Or are you offering what you know they need?
I wonder what you are answering?
Two or three years ago I think I would have said, Duh, what I know they need. I know stuff they don’t know.
Then when Mom had her surgery and I was spending lots of time on my computer I discovered a different understanding of marketing.
Here is the basic philosophy.
If you want to get your audience’s attention you need to talk about what they are talking about.
If you want to sell something, you need to find people who want that product.
Don’t try to convince the people who you are around that they want what you are selling.
Does that explain why some of your family and friends said no to the product/business offer that you were excited about?
If you are sharing a way to make money working from home to professionals who are happy with their careers, you are wasting your breath.
If you are talking about retirement to millennials you may strike out.
There are two different approaches that you can take.
First, learn what the people around you really want; then figure out how your product or business opportunity will meet that need.
That means that often a group will be more open to either the product or the opportunity.
The difficult lesson for me was giving up the idea that I knew better what they needed than they did.
And, of course, want and need are two different things. Sometimes we don’t want what we need.
In my company, we have been a bit smug to have a product that is cutting edge.
In the early days, presentations were long so that all the wonderful science could be shared and our reluctant audience could be educated about their need to buy our product.
It is embarrassing to think back to how fervent we were.
We made adjustments but I’m sure that we were not asking the key question: What do they want? What do my family and friends want?
It only took three or four “touches” of information to convince me that I wanted to take that pill for the rest of my life.
With little or no marketing understanding I assumed that everyone would see this the same way I did.
I was wrong.
Eventually, I heard advice to share the business first. The idea was to start with the business.
Then if they said no to the business you could say, that’s fine. But you’d love the product we have.
The thing is not everyone you share a business opportunity with want a business.
You are entrepreneurial minded. Turns out you are not in the majority.
Most people are employee minded.
Have you talked to someone like one unemployed gal? She said I don’t think I could give up the security of a paycheck to own a business.
The irony of her thinking escaped her.
Before we ridicule that thinking though imagine the irony of continuing to pursue someone with that employee mindset.
Don’t be mislead by the job complaints. Most people complain about their job. But their solution is a better job not a network marketing business.
Never mind that the employer/employee business model is failing thousands. Remember that not everyone sees it like you do.
So, your second option is to find a new audience instead of futilely trying to change their minds.
Instead of futilely trying to change minds, find a new audience who think the way you do.
Find a new audience who want what you are offering.
There are basically two ways to do that.
First, if you are using a person to person recruiting method learn to listen instead of sharing your product or opportunity.
When you listen you will hear what they are looking for.
If they are looking for something other than what you are offering you can still give them a brief overview and ask them if they know someone who might be interested.
If you are listening with the Five Listening Skills I have been sharing you will not burn bridges.
The Five Listening Skills used properly will strengthen relationships not erode them.
If they do want you are offering, then take them through the Five Listening Skills system and you both will arrive at a great conclusion.
On the other hand, if you are using Facebook or other social media then you can find the right audiences in numbers that will amaze you.
Facebook is where people connect.
When they connect you learn a lot about them don’t you? Often TMI.
But you have tools available to you and other small businesses to find out who likes network marketing. Who wants to . . .
- use anti-aging products.
- use the newest technology
- retire or fire their boss.
- bring their husband home from his soul-sucking corporate job.
There is a learning curve with either method but wouldn’t it be worth it to be able to share what you are passionate about with folks who share your passion.
Want to learn more about finding your audience on the Internet?
I got started with the Attraction Marketing Formula and the coaching and mentoring site that offers it.
You can get a free preview by clicking here.
The good news is that you have great things to share.
As the Bible says of a different more sacred message,
Do not give dogs what is sacred; do not throw your pearls to pigs. If you do, they may trample them under their feet, and turn and tear you to pieces. Matthew 7:6 NIV
Share your wonderful products and opportunity with those who will thank you for it.
I am excited to hear how this changes your business.
Feel free to call me at 720-507-8231 or email me at firstname.lastname@example.org.
God bless you,