I had barely cleared customs in Los Cabos. My brain was travel impaired. I had been up since 1 a.m. and it was mid afternoon. I had driven three hours to the airport and flown about three hours from Denver to San Jose del Cabo.
I hadn’t been through customs since I was a teenager. Trust me; customs had changed.
So I had a travel impaired brain and was entering a country I had never visited before in a world that had changed since I had last left the United States.
I did not know what to expect.
But it wasn’t a line of people shouting at me and waving signs. They were competing with each other to get my business to let them provide me with transportation services.
I was flying with a group of seasoned travelers. They had made arrangements for a shuttle to the resort.
If I had been traveling alone, I would have made arrangements in advance.
Either way, I was unprepared for the wall of extreme marketing. I was unimpressed and my initial thoughts were critical of the method used to secure customers for the transportation providers at the airport.
But I wasn’t being overly analytical at the moment. I was glad I didn’t have to make any decisions at that moment. I really didn’t give them another thought.
I didn’t give them another thought until . . .
A few days later, I recognized that I was being swayed in my purchasing decisions by one particular vendor. She had developed a relationship with me. She had the advantage over the individuals at the airport.
Then I began analyzing the different marketing approaches that I been used on me. As a result I came to a less critical thinking about the airport vendors.
The airport transportation vendors had only one shot at my business.
They had to get my attention immediately and effectively. Once I walked past them I was no longer a potential customer.
They had to use what I might call high pressure methods to have any chance at my business.
In the hotel and it’s neighboring area, stores had more than one opportunity to appeal to my purchasing inclinations.
The hotel and neighborhood vendors had more time to develop a relationship.
But that discussion is for a future blog.
The airport transportation agents had one opportunity and it was brief.
So to be effective they had to reach me first with their offer. Their offer needed to be urgent, intense and loud.
Some if not all of them had signs. No doubt, if I had arrived without transportation plans, I would have paid more attention to the individual offers. Or maybe, I would have been travel weary enough to accept the first offer just to get to the resort.
As I have said, I was critical of them as I considered how they vainly tried to get my business. I compared them to the network marketer who uses extreme means to get their message before people.
And I rejected that approach. Until I remembered my belief that network marketing methods must fit the individuals personality and the circumstances.
I have been trained by individuals who were very comfortable with “high pressure” methods. And they are very effective. I respect them for that.
They have found what works for them and they are diligent and consistent in working their business.
They are expert network marketers.
They may not be expert network marketing trainers. To be effective as trainers they need to recognize that their method will not fit everyone.
Fortunately, network marketing has grown up enough that many professionals in the industry recognize that. I applaud them. And I hope that soon everyone will catch up.
You may have figured out by now that high pressure marketing is not for me. And I am guessing it isn’t your cup of tea. Are you open to checking out what I am doing? Click on the link for more info from one of my mentors.
But as I thought more about the transportation vendors at the airport I became convinced that relationship marketing would not work for them. They needed to get their message out to everyone and hope that they would reach the person who needed their services before their competition did.
They needed to use the technique that fit the circumstances and hopefully they had the personality to deliver!
If high pressure sales isn’t your cup of tea, don’t work for a transportation provider at an airport.
Fortunately, with network marketing you can be more selective about how you approach people. You may not have the support of your up line; but it’s your business. Build it the way that you are most comfortable with.
You have to make sure you are being effective in what you are doing. If you up line doesn’t do what you want to do, you may have to find a mentor or group to help you.
And that doesn’t mean that you stop listening to your company and your up line. You still need them. Communicate with them what you are doing. Let them know how they fit into your business plan. Nine times out of ten you will find them supportive.
And don’t worry about the one out of ten. You will still find supporters. If no one else is, I will be. Feel free to message me. I always personally respond as soon I see your message.
I wish I could claim that I discovered all this marketing understanding on my own.
But I didn’t. I found a source that has trained me, coached me and provided tools.
Would you like to check it out at no cost? Click here for a free 10 Day Boot camp with one of my mentors Ferny Ceballos. There is no obligation. And, as always, feel free to bring me any of your questions or concerns.
I wish you success with whatever marketing approaches you choose to use.