12 Body Language Mistakes that Make You Seem Untrustworthy

You know that body language is a key factor in your communication.

Do you want to know twelve specific body language mistakes that might make you seem untrustworthy?

It’s true. People understand more by watching the way you move your hands and how you shuffle your feet than the logic you put behind your words.

Communication Components.png

About fifty-five% of communication comes from body language, while 38% comes from the tone of your voice, and only 7% comes from what you are actually saying. With that in mind, knowing how to control and display your body language properly can be a tremendous asset to your nonverbal communication.



One of the most common mistakes is crossing your arms, especially when answering questions. Crossed arms are seen as a defensive tactic, almost as if you are protecting yourself from the person you are talking to. This makes you seem a little standoffish or even defensive.

Woman posing isolated on a white background with arms crossed.


Eye contact is good. It allows you to make a connection with the person you are talking to, but you cannot break that eye contact before the connection is made. As a rule of thumb, try to maintain eye contact until you are done shaking hands. Breaking visual contact before that might make you seem like you are hiding something.


Leaning forward can sometimes be associated with an aggressive salesperson. The product, idea, or thought that you are putting forth does not need to be oversold. A person might misunderstand when you lean forward. It might be seen as a form of overselling, and they might reject your offering. Leaning forward makes you look pushy and untrustworthy, so hold your ground but do not lean forward.


Another possible problem is stepping back when asked something. This gesture makes it seem like you are not sure about your answer or the question asked. It shows hesitation, which is something that the person you are talking to is bound to pick up. It will make you seem untrustworthy, especially if your answer does not match the gesture.


Teenagers are fond of this look, but it will make you seem uninterested, arrogant, and generally lazy. The product, service, or idea that you are talking about will seem like something you do not believe in. This alone makes you untrustworthy to a person who picks up on this gesture.

Whoa! Does this make you feel just a bit nervous?

Don’t lean forward! Don’t lean backward!

It is important for you to know these things. But not to worry about them when talking.

Remember who you are talking to. What is your connection? Is this your best friend? Your brother? Your coworker who shares everything with you?

What is it that you have to give them? How can you serve them? What can to say or do to make this interaction a postive one?

There is a good and positive answer to these questions.

Focus on the positive good for the other person and you will not worry about how you look and act.


This action can make you seem nervous. Nervousness does not always mean that someone is lying, but some people might take it that way. Be sure to keep fidgeting to a minimum. Try practicing speaking with someone so that you can eliminate it altogether.

7. POCKETING OR KEEPING HANDS AT THE HIPyoung-beautiful-caucasian-girl-in-checkered-shirt-with-glasses-holding-her-hands-on-her-hips-isolated-on-white_HtZFq6Sj.jpg

Keeping your hands in your pockets or on the side of your hips can be perceived as aggressive. This usually forces your chest to puff out a bit along with your shoulders, which could be seen as hostile. It makes the product or idea feel like it is being shoved down the throat of the person you are speaking with. Keep your arms loose, natural, and move them around from time to time.


Yes, looking up, down, or to the sides could mean that you are simply nervous. This is normal, but it can also make you seem like you are not being yourself or you are lying. You want to eliminate this action just in case you are talking to someone who might perceive these actions incorrectly.


A quick gaze to establish a connection from time to time is good. The problem starts when you stare too long, which might make it seem like you are being judgmental. Creating a healthy and trustworthy connection means that you look at a person 60 to 70% of the time during the conversation. The look should not be any longer than a few seconds.


Steepling, or pressing the fingers together in a church-like steeple position, is a great way to convey confidence when you are speaking or listening. The problem arises when you do it too often or at an inopportune time, which makes you seem arrogant or pompous and this harms your credibility. Use steepling sparingly and only to show confidence when it is absolutely necessary.


woman-late-for-an-appointment_GJnEjVPd.jpgOne of the worst things you can do is check the time. Checking the time shows that you do not value the time of the person you are speaking with. It also lessens the importance of whatever you are talking about, like your idea or product. Don’t look at your watch, clock, or phone.


Holding your palms up while speaking may be natural to you, but it can be harmful to your conversation. Hand-palming can make it seem like you are prepared to receive something or it may make you seem like you are begging. This can also make it seem like you are not confident in your idea or product.

These are just some of the body language mistakes that could hurt you when communicating with coworkers, clients, or supervisors.

It is always a good idea to practice.

You can practice by speaking with a friend or acquaintance and having them watch your body language.

If there isn’t someone who can help you, take a video of yourself having a conversation in front of a mirror and see how you interact with your reflection.

Practicing allows you to get to a point where you are acting confident and natural without even knowing it.

But don’t let all this keep you from relaxing and being yourself.

Because. . .

You are amazing!

You are amazing!.png


As always, I value your input!

Feel free to call or email.

God bless you,
Connie Suarez

These Body Language Tips Are Courtesy


Helping others improve their physical and financial health.


How to Be a Mentor and Build Confidence in Others

Mentorship is a key factor when developing individuals into highly successful marketers. Great mentorship helps instill trust, appreciation, growth, engagement, and most importantly, increases a new team member’s overall confidence. Moreover, great mentorship helps build leaders.

For instance, NBA star Isaiah Thomas was able to grow into a team leader thanks to the mentoring, direction and freedom to play his game when he was traded to the Boston Celtics in 2015.

He explains, “The biggest difference is in the leadership. It was better for us. We had more coaches and mentors to help us. A lot of the younger players today suffer from a lack of direction.” When new network marketers are armed with invested leadership and mentorship, the more likely they will thrive.

What is a mentor? Simply put, a mentor is an experienced and trusted adviser who trains individuals. In addition, how to be a mentor will vary from person to person, but having an open mind and giving support should always be present within mentorship.

But, what makes a good mentor that truly benefits her team? Below are five mentorship tactics and how they can build confidence in others, whether you’re in a leadership position or training a new recruit.


Before you begin to train or educate your mentee, take the time to first lay out what you both want to accomplish. Laying out expectations is also important if you are still getting to know your mentee; furthermore, it creates accountability with both parties.


Along with establishing goals, find ways that can better strengthen your relationship as you begin your mentorship. Meet in person, make it informal by grabbing coffee or ice cream together—the goal is to get to know each other on a personal level. You should come out of the meeting knowing more about their personality, likes/dislikes and how they communicate with others.

Listen to your new team member. Here is a good place to use the Five Listening Skills I train for use in recruiting. The Listening Skills work in virtually every circumstance. Click here to read the first of eight blogs. I will be publishing an eBook – The Intentional Recruiter: Five Listening Skills for Highly Effective Recruiting – soon. Stay connected for further information.

Another important factor when getting to know your mentee is to really listen to what they have to say. Don’t feel that because you’re the mentor, you have to dominate the conversation. Instead, take the backseat and ask thoughtful questions to show respect while at the same time, learning something new about your mentee.


As a mentor, giving advice is your number one priority. What do we mean when we say to give advice at the right time? Really it comes down to your mentee and what mentorship tactics will work best for them. Advice and feedback don’t always have to be immediate. In fact, good feedback often depends on the timing. At the end of the day, you should always be supportive, but you also want to help your mentee learn on their own.


Especially if you want more engagement on the mentee side, it’s vital that you celebrate their achievements. Recognition is a simple tactic that can help increase engagement and overall confidence. Anne Sweeney, former President of Disney/ABC Television Group explains, “I think the greatest thing we give each other is encouragement…knowing that I’m talking to someone in this mentoring relationship who’s interested in the big idea here is very, very important to me. I think if it were just about helping me get to the next step, it would be a heck of a lot less interesting.”

Don’t feel like you need to go over the top when recognizing your mentee’s hard work. In fact, think more in terms of how you can make the recognition more personable, such as sending a quick email or giving a quick shout out to a department or company meeting.

At the same time, have a plan in place in case your mentee falls short of expectations. Don’t get discouraged, but rather find ways to encourage them so they can continue their growth.


Lastly, like great leaders, mentors need to practice what they preach. David Parnell, legal consultant, communication coach and author explains, “Your goal is to not only provide direction and advice but to get your mentee to act upon them. And while conversations can be motivating, few things are more impactful than to lead by example. A mentor’s mantra must be: ‘Do as I do, not just as I say.’”

Part of the learning process for your mentee will be to observe and pick up on your work habits and leadership qualities. As such, you need to exhibit positive behavior even during stressful times because your mentee will be observing your behavior and actions. As you mentor, work to be an example of who the mentee should be like.

At the end of the day, these tips will help you on your quest to support your team, build their confidence and ultimately, bring out the best in them. Increasing a person’s confidence is critical in their progression. Armed with confidence, they become more motivated, creative in ideation as well as problem-solving, and can face challenges head-on.

Looking forward to your input.

God bless you,
Connie Suarez

How the Five Listening Skills Become a System and You Become an Intentional Recruiter

What drew you to network marketing?

I’ll bet it wasn’t the promise of offending family and friends with your “opportunity” or “life-changing products.”

Most likely, you were drawn to your “opportunity” or “life-changing products” by a relationship. It might have been a long-time relationship or a new one.

Most network marketing is successful because of relationships.

Someone you had a relationship with invited you to take a look.

They may have used “old school network marketing” techniques that felt awkward or off-putting. You listened anyway because of that relationship.

There is great power in relationships.

Relationships can help you build your business. Fear of damaging those relationships will hold you back.

But what if you had a set of skills, a system, that helped you deepen existing relationships and build new relationships while building your business.

What if your system quit being the NFL – No Friends Left – and became the New Friends League? Make new friends don’t lose old ones.

Remember this quote?

Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand.Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand. Karl A. Menninger

If this quote is true and I believe it is, we gain incredible power when we learn to listen.

You can use your Five Listening Skills to manipulate people to buy from you.

You can use your Five Listening Skills to manipulate people to sign up as a distributor in your business.

But, that is not how you want to treat people, is it?

No, you want to effectively reach people with what you are passionate about without manipulation.

And you can!

The Five Listening Skills are designed to serve the needs of your family, friends, and acquaintances.

The Five Listening Skills used correctly become a system that keeps you on track with your recruiting.

They enable you to find those who truly will benefit from what you offer.

There are three keys to making the Five Listening Skills become a system to make you an Intentional Recruiter.

First, you become intentional when you release your agenda.

You become intentional when you release your agenda.

That may seem counterintuitive. Surely, it is more intentional to use techniques that set up your prospects to say yes.

It is intentional. It just depends on what you want your intentions to be.

Here’s why I don’t use the tricks and tactics that work for some.

I feel manipulative and dishonest.

It’s about your intentions. It’s about your personality. It’s your choice.

For me, I am thrilled that I have a way to build my business by intentionally serving others.

Before I realized that the Five Listening Skills I had used for years in my nonprofit work would work for me in this venture . . .

Before I started using the Five Listening Skills in network marketing. . .

I had no system. Too often, maybe like you, I ended a call or coffee meeting with no clear plan for what came next. And no surprise – nothing else came of that call or coffee meeting.

Now you have a plan.

You have a system in the Five Listening Skills.

In that sense, you can be an Intentional Recruiter.

So, don’t you want to be an Intentional Recruiter by putting their needs before yours?

You may say that because it is the right thing to do. The good news is, it is the more effective thing to do.

Second, you become Intentional with the Five Listening Skills when you follow them fully and in order.

You become Intentional with the Five Listening Skills when you follow them fully and in order..png

Most of us find one of the Listening Skills easier to use than the others.

For many, Reflective Listening feels awkward and although it is very simple it isn’t necessarily easy.

For that reason, you may not want to use it. You may feel like it is not necessary.

But one well used Reflective Listening will open the communication incredibly. You must use Reflective Listening to be successful.

You must trust all Five Listening Skills – used in order. Do as many practice sessions as possible to become comfortable. As you continue to use these skills they will come naturally.

Do as many practice sessions as possible to become comfortable. As you continue to use these skills they will come naturally.

You are intentionally using a system that you trust to lead you to a good conclusion.

Third, you are an Intentional Recruiter because you know where you are going.Add heading (2)

With the Five Listening Skills, you are climbing the steps from one flight to the next until you and your friend have reached a decision that is clear and helpful.

Reflective (1)You need the final flight of stairs to have a clear ending. Your friend needs to be free to tell you no. You need to be free to tell her you are disappointed and to ask if you can “keep her in the loop.”

You want to be able to call her next week when you want to go shopping together.

You don’t want to have her avoid your calls.

She needs to know that you have accepted her decision.

You need to be able to talk about your business with her as freely as you do all the other projects and events in your life. When you win the incentive trip you need to be able to tell her knowing she will congratulate you and not feel like you are suggesting she reconsider her decision. (Okay, maybe you are a little bit.)

But some of your friends and contacts will say yes. You know that you have someone who is right for your team.

I shared with my top leader, who is a friend, several times and then one day she called and said she was ready to sign up. I excitedly went over ready to help her get started.

When I arrived, she told me her husband wasn’t ready for her to act. I didn’t want to encourage her to sign up without his being happy about it.

I pushed my disappointment aside and told her that she was right in waiting.

I wasn’t an Intentional Recruiter yet. I didn’t clarify what she wanted to do. I considered it a closed door.

Fortunately, I had left our relationship intact. We continued to get together from time to time and one day she said something to the effect that I had given up on her.

We were with others at the time. But I called her soon after and assured her that I had not given up on her. I invited her and her husband to a home meeting of one of my other distributors.

As the meeting was going on she texted me and invited me over to her house after the meeting. They signed up that night and got started together the next day. She was much more effective with her husband on board than she would have been if she had forged ahead alone.

Keeping the relationship open made it possible to invite them to that meeting.

Using the system offline.

With the Five Listening Skills, you can always be recruiting. But when you are offline and meeting people in person, you do not need to be in recruiting mode.

You know what I mean. When you are in recruiting mode everyone you meet is a potential recruit.

I hate to admit this but I bought meat from a door to door salesman after letting him come in and share with me if he would let me tell him about my business. I bought some good meat. He did not buy anything from me. I didn’t even get good contact information from him!

I sat through a Kirby demonstration in return for the opportunity to tell about my products. It was not an even trade time wise and neither of us got a sale.

I felt so much pressure back then to sign up people that every restaurant server, every Walmart cashier, every party attendee, every family member at the reunion was a target.

Once I learned to release my agenda, I could relax and enjoy meeting people. I had learned to be more outgoing with the “old school” network marketing.

Now I was friendly without the pressure to get contact info.

With this system, you can meet and listen to the people, not figure out how to convince them to sign up with you. Doesn’t that sound better?

As an introvert, I wasted a lot of time in checkout lines without connecting with new people.

Here’s how I now interact with people I don’t know; I begin with a greeting and perhaps an inane question.

I am anything but smooth. Here are some of the questions I use successfully in various situations:33921115-Woman-with-groceries-waiting-in-line-at-the-supermarket-checkout-Stock-Photo

  • How long have you worked here?
  • Or what do you do?
  • How do you like your job?
  • What do you do when you aren’t working?
  • Do you have a family?

These are not Helpful Questions. These questions are only “icebreakers.”

They are designed to open a conversation. Once that has happened, you use the Five Listening Skills until you and your friend reach a decision.

For example, you ask the Walmart cashier, how do you like your job?

She answers It’s a living.

You Reflectively Listen with, It’s a living. Remember to say this neutrally.  Don’t let it sound like a question.

You might be tempted to jump ahead to one of the other Listening Skills. Resist that temptation.

With many situations, you won’t have much time. Your goal is to connect. Reflective Listening followed by Interpretive Listening will help you connect. They are perfect for making a connection and many times you will not have time for more.

Those two Listening Skills may be all you need or have time for.

If you do have time keep going up the steps with Helpful Questions, Supportive Feedback, and Confident Close.

But most of the time you will realize you are running out of time. When that happens and you feel regret at not being able to continue the conversation, congratulations, you have made a connection.

That is when you ask for contact information in a casual way.

I used to ask for a name and phone number. Most people would give me that info but many of them never answered a call or text. And it takes a bit of time. You do not want to hold up a grocery store line.

Now I ask if I can Friend them on Facebook. No one everyone says no unless they aren’t on Facebook. And then they usually offer their phone number.thailand-september-07-2014-facebook-page-sign-in-page-first-landing-homepage-view-on-application-smartphone-hand-holding_rvRKbe_2fe.jpg

When they agree to let me Friend them, I ask what name they use and I make sure about the spelling.

They often write it down for me. That is when I know that there is a connection.

Now you must Friend them immediately. As soon as you are back in your car Friend them.

This is important to make sure they remember who you are and it sets a professional tone.

And now let’s consider a few thoughts for Using the System Online

Once you are Friends on Facebook don’t pounce on them with your product or opportunity. Keep building a relationship.

Respond to their posts with likes and comments.

When you have that relationship built and you hear them talking about their “desires” or “pain” use Messenger for a private conversation.

It may not be time to share product or opportunity.

Today one of my Facebook friends commented on one of my posts. It left me curious. So I Messengered her just asking more. It didn’t go anywhere as far as getting her to join me. It just further built a relationship. Maybe tomorrow.

Almost always you want to get a phone or video conversation going using Skype or Zoom (I use Zoom because it works better on my rural Internet.) before you share details of your product or opportunity. My most preferred is a meeting at a coffee shop or anything else person to person.

It has always been a good idea to personally share with your contacts enough information for them to make a good decision. Therefore, I don’t give out websites until after that person to person.

The Internet is not only a huge tool for connecting with people you meet offline. It is a great help in finding new people to listen to.

I am at a place in life where I need to stay home with Mom so the Internet is a Godsend.

After I started using the Internet I realized that I can connect with so many people online.

That more than anything else enabled me to release my agenda. And then I connected even more with people offline and online.

Here are three references for learning more about using the Internet to find people online.

First, you can learn to find an audience that is interested in what you are offering and live in areas where your company does business. And who speak the language you speak.

Your database can grow to thousands with what my mentor Ferny Ceballos teaches. Get started with a Free 10 Day Attraction Marketing Bootcamp.20170608_210210

Second, if you want to learn using Facebook there are two resources I recommend.

img08Julie Burke started a network marketing business and did not want to make a list or call family and friends. She used Facebook and trains her team to do the same. To take a peek at her training you can click here for her Social Media Recruiting Frenzy Guide.

Cari Higham already had a network marketing 16832347_1451132421573021_2013431020113331441_nbusiness when she started using Facebook. She has a slightly different approach. Read about it in her blog post How to Recruit with Facebook Sponsored Posts.

Serious network marketers will use all the tools available. I have more opportunities to use the Internet but I haven’t abandoned the person to person opportunities.

I believe in the products I represent. They are so unique I know that it requires patience and persistence.

I believe in the network marketing business model. It is one of the surest ways to provide income month after month and year after year.

I will close this with one more resource for you – ME.ConnieMax.com

I am experienced enough to understand what you are facing.

I am unestablished enough to offer you my personal time and coaching.

I have several options that can help you. Call me – 720-507-8231 – or email me conniesuarez@prezzurepointz.com to set up a free consultation to decide what will work best for you.

Anticipating that soon I will be too busy for one on one time I am launching a site for further training.

When I taught these Five Listening Skills to volunteers they needed coaching. As I have put this series together I realized that I should offer more than written words. So I am opening an online school at prezzurepointz.life.

It is in the construction mode, so to speak. The IT part of it likes to show me who’s boss but I will not be defeated.

Be sure that when it is up and running you will hear about it.

As always, I value your input. Feel free to call me – 720-507-8231 – or email me – conniesuarez@prezzurepointz.com.

God bless you,
Connie Suarez

Are You Offering What They Want?

Or are you offering what you know they need?

I wonder what you are answering?

Two or three years ago I think I would have said, Duh, what I know they need. I know stuff they don’t know.

Then when Mom had her surgery and I was spending lots of time on my computer I discovered a different understanding of marketing.

Here is the basic philosophy.

If you want to get your audience’s attention you need to talk about what they are talking about.

If you want to sell something, you need to find people who want that product.

Don’t try to convince the people who you are around that they want what you are selling.

Does that explain why some of your family and friends said no to the product/business offer that you were excited about?

If you are sharing a way to make money working from home to professionals who are happy with their careers, you are wasting your breath.

If you are talking about retirement to millennials you may strike out.

There are two different approaches that you can take.

First, learn what the people around you really want; then figure out how your product or business opportunity will meet that need.

graphicstock-group-of-young-cheerful-happy-teens-having-fun-at-the-picnic-area_r_0fENBhl.jpgThat means that often a group will be more open to either the product or the opportunity.

The difficult lesson for me was giving up the idea that I knew better what they needed than they did.

And, of course, want and need are two different things. Sometimes we don’t want what we need.

In my company, we have been a bit smug to have a product that is cutting edge.

In the early days, presentations were long so that all the wonderful science could be shared and our reluctant audience could be educated about their need to buy our product.

It is embarrassing to think back to how fervent we were.

We made adjustments but I’m sure that we were not asking the key question: What do What do they want-they want? What do my family and friends want?

It only took three or four “touches” of information to convince me that I wanted to take that pill for the rest of my life.

With little or no marketing understanding I assumed that everyone would see this the same way I did.

I was wrong.

Eventually, I heard advice to share the business first. The idea was to start with the business.

Then if they said no to the business you could say, that’s fine. But you’d love the product we have.

The thing is not everyone you share a business opportunity with want a business.

You are entrepreneurial minded. Turns out you are not in the majority.

Most people are employee minded.russia-95311_1920

Have you talked to someone like one unemployed gal? She said I don’t think I could give up the security of a paycheck to own a business.

The irony of her thinking escaped her.

Before we ridicule that thinking though imagine the irony of continuing to pursue someone with that employee mindset.

Don’t be mislead by the job complaints. Most people complain about their job. But their solution is a better job not a network marketing business.

Never mind that the employer/employee business model is failing thousands. Remember that not everyone sees it like you do.

So, your second option is to find a new audience instead of futilely trying to change their minds.

Instead of futilely trying to change minds, find a new audience who think the way you do.

Find a new audience who want what you are offering.

There are basically two ways to do that.

First, if you are using a person to person recruiting method learn to listen instead of sharing your product or opportunity.

When you listen you will hear what they are looking for.

If they are looking for something other than what you are offering you can still give them a brief overview and ask them if they know someone who might be interested.

If you are listening with the Five Listening Skills I have been sharing you will not burn bridges.

The Five Listening Skills used properly will strengthen relationships not erode them.

If they do want you are offering, then take them through the Five Listening Skills system and you both will arrive at a great conclusion.

On the other hand, if you are using Facebook or other social media then you can find the right audiences in numbers that will amaze you.

Facebook is where people connect.

When they connect you learn a lot about them don’t you? Often TMI.

But you have tools available to you and other small businesses to find out who likes network marketing. Who wants to . . .

  • use anti-aging products.
  • use the newest technology
  • retire or fire their boss.
  • bring their husband home from his soul-sucking corporate job.

There is a learning curve with either method but wouldn’t it be worth it to be able to share what you are passionate about with folks who share your passion.

Want to learn more about finding your audience on the Internet?

I got started with the Attraction Marketing Formula and the coaching and mentoring site that offers it.

You can get a free preview by clicking here.

The good news is that you have great things to share.

As the Bible says of a different more sacred message,

Do not give dogs what is sacred; do not throw your pearls to pigs. If you do, they may trample them under their feet, and turn and tear you to pieces. Matthew 7:6 NIV

Share your wonderful products and opportunity with those who will thank you for it.

I am excited to hear how this changes your business.

Feel free to call me at 720-507-8231 or email me at conniesuarez@prezzurepointz.com.

God bless you,
Connie Suarez

Lisa Grossman on the Future of Network Marketing

Network marketing LEGEND Lisa Grossmann and Ferny Ceballos recently sat down to talk about the future of the industry.

In case you’re not familiar, Lisa is an international top producer in her company, a long time mentor of Ferny’s, a mentor to mentors, and a seven-figure annual earner in network marketing.

She’s also an in-demand strategic consultant for many network marketing company’s executive teams and top leaders.

Basically, when she speaks, it’s a good idea to listen…attentively.

Watch their conversation below, or read Ferny’s summary after the video, which encapsulates the most important points.

Here’s Ferny and Lisa:


First of all…

With all the new technology available today, including the gizmos we carry around in our pockets that provide instant access to social media, the opportunities to build your business more efficiently have increased tremendously.

Think about it for a moment:

The Internet and social media play a significant role in our DAILY lives—how we socialize, communicate, and keep in touch with our friends and family is massively influenced by technology.

It’s no secret that…

Everyone is on Facebook!

(…or Twitter.)And if you’re not already, know that you can leverage these platforms in direct sales and network marketing.

Social media has helped many network marketers quickly grow their business, enabling them to instantly reach out and connect with a near-infinite supply of new prospects—which is awesome!

But, there’s one thing to remember…

“Technology changes; human nature never does.”

– Lisa Grossmann

So, on one hand…

Today’s technology offers incredible opportunities to extend your reach

And connect with people more efficiently and effectively.Not to mention that it has allowed people to grow their businesses faster and more economically.

But, on the other hand, although technology is wonderful…

It can also be confusing.

There is so much coming at you, so much noise in the market place; people don’t know who to listen to or what to do.

So, you need someone to help you simplify things, and lay out a PROCESS for you.

Here’s what’s really important about this idea:

If the process works, you will get results.

And if you’ve got a robust process, you can change out the components within the process, and you will still get results.

I know this is a bit abstract, so let’s dive in a little deeper…

What are processes?

As some of you may know, I studied engineering at M.I.T. and worked in the aerospace field for a few years after I graduated.In engineering, we were taught processes.

And I learned to love processes, even after quitting my job.

Now, when I started in network marketing, even though I was told what to do, I wasn’t taught an actual process for achieving the desired outcome.

Of course, in the offline world there are leaders that have developed processes they teach their teams, but I wasn’t taught any of those at the time.

But it wasn’t until I went online and learned marketing skillsets that I discovered a process for selling and building an organization.

That’s why I appreciate the value of a process.

Now, I understood that not everyone would be “techno-savvy,” and most people likely wouldn’t be able to replicate what I was doing at the time.

But, I also knew that processes will fundamentally always stay the same—whether it’s a recruiting process, or a selling process, or whatever else we had to do in our business.

Therefore, I could turn around and teach my team the process and they could implement it online or offline.

Okay, I know this is still a bit abstract…

So if you are struggling to understand the concept of a process, bear with me and let me explain it in another way.

Do you wash your dishes?

Now, I am not asking if you like washing them, because most people (myself included) don’t.But here’s the important point…

People have had to wash dishes since whenever dishes were invented.

Okay, so why am I asking you this?

Well, because dish washing is a process.

You wash, rinse, dry, and finally put them away.

It’s a tried and true process!

It is a simple process, really.

But it takes a good deal of time.

And for most of human history, you could only hand wash one dish at a time.

That all changed recently, though.

Queue the dishwasher…

Lo and behold, with a dishwasher, you can miraculously wash and dry LOTS of dishes at the same time.Now you rinse them and put them in the dishwasher, the dishwasher washes them and dries them, and finally you put them away.

Much more efficient, right?

But think about it…

Did the process changed?

No…it didn’t!

The process remained the same.

The only thing that changed is that you’ve replaced the manual washing and drying with the dishwasher.

Essentially, you automated those parts of the process, leveraging technology to speed up the amount of dishes you can wash at one given time.

In any business nowadays, technology can help improve processes and save you time.

And in network marketing, technology is definitely aiding people in compressing their time, getting more done, and reaching more people.

Make no mistake…

Technology is helping to explode network marketing!

Okay, so it’s no secret that selling has always been part of network marketing.But the sales/recruiting step is only a part of a long process; it’s only one piece of network marketing.

And, importantly…

Recruiting alone does not make for a successful network marketing business.

Broadly, in network marketing, there is a basic process that works, and that is CONNECTING with people.

And Facebook and the other social media platforms are accelerating your ability to connect in an exponential and global way.

Your success in network marketing is through building a network.

And, of course, building a network involves human interaction.

Well, that’s exactly what you see happening on social media…

Social media has helped to accelerate the global growth of networks—and the interaction, communication, training, coaching, and information exchange between those networks.

Now the thing to remember is that…

Network marketing is about community

And communities, done properly through social media, can now be built globally.As I mentioned before…

Selling, recruiting, and enrolling are only part of the process of network marketing.

And before social media, there were not many great tools to build a strong community.

Before, if you had the skills and had a good process, you could build your empire from a spare bedroom in your house using your phone.

Now, you can do it from anywhere in the world with your cellphone.

However, you still need the ability to transfer people from the selling process, into the enrollment process, and finally to help them get started on your team.

This is the magic of creating a community.

Again, let me reiterate…

Many people think recruiting is everything

And although it is definitely a part of network marketing, it’s certainly not all that’s required to build a successful business.You need to create a community that people want to be a part of.

And within that community you need to have a place for everyone.

With a strong community you won’t need to be in a perpetual recruiting mode.

You must have within your community a space for people to climb to whatever heights they want to climb, and get the education and connection to join you in the process of growing the community.

Case in point…

Lisa has built enormous businesses, and although she is a good recruiter, she hasn’t personally done that much recruiting.

She discovered a novel approach…

When she found a person she could work through to reach other people, she’d stop recruiting, and maximize that person’s earning potential.

Because one person can create a big community or a big group of people.

That is more valuable, short-term and long-term, than just generating a bunch of sales transactions (i.e. recruiting).

After all, you don’t want to be chasing after people and recruiting forever just to replace the people that are leaving your team, right?

The three different types of people in business…

You’ve no doubt met at least one or two of these characters before…

  1. The closed-minded, who are going to quit or never join, and probably never be happy no matter what you do. You don’t need to worry about them.
  2. The ones waiting, always waiting for something—for the kids to go back to school or the company to come out with the greatest product you’ve ever seen, etc. Let them wait; it’s their business.
  3. Those who are ready, ready to work, and ready to go, right now. Those are the people you always want to be focused on.

Number “3” folks, are the people you never want to see leaving.

So how do you do that?

Well, it comes down to this…

Train and coach your peeps!

Many enthusiastic distributors sign up so many people, so quickly, that the “#3” people wind up neglected while precious time is wasted chasing after the “#1” and “#2” types.See the problem, the misallocation of energy and focus?

When you have somebody who’s ready to go, you have to be there to go with them!

Focus on your potential producers!

Make sense?

Now, here’s the rub…

If you’ve got a lot of people in your group, how can you?

Because even using social media today, it’s difficult to keep up with everyone and everything.

One upside is that with the tools available today, you can create automation, which allows you to work with people in a group setting.

However, it doesn’t matter if you are working offline or online, or a combination of the two…

80% of production is always going to come from 20% of people.

And you MUST spend the majority of your time with those that are going to be responsible for the majority of the leadership and production in your team.

If you don’t have systems in place to work with the bulk of the people in a group setting, then you’re not going to have enough of YOU to make anything work.

Which brings us to…

The role of social media in building systems

Online groups—such as Google+ in the past, but more so Facebook now—are enabling people to build efficient systems for recruiting, building community, and helping people to get moving in their businesses.

You can create a Facebook group, for free, and invite people from all over the world to learn more about your business.

Here’s how a group can benefit your sales process:

  • You could do a Facebook Live (or upload a prerecorded video) for everyone who joins your group
  • Leaders in your group can be available to help new people and answer their questions
  • You can add training resources and create a “library on demand”
  • Your group could also be a mentor or peer on demand, creating a community where nobody feels alone
  • You could announce an “all hands on deck,” if you need to do a time-sensitive update
  • New people can bring their new people to get quick, 24/7 support

Those are just a few ways to leverage groups.

Plus, everyone is on Facebook these days, so you wouldn’t even have to ask someone to join—they’re already there; you just need to invite them to join your group.

It is a one-stop shop and it doesn’t get any easier.

But here is the thing…

There’s always the “human factor”

Because although it’s easy to do, it’s easier NOT to do.

Here’s what you need to watch out for…

People can become disposable, since there are so many people out there.

And although it is easier to engage people using social media, many people will tend to be left behind.

You need to guard against this.

Because to excel in network marketing is to…

Always remember it’s about people!

In Lisa’s words…

“People are not numbers, but it’s a numbers game.”

When you lose sight of people, which can happen when technology can bring so many people to you…

This can, in the long-term, be seriously detrimental to your business.

How can you be effective using technology…

…while still focusing on the fundamental processes that will continue to work?

The top earners in network marketing who have been successful for a long period of time, all do the same things.


  • Follow a proven process
  • Have a strategy
  • Create community
  • Leverage technology and people
  • Focus their energy on people who are ready to go
  • Inspire, listen, and give tremendously to the right people
  • Know where to invest their time for maximum impact
  • And, most importantly, they use their time wisely, because time is your greatest asset!

And on that note, my final tip relates to leveraging your time as productively as possible.

Over ten years ago, although I had a lot of success doing 1-on-1s, home meetings, and hotel meetings…

I found it extremely inefficient, and, not to mention…

Downright painful to introduce the business to negative friends, family and strangers I’d prospect!

Yet, by happenstance, I discovered a process to build my business online, which…

  1. Didn’t require me to talk to my friends and family EVER again about my business (unless they wanted me to)
  2. Allowed me to attend family events, social gatherings, and be out in public, without ever having to worry about prospecting anyone or walk around with a hidden agenda
  3. Attracted people from the cold market who were HIGHLY interested in speaking to me about my business

As in the dishwashing example above, the process for being successful in network marketing didn’t change…

I just found a more efficient channel, which I was able to successfully use to attract people to me everyday and have conversations with people whom were already interested in what I had, and were positive about the industry in general,

Don’t know about you, but I like when (interested) people reach out to me, instead of me having to reach out to (mostly disinterested) people.

Today, I teach this process, known as “attraction marketing,” via my FREE 10-Day Online Recruiting Course, which you can access by clicking here!

This is the exact information I stumbled upon over 10 years ago that allowed me to quit my job within 2 years, and earn in excess of $14 Million in gross income since.

In my free course, you’ll learn the exact online business building processes I use to passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business builders into my business each month.

I can’t promise you the same results, because, well…I frankly don’t know what you’ll do with the information!

But if you are motivated and driven, I know this could quite possibly be the thing that helps you have a breakthrough in your business (like it was in mine).

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to my 10-day bootcamp.

And if you found this content helpful, I would love to read your comments below!


Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

20170608_210210Ferny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 11 million dollars in sales online over 10 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.

How to Make Your Ultra-Premium, Top-Shelf Offer Feel Like an Absolute Steal

If McDonald’s started offering caviar, would you buy it?

How about a “premium” Big Mac that sets you back, oh say, $22?

This fictional fare sounds downright ridiculous, I know.

That said, the reason why we’d never give such ludicrous items the time of day serves as some serious food for thought for marketers.

In an era where society is collectively worried about keeping more money in their pockets, you can’t afford to ignore the implications of your price tag.

And it doesn’t matter if you’re in network marketing or selling assembly-line hamburgers:

If you screw up the pricing of your products and services, you’re going to struggle with your bottom line.

Fortunately, figuring out the formula for perfect pricing is pretty simple.

That is if you can create the right conditions for your prospects.

The preconceptions of pricing

Before we get into the nitty gritty, let’s talk about the importance of price conditioning.

Pricing conditioning is one of the most overlooked elements of marketing that can ultimately make or break your ability to consistently score sales.

In short, people have a defined set of expectations and presumptions when it comes time to pay for…well, anything.

Think about what happens when you pull up to a gas station without checking out the signage beforehand.

Before you put your card into the reader to fuel up, you likely have a rough dollar amount in your head of how much you’re going to pay to fill your tank.

You might be off by a buck or two either way, but you’ll likely be in the right ballpark.

These some sort of presumptions also apply to whatever you might be selling.

eBooks. Educational courses. You name it.

Consider how price conditioning relates to selling info-products…

When you look up a book on Amazon or step into your local Barnes & Noble, you can safely assume that any given piece of literature is going to cost somewhere around $15 or $20.

Most of us would probably be uneasy to pay much more than that for a book unless, you know, the pages were made of gold, right?

And so you can imagine what happens when you ask the average person to pay for a $500 eBook.

They’d likely be confused.

Perhaps they’d even be horrified!

They’re certainly not going to cough up that much cash for a “book,” because it’s not what they’ve been conditioned to pay.

However, as you’ve probably noticed, that doesn’t stop certain marketers from selling eBooks and courses at premium prices time and time again.

So what’s the secret to making your offers seem top-shelf, driving buyers to pull out their pocketbooks without hesitation?

Well, it’s all about creating the right conditions.

How to properly position your products and prices

Listen: there’s a lot of elasticity when it comes to pricing information.

As marketers trying to sell education to an audience, we know this all too well.

There are courses in marketing that don’t cost much more than a cup of coffee; then again, there are also masterclasses that cost as much as a new car.

So the question remains: how do YOU become the person selling pâté de foie gras, beluga caviar, or frogs’ legs amandine?

Ultimately, it boils down to positioning.

The key to effective selling is making your premium offer appear more affordable on the surface.

And whatever you’re selling needs to come off as a steal, rather than a bargain bin discount.

Below, we’re going to break down three techniques for positioning the perfect offer.

Once you understand these concepts, your prospects won’t be tempted to second guess the value of what you’re selling when it comes time to seal the deal.

The best way to frame a strong sense of value for your offer is by comparing its price tag to something else.

Ideally, something (significantly) more expensive than what you’re selling.

When you think about the majority of the education available online, it’s insanely cheap.

Compared to traditional education, it’s not a fair fight by a long shot.

I’m not necessarily talking about marketing, either.

For example, let’s say you want to learn how to play guitar.

Twenty years ago, you’d be expected to shell out $25+ a pop for 30-minute lessons for months on end, playing the opening riff from “Iron Man” or “Smoke on the Water” until your fingers bled, and hopefully learning something in the process.

Now you can learn to shred the solo from “Stairway to Heaven” in the comfort of your living room via YouTube while paying absolutely nothing.

There are also play-along programs out there you can purchase which are a fraction of the price of traditional guitar classes.

And sure, the in-person lessons might have their merits; however, compared to virtual lessons, the latter seems like a no-brainer for someone who wants to make the most of their time and budget.

Here’s a quick story:

I recently looked up the price tag of an intro marketing class at a local community college.

It was around $500.

And while I’m sure the teacher is a great person and the experience is worthwhile, that’s honestly a little pricy when you think about it, no?

The takeaway here?

When we compare the price tag of traditional schooling versus that of what we can get online, virtual education is going to triumph just about every time.

How to make your own offers winners by comparison

Alright, so let’s quickly cover how you can frame your own offer by comparing it to something else.

Let’s say your prospects are looking at an eBook you’re selling that sits around $100.

I can guarantee that the conversation playing out in their minds would sound something like this:

“$100? For a book? What makes this so damn special, anyhow? I can get four books off of Amazon for less!”

Based on what we know about price conditioning, that sort of resistance would be totally normal.

That’s because the framing for this particular product is all wrong.

Now, if you compare the cost of your $100 eBook to that of an MBA ($60,000+) or a class at the local community college ($500+), your offer seems much more enticing.

If you can teach your prospects what they need to know for one-fifth or one-tenth the price, it’s doesn’t seem like a bad deal, does it?


People are more than willing to pay premium prices if they’re conditioned to believe they’re getting a better deal.

Even companies like Apple, who have absolutely no trouble reeling in business, do this.

When the Apple Watch launched recently, there was a $20,000 premium “Edition” released alongside the $400 models.

Compared to the five-figure watch, that $400 watch seems like a steal despite costing a pretty penny itself.

It’s weird how that works, isn’t it?

In short, don’t neglect people’s expectations when you’re selling to them.

When you create the illusion of a better deal, your prospects are more likely to give your offer some serious thought.

There’s a saying from my friend Ray Higdon that is perhaps truer than ever within our space today:

“Free is often the most expensive thing you can do.”

There’s so much free information floating around the web.

It’s insane.

Take sites like Coursera, which allow you to effectively audit any college class under the sun for absolutely nothing.

Want to take a course in music production from Berkley?


What about an introduction to financial markets from Yale?


From physics to philosophy and beyond, you can essentially grab an Ivy Leave course in-a-box and teach yourself whatever your brain desires.

This provides the opportunity for everyone to get an education for the next to nothing versus a traditional in-person degree.

Here at Elite Marketing Pro, we do the same thing.

We give a ton of information for free (including the blog post that you’re currently reading).

Here’s the thing, though: free information always comes at a price.


People spend so much time digging for free information and trying to put the pieces together in order to learn that they lose track of the clock.

Relying solely on free information, it could take you three months, six months or even an entire year to figure out something you could have gotten out of a book or course in one week.

That’s the big question:

At what point does the cost outweigh the price?

This concept is called opportunity cost, which is another important piece of the puzzle to encouraging prospects to buy.

At the heart of opportunity cost is the idea that time is indeed money.

While people may initially be resistant to spend cash on education, in 99% of cases the most cost-effective decision in terms of time is to go ahead and purchase the information sooner rather than later.

So when presenting your offers, always bring up opportunity cost.

Remind your prospects that the clock is ticking: the sooner they buy, they sooner they can get started (and get ahead of the competition).

People are much more driven by turn-key solutions where everything “comes in the box,” so to speak.

In other words, people are looking for the most positive return on investment possible when it comes to time versus money.

And actually, the concept of ROI is the final piece of the puzzle to positioning your offers.

Pop quiz: what’s the ROI of a traditional college education?

I promise this isn’t a trick question.

College isn’t cheap in terms of time or money.

You’re spending at the very least four years of your life and tens of thousands of dollars in exchange for a degree.

Although approximately 30% of the adult population in the U.S. has a Bachelor’s degree or higher, you’d be hard pressed to find someone who can give you a straight answer on the pure ROI of a given degree.

Heck, I’m the perfect example of this.

I studied one of the Humanities in college (which, in case you were wondering, isn’t terribly lucrative in and of itself).

And while I certainly don’t regret my degree, it didn’t give me much of a return on my investment in terms of directly making money with what I learned.

When you consider that there are tons of marketers making millions out there without a high school diploma, it really makes you reconsider the concept of an ROI for education.

Marketers always throw around the dropout success stories of guys like Steve Jobs, Mark Zuckerberg, and Richard Branson.

There’s a reason for that.

Here’s the good news…

In our space, there’s a massive update in terms of ROI.

We can take well-defined steps to make a significant, leveraged income online.

The ROI for our time and money is practically limitless

Maybe your prospects have been burned by educational “system,” as they say.

Perhaps they simply don’t have the budget for a brick-and-mortar degree or business.

In fact, this brings the whole concept of positioning your offer full circle.

Compared to a traditional degree, whatever you’re selling is the better deal.

When considering opportunity cost, an everything-in-the-box course or jam-packed eBook beats the heck out of sitting in a classroom for years on end.

And whatever you’re selling has a concrete ROI (versus old-school education which can be a potential black hole of time and money).

Again, pricing is all about positioning.

In closing, don’t assume that you need to price yourself into the bargain bin to score sales.


Dare to be the top-shelf offer that looks like a steal on the surface

So whether you’re ready to launch or are still in the planning stages of your offer, marketing through this three-step price positioning strategy is a game-changer.

And speaking of ROI, you’ll definitely want to check out our latest webinar.

You’ll discover how we turned a $10 test campaign into $141,246.30 in sales.

And how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

(How’s that for positioning?)

It’s all in our 100% FREE online traffic workshop, hosted by none other than Tim Erway, our co-founder and CEO here at Elite Marketing Pro, who’s responsible for generating over 30 million dollars in revenue online (and counting).

Simply pick a time and register right here.

Tim doesn’t hold anything back and reveals our entire advertising process, step-by-step.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.


Until next time,

Andrew Draughon
Director of Content
Elite Marketing Pro



The Four Required Steps to Become a Top Earner in Network Marketing

I am working hard to finish my series Five Listening Skills for More Effective Recruiting. Soon you will have available to share with your team five skills to take you from the beginning of a cold or warm call to making a Confident Close.

I am grateful to Kate McShea for sharing highly insightful steps for you today. She is not going to candy coat the truth. If you want success you need to read this blog post.

Kate McSheaKate’s a previous Second Grade Teacher turned entrepreneur. After leaving her teaching career and failing in her business for her first 12 months, Kate and her husband Andrew went from sitting front row at the No Excuses Summit in 2013 to generating a 6 figure income in less than 12 months and being asked to speak on stage the following year. Kate is now a sought-after speaker and trainer on the topic of online lead generation, video marketing, and closing autopilot sales.

The Four Required Steps to Become a Top Earner in Network Marketing

It’s time for a reality check because there’s a “virus” that commonly infects entrepreneurs, and especially likes to take up residence in the fertile brains of struggling network marketers.

So to help you clear your mind, I’m going to show you how you can inoculate yourself and begin your journey to earn a spot amongst the top earners in the network marketing industry.

I know this might sound a little weird, but if you act on what I’m going to share with you today, you will see some very drastic and positive changes in your business (and bank account), almost immediately.

Here’s the reality—the truth—based on my experience, okay?

I can only share my experience; I can’t speak for others.

There’s something I learned quickly when I started building my business online, and that’s how this business needed to become a lifelong journey for me.

Let me explain…

If you are here for the long-haul, you need to treat your business like a profession (and not just a hobby).

Now, I want you to be really honest with yourself, and really own up to it, if you have been “infected by the virus”…

You gotta be willing to do a self-assessment and see if you’ve fallen victim.

Can you do that?


So what is this “virus,” then?

It is the expectation that…

  • When you join a company…
  • When you start marketing a specific way…
  • When you start executing on something that was recommended to you by your mentor or by a coach…

…success should just happen.

In other words, it’s an “employee mindset” of…

“Just tell me what I need to do!”

“…and then, if I do it, I should automatically make money, without having to learn any special skills, right?”

Well, that is not the case at all!

You need to manage your expectations.

Otherwise, just like the flu or a cold; the symptoms will continue to get worse and worse.

You might start saying:

“Well, I expect that I should be here, and I’m not, yet so this isn’t working.”


“They told me to do this, and it’s not working the way I expect it to, so it doesn’t work, or it works for other people, but it doesn’t work for me.”

Can you relate?

Have you said any of those things before?

Remember, you promised to own-up to it, it’s the only way you can start changing for the better!

Perhaps you can relate to this instead:

So, there’s the expectation that 30 days into doing Facebook marketing or prospecting, that you should be getting the results like someone who has honed their craft for years of tireless, sleepless nights.

Have you thought that way?

Or even having the expectation that you should have lots of success after even a few months of implementing a particular strategy.

But in reality, that’s not necessarily the case.

We all pay a different price

You can’t expect to get the same results as someone that has prioritized their business for the past year, sometimes even before family, or vacations, buying new furniture, or whatever it is, right?Let me give you an example.

Think of a neurosurgeon and a number of years, study, and skills that took them to hone their craft, that is at least 15 years of money, hard work, and sacrifice!

If you think about it, wouldn’t you truly respect them and trust in their skill sets?

Of course, you would!

By the same token…

You should respect the people that have come before you and have taken the time to actually learn the skills of our profession.

The reason I say it’s an elite few who earn their place at the top is that they have a way of not paying attention to those negative thoughts that are going through their mind.

As a matter of fact, they get on with learning and implementing the skills they need to become successful, in spite of those thoughts or feelings.

So, what is one way you could start doing that?

Well, having a robust and positive mindset is a very powerful skill in and of itself to master.

“Overnight success” is a very interesting phrase to me, because overnight success meant (for me) working 8-10 hours a day for 12 to18 months.

For us, it also meant hours of studying, implementing, executing and trusting in what we were learning from our mentors.

Not to mention, the years before we started seeing some success, before Elite Marketing Pro, where nothing was working out.

So, you probably know by now…

“Overnight” success is never truly overnight

So how did we become successful?Like one of my mentors, Ferny said:

“Don’t put an expiration date on your success!”

If someone were to ask me, how long do you expect that this is going to take?

I would have said…

“I don’t care.”

As a matter of fact, I would have said:

“Whatever it takes in order for me to achieve what I want to achieve in this profession, and be and grow into who I know I can be inside of this profession.”

Moreover, another thing you need to do to become successful, and I challenge you to do, is change your words.

If you are using words right now like:

“I’m overwhelmed!”


“I’m generating prospects, but I’m not making sales or recruiting anyone and I’m frustrated”

You need to stop yourself and change your thinking.

To succeed and earn your space at the top, you have to change the way you’re speaking and change the way that you’re viewing your business.

When you are just starting out, you’re wise to remember there’s always a learning curve, and that others who have come before you, who have more knowledge and have mastered their craft.

There are always other successful people you can learn from.

You need to become an intentional apprentice, in order to acquire the knowledge, and network marketing skills that are necessary to hone your craft.

As well as, continue to reinvest in yourself, because there’s always a new level that you can excel and surpass every single year.


There is always room for growth!

In order to get there the tippy-top is, and earn your spot with the elite in your business and become ultra successful, you need to make some sacrifices.

And those sacrifices, such as working for no pay (or even you paid to work) in order for you to learn a particular skill, may seem like a setback or like they’re slowing you down.

But, they are necessary for you to become a master of your craft.

The skill sets you are learning and your mentors are teaching you, are worth the sacrifices you are making.

They will pay in the long run, even if it doesn’t seem like it is the most direct route for you to take.

Therefore, it is important to come from the mindset that you’re going to do whatever is possible to soak up the wisdom of others that have taken the time to hone their craft.

In order to build a lifetime’s worth of knowledge, which you can pass down to others.

You have two paths to choose between right now…

  1. The path of acquiring the virus of setting expectations that, frankly, are not realistic and not respecting what it took for other people before you to acquire the knowledge to be as successful, or…
  2. Making the choice to be an intentional apprentice to master a craft and learn from the best, as well as, understanding that if you master that craft and make the choice to study under the top, it will pay long-term.

Additionally, it will also create impact long-term, and this is what’s necessary in order to be truly called a professional in this space and earn your spot at the top.


I didn’t say get your spot, but EARN it!

Earn your way to the top by being someone who has truly created an impact in this industry.

How could you start earning that spot at the top?

  • First, you need to be aware that it will take time, and set realistic expectations.
  • Second, you need to respect the fact that others have taken a long time and sacrifice to hone the skills you want to master.

One of the main things that I can tell you that changed every thing for us was getting mentorship.

A sign that someone is on their way to earning their space in the elite few, is what my mentor Ferny Ceballos told us, and what he’s told everyone else that’s at that level where they’re rising up is:

“If you only do what I tell you do, you will not be successful.”

Write it down, put it on a post it on your wall and like tattoo it on your body!

Just kidding, but do write it down!

Listen, the ones who earn their space at the top, they earn their space because first, they do what is recommended, they trust their mentors…

And instead of only doing what they are told, they accelerate past it.


Well, by testing and trying out other things in order to enhance the recommendations and then going back looking for feedback.

How should you look for feedback?

Well, if you look for feedback like this:

“I’m overwhelmed, I’m stuck. This is so hard, I’m really struggling, and I just can’t understand why I can’t figure it out.”

If you do that, you can forget about it.


Well, the above is mainly complaining and not really looking or asking for feedback.

You want someone to feel bad for you and rescue you.

But, if you want to become a success story like so many who came before you, here’s the way that you should look for feedback:

  • Here’s what I did…
  • Here is what you recommended, here are my results…
  • Here are the things that didn’t necessarily work this time…
  • Here’s why I think I got these results & what I can do better…
  • And here’s what I’m looking for feedback on…

Do you see the difference in that between this and the “I’m overwhelmed, etc., etc.” stuff?

I know you do.

Those words “overwhelmed,” “being stuck,” and “frustrated” need to be cut out of your vocabulary.

Instead, act from a space of respect, willingness to learn, and to put into action what is recommended to you.

In addition to going that extra mile.

There is a shift in the mindset of what happens when you act from that space and when you take action from that space and when you build a business from that space.

I promise you it is worth it.

I appreciate every single one of you who has read this far or watched the entire video above.

Your willingness to read this demonstrates courage

And a HUGE step in your business!

I massive gratitude for Tim Erway, Matt Crystal, Ferny Ceballos, and the entire Elite Marketing Pro team.

Not to mention, what they do for you, you guys have no idea truly what goes on behind the scenes in order to help you guys get the best education that you can possibly have.

So if you haven’t already, click here to grab Elite Marketing Pro’s free online recruiting Bootcamp to learn how to recruit people into your business without bugging friends, family, or strangers (and become part of this amazing training community).

My husband and I joined EMP a few years ago, as a consequence, it was a game-changer for us, and our numbers don’t lie, having earned multiple 7-figures in our home business.

So, make sure that today you make the choice to be an intentional apprentice and know that however long it takes, you are on the right path.


Don’t put a deadline or an expiration date on your success!


I know you’ve got it.

I know you’ve got what it takes because you’re watching this video and/or read this post and nothing would make me happier than to see all of you rise up.

As well as to see us rise up together as a community and really truly help all of us become successful because there is more than enough wealth for everyone.

There’s more than enough people out there that we need to help and need to impact.

So if you’re ready to get started…

Click here to access the 10-day recruiting Bootcamp.

With that being said, I love you and I will see you soon!

Kate McShea


Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

How to Guarantee Your Success in Network Marketing and Recruit with a Push of a Button in 5 Simple Steps

I have been a student of Ferny Ceballos for over a year now. I love being able to share with you what I have learned. Here is a great blog by Ferny. Enjoy.

It was at a nuts n’ bolts training meeting held by a successful distributor in my upline, a wealthy physician with his own private practice, who’d also made over 2 million dollars in network marketing.

He obviously knew what it took to create success in life, or so I thought.

But when I got to his house, a big house in a nice neighborhood, and sat through his training session, I was extremely disappointed.

Basically, for an hour I sat in his living room as he drew on a whiteboard, and listened to him give a big spiel that was mostly “fluff.”

Worst of all, he didn’t teach us anything which remotely resembled a strategy or skill set I could use.

Instead, he kept saying…

This business, it’s not selling, it’s sharing.

You’re simply ‘sharing’ the business with people.

You don’t need to sell; you just need to share these meetings with more people.

This didn’t make sense to me because he was basically saying that network marketing is a game of chance and didn’t require any skills.

Think about it…

As a physician, he didn’t get “lucky” in his practice. He didn’t get lucky when he graduated from med school and got licensed in the state of California to practice medicine.

No, he worked really hard, and he learned processes and skills for everything he did, which is how he became a doctor, and eventually became an entrepreneur by opening up his own practice.

That wasn’t easy.

As an engineer, I knew that people in my profession certainly didn’t become successful by luck.

No matter what profession you’re in, I’m sure you’ll agree that…

People Become Successful by Learning Skills and Getting Good at Them!


Luck has very little to do with it.Even though I didn’t know much about network marketing back then, I knew his path couldn’t have been easy…and his success definitely wasn’t random.

After that presentation, I craved for somebody to show me a specific process that would help me build my business in a way that made sense.

I wanted the network marketing success this particular doctor had and I wanted to know step-by-step, how he did it.

My frustration with the lack of answers is what led me to eventually go online and find network marketing mentors who used the Internet to build large teams, using a set of strategies, which they called “attraction marketing.

Along with giving me strategies, attraction marketing solved the #1 problem in my network marketing business—a lack of fresh and new prospects for my business.

And I was able to find them, in a predictable way, without bugging friends and family OR cold prospecting strangers on the streets.

But more importantly, from my mentors, I learned that success in network marketing (or any business) isn’t about luck, or chance, or any roll of the dice.

It’s strategic, skill based and can be done in a predictable way—i.e. it’s about doing the right things in the right sequence, to achieve a specific result.

Now, what I want to share with you in this article are…

5 Proven Strategic Steps I Used to Guarantee My Success…

…and can help you guarantee yours!

Essentially, these 5 things, when done in the right order, can literally create “push button” money — which offers you the ability to recruit network marketers with a few strokes of the keyboard on your computer.

Now, I know that sounds a bit “hypey,” but let me prove what I’m saying to you…

Just like any profession, in network marketing, you need to learn specific skills. And you need to treat what you are learning with the exact same seriousness that a doctor or engineer treats the skills of their trade.

Here’s what you need first…

Step 1: Find or Develop a Strategy


A strategy is essentially a series of specific steps that enable you to achieve a specific goal.

I say specific in the sense that you can draw the steps on a piece of paper or a whiteboard and map out how you’re going to achieve your goal.

Now, if you’re not being taught any semblance of a short or long-term strategy by your upline or company, you need to run away and go somewhere else!

Seriously, I’m not kidding!

Because you have 2 choices: you can either:

  1. Develop the strategy yourself, which is going to take a lot of money, time & trial and error, or
  2. You can find people who have already figured out exactly how to be successful in network marketing and model their strategy.

Now, personally, I tried to reinvent the wheel and it cost me over $150,000 is wasted money and got me $60k in credit card debt.

It is much better to follow a proven process from an already-successful networker who’s making money and doing it in a way that resonates with you. For me, the strategy, which worked best for me included using online recruiting methods, which fit with my introverted personality.

In summary: find a mentor or company that gives you a concrete strategy for recruiting your first person, making your first sale, and eventually reaching your long-term goals ─especially if you want to recruit network marketers into your business.

If somebody hasn’t provided that, for you, in whatever team or organization you’re in, then you either need to find a mentor that is willing to teach you a clear strategy or you can give online recruiting a try by clicking here to learn more.

Step 2: The Strategy MUST Be Simple & Repeatable


This step is the key to duplication in network marketing…

You want to teach your strategy to your downline so they can go out, succeed, and make you some money in the process and the process should be simple, but not necessarily easy.

Now, recall that the doctor I mentioned before told us, “it’s not selling, it’s sharing.”

Even though I was new, I thought it sounded simplistic, moronic, and inauthentic.

After all, I was “sold” (influenced) into signing up for this business, so why was he telling us that we didn’t need to learn to do the same

Looking back, I know why.

  • Issue 1: The doctor assumed we were dumb, or weak, so he made the process of building the business sound easy because he didn’t want to scare us away by telling us the truth. (i.e. that we had to learn some tangible skills.)
  • Issue 2: He was not doing what he preached. He approached his business in one way (skill based) while telling us to do something entirely different. This meant we couldn’t duplicate, even if we wanted to because catering to weakness doesn’t duplicate.

As a leader in my company today, I use every single process and tactic I teach to my students and organization.

I give my team the exact same tools I use, and I’m constantly testing, refining, and improving my methods. And if anything changes, I let them know.

That’s my responsibility as a leader.

Besides, developing strategies isn’t the team’s responsibility; it’s the leader’s.


I’m not saying that a strategy or tactic has to be a “touchdown” the first time it’s used by a new rep. It just has to deliver results that can be quantified, assessed and be improved on over time.It is very likely that your first time implementing a strategy won’t go well and you have to be ok with that, as long as you are committed to improving and learning.

Tim Sales, was the first OFFLINE network marketer I ever learned from that actually taught me an effective process for building offline, without the internet.

Mind you, this was long after I had already started online, so a lot of what Tim taught on cold calling or cold market recruiting, wasn’t relevant to me personally, but I understood why it worked for his team.

Tim teaches with the assumption that you are willing to actually do the work, learn skills and are strong enough to persevere, the same way I do.

Here at Elite Marketing Pro, we’ve solved the biggest problem in network marketing, which was finding new prospects to talk to every single day, who are actually interested in talking to you about network marketing. But you still need to have effective conversations to bring your prospects into your business.

In summary: The business building strategy must be repeatable & quantifiable so, anyone may perform them, see results and improve over time.

Do. Get Result. Correct. Repeat…

Step 3: Gain Experience


When you treat the strategy you’re learning as seriously as you would the skills you’d learn in any other profession, you gain experience.

And with that experience comes an understanding of nuance, meaning you start learning things that you just can’t learn in a course or in an audio book or training.

Here’s the truth of the matter: if you’re thinking, “I want to make some money now, now, now, now,” I can tell you right now you’re setting yourself up for failure.

I don’t mean to be harsh, but “get-rick-quick schemes” are just that: schemes.

They don’t create sustainable, predictable success because the success is not based on the development of skills.

Unless you treat network marketing as a profession, you won’t succeed.

You’ll also aggravate your leaders because personally, I worked VERY hard to develop and learn the strategies I teach. I feel disrespected when people think I can teach them a trick for making 6-figures or 7-figures overnight.

It may seem like a trick, because I’m good at what I do & make it look easy, but it does require practice and time so that eventually it does become easy. (More on this in step #5.)

(Even then, if it takes you 3-6 months to be effective, that’s better than 40+ years at a job you hate!)

So if you’re serious about this whole network marketing thing and you want to be a leader yourself, you’ve got to be committed, gain experience, an appreciation for nuance and develop DEPTH of understanding, which is impossible to attain in any other way.

This is important because it will help you develop strategies that fit your individual goals and personality.

Sure, fundamentally, everyone building offline or online has the same basic foundation.

However, we all have different approaches, styles, and tactics, because, over time, we all come to occupy a slightly different space in this business.

As you implement a strategy, you learn to customize it for your strengths & weaknesses and it becomes your own.

In summary: you gain experience through repetition and you get a depth of understanding, and eventually, you start modifying tactics and processes so that your strategies fit you, your team, your company, your product, etc.

Step 4: Pay it Forward


Once you have a strategy, a depth of understanding, and nuance from following steps 1-3, you’ll likely have achieved success in your business and now you’re in a position to teach what you know through video, Facebook Live, blogging, e-mails, and so on.

By creating a community and communicating with people every single day you’ll “pay it forward,” and not just for your downline, but to the industry at large.

This will do 2 things for you…

  1. People will notice that you’re giving value and other people are benefiting, and your following will grow. This is how we grew our community here at Elite Marketing Pro, by the way.
  2. As you build your fan base, you will create your own personal brand and become a leader, who transcends any one company or product. This is key to the final step: “push button” income.

In summary: Once you “pay it forward” and develop a following by putting out great value that helps others, you will have a following of people that want to learn more and more from you.

That’s how you create an empire: a loyal community that loves you, and knows you will lead them to good fortune.

Step 5: Become a Force


This is where you get the ability to sell and recruit network marketers en masse.

What I do mean ‘en masse’? That means recruiting a lot of people or selling a product to a lot of people, with the push of a button.

That push of a button can be clicking “send” on an email, clicking “start” a webinar, clicking “publish” on a blog post, whatever medium you choose.

Heck, you can even “voice” your call to action on Facebook Live or Periscope and people will go buy your new course or fill out the form to sign up for your opportunity.


Because they trust you and your community, gives you credibility.

Because you paid it forward and have skills you developed that others would like to learn.

A lot of networkers miss #4 and #5. They miss the part about building a community beyond their network marketing organization.

So if anything goes wrong with their company or their team, they’re stuck. They don’t have a “plan B.”

You want to be in a position where you’re not dependent on anyone but yourself and your own brand, regardless of how awesome your company is.

That’s why step #4, building a community, is so important. It allows you to do step #5 which is becoming a force that no one can stop and you’re able to recruit network marketers en masse, at will.

Now what I just shared with you was a 5-step strategy for LEARNING and developing skills.

This strategy should be something you can apply, regardless of whether you choose to build online or offline.

However, if you’d like to learn the online business building strategies I use today to generate 400-500 red hot prospects per day, 30-50 new customers per day and 80-100 business builders per month, click here and I’ll gladly give you my Free Online Recruiting Course so you may begin that journey.

Regardless of how you choose to build, to guarantee your success:

  • Step #1 is to find a strategy that is proven to work.
  • Step #2 is to make sure that strategy is skill based & repeatable so you can DO. RESULT. CORRECT. REPEAT.
  • Step #3 is gain experience through repetition so you have an understanding of depth and nuance.
  • Step #4 is to pay it forward so you build a community around yourself.
  • Step #5 is to become a force, recruit network marketers en masse, and create “push button money”…

… and live happily ever after. ‘Til next time!


Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro


Finally, An Easy Way To Recruit – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…


Nine Proven Strategies to Build Your Business Online

Five years ago, it was easy to gain trust on the Internet.

It was a different world and you were still biting the bullet and calling family and friends to build your business.

The Internet makes it possible to leave your warm market happy and oblivious to your business if that is what they want.

But if you use the same net work marketing tactics on the Internet then you will have pretty much the same results. There will be a huge disconnect and you might as well go find a mind numbing J.O.B.

So when doing business online today…you need to listen to the experts who have already mastered Internet marketing. And that probably isn’t your upline.

Face it – old school network marketers switching to the Internet have to go back to square one.

So I am shariMatt Baranng a blog from Matt Baran. Matt Baran is the in house traffic specialist for Elite Marketing Pro. Matt teaches other home business owners how to drive traffic, get leads and convert sales. His passion is finding underground loopholes to create massive amounts of dirt cheap traffic and leads.

Before I turn it over to Matt I recognize that he may talk about some Internet strategies that are outside of your interest or experience level. Don’t let that keep you from reading this and adopting one or two of Matt’s strategies. I am available to discuss what would work for you. Call me 720-507-8231 or email me. I personally respond within a day.

Here is Matt and Nine Proven Strategies for you to learn and grow from.

Your audience wants to know, first and foremost, that they’re dealing with a REAL business.

It all comes down to establishing trust and rapport more than ever before.

So, with that in mind…

Here are nine tested and proven strategies to increase your traffic and boost your conversions, specifically by getting your ducks in a row and conducting yourself like a legitimate business owner.

And with that said, your first strategy is to…

For starters, your online business needs to LOOK a lot more like a retail, physical, “brick and mortar” business.

That doesn’t mean you need to have a physical location, but it does mean you need to start to treat your business like a real business.

Here are a few tips…

  • Provide customer service and support
  • Communicate and respond to requests
  • Follow up on your Facebook ads when people comment

At the end of the day, online business is starting to look more and more like how a real, actual business is run, and less like a person sitting in their basement, pushing buttons, and making money online.

You don’t want to give your prospect the feeling that trusting you might not be in their best interest.

So the best practice is to answer any potential questions they have and provide real customer service, even when operating on a “solopreneur” level.

Starting in the early nineties, and until the last few years, the Internet was the wild, wild west and people were (comparatively) very trusting.

Those days are gone.

You need a LOT more credibility to do business.

So…how do you build your trust factor?

Well, you should always…

Now, if you’re just starting out, I don’t want to scare you.

I don’t want you to think…

“Oh my, I need to create this multi-million dollar company in the next six months with 24/7 customer service agents and a toll free number.”

That’s not quite what I’m saying.

But it does mean putting your face on the front of what you’re doing and providing some sort of personal interaction and accountability.

Even if it’s just following up with your prospects on the phone if they have any questions about your product or your opportunity.

So let your prospects know you’re a REAL person and you’re willing to connect with


It’s that simple.

You can’t automate trust.

And on that note…

There used to be numerous Facebook “tricks” and “hacks” to make a quick buck.

Those days are gone.

Now you need reliable strategies (not “flavor of the week” tactics) to build a business.

What are these strategies?

  • Branding
  • Providing value
  • Regular Facebook Lives
  • Putting yourself out there and getting to know your prospects
  • Building a routine content calendar and sticking to it, rain or shine

That’s the kind of stuff that people on Facebook want to see in their News Feed.

…not some “hypey,” scammy ad.

Today, you want to focus on strategies that will last.

Facebook is not going to wake up one day and say…

“Okay, well, we’re going to stop everybody who’s adding real value to our users.”

These strategies are going to last a long time and simply not go away.

…which is how you want your business to run, right?

Furthermore, it’s never been more important to…

Imagine that?

Real businesses take the time to provide valuable content, instead of trying to “game” the system just to get an email address.

And here’s the deal…

Using shady tactics means generating low-quality leads.

Because if they don’t really know you, chances are as soon as you send them an offer, they’re going to jump right off your list.

Makes sense, right?

Let’s talk about “congruence” for a moment…

You see, as marketers, we are very passionate about what we do, and we’ve spent a lot of time learning.

So you need to keep in mind that your prospects are probably not speaking the same language you are right now.

What do I mean by that?

Take a term like “webinar.”

Well, MOST people don’t even know what a webinar is!
So if you’re advertising to somebody who isn’t an experienced marketer, you don’t want to use the term “webinar.”

Instead, say something like an “online lesson,” or an “online class,” or “online learning.”

Another example: “CPC.”

Most people outside of our industry don’t know what “CPC” (cost-per-click) is and they think it’s the mouth-to-mouth thing you do when somebody has passed out.

“Relevancy Score” is another unknown term.
But these are all terms that we use day-to-day if we’re marketing on Facebook.

Yet another example: “autoresponders” and “email follow-up sequences.”

Look, MOST people still think that broadcast emails are written and sent by a single person who’s pushing a button day-in, day-out—individually.

They have NO idea about how autoresponders work.

My whole point is this…

You know a lot already!

Sometimes it might seem like, “Man, I’m so new to this.”

But you have NO idea the number of people who can benefit from YOUR knowledge.

You are NEVER going to run out of customers

…and you’re not too late to get into the game!

Your customer base is not going to dry up and your business can grow beyond your wildest dreams.

I know that’s kind of “corny” to say, but it’s all about thinking abundantly, and it’s realistic based on how many customers are out there.

It’s amazing what you can build with the power of the Facebook platform.

The kind of targeting you can do is expanding daily.

Facebook expects to overtake Google AdWords at some point in the near future.

I don’t know if you’ve seen this, but some people are being allowed to advertise in Facebook Groups now.

Granted, they have to be a member of that particular Group, and it’s something that Facebook is just testing right now.

It’s one of their many ideas for reaching a whole level of people you weren’t necessarily able to reach before.

So, to recap…

Giving people helpful content will not go out of style and will keep you relevant.

Now, this is super important when it comes to thinking about your content…

If you have a Facebook ad that’s not performing…

It’s probably because your prospect doesn’t quite understand the benefit, or they find what you’re saying just plain boring.

Boring is bad.

In contrast…

People are entertained by stories.

This is another strategy, it’s not just a tactic.

Ever since people sat around campfires in caves, they entertained each other wit

h stories.

Stories are something we ALL bond over.

Still today, people sit around camp fires and tell stories.


When you go to some sort of event and hear a speaker on stage—what is most captivating?

It’s when they tell a story from their childhood, or from their past, and relate it to some powerful lesson in their message.

This is true in your advertising, as well.

Whether it’s a YouTube video or a Facebook Live – stories capture attention.

They’ve done some studies on Facebook Live and the ones that have some sort of story get SEVEN times more engagement.

People also watch a lot longer.

They’re MUCH more interested to hear a story rather than yet another tac

tical training on…

“Five tips for getting more clicks to your website.”

What you’re doing is relating to them.

That’s the whole point of Facebook Live.

When it comes to network marketing…

You are in the people business

You want people to be attracted to you.

You want people to join your Facebook Live and go…

“Man that guy seems to really know what he’s doing, I bet he’s smart, I bet he can help me take my business to the next level.”

In order to do that, you’ve got to hold their attention and not be boring.

You need to deliver value and also be entertaining.

Now, when I say the word “entertaining,” don’t take it to mean you need to put on a clown hat, or dance a jig.

But you must hold your prospect’s attention.

The best way to do that is through telling stories.

Not only does it hold their attention, but it can also create a sense of bonding.

I know people who are absolutely brilliant story tellers.

And they’re brilliant because they’ve told stories over and over again.

They’ve told the same story over and over again, to the point where it is so well put together, and it’s so entertaining that you simply love listening to the story.
…even if you’ve heard it before.

Adding stories to your ads and Facebook Lives can be THE difference in gaining and keeping the attention of your audience.

Switching gears…

First, you need to define exactly what your “job” is.

Look, you’re a business owner.

And what does that mean?

Well, you’re CEO, you’re president, you’re the owner, and you probably take out the trash, and fix your own lunch.

When you first start out, you’re going to have to wear a LOT of different hats.
It’s very rare when you’re starting from ground zero to have a marketing department, a finance person, and a tech support team on staff.

You’re probably doing the majority of the work all by yourself

However, you can only go so far doing it all.

Yes, it’s entirely possible to get to six-figures by yourself.

I know several people who have done it before.

But, if you want a seven-figure business, you won’t be able to do it alone.

Now, I’m not telling you to go out and start building a team of employees tomorrow.

But, it does mean you need to start thinking that way.

If you want to eventually get beyond that six-figure level, you’re not going to be able to do it alone.

I heard Ralph Burns give a really great talk on starting and running an agency.

He told how they took their agency from $300,000 to over $5 million in re

He told how they took their agency from $300,000 to over $5 million in revenue in two years.

In a couple more years they expect to be at ten million.

He said…

“Five years ago all I wanted to do was sit in a class and watch Frank Kern videos, learn how to push a button online, and make money sitting in the dark. My wife was getting really pissed about that, and things were not going so well. Eventually, I got over the fact that I could not do this alone. If I wanted to have a business that I could eventually grow, scale to seven-figures, and sell some day. There’s absolutely no way I could do it on my own.”

So what he did was start finding strategic people he could partner with.

He defined what the very perfect internship might look like…

“When you’re managing $30,000 of a client’s ad spend per month, it can be a little bit stressful. It’s not just something you can give to somebody else off the street when you’ve got your own way of doing it.”

He had to create some systems and processes for these people to go through.

What does that mean for you?

One of the ways I first learned how to do this was by simply making a list of menial tasks I needed to do.

For example, when I was teaching PPV (pay-per-view) marketing I would have to go to different websites and scrape addresses.

It’s a lot of repetitive work.

So I created this system:

  1. Find somebody on Upwork willing to work for $2 an hour to get some experience
  2. Pay them $20 and say, “Here, for ten hours scrape as many URLs from XYZ website as possible”

I started to learn how to manage people, and then I would focus on other things that were going to have a much higher impact on my business, versus doing some of the more basic menial tasks.

So that’s one way you can get started.

If you’ve got a little bit of extra money, follow this simple system:

  1. Think of the tasks you can explain with easy written instructions
  2. Go on Upwork, find somebody and give them a task to do
  3. See how well they do, repeat, or start again from scratch
  4. Spend your time on more important tasks

Not only are you going to save yourself some time, but also you’re going to get into the mindset of how to manage other people.

If you want a million dollar business, you’re going to have to hire, because you won’t be able to do everything all by yourself.

Once your systems are in place, you can plug in new people as needed.

If somebody up and leaves, their work is documented.
While the transition might not be 100% smooth, you can get somebody else in there really easily without having to worry about…

“Oh crap, I’ve got to train this person right now; I just lost six months.”

This is a good way to free up time so you can work on the most important parts of your business.

That is your job; running your business.

Not performing mundane tasks all day.

For simplistic tasks, you can use Fiverr, but for anything else, I suggest Upwork.

You can also find reliable workers by asking for recommendations from other marketers.

Make the decision to be ready when the time comes to start outsourcing the work.

Back to your customers…

When you’re trying to connect with a prospect, don’t immediately try to make a sale.

Instead, start a conversation first.

By this point, you’ve probably heard the analogy of walking up to somebody you just met and asking them to marry you.

Well, it remains true to this day.

Online business is becoming more “human to human,” instead of “business to business.”

Even a 100% online system requires a personal touch

Some hand-holding is often required to make a great first impression.

And the companies that do this well are the ones that are currently winning.

Customers are more skeptical than ever and they also have the ability to research products more than ever before.

And if they’re researching “Product A” and find somebody else who’

s also selling “Product A,” but who reached out and actually talked to them, who do you think they’re going to buy from?

Right, the seller that reached out.

So your best bet is to make a great first impression on your prospects.

If you connect with them and position yourself as an expert, then you’ve built a relationship with them.

Now they see you as an authority, and when it comes time for them to buy they’ll think of you.

You’ve always got to remember, not everybody is ready to buy immediately with credit card in hand.

A lot of times they’re still unaware your product exists

or how it will help them.

But when it comes time to buy, you want to be the seller they remember.

Your goal should be to start a conversation, not close a sale.

Always focus on providing value

…and being memorable.

Ask if there’s anything you can do to help them.

Eventually, when it comes time to buy, they’ll come back to you.

…if they see you as someone of value or somebody that can take them to that next level.

Versus somebody that offers nothing apart from…

“Buy my shit, buy my shit, buy my shit!!!”

I think that’s the overall goal:

Don’t be afraid to reach out to your prospects, even if you’re afraid to call people on the phone.

Even if it’s just a simple Facebook message.

Don’t be afraid to help people, even if they aren’t your leads.

It will help build your reputation as someone who gives value and knows what they’re talking about.

Finally, don’t forget to…

You’re not going to get to where you want to go without asking for the sale.

There comes a point when it’s time.
This is a skill that comes with practice.

You’re making a bold request and you’re asking for a commitment, but at the same time, you don’t want to ask too early, so it’s a balancing act.

There are people that just want to run a Facebook Page that’s a generically about network marketing.

You can make money, sure, but it’s not the best way.

It’s a lot different when you put your face out there by doing Facebook Lives, and then retarget those viewers to your blog posts.

You want your prospects to see your actual name and smiling face on your Facebook Page.

Then you’ve provided value first and they’ve seen what you have to offer.

Now they know who you are.
Now when they see your capture page or a blog post they’re going to say,

“Oh, I recognize that person and they know what they’re talking about. Let’s check this out and maybe I’ll buy now.”

Even when you’re doing Facebook Lives, there’s nothing wrong with asking for the sale.

But you can’t get depressed because somebody doesn’t buy the first time around.

Sometimes it takes many touch points before people are ready


Everybody is on a different timeline.

Bottom line…

Traffic and conversions is all about building relationships and giving value

…then finally knowing when to ask for the sale.

By following the above strategies you demonstrate:

  • You’re a real person
  • You have a legitimate business
  • You’re fun and tell interesting stories
  • You can relate to others and understand their problems
  • You offer value and have the authority to close a deal

At this point, why wouldn’t your prospects want to do business with you and buy your products?

Now, I know that everything I shared was pretty high-level today.

But it’s important to know how to think about the process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.

But if you’d like help with the technical side of running traffic, I recommend taking us up on an over-the-shoulder tour of…

Our highest-converting ads (and their most congruent content & landing pages)

Here at Elite Marketing Pro, we’ve put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop

Which is hosted by none other than Tim Erway, our CEO, and co-founder.

Simply pick a time and register right here.
You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

We’ve used the exact formula to turn a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

Hint: trust is a big piece of the puzzle.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

What did you get out of Matt’s blog? I am eager to hear about it. Call 720-507-8231 or email me.
God bless you,
Connie Suarez

Don’t Leave Your Friend or Your Business Hanging; Execute a Confidant Close

What is the part of recruiting you most struggle with?

The close may not be at the top of your list.

But if it isn’t, I suggest that’s because you seldom get to the close.

The close and follow up are the most important though. If you don’t close you leave your friend and your business hanging. And a good close should always schedule a follow-up. If you schedule a follow-up your friend will know what to expect and so will you. You will have made yourself accountable to your friend.

How likely are you to let a scheduled follow-up slide?

But, you may not do a close because:

  • You think the close is getting someone to sign on the dotted line.
  • You lack confidence.
  • You don’t know what to say.
  • You have a resistance to asking for them to buy from you.

You may have other reasons. Those were my hang ups. But yours are probably similar.

You think the close (1)You think that the close is only about getting your friend to sign up as a customer or business partner.

We do hope for that. But if you understand that getting to that point is a process that may take time and multiple contacts, then the close becomes summarizing where you are in that process.

Stop thinking about the close as signing up a customer. Think of the close as ending this contact with your friend with you understanding what your friend is looking for and her understanding what you are offering.

For example, you have shared your weight management regimen with your friend who confided that she wanted to lose some weight.

But you realized that you needed to gather information from her first. How much weight does she want to lose? Why does she want to lose it? What weight loss plans has she used in the past? Have they worked?

You learned that she has used some products that made unrealistic claims. She even got her system out of balance with one program.

She is wary of anything new now.

So, your close would be agreeing to send her links to your product information. She says that she can look it over on the weekend and has next Tuesday off. So, you set up a follow-up call with her on Tuesday at 1 p.m.

You have conducted a Confident Close and scheduled a follow-up. You are ready to help her move forward in the process that may or may not lead to a sale for you.

You have been successful because you put serving your friend’s needs first. She will receive the info she needs and have an opportunity to tell you what she wants to do next. You can guide her as you sense what she truly wants.

Or perhaps you have learned from your friend that she is happy with her job and not worried about finances. She doesn’t want to buy your product.

You have done a great job learning all that. Now the goal of your close is to keep a healthy relationship and an open door for sharing in the future.

Feel your friend’s happiness in her job. Then express your happiness for her. Tell her you are looking forward to seeing her at the class reunion next month. Then ask her to keep you in mind if she decides that she wants to buy your product in the future. Close by asking if she minds if you keep her in the loop.

You have completed a Confident Close and have an informal follow-up.

You lack confidenceYou lack the confidence to move forward with a close.

When you understand and use the Five Listening Skills, a Confident Close will begin to feel natural.

The key is to focus on the needs of your friend, not your desire to win the contest your company is sponsoring. If you want to win the contest, the key is to serve as many people as you can, not pressure the people closest to you.

you don't know what to sayYou don’t know what to say.

There is no script for a Confident Close. We can be helped by hearing the testimony of others who have had a Confident Close. But what worked for them probably won’t fit the next situation you are in.

Instead, you will need to listen to your friend using the first four Listening Skills, Reflective Listening, Interpretive Listening, Helpful Questions, and Supportive Feedback so that you know how to execute a Confident Close.

Relax. Focus on helping your friend.

you have a resistanceYou have a natural resistance to asking people to buy from you.

You can ask folks to give to your favorite charity, can’t you?

So can I. But my favorite charity used to be my employer. I always struggled with doing fund raising while I was the director because one way or other donations were going to help pay my salary.

I wish I had known then what I know now.

You must focus on the benefit to others, not yourself. If what you are selling wouldn’t benefit your friend I’ll bet you wouldn’t be doing it. Am I right?

So once again the Five Listening Skills are going to help you focus on your friend. If you hear that they don’t want or need your product or opportunity, your close is going to line up with that truth. A good friend and a professional network marketer will schedule a follow-up.

Your Confident Close might sound like this:

“It’s been good catching up with you. It sounds like ABC products and opportunity aren’t a fit for you right now. Do you mind if I keep you in the loop? I would love to work with you if anything changes.”

You won’t use a script for your Confident Close but you may use one of the other Five Listening Skills to begin it. Here is an example:

Your friend has explained how badly she wants to quit her job and stay home with her children. You have listened to her with each of the listening skills and learned that her boss keeps adding more tasks and she feels exhausted when she gets home. Her husband is open to her doing something from home. Then she throws up her hands and says there is no way she’ll ever be able to quit.

Reflective Listening:

You: There’s no way you’ll ever be able to quit.

Her: I honestly don’t see a way.

You: If I can get a friend of mine who has managed to fire her boss would you be interested in talking to her.

Her: I guess it can’t hurt.

You: Let me text her and see when she is available. [You set up an appointment for a zoom meeting at a time that works for both. You have just closed and scheduled a follow-up.]

Interpretive Listening with the same scenario above:

You: It seems to me like you really don’t want to keep things the way they are.

Her: No. I don’t. It just seems so complicated.

You: What if there were a systematic way for you to get there, would you and your husband be willing to make some sacrifices to make it happen?

Her: Oh, me and my husband. You think he could help me?

You: Lots of couples are doing it. Some of them are committed enough that eventually, both can work from home. How about I come by and visit with your husband? I could get my sponsor on a video chat and she could tell you how she and her husband did it. Of course, it would take time and sacrifice.

Her: Yes, do come by. How about eight o’clock?

Helpful Question with the same scenario except you are video chatting on zoom:

You: What would you be willing to give up to make a change in your life?

Her: Hmm. I would need to think about that.

You: It sounds like you aren’t ready to give up on your dream of quitting your job.

Her: No. I guess I’m not.

You: Let’s figure it out together. How about I send you a link to a video presentation by a mom who made sacrifices so that she could stay home. It took time but you might be encouraged by her story.

Her: Sure. Send me the link.

You: Great. Then let’s get back on zoom and strategize your future.

Her: I like the sound of that.

You figure out a time that works for both of you. Boom. You have executed a Confident Close and scheduled a follow-up.

Supportive Feedback with the same scenario:

You: What I hear you saying is that you really want to find a way to quit your job but you don’t see a way to do that. I believe that you could do it. I won’t lie to you. It would take hard work and sacrifice. I know of women who are doing it even if they have multiple jobs. When can we meet again to talk about how it would look for you?

You set a time. You have made a Confident Close and scheduled a follow-up.

As you can see there are many different ways to approach one scenario. That demonstrates why a script just doesn’t work. But the Five Listening Skills fit every scenario.

And a word on your follow-up session. You should begin your follow-up with the whole listening process.

You must still release your agenda and use the Five Listening Skills. Trust the process.

Listen, close and follow-up. Listen, close and follow-up.

You will get there. You will feel successful if you release your agenda and help your friend find the best decision for her.

Remember that it takes on average of six contacts for people to decide. You will get there.

But at each stage, you are successful if you release your agenda and help your friend find the best decision for her.

Practice makes good. More practice makes better.

Practice Scenarios:

These scenarios give you information that you would glean from using the Five Listening Skills. Now you choose how to begin a close using one the first four Listening Skills. Make a Confident Close using from each of the Listening Skills: Reflective, Interpretive, Helpful Question or Supportive Feedback.

  1. Your friend wants to lose weight and you have a weight management regimen that has worked for you. You have learned that she wants a program that is healthy. Begin a Confident Close to schedule a way and time to share information with her.
  2. Your sister wants to travel more like you do. You have learned that she isn’t sure that her position at work is going to be continued next year. She is feeling frustrated and powerless.
  3. You met a server at your favorite restaurant and invited her to look at your business opportunity. She agreed and you have learned that she is working her way through college. But she is wondering if there will be a job when she graduates. What will she do about her student loans?
  4. You have been friends with a school friend you had talked to in years. You called her and caught up. She told you she wants to retire but her retirement fund won’t pay out as much as she wants. You learn that she would feel able to retire with an extra $500 a month. You ask her if she is open to looking at what you are doing to secure your retirement. And she tentatively says yes.
  5. You are having coffee with friends. One stays longer than the rest and you start talking about her husband’s job. She says that they are tired of his constant travel. You sense that she is ready for a big change.
  6. You are so impressed with the helpfulness of one Walmart cashier that you choose her line even if it longer. You are on a first name basis and sharing baby growth progress. She is so good at what she does you are surprised to learn that she hates her job. She apologizes for saying anything but tells you she is having a bad day. She wants to be home caring for her child.
  7. Your neighbor comments on how much weight you have lost. She says that she wants to go shopping but doesn’t want to buy the size that fits her now. She would like to be a size smaller.

Whew! We have covered all Five Listening Skills.

Remember that you can’t effectively use a script because your prospects won’t have a copy of the script. Instead, you need to listen, listen, listen. You need to release your agenda. You must have a servant’s heart. Listen to hear what your friend or family member wants and then want it for them.

Your goal should be to learn your prospect’s agenda and help them either achieve it or help them see that there might be a better option for them. And you need to be prepared to encourage them even if they sign with another company.

Although you can’t memorize a script you should learn the Five Listening Skills and practice them.

You should practice them until they come naturally. Then you will move through a successful business chat with your friends and family without alienating them.

There is one more section of the Five Listening Skills coming soon. We will focus on how to use the Five Listening Skills both offline and online.

I value your input. Feel free to call or email me.

God bless you,
Connie Suarez

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