Why Building a Brand Online Makes Recruiting Easier, Faster & More Convenient

You hear build your business, not your brand.

But isn’t your brand your business?

My mentor and coach, Ferny Ceballos, weighs in on the subject.

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I was having a conversation with my friend, Rob Sperry, who’s a trainer and top earner in network marketing…

And I was sharing with him something REALLY PERPLEXING that another network marketing top earner said in front of a crowd of a few hundred people at a company event.

What was said was repeated over and over again like a mantra…

“Build your business, not your brand.”

I knew where this advice was coming from since many in the crowd had been building their business online and not exactly following the recommendations of the organization and it was essentially an attempt at warning people against not listening to their upline.

As told the story, Rob jumped and said to me “I heard that too! I know exactly what you’re referring to!”

We both agreed that this was terrible advice. (And I’ll explain why in a second.)

That being said, it’s one thing to disagree with people in our profession. Happens all the time. People likely don’t always disagree with me! Agreeing to disagree is one of the hallmarks of a civil society.

But the REALLY PERPLEXING part is that this was coming from someone who had built a big online brand, sells courses online, holds seminars, speaks at events world wide, has a big social media following, does FB Lives, etc. etc.

This was very much a case of…

“Do as I say, not as I do.”

So if you’ve been trying to figure out ways of building your business online, because old-school methods like home parties and hotel meetings are not working, here’s what it actually means to “build a brand” and why the above advice is so terrible.

Your brand is your business!

It’s simple: every action you take in your business results in either…

  • Being more likable, or less likable
  • Having more credibility, or less credibility
  • Improving your reputation, or trashing it
  • Being memorable, or forgettable

Think about this: every person you talk to, you either leave either a good impression or a bad impression.

So if someone chooses to never talk to you again, because they think you’re creepy and weird after you tried to prospect them at a mall, then…

That’s your brand, in their eyes!

So with every action, you’re affecting your public image and your relationships in the world — which, in turn, all affect your brand.

And you can accelerate things by taking your business online, (that could be a good or bad thing), because social media allows you to make an impact quicker, more efficiently, and with more leverage.

Using methods we teach here at Elite Marketing Pro, you can reach out and connect with far more people than you EVER could with face-to-face prospecting or having home meetings.

The upside is that you can impact significantly more people by building online.

The downside is that if you are doing it wrong or in a sleazy way, you can destroy your reputation and the reputation of network marketing, that much faster!

A lot of people don’t know how to build online (without being annoying!)

Many distributors take the same awkward, repulsive recruiting strategies they’ve been taught to do offline, and make the problems worse online – and still produce zero results!

In the end, this ends up ruining their reputation.

They’re just doing social media recruiting all wrong.

They come off salesy and pushy, and before too long, people block them on social media.

Okay, so think about that for a second: what are they doing?

Well, they’re building their brand, just not in a good way.

Their brand is being defined as a “spammer.”

They are now that guy that people need to unfriend or block on social media.

That, at the end of the day in the context of business, is building a brand.

Thus my original point…

You can build a negative brand or a positive brand

It simply depends on how you conduct yourself.

If you approach building your business in a selfish and aggressive way, then your brand will be damaged and you’ll still get poor results, which is important because…

The results you produce in your business also affect your credibility.

And as you build your business and create more results, those results become a part of your brand, as now you’re associated with success.

Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you’re known to people – “the failure who keeps annoying us with his pyramid thing”.

This is especially true if you’re building online and interacting with other network marketers, as you will become known as that guy or that girl, who does network marketing all wrong and doesn’t know what they are doing.

On the flipside, 3-4 years into my network marketing career, I had personally recruited THREE 7-figure earners into my downline, because my BRAND as “Ferny Ceballos”, represented “online building”,”traffic”, “trust”, “results” and just being “a good guy”.

That was attractive to them at a time when they were looking for a new Network Marketing company.

No doubt I’ve made mistakes, but my overall body of work, made me attractive to them as a sponsor and they approached me!

Now before I give you the complete formula for the “magic branding pixie dust” which helped me recruit these three 7-figure titans, here’s what a brand isn’t…

Your brand is NOT a bunch of pretty pictures!

…or motivational quotes, or any of that stuff.

Your brand is all about the results you’re producing, the actions you’re taking, and the people you are affecting.

So even if you’re doing Facebook Lives, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.

So you’ve got to be strategic with your message.

Returning to the terrible advice many distributors are being given…

“Build your business, not your brand.”

I think this advice is actually trying to get people to do this (equally terrible)…

Build your company’s brand, not your personal brand.

But here’s the thing:

Promoting your brand and your following VS the company’s products and the company’s opportunity, should not be in conflict.

In fact, by now you may have heard the VERY GOOD advice from leaders that GET IT…

You should NOT lead with your company’s products and your company’s name on social media.


People shouldn’t even be able to figure out which company you’re with

…from your social media profile.

And why is that?

Because people join people and people buy from people in this profession.

Your brand is not this big intangible idea.

In addition to being likable and trustworthy…

Your brand is based on what people think you can do for them.

If you’re perceived as someone who can help people achieve their goals or solve a problem in their life, that means you are building a positive brand and people will want to join you or buy from you.

That ultimately serves the interest of the company, by helping you make more sales on their behalf.

On the other hand, when you post stuff about your company & products, in lieu of developing your brand, you are diminishing the role you play in the eyes of your followers.

Remember, people can literally go search the company name on Google without talking to you and buy the product from someone else or even join someone else.

By posting about your company, you are saying the company plays a bigger role in helping them than you do.

You’re just a sales person – an unimportant commodity – they don’t need. In fact, if you are perceived as a sales person, you are repelling your prospects!

Or they will read a bunch of negative stuff on Google and not want to talk to you.

Obviously, in a business that relies on trust and relationships, the prospect NEEDS YOU.

There is a time & place to talk about the company, but that’s only when you present the product or opportunity to someone, not when you are prospecting or marketing in public.

Create a little mystery and curiosity, by focusing on what you can do for people or help them with.

And you haven’t figured it out already, all these lessons apply to building OFFLINE, as well as ONLINE.

DO NOT diminish the critical role you play as an advisor and expert in the eyes of your prospect.

Great networkers position themselves as advisors (not sales people), who can help others get what they want.

Now, the reason I prefer building online is this…

“Old school” methods make true business-building nearly impossible if you’re a busy person

For instance, think about the time it takes to do a single home meeting.

If I do one home meeting — if I’m lucky — I might have 5 people there.

And most of the time, if I’m doing home meetings, I’m doing maybe two, three a week at most.

Now, think about the investment of time, one evening, 12 prospects, maybe 1 joins…

Or if you’re going to spend a couple hours doing 1-on-1’s!

That’s an even more inefficient way of doing things.

And think about it this way…

During that SAME two hours, you’re meeting with somebody at a coffee shop, or conducting a home meeting…

You could expose your business on the Internet to at least twelve people!

Meaning you talked to them about what you can help them accomplish and you referred them directly to whatever presentation process for enrolling them as a customer or new team member

So, the choice is this…

Introduce the business to one or two people…or 12 people…every two hours… any time of day?

Which one would you choose?

And that’s basically all we’re doing here at Elite Marking Pro, we’re teaching people how to connect with a lot more people, faster.

We teach how to brand on a mass scale where you can…

  • Reach literally millions of people
  • Scale your business to whatever heights you want
  • Build a brand that extends beyond your network marketing business
  • Create multiple streams of income (if you want)
  • Recruit en masse

Using our methods, with an online presentation, you can basically enroll a few hundred or even a few thousand people in one evening — once you’ve built your brand to that level.

Yes, it takes a little time to learn the skillsets, but that’s what we do here at Elite Marketing Pro.

So if you’d like to learn more about…

How to build a positive brand (whether you’re building online or offline)

…then I highly recommend you learn more by signing up for my FREE Online Recruiting Bootcamp.

It’s a video course where I’ll walk you through taking your business online.

While it is very possible to build your network marketing business offline, the way I’m providing you is much easier, efficient and quicker in combination with network marketing fundamentals.

In fact, I’ll share exactly how I passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into my business each month.

You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to my 10-Day Online Recruiting Bootcamp.

And if you found this content helpful, I would love to read your comments below!

Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro


Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…


The Hero’s Journey – Or How to Connect with Your Story

How do you compare with Luke Skywalker?

But, if you are a network marketer, some of your friends and family think you have gone over to the dark side.

So, maybe you are Luke’s father.

It’s all good.

It is part of your story after all.

And you have heard it before.

Stories sell.

So, let’s learn how to tell our stories well.

If you are worried that I will beat the Star Wars theme to death, don’t worry. I don’t know it well enough.

I want to get down to the basics of what we need to understand to make our stories sell.

When I read about crafting our stories using the Hero’s Journey, I googled it. And that is what I suggest you do. You will see many drawings to explain this model that works well for movie producers, novelists and the ancients who started telling myths.

Here is one of my favorites:

hero's journey1
Don’t forget to Google, The Hero’s Journey to see this and many other images.

Before we move on, just a bit of explanation. The Hero’s Journey started with an anthropologist named Edward Taylor. Since his foundation was laid, many people have studied and used the Hero’s Journey.

And you and I must do so as well.

There are twelve stages in the Hero’s Journey. Some of the diagrams I saw on Google divide those into three acts. But I think if we focus on the twelve stages that will be good.

Here they are:

  1. THE ORDINARY WORLD.  The hero, uneasy, uncomfortable or unaware, is introduced sympathetically so the audience can identify with the situation or dilemma.  The hero is shown against a background of environment, heredity, and personal history.  Some kind of polarity in the hero’s life is pulling in different directions and causing stress.
  2. THE CALL TO ADVENTURE.  Something shakes up the situation, either from external pressures or from something rising up from deep within, so the hero must face the beginnings of change.
  3. REFUSAL OF THE CALL.  The hero feels the fear of the unknown and tries to turn away from the adventure, however briefly.  Alternately, another character may express the uncertainty and danger ahead.
  4. MEETING WITH THE MENTOR.  The hero comes across a seasoned traveler of the worlds who gives him or her training, equipment, or advice that will help on the journey.  Or the hero reaches within to a source of courage and wisdom.
  5. CROSSING THE THRESHOLD.  At the end of Act One, the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values.
  6. TESTS, ALLIES, AND ENEMIES.  The hero is tested and sorts out allegiances in the Special World.
  7. APPROACH.  The hero and newfound allies prepare for the major challenge in the Special world.
  8. THE ORDEAL.  Near the middle of the story, the hero enters a central space in the Special World and confronts death or faces his or her greatest fear.  Out of the moment of death comes a new life.
  9. THE REWARD.  The hero takes possession of the treasure won by facing death.  There may be a celebration, but there is also danger of losing the treasure again.
  10.   THE ROAD BACK.  About three-fourths of the way through the story, the hero is driven to complete the adventure, leaving the Special World to be sure the treasure is brought home.  Often a chase scene signals the urgency and danger of the mission.
  11.  THE RESURRECTION.  At the climax, the hero is severely tested once more on the threshold of home.  He or she is purified by a last sacrifice, another moment of death and rebirth, but on a higher and more complete level.  By the hero’s action, the polarities that were in conflict at the beginning are finally resolved.
  12.  RETURN WITH THE ELIXIR.  The hero returns home or continues the journey, bearing some element of the treasure that has the power to transform the world as the hero has been transformed. ¹

Here is a simple drawing of the Hero’s Journey.

hero's journey2

Now I will tell a network marketer’s story using the Hero’s Journey:

Stage 1. Our Hero (network marketers are heroes) was living her ordinary life in the summer of 2010. She may not have been typical though because she had been sharing a home with her mother for several years. Let’s call her Connie.

Connie had been privileged to be the director of a small but meaningful nonprofit organization. But her first priority was her mother. And her mother was aging. Connie sensed her mother’s increasing need for Connie to be at home with her.

At the beginning of 2010, Connie had cut back her hours to give her mother more time. That unfortunately caused increased stress. When Connie was at home she felt guilty that she wasn’t at The Center. When Connie was at The Center she felt guilty that she wasn’t at home with her mother.

Stage 2. Connie knew that she needed to resign from the position she loved. But wondered how to make it work. She knew that change had to take place.

Then Connie’s daughter sent her a message, “Mom, there is a video I’d like for you to watch. Here is the link: uipqrq;kzslf.com.”

Stage 3. After watching the video, Connie messaged back, “That look’s interesting, how much does it cost.”

Connie said she couldn’t afford the product because she was about to be unemployed.

Stage 4. Connie agreed to a three-way call with her daughter and her daughter’s up line. Connie told the up line she couldn’t afford to buy the product much less join the company.

Stage 5. But a couple days later, Connie found the money and joined to the great surprise of her new up line. She said to herself as she paid the amount that had seemed impossible and was a big leap, “I’m all in now.”

Stage 6. Connie had misgivings about network marketing and the training she received did little to dispel her misgivings. But she was told: make a list, call everyone on the list, get them to watch the video and then get an up line on a three-way call.

Connie made some lifelong friends as she learned to trust her up line. She grew to respect the company leadership and loved the quality of the products she represented.

Still, she dreaded making phone calls. Some people were pleasant and agreed to watch the video, some said no and some sounded so awkward about saying no that Connie grew to dread the phone calls.

She faithfully attended all the events she could, even though that meant a three-hour drive one way. She got better at making phone calls and reaching out to strangers, which was good because she had called her list numerous times. Connie didn’t see how she could call them anymore.

Stage 6. Suddenly, all that changed when Connie’s mother needed her full time. Connie could no longer get out to recruit and add to her list. Connie had to find a new approach.

She tried several options before she found Attraction Marketing Formula. She saw an ad like this one:

AMF_Banner2_800x250 (2)

When she clicked on it a whole new world of coaching and training opened up to her.

Stage 7. Connie was challenged by her new coaches to boldly see herself as a hero with a hero’s calling. Connie was forced to step way out of her comfort zone.

Stage 8. Connie saw that she had personal issues that she needed to overcome. It was terrible at the time and wonderful as she looked back to see a new Connie emerge. Network marketing had begun the process but Connie knew that to become all that she needed to be as a businesswoman she had to follow the coaches call to be herself – to acknowledge that she had greatness to offer. It was terrifying and wonderful.

Stage 9. Connie was essentially a new person. She was full of joy and eager to share with everyone. As with all new converts, Connie thought she had “arrived.” Truly she needed her coaches and training all the more as she embarked on the mission to share with others.

Stage 10. Was Connie ready to face the most challenging obstacle towards her ultimate success? Connie’s nemesis was the technology of the internet. Even though she had tools that simplified the tasks at hand her days often ended in failure.

There were days when defeat seemed complete and final. But the cry of network marketers was her mantra, Don’t quit. It isn’t eloquent but it is crucial. And Connie didn’t quit. It was one step forward and two steps backward somedays. But she kept going. Connie kept plugged into her mentors, her coaches, her training. And the daily victories came more often. The defeats became fewer.

Stage 11. As Connie worked through each step of the training, she became aware of a vision that she had. Connie realized that she had key skills that would empower all network marketers to become more effective recruiters and confident closers. The skills were indeed a system that anyone could use and teach. She had a way to offer those skills and that system to anyone.²

Stage 12. Connie has so much to offer her family and friends. This morning she offered to help her sister market the Christmas and Easter plays she has been writing for the small church her husband pastors. You have no idea how much joy that gave Connie.

What do you think? Is it a compelling story?

I hope it inspires you to get busy and write your story. I recently wrote my story using the Pixar Hollywood Blockbuster formula. The formula gives a simpler story.³

You should have both ready to share.

When time is short use your short version. Like when you are taking Uber to the airport.

When a longer version is called for, use the Hero’s Journey. That would be for when you are in front of the room sharing your story.

I wish you well in the making and telling of your story.

Network marketing is an awesome Odyssey. I wouldn’t have missed it for the world.

I want to read or hear your story. Send me an email – conniesuarez@prezzurepointz.com – or call me – 720-507-8231.

God bless you,
Connie Suarez

¹ The Twelve Stages of the Hero’s Journey are copied from: http://www.thewritersjourney.com/hero’s_journey.htm

² Connie is close to launching her Five Listening Skills that become a system on theintentionalrecruiter.com. When you check it out she will reward your patience with some generous discounts when you use the code: PRE17 .

³ Here is the link to that blog: https://prezzurepointz.com/2017/10/09/what-do-croc-brain-and-pixar-have-in-common/

Online or Offline. It is the “battle royale” for recruiting.

Online vs. offline.

It can seem like the “battle royale” of our times when it comes to how you should build your business because folks in either corner are constantly slugging it out saying their way is best.

It can get ugly!

But what if it’s not either/or?

What if you could do both (…and get even better results to boot)?

As a network marketer, what are some of the things you’ve been told?

  • Create a list of 100 people
  • Talk to friends and family
  • Fake it until you make it
  • Go for “No”
  • “No” doesn’t mean “no forever”
  • The fortune is in the follow-up
  • It’s not selling, it’s sharing
  • Share with everybody within three feet
  • If they can fog a mirror, this would be a great opportunity for them
  • Give home presentations
  • Hit people up in the malls

These are all old-school, traditional, belly-to-belly ways to market.

What’s funny is that there are a lot of similarities here to how you should build your business online.

I am thrilled to let one of my mentors share with you her insight on how to blend “old school” network marketing with the greatest tool of the Twenty-first Century.

Here are thoughts from Chef Katrina, Elite Marketing Pro Community Insider.

The Online “Three-Foot Rule”

Especially if you’re first starting out, you should talk to everyone within “three feet” of you online.

No matter the social media platform, if someone connects with you, you should reach out and start networking.

For instance, on Facebook, you should send a personal message to anyone who…

  • Sends you a friend request
  • Likes or shares one of your posts
  • Comments on a post or an ad (more on this in a moment)

Ask them about their business and goals and see if you can determine what they’re struggling with.

The Online “List of 100”

Here at Elite Marketing Pro, we recommend using Facebook’s advertising platform to connect with people who are already invested in the network marketing industry.

…and thus aren’t skeptical your business is a “pyramid scheme” or “scam.”

You can make lists of targeted “interest groups” highly likely to respond to your offer—for instance, the followers of a big name guru like Tony Robbins or Robert Kiosaki.

So instead of making a list of 100 people who very likely aren’t interested in starting a business, now you’re actually talking to people who’ve been bitten by the “entrepreneurial bug.”

No more dealing with unresponsive friends and family members.

No more getting rejected by strangers in whatever strange land you find yourself prospecting.

Talking to people who are already interested is more than half the battle so your closing ratio will soar.

At the end of the day, though, traditional and online methods are similar, because much of the time you’re still going to hear “no.”

That’s just a fact—it’s still a number’s game.

But, it’s also true that “no” can simply mean it’s not the right time.

Hence the timeline advice…

The fortune is in the follow-up.

How Follow-Up Works Online

There are many forms follow-up can take online, and many of them are completely automated!

You can follow-up via email.

You can follow-up by providing content on your blog.

Follow-up can mean broadcasting a Facebook Live.

It’s a brave new world with today’s technology.

You’re not limited to the phone.

Social media is a highly-leveraged and largely automated follow-up channel.

You can also text message or host a webinar.

You have SO many options.

But what’s important to remember is that you’re still talking to people.

Traditional and online networking overlap each other in that you’re going to have to talk to people with either method.

Let me say that again…

You’re going to have to talk to people!

Because if you’re not…

  • Reaching out and talking to your leads,
  • Connecting with your audience,
  • Getting out there and making connections, and
  • Eventually automating everything possible

…you’re not building a real business.

You know, I was talking with a coaching client the other day.

One of the things this individual said was…

“This is a lot of hard work!”

Well, I’m going to be dead serious with you for a moment—it is hard work.

Whether you’re doing the traditional method of building your business or you’re building online, it’s still work.

Especially in your first year—you can’t avoid it, you can’t get around it, you can’t wish it away, you can’t hope there’s an easy button…

You just need to do the work.

I mean, seriously…

You can’t spell “networking” without “working!”

Your first year you’re online is the most critical in your business.

This is your year of building trust.

It tends to take a year of being online, a year of consistently being seen by your audience, a year of providing value, education, and training—for people to grow to trust you.

It’s easy to get distracted.

It’s easy to lose focus

Imagine this…

You’re teaching everybody how to build one business, and all of a sudden you veer off and start promoting something else (and then something else).

If you do that within your first year, you’re going to lose trust with your audience.

If you’re always looking for the next thing you won’t be able to focus on the task at hand.

So don’t waste time starting over again and again…

Commit to twelve solid months of delivering value to your audience

Think about it…

If you’re dating someone, you’ve got to commit to them.

When you’re in a relationship, you’ve got to show up every single day.

It’s the same dynamic with your audience:

You’ve got to show up, keep your word, and fulfill expectations.

The moment you disappear, the moment you veer off-course, the moment you come up with a new product (or service or offer) you’re going to break that trust.

And it’s hard to get back on track when you don’t show up.

So commit to the process, because…

You’re becoming the go-to authority they’re seeking

If you show up, you’ll become the trusted recommender.

So, it’s time to ask yourself…

  • Are you committed to staying the path?
  • Are are you committed to following through?

If you are, then don’t try to avoid the work.

  • Learn how to build those relationships!
  • Learn how to offer the presentation!
  • And learn how to follow-up with people using the tools available today.

Find out what’s going on in your prospects’ world and match your product to their need.

There’s always a problem—become the solution provider!

There are problems galore out there.

So become the master at solving problems and you’ll always be the go-to person—you’ll always be the person they want to join.

Blend online and offline to your utmost advantage!

You can…

  • Follow up easier through the Internet than you ever could before.
  • Easily connect with over 100 people every single day using the Internet.
  • Get more “nos” faster to get to your “yeses” sooner online.
  • Show people your presentation, without having to invite them to a hotel or home meeting.

And you can do it all online.

You can do so many things that traditionally done offline and blending them with the online world.

Sure, there are some technical skills you need to learn, and you’re going to get frustrated at first—that’s the experience we all have.

But you need to realize that if you’re reading this article today, you are among the smallest percentage of people that actually understands how to build a network marketing business online.

You are a minority in this industry (use it to your advantage!)

Give yourself twelve months.

Commit to the process and make sure you’re taking action every day.

It’s your opportunity right now to “embrace the blend” and be one of the pioneers in the network marketing space who are successfully building their businesses online and doing what it takes to move forward.


You have the opportunity—right now—to be a part of the transformation of the network marketing industry.

After all, we know that’s where the industry is going.

There’s no way around it.

In ten years, you won’t even recognize the industry.

But one thing will always remain the same: network marketing is one of the most powerful ways a person in a nine-to-five job can step out and start learning what it’s like to build their own business.

So be a pioneer.

Get out there and connect with people, make some mistakes, and have some fun!

Ready to blaze your trail?

Then I strongly encourage you to sign up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.

You’ll learn how to build your business online using proven “attraction marketing” strategies so you’ll never have to chase down deadbeat prospects again.

Plus, you’ll see how Ferny Ceballos, CMO of Elite Marketing Pro, passively generates 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into his business each month.

These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).

So if you’re ready to get started…

Simply click here and you’ll get access to the 10-Day Online Recruiting Bootcamp.

And if you found this content helpful, I would love to read your comments below!


Chef Katrina
Director of Client Experience
Elite Marketing Pro


Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…



Chef Katrina is the Elite Marketing Pro Community Insider. Her passion is building and supporting this Elite community of entrepreneurs. She has created her own products, is a sought-after speaker, and a top Elite Marketing Pro Affiliate.

Fear Is Not a Problem

Oh but you say, it is.

If fear is one of the obstacles that you face in building your business, I have good news for you.

I watched a video by Mel Robbins with the same title that I used for this post.

From one presentation by Mel about procrastination my life was transformed. She taught me how to use the Five Second Rule to help me take action when it mattered.

I learned then that my brain was working against me with procrastination.

With the Five Second Rule, I learned to take action within five seconds of having an idea. That could be anything from doing what I have thought of immediately to writing it on my calendar.

But how can the Five Second Rule help us when fear threatens to paralyze our business?

You can read my brief summary below or watch Mel Robbin’s youtube video Fear Is Not a Problem.

Mel Robbins acknowledges that Fear is Real.

What a relief that has to be to the person who doesn’t travel because of fear of flying. That can be freeing to the person who is afraid of public speaking.

But you have to learn what to do about fear.

Fear is a real physical reaction that your body is experiencing.

What is interesting is that reaction is just like how your body reacts when you are excited.

Fear = Excitement

So, you do a little mind game with yourself.

When you feel fear and an anchor thought you can convince your brain that you are excited not afraid.

Let’s say you are afraid of flying. As you stand in that endless security line the fear ties you up inside.

Remind yourself of why you are flying. You will be landing in a tropical paradise and be spending a week relaxing on a white sand beach.

Now as you wait fearfully to board the plane, tell yourself, “I am excited to be taking this vacation. I am excited to sunbathe and take the deep sea fishing excursion. I am so excited.”

In her video, Mel demonstrates exactly how she uses this trick when she is preparing to speak at an event.

Make sure you take the twelve or thirteen minutes to watch it.

I value your input.

Feel free to call me – 720-507-8231 – or email me – conniesuarez@prezzurepointz.com.

God bless you,
Connie Suarez

Three Types of Facebook Ads Every Network Marketer Should Be Running Right Now

Are you a network marketer without a big advertising budget?

Don’t fret!

Because it can be a lot more affordable (and profitable) than you ever imagined to run paid advertising today.

Leveraging Facebook’s ad platform is, by far, the quickest way to automate and scale your business to six- and seven-figures.

The value of network marketing is leveraging, right?

In this post Matt Baran shows how you can leverage Facebook ads. He takes it step by step and makes it doable even for the novice.  And if after reading Matt’s post you still have questions there is a free training offer for you at the end.

And if you aren’t advertising yet, don’t let this post keep you  from doing just one to start with.

If you are like me, you will need to take it one step at a time. Call – 720-507-8231 – or email me – conniesuarez@prezzurepointz.com – if you want to know which steps I took first.

Connie Suarez

Now, there are three types of ads you should ALWAYS be running.

Contrary to what some ‘gurus’ teach, it’s not just a matter of setting up a Fan Page and driving traffic to your capture page.

Traffic today is an “ecosystem,” where you need to run multiple types of ads together for everything to work properly.

Here’s why…

Facebook is a SOCIAL networking platform!

As such, you need to pay attention to the social aspect and use it in conjunction with paid advertising.

That synergy is where you’ll start seeing magic happen with your ads.

Facebook ads are only difficult and pricey when you’re just trying to get clicks to your website, without engaging your audience first.

That’s why I’ve come up with this three-tiered system that works well for online entrepreneurs and small-business owners.

So let’s dive in!

The first ad you want to run is a…

Big picture time:

Stories are the way people connect and identify with others.

They’ve been used since the beginning of time, before there was TV.

All the way back when cavemen sat around campfires, they told stories to entertain each other.

Human communication is story-based!

Think about when you were in your high school history class, sitting at your desk, bored out of your mind.

You’d think to yourself…

“Yeah, this kind of sucks.”

And then the teacher starts to tell a story, something you’d never heard before, and all of a sudden, you perk up!

Now you’re interested in early colonial history (…because who knew there was cannibalism at Jamestown!?)

It’s the same way with your ads.

Instead of just saying something like…

“Certain network marketers do this, which doesn’t work. However, I know what works, and here’s the secret I found.”

You really want to tell a bit more about who you are and what you do.

The struggles you went through.

You want to develop an emotional rapport with your audience

So they feel like…

“Oh my god, this person is just like me. They went through that just like me.”

And you want to get them to raise their hands and say…

“Yes, I want to work with you.”

Because they identify with you.

That’s done through telling stories.

So a story ad is number one.

It could be accomplished through either a clicks-to-website ad or a conversion ad.

  • You could ask people to “comment below” to get more information, or
  • Or you can also run traffic to your website to get people to sign up for your free lead magnet.

Point being that a story ad is the number one thing you need to run, because you need to get your message out there as an entrepreneur.

The second type of ad that every entrepreneur should be running is a…

Video views are cheap on Facebook right now.

In fact, Facebook rewards advertisers for using video in their advertising.

And essentially what you’re doing is creating your brand by creating familiarity with your prospects.

You might not get a conversion right away, but you’re getting in your prospect’s head.

They say…

“Oh my god, I’ve seen this person all over Facebook, they must know what they’re talking about.”

So when you eventually ask for the sale, or even just to get them on your email list, they’ll have some familiarity with you.

They’ll know who you are, because they’ve seen your videos in their News Feed.

The best thing about videos right now is this:

Facebook rewards you for doing them!

It’s also a great for retargeting.

People used to think of retargeting as something complicated or too “techie,” but Facebook has made it super easy at this point.

Now you can retarget easily with videos.

Here’s one of the best ways to do it:

  1. Do a Facebook Live and boost it ($5 minimum)
  2. Let this campaign run for a day or two
  3. Once complete, go into your Ads Manager account
  4. Under Audiences, you’ll be able to create a Custom Audience of everyone who viewed your video

Now you have an pre-made audience of prospects who’ve watched your video to follow-up with!

It’ll be a smaller audience at first, but a HIGHLY responsive one.

Then you can boost future videos to that particular custom audience.

That audience will keep building and building, so they get more and more familiar with you.

Bottom line:

You’ve got to do video ads!

You’re not going to be successful on Facebook if you’re not running video ads.

Because that’s the direction Facebook’s going to compete with YouTube.

Video is the way of the future.

You’ve got to learn to do it.

I don’t care if you’re too afraid to get in front of the camera; too bad!

You’ve got to get over that if you really want to build your network marketing business online.

The final type of ad you want to run is a…

This is the type of ad where you get somebody to raise their hand and say…

“Yes, I want to work with you.”

Or you get them to sign up for your email list on your website.

Which eventually you want to turn into a purchase.

The conversion ad is something that you want to run when you’ve already shown people your story.

They’re already familiar with you.

They’ve seen your videos at this point.

You provided value to them, and now you can say…

“Hey, you know what? I’ve got this solution right here. If you’re interested, hit me up. And here’s the link to my website, go ahead and sign up right here.”

But here’s the thing with conversion ads…

You want to already have some familiarity with your audience, because you’re going for “the ask” on this ad.

And you want them to take a specific action other than just watch your video or read your blog post.


You want them to make a commitment

It’s kind of like going on a first date with someone.

You wouldn’t ask them to marry you on the first date.

That’d be weird and creepy.

You’d want to go on one, two dates, three dates, four dates, five dates, etc., to build a relationship with that person.

Eventually, once there’s a bond and trust, then you can ask for their hand in marriage.

It’s the same way with your customers.

Asking for a big commitment, like signing up for an email list right off the bat, is a big ask for somebody.

We’ve all got way too many emails in our inbox at this point.

We’re all inundated with advertising message after advertising message and ad after ad after ad.

We’ve all become extremely skeptical about everything

The last thing we want to do is have somebody else, some other marketer that could be a fly-by-scammer, clogging up our inbox.

We don’t want them in our inbox until we trust them.

Again, it’s the same as where you wouldn’t want to ask for their hand in marriage right away.

You want to build up a certain level of trust, and that’s why you want to share your story.

It’s powerful when you put your face out there by doing Facebook Lives, and then retarget those viewers with more content in their News Feeds..

Now they know who you are.

Now when they see your capture page or a blog post they’re going to be say,

“Oh, I recognize that person and they know what they’re talking about. Let’s check this out and maybe I’ll buy now.”

Bottom line…

Traffic and conversions is all about building relationships

By following the above strategies you demonstrate:

  • You’re a real person
  • You have a legitimate business
  • You’re fun and tell interesting stories
  • You can relate to others and understand their problems

At this point, why wouldn’t your prospects want to do business with you?

Now, I know that everything I shared was pretty high level and conceptual today.

But it’s important to know how to think about the process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.

Luckily, if you’d like help with the more technical side of running traffic, then I recommend taking us up on an over-the-shoulder tour of…

Our highest-converting ads and campaigns!

Yep, we’ve put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop

Hosted by none other than Tim Erway, our CEO and co-founder here at Elite Marketing Pro.

Simply pick a time and register right here.

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

You’ll see how this exact formula to turned a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

Hint: building relationships is a big piece of the puzzle.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.


Until next time,

Matt Baran
Traffic Specialist
Elite Marketing Pro

Matt Baran

Matt Baran is the in-house traffic specialist for Elite Marketing Pro. He began his career as an affiliate of EMP and over two years, mastered the art of paid traffic. Eventually, his skills caught the eye of Ferny Ceballos and was invited to join the EMP team. Matt teaches other home business owners how to drive traffic, get leads and convert sales at Acceleration events. His passion is finding underground loopholes to create massive amounts of dirt-cheap traffic and leads.

A Tale of Two Network Marketers

It is the best of businesses, it is the worst of businesses, it is the choice of wisdom, it is the choice of foolishness, it is the mindset of belief, it is the mindset of incredulity, it is the season of Light, it is the season of Darkness, it is the spring of hope, it is the winter of despair, we had everything before us, we …

Network marketing it has its lovers and haters.

It is either a good fit for you or it isn’t.

Fortunately, the Internet is giving network marketers more options.

And sometimes those options lead a network marketer away from the industry.

And truly no story of a network marketer is typical. This story will demonstrate somewhat.

Network marketers are looking for better ways to build their business. And those options come in many sizes and shapes.

The first network marketer in our story had joined network marketing because of a product that was like no other. She had mixed ideas about the business model but eagerly forged ahead.

Every event she attended gave her similar advice:Don_t quitAttend every eventFollow the planShare with everyone you knowAdd heading1

  • Don’t quit
  • Attend every event
  • Follow the plan
  • Share with everyone you know

Month after month she faithfully followed the advice with moderate success in spite of the feeling of dread sharing with everyone gave her.

Meanwhile, on the other side of the pond, another network marketer boldly took up the business model because she wanted a better life for her family.

She attended all the events and heard similar advice although her product was completely different. She believed in her product and her company.

Real success eluded her even though she faithfully worked the plan.

She wondered if there was a better way to help provide for her family.

Then one day our first network marketer’s mother needed more of her time.

Suddenly, the business plan didn’t work so well for her. You might say it was even less of a good fit for her except that it was never a good fit.

So, she started looking for something else with no clue what that might be.

And that opened her mind to really new options.

Turn Your Passion Into ProfitSo, when she saw the ad that said, Turn Your Passion Into Profit, she clicked on the button, typed in her email and gave her credit card info.

It turned out the profit went to the convincing young man who sold his product to her. It wasn’t a great fit for her.

So, she kept looking and believing that something better was out there.


And then one day she saw an ad that introduced the idea of attracting folks who were interested in what she was doing. The idea of being able to connect with like-minded people was a new concept. She liked the sound of it and explored further.

She plugged into the coaching and training that was offered and suddenly she had a second stream of income coming in.

And something magical happened. As she connected with folks from other parts of the country and world the pressure to sign up the people in her community and family subsided. She felt new freedom and realized that people were approaching her. She became more selective with who she connected with once she knew that there were thousands yet to reach.

Back across the pond, the other network marketer had discovered the same team and she joined them.

She found a supportive community that cheered her on as she progressed. She applied everything that she was learning from a great team of coaches and trainers.

She and her family skimped as she built a new business.

Until one day, instead of taking on an extra day at her job as she had once planned she quit to focus on her new business.

Don_t quitAttend every eventFollow the planShare with everyone you knowAdd heading1 (1)She is still working hard to make it the business she has always dreamed of. But she knows that the hard work and sacrifice is starting to payoff.

She not only quit her job, she quit her network marketing business because the other is all she will need.

Her counterpart almost made that decision but in the end realized that she couldn’t say goodbye to her MLM company or their products.

But because of the confidence she has gained she is launching a training product and now has three streams of income.

It will take more work and sacrifice for each of these network marketers to realize their goals. But they are more than equal to the challenge.

As I heard them say at the end of a productive fulfilling day,

“It is a far, far better thing that I do, than I have ever done; it is a far far better rest that I go to than I have ever known.” Charles Dickens, A Tale of Two Cities

I have enjoyed telling you two true stories of network marketers with a little help from my favorite author and my favorite novel – Charles Dickens and A Tale of Two Cities.

I would love to hear your thoughts.

Feel free to call me – 720-507-8231 or email me – conniesuarez@prezzurepointz.com.

God bless you,
Connie Suarez

What Do Croc Brain and Pixar Have in Common?

Your success in connecting with family and friends. That’s all.

I was pretty sure I would get value from The Hollywood Blockbuster Formula webinar with Pamela Herrmann. But who knew that she would make croc brain and Pixar relevant for marketers?

pamela-herrmannPamela Herrmann is a best-selling author and national keynote speaker on the subject of brand story and customer experience.

Her book, The Customer Manifesto, was ranked #3 by Business.com in their list of Excellent Customer Service Books Every Business Owner Should Read, outranking Gary Vaynerchuk and Tim Ferriss.She is host of the Customers For Life podcast and the video program, The Morning Would Show.

Her extensive client list includes jetBlue, Community College of Denver, FullContact, and Mortgage Cadence.

And, I didn’t expect to be given a clear game plan for talking with people and writing blog posts, either.
It boils down to two concepts:

First, keeping it simple enough for the croc brain.

 You may have heard about the croc brain.
Pamela introduced us to it with a story. She was already demonstrating the second concept. But let’s not get ahead of ourselves.
Pamela’s brother has an awesome job. Here is how he describes it:
“I oversee the creative and technical processing for all voice files associated with Blizzard’s games, and ensure that the processing templates used for localization (the foreign language versions) are clear, and adhere to established convention.”
Did your eyes just glaze over?
That is the typical reaction. Because Pamela’s brother is not talking to your croc brain.
croc brain
If he would say, “I get to design the sound responses in World of WarCraft, the world’s most popular video game.” Even if you are like me and have never played World of WarCraft you would be impressed, right?
Because of the above response talks to your primitive “croc brain.”
If your story is going to be effective you need to understand this concept.
The croc brain is sort of a gatekeeper. If you satisfy it you will then be talking to the mid-brain.
But the mid-brain wants a story, not the technical information that Pamela’s brother used.
When would it be appropriate for the explanation Pamela’s brother gave? When he is talking to computer game design professionals. They would understand and appreciate what he said.
But not you and me. We need a story. Which leads us to the next concept:

Why stories matter for your business and how to craft the story that will stand out from the crowd.

First, stories matter because:
  • they create an emotional connection
  • they’re more memorable
  • so few are doing it right, it’s easy to stand out

How do you craft the right story?

Keep in mind that you get entrance into the other persons thinking with a primitive – croc brain – thought.

You may have the most amazing science behind your product. Your comp plan may be the best-designed plan in the industry.

But if you start with the facts that prove those statements you will be speaking to the neocortex. Or rather, you will be trying to.

But their croc brain will slam the door in your face.

Are there any recent conversations that went nowhere for you that all of a sudden make sense now?


You need to think like Hollywood.

Here is what I strongly suggest you do:

  • Go to pamelaherrmann.com
  • Navigate to the Brand Story tab
  • Request the CRAFT YOUR BRAND STORY [TEMPLATE] in the opt-in box at the lower right-hand corner

You will receive an email with the best help in telling stories I have yet seen.

Storytelling is vital for promoting your business. You have been trained to use your story and the stories of others.

Now learn to be effective telling your story.

After you read Pamela’s info you will have a clearer grasp of how important and how easy storytelling can be.AMF_Banner2_400x100Finally

If you are in business your story is unfolding. It will grow as you do.

That certainly has been true for me.

Seven years ago I started my story as a novice network marketer.

Every time I went to an event I heard:

  • Don’t quit
  • Go to every event
  • Share with everyone you know

And I grew my team but never felt comfortable with the method I used.

And then my mom needed me to be at home with her. I couldn’t get out as much as I needed to. I had exhausted my calling list.

My business was stalled.

So, I started looking for . . .

I really didn’t know what I was looking for.

Then I saw an ad that caught my eye. And I was introduced to the world of Internet marketing. And the many people who are willing to take your money for little or no value.

But, I kept looking and then I found value in the Attraction Marketing Formula.

20170608_210210After a year of coaching and training with awesome people like Ferny Ceballos, my business is not stalled. It has been transformed.

I get to grow my network marketing business and help others grow theirs.

I recently found myself saying in an email, It is fun to be me.

Want to join us at Attraction Marketing Formula but want more info first? Feel free to call me – 720-507-8231 or email me – conniesuarez@prezzurepointz.com.

I value your input.

God bless you,
Connie Suarez


Fifteen Years with Glen Campbell – How You Create a Life-Changing Opportunity

How do you create a life-changing opportunity in your life?

It usually isn’t in one big event but in small events that come together.

Jeff Dayton is an active Nashville music producer, songwriter, session guitarist, recording artist and educator and tours as a dynamic bandleader and solo artist.

He is a great musician in his own right.

But his main claim to fame came from a chance encounter.

He and Glen Campbell made Phoenix their home base when it began.

Jeff was the lesser known musician. He was a fan of Glen Campbell.

But they were not acquainted.

Then a chance backstage visit gave Jeff a chance to meet Glen.

Instead of Jeff telling Glen how big a fan he was, Glen was telling Jeff that he liked his music.

Jeff had no idea that Glen even knew he existed.jeffdaytontruth

Now if Jeff could only make that interest into something more permanent.

And then Glen was gone and the opportunity had evaporated. Jeff was frustrated because he hadn’t even gotten a phone number.

But Jeff wasn’t just wishing for the big opportunity. He was working toward it!

Jeff had been working at it for years.

Sometime later, Glen showed up where Jeff and his band were performing. Jeff invited Glen to join them in an informal jam session.

And Glen did.

Surely, this time Jeff would get a phone number.

But no. Before he could ask Glen was gone.

Jeff was very frustrated.

Then a couple days later a call came. Glen was on the phone and said, “Jeff, you are a hard person to get a hold of!”

Out of that call came a fifteen-year career as bandleader for Glen Campbell.

How did that happen?

And more importantly, what lessons can we learn from Jeff’s story?

Several things come to my mind. I suspect you will have something to add and I hope you do.

Competently Build Your Brand

Jeff promoWhile Glen Campbell was the better-known musician, Jeff Dayton was also a great musician.

He had worked to perfect his craft.

He was busy performing and getting better known. He was creating and producing music.

So, it was no accident that Glen Campbell and Jeff Dayton met.

I believe Jeff hoped for the big break to come. But he didn’t wait idly. He worked for the big break.

He was working to get better.

The Intentional Recruiter doesn’t hope for a “rock star” to come along and join their team.

They are busy becoming that person. As they work to become a “rock star” they will attract “rock stars” to them.

Here are a few activities you must do to be the “rock star.”

  • Find the network marketing approach that best fits your personality. There are several to choose from. What works for your upline may not work for you.
  • Practice your chosen skill set. Practice makes good. More practice makes better. Practice. Practice. Practice.
  • Steep yourself in personal development. Ask others what they are reading and why. Always be reading something yourself. And share what you are gleaning from your reading.
  • Get a coach to push to strive for more.

Attract Success

It is clear that Jeff Dayton’s skill as a musician attracted Glen Campbell to him.

“Chance” meetings may have been Glen Campbell on scouting missions.

It makes sense that Glen was wanting a bandleader. So, he was checking Jeff out.

Doesn’t that sound likely.

The “chance” meetings were “job interviews!”

With that in mind every time your “prospects” see you – in person or online, you are interviewing for a “job” with them. That is a fact even if you aren’t looking for a job or running a business.

You are constantly building a reputation. Better make it good.

On Facebook, you have an opportunity to stand out.

  • Be positive
  • Give valuable content
  • Avoid being a spambot for your company
  • Be consistent

Facebook is so valuable because your day to day friends see you there. And it gives you an opportunity to meet people you wouldn’t know in the real world.

As you build your brand and attract success, be aware it takes time. So, you must . . .

Patiently Expect Success


I don’t know how Jeff Dayton defined success, but I don’t believe it was meeting Glen Campbell.

Don’t you think that Jeff Dayton believed in his success enough to patiently work for it?

Between the time that Jeff got his first guitar and the day he met Glen Campbell a lot of work was required.

Jeff didn’t quit because success hadn’t caught up with him. He kept pursuing success.

And that is what we as Intentional Recruiters do.

It is said of many network marketers that they overestimate how fast they can be successful and vastly underestimate how successful they can be if they persevere until they find success.

You must expect and believe in success.

How does that happen?

You attend company events.

You read personal development books.

You put up a Dream Board.

You find a coach who will push you out of your comfort zone.

Boldly Act When Opportunity ArrivesJeffandglen

As Jeff Dayton told his story of how he became Glen Campbell’s bandleader, I was amazed at his boldness in asking Glen Campbell to join him in an impromptu jam session.

Would you have done that?

Well, yes you would, if you had prepared like Jeff Dayton had.

You are preparing for success.

If you don’t yet possess the boldness that Jeff Dayton had, get it.

Is there someone on your “chicken list” you haven’t called yet?

Act now with boldness. Make the call. Go to an event where you will meet that person.

Act to put yourself in the position to ask for the figurative “jam session.”

Look at the picture at the top of this blog post.

Do you believe Glen Campbell regretted how Jeff Dayton came into his life?

Consider one of the network marketing superstars you know who was invited by someone who had them on their “chicken list.”

Do you believe they regret how that foresighted person came into their life?

I don’t either!

By the way, I am glad you and I have been brought together!

You have something great to add to what I have written here.

Will you post a comment below, or call me, or email me?

God bless you,
Connie Suarez

theintentionalrecruiter.com is still a work in progress. I am working hard to get it up and running and to get to you The Intentional Recruiter eBook. theintentionalrecruiter.com is where you can learn all the skill sets and systems that work for me. Eventually, there will be several courses, eBooks, a Mastermind group, and coaching. You can sign up for the eBook and some courses now. Since it is in the PRELAUNCH stage there is a substantial discount on the eBook and courses – The Intentional Recruiter. Use the coupon code:  PRELAUNCH