Saying you can retain ninety percent of your team is a BOLD statement.
Saying you can retain 90% of a team built without recruiting anyone you know, during your first year in network marketing…is downright outrageous.
Even crazier, is the ability to achieve these numbers without being forced to sponsor a single person in your warm market.
Not only that…
What if your entire organization were able to produce and sustain these results, in depth at all levels?
It’s a bold idea, I know.
Because normally your best & most loyal reps will be people whom already knew and trusted you, right?
So this begs the question…
And has anyone actually done what I’ve described, successfully?
The answer is yes!
I discovered this secret from my personal friend Lisa Grossman.
Lisa Grossman’s sponsoring secret…
Lisa is a tremendously successful network marketer and an ambassador to the entire industry.
She’s a ‘certified’ seven figure earner, and get this…
She only had to personally sponsor just seventeen people onto her team..
Now, that doesn’t mean she only has seventeen people on her team, of course!
She has an organization of tens of thousands of people, stretching all over the world.
But she only personally sponsored seventeen people onto her frontline.
Think about that for a moment.
It might seem odd to those who are accustomed to hearing “big-time” network marketers boasting about having personally recruited hundreds upon hundreds of people.
To understand Lisa’s success, you’ve got to realize something you might have heard me say before…
The top recruiter is almost NEVER the top earner
Because, at the end of the day, you’re paid on volume—not on how many people you recruit.The more product you move through the organization, the more money you make.
Make sense, right?
And you know what this means?
Well, it means that…
There’s no correlation between how many people you recruit and how much money you make.
So all you get for sponsoring a whole lot of people is bragging rights.
So how did Lisa manage to create such stellar success with only seventeen personally sponsored reps?
It’s simple, really.
Instead of focusing on recruiting…
She achieved a 90% retention rate within the first 6-12 months of someone joining her team, by helping teaching her new reps how to quickly acquire 10 new product customers, within their first 30 days.
Then she taught her existing team members, how to teach others to duplicate that with their new recruits.
Lisa’s not the only one that takes this approach, either.
One of the things I see with people who consistently bank 7 figures each year—and I originally learned this from Tim Sales—is that they want their reps to be successful immediately.
Top network marketers know people like seeing results as soon as they enter the organization.
It’s nice for them to see, “Oh, this works, I’m making money!”
Many top producers hardly focus on prospecting in the first few months!
Lisa is the same way, because she doesn’t rush people into recruiting.
If they force the prospecting process, they might fail, become demotivated, and even burn bridges with their friends and family.
So rather than go that route, in the first few months Lisa and many top producers focus on these two things…
- One, teaching prospecting—but not having reps do much of it at first.
- Two, quickly acquiring product customers.
The 2nd point is the key…
The logic is as follows…
Once you help new rep get product customers…
You’ve just proven that your business model works.
You’ve proven that end consumers will pay money for your goods and services.
Think about this…
Let’s say you bring in a new rep and help them get some customers.
They’ll make some money and see that the business works, because they’ve just earned a check!
And guess what happens next…
They stick around.
The key to a 90% retention rate is helping new people get customers and sales
Once they have customers to serve and follow up with they’re not likely to quit.
After all, why quit a business that is putting money in your pocket?
Of course, it‘s easier said than done for most people.
It sounds simple…
“Get them product customers and you’ll be fine.”
But how do you do that?
Let’s face it, “selling” is scary to a lot of people. I thought that too.
However, Lisa shared something with me a couple of years ago, and I was shocked by how effective and obvious it was.
It’s a simple 4-step process that takes you from making a little money to scaling as big as you want, and you’ll be blown away by its simplicity.
Here’s step #1…
You have to get new reps guaranteed customers.
And the way to do that is with “family trials.”
What is a family trial, you ask?
Well, what Lisa gets her reps to do is make a list of friends and family…
But NOT for prospecting!
Instead, she gets you to make a list of people you know and ask them to “test drive” your product.
All you’re doing is approaching people and saying…
“Hey [insert family member], I started this new business; I became an affiliate for this company and product, and I’d love for you to try it and give me your honest opinion. Try it for a month.”
At this point, you can choose to charge them and say…
“Hey, I’d love for you to be a customer for the first month. Now, after 30 days, if you don’t like the product, you can cancel or get a refund, and that’s totally cool. But if you like it, I’d love for you to be my customer.”
Or, if you have a little money, you can say…
“I’d love for you to ‘test drive’ this product for free.”
I recommend charging, because I think it makes people take goods and services more seriously.
That’s pretty simple, right?
There’s no recruiting strategy.
There’s no intent to recruit at all.
You genuinely want them to try a life-changing product, whatever it may be, and have them pay for it.
Let folks know there’s a money back guarantee which most companies have for the products.
If they don’t like what you’re selling, or it doesn’t work out, they can get a refund.
If your company doesn’t have a refund policy, then you have to suck it up, pay people their money back, and “take one for the team.”
That may sound scary to those of you who’re tight of money.
But the VAST majority of the time, if people don’t like the product, they’ll be the ones to suck it up and “eat it.”
Most won’t ask you for a refund.
At any rate, that’s the strategy—getting friends and family to try your product on a trial basis with a 30-day refund policy.
“If you like it, I would love for you to become a customer of mine,
If you don’t like it, you can return it and get your money back, no big deal.”
What that does is immediately help reps kick-start their business.
It doesn’t mean throwing a home party, or anything.
You can try that, of course.
But you can just approach people and ask them to try the product.
Now, eventually, customers will want to become reps.
Not all, but some.
Some customers, who are your friends and family, will want to “get in” on the opportunity, especially if your product makes an impact and changes lives.
They will start asking about the business and you can naturally transition them into learning about the opportunity. Remember, you’re not recruiting friends and family – they are enrolling themselves!
That’s how you get your first reps and start your team.
It all starts from leading with an attractive product, and then following up with the opportunity if you get any interest.
Don’t push your offer on people or bring the business up.
Your goal is to have happy customers first.
At some point, if they love the product, they’ll start telling their friends and family how life-changing it is.
And that’s when they’re going to realize, “Hey, I could be making money too!” and will approach you about the opportunity.
And that’s step two: customers becoming reps.
That’s how you start on the road to a 90% retention rate.
Now it’s time to duplicate.
Step number three is easy…
You simply teach other reps to do what I explained in steps one and two.
That’s exactly what Lisa Grossman did to grow her network marketing organization.
And, again, she only had to recruit 17 people to get to 7-figures.
By helping reps generate product customers first, she sets them up for the perfect prospecting opportunity.
When the pitch does come, it’s a lot less threatening to people because they see that the product and business are working already.
That’s pretty much it.
Teach people steps one and two and help them do what you’re doing.
This creates enormous duplication…
Because there’s not a single person in the world who can’t do what I just described.
Step number four is about scaling your business.
Eventually every organization runs out of friends and family for growth, and you’ll need to start doing cold-market recruiting.
At this point you should already have some money to play around with.
You then use these funds to scale your business by generating customers and distributors online…
Providing your organization with an ongoing lead flow.
Which, again, helps you get new reps customers for steps 1 and 2.
So it’s not about recruiting a bunch of people.
Remember what I said earlier…
The top recruiter isn’t necessarily the top earner.
It’s about being the SOURCE of leads for your team
Here’s what I mean…
Once you’ve created an online presence and built a strong following through Facebook and other social media networks…
You’ll be generating an email list of prospects that are either interested in your product or interested in your opportunity.
You can then share these prospects with your team!
And that’s how you scale and create even more stability and loyalty in your organization.
Maybe even going beyond a 90% retention rate.
Your reps are going to think…
“Hey, this leader is looking out for me! They taught me this strategy for building a business and making money, and now they’re giving me leads I can follow up with at the same time!”
Now, whether you want to target distributor leads or customer leads is up to you.
I don’t recommend you do both in the beginning because that will stretch you too thin.
I recommend starting with one or the other. This point is critically important.
And everything you need to know on how to generate leads online is contained within the Attraction Marketing Formula Online Recruiting Bootcamp.
That’s what we do here at Elite Marketing Pro.
We are focused on teaching how to create true leverage for your business.
The “no family” approach
Now, some folks who start their business don’t have, or can’t turn to, their friends and family.Some reps’ friends and family got burned on previous opportunities and won’t even talk to that person…
So if you approach them with a “family trial” they’ll probably run away from you because they know you’re involved in one of those “deals.”
In those cases, steps one and two might not work.
This makes step four, the ability to use the Internet to generate more prospects (for business or customers), even more critically important.
And there’s two ways to go about generating leads of people you’ve never met:
- One, you can either do cold market prospecting by going out and pitching to random people, bartenders, your waitress, etc., and putting a “bullseye” on everyone’s back.
- Or, two, you can calmly use the Internet from the comfort of your own home, behind your computer, to generate leads for your business.
…which is exactly what I’ve done for the past 10 years in my home business.
I personally hated prospecting strangers and speaking to people with a hidden recruiting agenda.
I wanted to be free to be normal and keep business at home.
That’s what the Internet allowed me to do…
So if you’d like to learn the online business building strategies I use to generate 400-500 red hot prospects per day, 30-50 new customers per day, and have 80-100 business builders join my organization per month, I’ll gladly give you my 10-Day Online Recruiting Bootcamp for free by clicking here, if you’re ready to learn.
And even if you don’t do the bootcamp, know that what you’ve learned in steps 1-3 alone, should be enough to help you finally achieve results in your business.
I’m good with that.
‘Til next time!
By guest blogger,
Author of the Attraction Marketing Formula
CMO at Elite Marketing Pro