re doing it old school, you will always need to know…
- How to build rapport
- The basic communication components of inviting, presenting, following-up, and training
- How to develop leadership skills
These skills will never change and are required at all levels of network marketing
Beyond these, with each subsequent skill level, you’re required to develop and increase certain skill sets.
And as a distinct bonus, as you move up in level, your leadership skills will increase the efficiency with which your business operates.
Basically, your leverage increases.
More importantly, and this is where attraction marketing comes in, your value proposition increases, which is what makes you more attractive as a leader.
And as you develop these skill levels, your level of retention will go up as well.
Okay, let’s get into specifics.
Starting with “level zero,” because when it comes to taking advantage of modern prospecting and recruiting skills, level zero doesn’t even make the list.
This is the level of, “make a list of 100 people.”
Yes, we’re talking cold market prospecting here.
I don’t have to tell you what this is because you’ve probably experienced it already.
At level zero, you’re not utilizing modern technology in any meaningful way—except maybe your cell phone 😉
This isn’t “bad,” it’s simply where most people start.
At this level of sophistication (or lack thereof), you’re not yet utilizing what’s currently available on the Internet.
If this describes you, my suggestion is to not stay here long!
You can call this level “attraction marketing light.”
Here, instead of prospecting your friends and family, or prospecting strangers in public, now you’re doing warm and cold market prospecting on Facebook, or elsewhere on social media.
In this scheme, your Facebook friends are your warm market, and your cold market is from adding new friends and cultivating new connections and relationships.
Importantly, there’s a certain element of social media recruiting that isn’t available offline.
You can passively prospect by doing lifestyle posts, curiosity posts, story posts, etc.
This allows you to start attracting a few people.
Sure, you’re still doing active prospecting and making connections, but now you have an opportunity to start passively attracting some of those friends to you and get them to raise their hand by creating certain types of social posts.
Believe it or not, you are building a following on your personal profile.
The big issue is that it’s not scalable.
You can’t push a button and have that number scale, it’s all 100% manual.
You’re obviously limited to 5,000 friends.
And you’re limited to your personal efforts and time spent on your computer, talking to all these people.
So that’s level one of modern prospecting and recruiting skills.
Level two is a big part of what we focus on here at Elite Marketing Pro and this is what attraction marketing truly is.
Digital marketing is completely passive.
You create a lead generation system, and prospects start flowing in.
With digital marketing, you’re establishing a following, generating an email list, and building a presence on multiple social media platforms.
More importantly, digital marketing allows you to build an income regardless of whether somebody says “yes” or “no” to your primary opportunity.
You’re able to monetize the “no’s” because even the people who don’t join your business, will still continue to follow you and immerse themselves in your ecosystem (where you can monetize them via other avenues if you choose to).
Digital marketing is highly leveraged, and that’s essentially what we focus on here at Elite Marketing Pro.
Everything at this level is scalable because we can, for example, take a post that’s working on a personal profile, put it on a business page, hit a button, and all of a sudden it’s broadcast to millions of people.
That’s what digital marketing allows you to do.
Level three skills are something that you probably won’t take on until you’re at least a six-figure earner in your network marketing business.
I honestly consider these seven-figure skills, because even though you start them at six-figures, the goal of this level is to push your business to seven-figures
This is attraction marketing on steroids.
Once you develop a digital training and duplication system for your team, you’ll be able to standardize your team training so that no matter how deep somebody is in your organization, they’re having the same experience as a frontline member inside your team.
In this level, new training is released to your team members, depending on how long they’ve been on your team, or what rank they’re at, automatically through level three systems.
Everything is standardized.
So what a new prospect 50 levels down sees, is the same thing a new prospect on your frontline sees as well.
This may sound advanced, depending on the current sophistication of your business, but it’s still important for me to share this with you, because I want you to view network marketing like a business, like a real profession.
And in real businesses people innovate and think outside the box in order to make innovative things happen.
If you want to be in a real business for yourself, you need to be willing to see what’s out there and innovate on your own.
Remember, when things become widely accepted in an industry, then chances are you’re too late because everybody’s already doing it.
Luckily for you, reading this today…
What we offer here at EMP is an opportunity to peek into the future
You too can implement the strategies only a small minority of successful leaders inside of network marketing are doing and catapult your business to the next level.
So if you’re ready to learn more, then I highly recommend you sign up for my FREE Online Recruiting Bootcamp.
Once you opt-in, you’ll get an overview of how attraction marketing actually works.
If you’re already utilizing social media recruiting, you’re ahead of the game already, which is awesome!
But I want to elevate your skills from level one to level two, and ultimately to level three.
Then you can have a real leveraged business, and use strategies that are ahead of their time.
And hey, I love that some network marketing leaders are now opening up to online strategies, but it would’ve been even better if they’d done so 12 years ago when these strategies were first introduced.
Imagine where this industry would be, where this profession would be, and the level of professionalism people would conduct themselves with if only leaders had opened up a little sooner.
Be that as it may, what does all this mean for you?
Well, if you’re ready to get ahead of the curve and become a leader who’s willing to modernize their business, then simply click here and I’ll gladly give you access to my Online Recruiting Bootcamp.
I also recommend you pick up a copy of my book, the Attraction Marketing Formula & included bonuses, which you will learn about after you request my Bootcamp.
Chief Marketing Officer
Elite Marketing Pro