Max’s dog food has many colors. There are bright colors and bland colors. Max picks through the food and eats the colored bits first.
Max will eat all of his dog food – eventually; but he picks out certain colors first. I suppose he is picking certain flavors.
After the food has been in his dish for an hour or so, Max has picked out most of the reds, greens and yellows.
I don’t really care because he will eventually eat it all.
Of course, he won’t eat dried dog food as long as there is real meat available.
Max’s eating habits reminds me of the conversations network marketers have about who to recruit.
I confess, there have been times when I would have signed anyone up.
Then there have been times when I might have not been open enough.
We had this discussion with one of our up line when he was training our team.
I said, “There are some people I just couldn’t work with.” His response was, “That is what your up line is for.”
He went on to explain that when you are starting out, you can’t afford to be picky. Sign up everyone and then help them find the right person to help them get going.
You can do that if you are with a company that encourages an atmosphere of support throughout the company. Then you can work with cross line.
And, by the way, I think that even if you would love working with your new distributor, you need to help them find the person who will be the best fit for them. As network marketing evolves, it is clear that there is more than one way to build an organization. What works for you may not work for your sister or best friends. What works for your up line may not work for you. So make it a habit to introduce your new recruits to different folks on your team and in your company. Let them know that it is their business and they get to build it in the way that works best for them.
The point of being picky is that individuals that you invite to associate with you and your business should complement your business not detract from it.
What do I mean? Well let me illustrate with two lists. One list is those who you should be inviting. The other is a list of people that you maybe should leave off of your list.
Your Do Invite List Should Include:
- Business people
- Successful business people
- Unsuccessful business people
- People you do business with
- Members of Chamber of Commerce
- People who sell things they make
- Small business owners
- Your accountant
- Your attorney
- People who are out of a job
- Retired people
- People who talk about wanting a different job
- People you know in neighborhood
- People you meet walking your dog
- Friends you have’t seen in years
- Old classmates
- Friends on Facebook
- Parents of your children’s friends
- Friends from church
- Aunts, Uncles
- Spouses family
- Youth sports coaches
- Youth sports parents
- Recreational sports league participants and spectators
- Community organization volunteers and leaders
- Local music organizations
- Local theater groups
- Your server at restaurant
- Mail carrier
- News carrier
- Door to door sales people
- PTA/PTO leaders and volunteers
- People who need extra cash
- Your company/product line interests
- People who are interested in health if your company sells heath and wellness products
- People who like to travel if your company sells travel related products or services
- People in business if your company sells products that help businesses serve more effectively or profitably
- Everyone on your phone contact list
- Everyone who is your friend on Facebook
- Everyone you are afraid to call
- Everyone in the phone book – I have used the phone book as a reminder of folks I know. I haven’t ever called strangers.
- Every new person you meet in the grocery story check out line and on Facebook, Snapchat, Twitter, LinkedIn, Whatever.
Your list or database is your inventory. If it isn’t long you will be out of business soon. So keep it growing.
Your Probably Shouldn’t Invite List:
- Beware of those who are “drama” addicts. Their posts are almost always about the drama in their life. They seem even to enjoy that misery. Do you want them bringing the “drama” to your business?
- Those with no picture of themselves, at all. I don’t even accept Friend requests if there is no picture. Sometimes it may just be shyness, but other times no picture indicates that not all is right.
- Those with extreme language and political posts.
- Those who only have game posts
Building a business is hard enough without the baggage some people have. Certainly, there are heart warming stories of network marketing transforming people; you may want to cut someone slack if you see a diamond in the rough. Just keep in mind that you are the one who will have to work with them through the process.
Your Don’t Invite List – Your list should NEVER include:
- The occasional person who you know will not be honest in the business.
- If you have a business associate who is loose with the truth both you and your company could be jeopardized. You don’t need their volume to build your business!
At the end of the day, Max’s bowl in almost empty. I fill it back up and the process starts over.
You too need to replenish your list frequently. Here are suggestions of ways to keep your list growing:
- Go grocery shopping or to the restaurant or mall, etc.
- Chat either with the cashier/server or folks in line with you.
- Ask the cashier how long they have worked there, how they like their job, what they do in their free time, comment on their name, ask if they have family, etc. Go with the conversation. Make it about them.
- When you feel like you have connected in someway, find a way to stay connected. My preferred way right now is Facebook. It seems less intrusive than asking for phone number. Plus, you can go to their Facebook page and post a comment and be reasonably sure they see it. They are even likely to respond. If you call them on the phone, you most likely get voice mail and may never hear from them.
- Don’t rush to give them your sales pitch. Keep the conversation going back and forth naturally.
- Wait to share about a way to make extra cash or a product that will solve their problem until it is really appropriate to the level of your newly formed friendship.
- Go to networking events.
- Join the local chamber of commerce.
- Join a meetup.com group. Google it and find what is available in your area. The strategy is to collect as many business cards as you can. Then call the individuals and ask them if they are open to a side project. If they say no, thank them. If they say yes, respecting their time, set up a phone call, zoom meeting or a meeting at a coffee shop.
- Attend local sporting events. Get acquainted with spectators. Connect with them and follow through as you would if meeting in grocery store.
- Visit Facebook pages where you will find people who share your interests.
- Comment on and share their posts.
- When they respond, move forward learning more about them, making it about them.
- Continue to build relationships until an opportunity to share about your business or product presents itself.
- Julie Burke is a master of using Facebook. Check out her Social Media Recruiting Frenzy Guide. It is free and offers you a chance to sign up for her Social Media Recruiting course.
- Start a Facebook Fan Page and use it to attract people you can identify as interested in your business or product.
- This will mean learning new skills which may or may not fit your personality. But many network marketers are turning to Attraction Marketing Formula to learn the skills.
- Want to learn more? You can register for a free 10 Day Boot Camp which will give you enough information to decide. It will give you information that will help you build your business.
There is an endless list of people in the world. You just need to keep meeting them. Care more about what they need than you need and you will connect with them. The bonus is that most people will return the favor and care about what you care about.
At the end of the day, Max has eaten a health diet. He chooses which bits of dog food he wants to eat first.
You can do the same. Talk to people you are most comfortable with first. Or not. What matters is that you keep talking to new people every day. Don’t quit until you have all you need.
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