Four Simple Steps to Get Sales and the Four Hard Things You Must Do

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You are just four simple steps away from drawing all the people you want to your business.

It is a process equally simple. It has clarity and as much certainty as one can ever hope to find in life.

But it will require that you do four hard things.

I know you are not surprised.

So do you want the good news (the four simple steps) or the bad news (the four hard things.)

I am going to start with the hard things. You should know how much the Lamborgini is going to cost before you take the test drive. Right?

Hard Thing Number 1 – You must get out of your comfort zone!


To climb Mount Everest climbers must go into oxygen scare air.

Climbing Mount Everest is not for the faint of heart. You must literally step out of your comfort zone.

I am fascinated by those who challenge the mountain and never plan to join them. I love warmth entirely too much to be a mountain climber.

How about you?

Whether you aspire to lofty heights literally, your business goals may be equally breathtaking.

And we can learn from those who do climb the world’s tallest mountain.

They will need to step way out of their comfort zone. But they break it down into stages.

To climb Everest you spend several days at Base Camp to allow your body to adjust to the high altitude. Then you climb to Camp 1 and adjust again, then to Camp 2 and repeat, then Camp 3 and Camp 4. From Camp 4 the assault on the summit takes place.

Everest climbers have a guide and Sherpa’s to help them. Business builders need a coach and mastermind community to help them reach the summit of their desires.

Don’t you love the similarities between climbing Mount Everest and building a business?

You must step out of your comfort zone but you can and should do it in steps and you need help along the way – your upline or coach and a supportive team. Here is where I found mine.

Hard Thing Number 2 – You have to like yourself!

Woman pressing like button vector illustration.

The worst day in my life was when a friend asked me, “Connie, do you like yourself?”

Looking back I wonder why she asked it. But suddenly a wonderful day became horrible.

I really had no reason to not like myself but judging by how that question made me feel I didn’t like myself.

Fact is I had plenty of reasons to like myself and can’t explain it to you. I just wasn’t comfortable in my own skin. I wonder if you can relate.

It has taken the personal development I have received in my network marketing company and in the training and coaching program I am with now to help me to like myself.

I still don’t like me on Facebook Live but I’m working on it. LOL

I suspect that everyone needs to work on this a bit. If you fall into that category read personal development books.

Share with your upline what is holding you back and let them help you.

Consider the program that has turned me around. Check it out at this link.

Hard Thing Number 3 – You have to be consistent!

Reliability Definition Button Showing Trust Quality And Dependability

This is hard.

And it’s critical.

Consistency = Reliability

Reliability = doing the same thing day after day and doing it well.

My advice: start small.

Don’t try to copy the person you want to be like.

Dr. Bob Clarke makes a distinction between full time and part-time.

Remember the person you are following may be full time. If you have a J.O.B. or other responsibilities you are probably part-time.

So, here is  a possible daily routine for someone full time:

  • Meet 10-20 new people a day
  • Create a piece of content a day
  • 30 minutes of mindset/personal development a day

Here is a possible weekly routine for someone part-time:

  • Meet 25 new people a week (pace yourself based on other activities)
  • Create content 3 times a week
  • 30 minutes of mindset/personal development a day

Hard Thing Number 4 – You must offer quality!

Quality Not Quantity Words On Board

When you are creating your daily routine list, ask yourself what you can do well.

Don’t post just to meet your quota.

Bill Pescosolido said something that resonated with me. He said, “I don’t post just for the sake of posting something.”

Basically, he was saying that he chooses quality over quantity.

What helps me stay on track and still offer value is to share nuggets from what I am learning. I am always reading something. And sharing what I am reading helps me understand it better.

I got the outline for this blog post from a Facebook Live interview with Keith Cunningham, author of The Road Less Stupid. I have filled out the outline with ideas I have gathered from many sources plus a few original ideas of my own.

The good news is that as you begin you can find lots of sources for blogs. My coaching and training team allows me to use their blogs. So, here is the link again – I highly recommend them.

And you are still with me!

Congratulations, here are the four simple steps to get sales:

Sales Step Number 1 – Know Me

Know Me! (2)

You must step out of your comfort zone and brand you.

Start your fan page or business page if you don’t already have one.

If you have one make sure it helps you with these four simple steps to get more sales.

Even at your MLM company events, you will be told that people will sign up because they know and like you.

This was a huge step out of my comfort zone. My attraction marketing coaching and training encouraged me to build my own “fan page.”

For me, it was a process. I started with Connie Suarez Difference Maker as if I needed a prop to hold me up. As if I needed justification for being there. It wasn’t long and I dropped the Difference Maker.

Today, I am comfortable with my page Connie Suarez. In part, that is due to my understanding that I do have something to contribute.

But I needed coaching to get there. If you would like to plug into the same system you can start with this 10 Day Attraction Marketing Boot Camp.

Sales Equation Step Number 2 – Like Me

Like Me

You must choose and get to know your target audience.

For a great explanation of the idea of knowing your audience I recommend that you read this blog post – The 5-Step Formula to Compel Your Prospects to Take Action (…Without Being Pushy, ‘Salesy,’ or Obnoxiously Aggressive)

As marketers, we must master the concept of knowing who our market is and what they want.

One of the worst mistakes that I have made is to operate as if it is enough for me to know what they need.

It just so happens (stop me if you’ve heard this before) but I have the best product in the world!  It’s true but telling my market that they must act on my belief will not sign one customer or distributor. Chances are they already “know” what is best for them.

You must take the time and effort to get to know them and give them an opportunity to know you. (That’s step one.) But as you focus on that you will be building a relationship and then they will begin to like you or move on to someone else. (Sigh)

The beauty of internet marketing is that there are lots of people who will like you. There are people on the internet who liked me more than I liked me in the beginning.

It is my job to find like-minded people and build a relationship that will allow them to like me or move on. (And today I am okay if they move on because there are more people on the internet than I can ever meet.)

Sales Equation Step Number 3 – Trust Me

Trust Me

And once they like me my job has just begun.

They must trust me.

That means I must be trustworthy.

That means core integrity and consistency.

My integrity comes easier than consistency.

I am fortunate to have been raised in an environment of integrity and faith that deepened that integrity.

But being consistent means keeping an online presence day after day. Week after week. Month after month.

Any change in how that presence appears shouldn’t happen too often and it should be congruent with what my market wants and needs. Not what I feel like doing or not doing.

Sales Equation Step Number 4 – Buy Me

Buy Me

If I want you to “buy me” I must be quality, don’t you agree?

That goes beyond the integrity that gets you to trust me.

I have to offer the best that you can get or you should go elsewhere.

Maybe that means that my product is equal to other similar products but I give better service.

I don’t shop with Amazon because they have the best products.

I shop with Amazon because:

  • They are easy to navigate.
  • They have customer reviews and good information about their products.
  • They have free shipping.
  • They have a no hassle return policy.

Amazon gives me consistently good service.

We may or may not have the best product to offer. But we can provide exceptional service that will draw customers again and again.

Good service might include:

  • Being responsive to questions – listening to hear what a potential customer is looking for or what a current customer is unsatisfied with.
  • Follow up after a purchase to be sure they are happy.
  • Making sure that the product they order is the right product for what they hope to achieve. i.e. If you sell essential oils, find out what result they expect and if what they plan to order is a good fit.

Good service might also include:

  • Not making exaggerated claims.
  • Not bombarding them with offers.
  • Not ignoring them if they quit making purchases.

Not everyone summits Mount Everest. It takes a dedication that not everyone has.

So does building a highly successful business.

But the person who stands on top of the world will tell you it is worth it.

So will you when you acquire the personal development that comes from doing the hard things and consistently following the simple steps to building a business.

God bless your journey,
Connie Suarez


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