He came in grumpy and seeming to want to eat his breakfast without interruption.
I did not pursue a conversation where none was wanted. I was so over being a pushy network marketer.
You will not believe what happened next.
When he was seated at the table next to mine, he shared that his plane had been delayed repeatedly and he just wanted breakfast and a little sleep before he started the business meeting that had brought him to Denver.
I respected his wishes and enjoyed my own breakfast. My MLM event had ended the day before and I had a four-hour drive home ahead of me.
It was a good breakfast buffet and after nearly finishing his meal he started a conversation.
I asked him what he did. He told me he was a regional sales manager for a medical equipment company.
When he asked what I did, I told him I was a network marketer and had been to Denver for a business meeting. Before he had time to ask more, I asked him another question about his life and the conversation moved away from what I do.
As I listened, I heard details of his life that convinced me that this was not someone who would want to do the hard work of network marketing. He and his wife were employed with jobs they apparently enjoyed and were good at. There were no financial strains. The only “pain” in his life was the travel; and in his position of regional sales manager he could control that.
Why would he be interested? Why would I push that agenda?
I had my check. It was time to pay and leave. I started to rise. It had been good practice in engaging a stranger. But that was all.
Or was it?
Suddenly, he leaned towards me and in a conspiratorial voice asked, “What is a network marketer?”
The irony of a person in sales asking that question occurred to me; but, I answered him, “It is someone who shares information about a product and company with the network of people they know. Since I have been talking to you, I suppose you are part of my network now. If I got your contact information, then you would really be in my network.”
I thought to myself, “Are you going to ask for his info? How do you plan to do that?”
Nothing came to mind; except that I still didn’t see him joining me in the business. And I was not going to push.
“I don’t have a business card with me,” he said almost desperately. “Can I give you my phone number?”
“Sure,” I said, as I calmly pulled out my cell phone, as if people asked me to take their contact info all the time.
“Do you want my email too?”
I was thinking, “Can it be this easy? Just leave your agenda out of encounters with people?”
We talked just a few minutes more as I explained how I would follow up.
I had his info and he knew what to expect.
I followed up with an email. I gave him two links and my phone number.
I didn’t expect to hear from him.
But I did.
He asked how much time it would take to get his questions answered. I told him we could get it done in fifteen minutes; and he set up a time with me.
He was interested; I was starting to get excited. But I also didn’t know whether he would keep our phone call appointment. My experience with cold market told me that he wouldn’t.
But when I called him, he answered.
Our fifteen-minute call turned into 30.
He said he wanted to show his wife the video.
And that was the last I heard from him.
I followed up with emails sharing content but there was no response.
It was a letdown that could have been discouraging; but I reminded myself that he was happy with what he was doing. He and his wife felt that their future was secure. They would have benefited from my company’s product; but it was not to be.
I chose to see the positive – I had connected with him as I hadn’t with a cold market contact before. I had learned a valuable lesson.
Leave your agenda out of your prospecting.
Just interact with folks because they are people with needs.
My confidence had grown; I knew that I was getting good at connecting with a cold market.
The problem for me was that I was a caregiver for my mom. I spent most of my days at home with her. To make this trip, my sister had to come stay with Mom.
The ‘meet folks in a hotel restaurant’ cold market model wasn’t going to provide me with the numbers necessary to find the people who would be interested in joining me in network marketing.
I needed an alternative.
Fortunately, I had been looking for a good method of turning the internet into a virtually endless stream of people to connect with.
My search had been fruitful.
I had found Attraction Marketing.
Or rather, Attraction Marketing had found me. Someone who had learned the ropes, placed an ad which I clicked on; and I was intrigued.
I learned more about Attraction Marketing and realized that it was perfect for my situation.
It frees me from continuing to call my friends and family one more painful time. It allows me to be at home with my mom. I get to care for her without stressing out about finding new contacts.
I attract the contacts I need and . . .
They are folks who see the worth of network marketing.
They are ready to work and get excited about learning how to use the internet.
They are thrilled to learn that what I have found is not only a good marketing tool, it is also another stream of income. It enables us to earn while we build our network of business partners.
I not only have discovered a great way to find the people I need. I have found people who need me.
I introduce them to a community of like minded people who are supportive and helpful.
You can check it out for yourself at this link. You will receive a free 10 Day Recruiting Boot Camp. You can begin to learn Attraction Marketing. If you see it fitting into your business, move forward with it. You will have a team committed to your success. I will be part of that team.
Feel free to message me for more information.
God bless you and your business,